Samsung Showcases Bespoke Home Appliances Featuring AI Capabilities And Enhanced Connectivity

Samsung, India’s largest consumer electronics brand, today showcased Bespoke appliances that are powered by AI, demonstrating the future of connected and sustainable homes. With AI-powered home appliances, Samsung aims at exceeding customers’ expectations in the fast growing premium appliances market.

With inbuilt Wi-Fi, internal cameras and AI chips, Samsung’s latest appliances featuring Bespoke AI seamlessly connect and provide convenient home management with easy to access controls through the SmartThings Application.

“We are introducing Bespoke AI, our next big innovation in home appliances which will ensure smarter living for Indian homes and reduce energy consumption, contributing to a greener planet. With our Bespoke AI-powered home appliances, consumers will be able to customise their choices, get easy controls for elders and kids, and get seamless diagnosis for their home appliances. With the transformative power of AI, we are confident that Bespoke AI will strengthen our leadership in the digital appliances market in India,” said JB Park, President & CEO, Samsung Southwest Asia.

AI also helps increase longevity and sustainability of these appliances, with users getting notified when their refrigerator is due for water filter replacement or the air conditioner needs a filter change through the SmartThings App. With the introduction of AI, Samsung aims at reducing the time required to manage these appliances. The ‘Bespoke AI’ event was conducted at Samsung BKC at the Jio World Plaza.

“With AI, appliances can now be smarter, and help reduce users’ time and energy spent on home chores. Through enhanced connectivity and AI capabilities, these appliances take the consumer experience to the next level by revolutionising the smart home experience. With AI appliances, our objective is to further strengthen our premium portfolio and increase our share in the premium appliances segment,” said Saurabh Baishakhia, Senior Director, Digital Appliances, Samsung India.

Samsung’s Bespoke appliances in India including Refrigerator, Air Conditioner, Microwave and Washing Machine are now powered by AI.

Refrigerator: It comes with AI vision camera that helps in automatic food recognition of up to 33 food items initially. The number of items that can be identified will increase over time depending on the storage done by the user over time. The refrigerator, through its screens, suggests what to cook for lunch, or dinner, based on the food items stored.

With smart food management system, users can know when a specific food item in the refrigerator is about to expire. Furthermore, an enhanced single camera allows a wider view in different lighting conditions. With wider coverage, not only refrigerator shelves, but door bins are also captured creating a “View Inside” the refrigerator from anywhere, anytime.

Air Conditioner: With Welcome Cooling function for Air Conditioner, users can cool their home even from a distant location. AI Geo fencing allows users to set commands and the SmartThings application will send you a notification to start or turn off your appliances when you are within a specified range or moving away from the range. The specified range is between 150 meters to 30 kilometers.

Microwave: Personalising diet recipes, Bespoke AI helps automatically customize the recipe to a ‘low fat’ version.

Washing Machine: With AI Control, Samsung’s new Front Load Washing Machine learns laundry routines over time and evolves its wash cycles to suit users’ habits. It automatically adjusts to the most used wash settings, unless manually changed to another customised wash cycle. Further, the AI Wash feature senses the weight of the load, the kind of fabrics involved and their softness, water level, soiling level, and detergent level to create a custom wash recipe.

Samsung is not only dedicated to presenting a better home experience, but also committed to creating products that can help build a better future for the environment and society at large. With SmartThings Energy, users can easily monitor and control the amount of energy consumed by connected Samsung appliances.

With an optimized energy saving method using AI algorithm based on usage patterns, AI Energy Mode can give up to 10% energy savings in refrigerators, up to 20% in Air conditioners and up to 70% in washing machines. With Bespoke appliances, Samsung is also reducing CO2. For instance, a 5-star rated Samsung Refrigerator reduces CO2 emission by 359kg/year, and with AI Energy Mode, the savings increase by 10% - thereby reducing the overall CO2 emission by 395kg/year.

Samsung’s Bespoke AI appliances additionally feature Bixby AI Voice Assistant. Users can manage their Family Hub refrigerator by simply saying “Hi Bixby! Show me what’s inside the refrigerator” or just say “Hi Bixby! Turn on the WindFree mode in the air conditioner”.

The appliances also feature Smart Forward, a service bringing newest features and updates through regular software updates with assured security and additional AI features such as Home Care. SmartThings Home Care monitors your devices, notifies you when an abnormality is detected and suggests a solution, providing easy maintenance and upkeep of your devices. Users will get also receive a notification when they need to change an accessory.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN 

Air India Transforms 'Flying Returns' Loyalty programme To Offer Greater Ease, Rewards, And Recognition To Members

Highlights

Flying Returns moves away from miles-flown approach to adopt spend-based model

No points expiry for active members

No blackout dates and always-available award ticket inventory with ‘Cash+Points’ redemption option

Same Tier privileges, collection and redemption across Star Alliance partner airlines worldwide

New customer-friendly digital interface to provide a one-stop-platform for transactions

Air India today launched its transformed Flying Returns loyalty programme, introducing a simplified new structure, more customer-friendly features, renamed tiers, and an updated identity. The revamped Flying Returns prioritizes greater ease, more rewards, and recognition for Members, while offering them instant global status and privileges around the world.

In its first overhaul in more than a decade, Flying Returns moves away from the legacy model of miles-based collection of points to a fairer, more equitable spend-based approach.

Flying Returns Members will be able enjoy the benefits of the new programme and collect points based on the new structure, starting today.

“The revamp of Flying Returns is an important step forward in the way the ‘new’ Air India intends to serve and delight customers. We spent the past year listening, gathering insights from over 50,000 customers, and benchmarking our program against the best loyalty offerings out there. This deep dive, coupled with a complete digital overhaul, has resulted in a much stronger and value-delivering programme that we are proud to present today,” said Nipun Aggarwal, Chief Commercial & Transformation Officer, Air India.

“We are confident that this evolution of Flying Returns, along with more strengths we will add to the programme in due course, will elevate it to the forefront of global loyalty programmes.”

Some highlights of the reimagined Flying Returns programme are as follows:

Spend more, earn more: With Flying Returns now becoming a spend-based programme, the amount of Flying Returns Points that Members will be able to collect per flight will now be based on the amount they spend on a ticket rather than the distance they fly, thus delivering greater value for money spent over miles flown.

Evergreen Points: Flying Returns Points will now never expire, as long as a Member takes at least one flight on Air India every 24 months, regardless of their Membership Tier level.

No blackout dates and no restrictions: Members can redeem Flying Returns Points to purchase any Air India seat that is available for sale; there are no restrictions.

Cash+Points: Members will now be able to pay for their Award flight using a combination of Flying Returns Points and cash, thus providing greater flexibility.

Global reach and value: As India's most globally connected loyalty program, Flying Returns offers its Members the ability to earn or redeem points on 25 other Star Alliance partner airlines across the world. This global network comprises among the very best airlines for quality and service in their respective regions and enables members to redeem for flights to over 700 destinations worldwide.

Global status: Members will also enjoy their Flying Returns Tier privileges across all Star Alliance member airlines worldwide, as well as access to 1000+ lounges across the world for those with applicable Membership Tier levels.

Renamed Membership Tiers: Flying Returns will continue to offer four Membership Tier levels that have been renamed: Red (from ‘Base’), Silver (from ‘Silver Edge’), Gold (from ‘Golden Edge’), and Platinum (from The Maharaja Club).

Priority and premium one-stop member service: Silver, Gold, and Platinum members will have access to a one-stop member service contact centre that will provide a seamless experience in immediately addressing any member inquiries and requests.

More Options for More Members – Flying Returns, in its new avatar, has more to offer to everyone with new features such as:

Family Pool: Members will be able to combine their Flying Returns Points with others in their family, for free, enabling them to redeem for travel sooner.

The benefit of booking direct: Members will earn 2 additional bonus Flying Returns Points for every INR 100 spent in booking flights directly on Air India’s website (airindia.com) or mobile app.

More options to collect Flying Returns Points: Members can now also collect Flying Returns Points across a wide range of Air India’s non-airline partners, including car rentals, hotel stays, shopping, lifestyle experiences, and more.

Air India will – in due course - introduce new co-branded credit cards as well as partnerships with other popular brands to offer extensive travel benefits and privileges to Flying Returns Members.

Launched in 1994, Air India's Flying Returns programme boasts a long history, making it India’s oldest frequent flyer programme. The programme was last updated in 2012.

In the last 90 days, Air India started the rollout of its new global brand identity across guest touchpoints, launched a new consumer-facing website and mobile app, unveiled a new collection of uniforms for cabin and cockpit crew designed by Indian celebrity couturier, Manish Malhotra, and inducted the Airbus A350 aircraft into its fleet.

About Air India:

Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first flight on October 15, 1932, Air India has built an extensive domestic network with non-stop flights to cities around the world, across the USA, Canada, UK, Europe, Far-East, South-East Asia, Australia, and the Gulf. After 69 years as a government-owned enterprise, Air India and Air India Express were welcomed back into the Tata group in January 2022.

Air India is navigating through a major five-year transformation roadmap under the aegis of Vihaan.AI, with an ambition to become a world class airline with an Indian heart. The first phase of this transformation, the taxi phase was recently concluded, and focused on fixing the basics.

These included bringing back to service many long grounded aircraft, addition of talent across flying and ground functions, rapid upgradation of technology and strengthening of customer care initiatives amongst others. A member of Star Alliance, the largest global airline consortium of leading international airlines, Air India offers seamless connectivity and facilities to passengers all over the world.

Toyota Kirloskar Motor Launches The All-New URBAN CRUISER TAISOR: “Make Your Way“ With The New SUV

Designed to captivate style-conscious customers, the All-New URBAN CRUISER TAISOR seamlessly blends style, advanced features and power packed performance.

-          Striking Exteriors: Draws inspiration from Toyota's rich SUV heritage offering a sense of Prestige - unique front design created by Toyota designers.

-          Powertrain Prowess: Equipped with 1.0L Turbo, 1.2L Petrol and E-CNG options, All -New URBAN CRUISER TAISOR offers an exceptional performance and unmatched fuel efficiency.

-          Freedom of Functionality: Advanced technology and smart connected features for an exhilarating and supremely convenient travelling experience.

-          Refreshing Interiors: Spacious and inviting cabin made to suit the preferences of Indian customers.

-          Top-notch Safety: Array of advanced and world-class safety features ensuring well-being of driver and passengers.

-          Benchmark Warranty: Comprehensive warranty showcasing Toyota's customer centric endeavours by providing value-added services to ensure peace of mind for customers.

-          Bookings now open at a token amount of Rs. 11,000. with deliveries starting from May’2024.

Toyota Kirloskar Motor (TKM), today launched the All-New Toyota URBAN CRUISER TAISOR, a dynamic addition to its robust and full range of versatile SUV line-up in India. Marking the company’s re-entry into the A-SUV segment, the All-New Toyota URBAN CRUISER TAISOR is positioned to offer a sense of prestige derived from the modern styling, cutting-edge features and advance technologies, which also makes it a perfect choice for Indian customers. The new product further reinforces the company’s commanding presence in the SUV category.

The All-New URBAN CRUISER TAISOR is available in 1.0L Turbo, 1.2L Petrol and E-CNG options. The 1.0L Turbo is available in 5 Speed Manual Transmission and 6 Speed Automatic Transmission, thus offering a versatile choice for customers who prioritize both power and performance preferences. While the 1.2L Petrol comes in 5 Speed Manual Transmission and Intelligent Gear Shift (IGS), the 1.2L E-CNG is available in 5 Speed Manual Transmission.

The All-New URBAN CRUISER TAISOR delivers maximum power of 100.06 PS @ 5500 rpm in the 1.0L Turbo option, offering a power packed driving experience with segment best fuel efficiency of 21.5* km/l for Manual and 20.0* km/l for Automatic. The 1.2L Petrol Engine offers maximum power of 89.73 PS @6000rpm with a fuel efficiency of 21.7* Manual and 22.8*(AMT) km/l. The All-New URBAN CRUISER TAISOR is also available in the E-CNG option offering fuel efficiency of 28.5* km/kg.

Present at the event Mr. Masakazu Yoshimura, MD and CEO of Toyota Kirloskar Motor and Regional CEO at Toyota Motor Corporation (TMC) said, “The Indian market has always been of paramount importance to us, both in terms of product offerings and introduction of advanced technologies. This emphasis was further underpinned by the recent creation of a new region where the Indian market plays an even more crucial role acting as the hub of the new “India, Middle East, East Asia & Oceania Region”. At Toyota Kirloskar Motor, we believe that the company is strategically positioned to capitalize on its 25-years excellence legacy backed by an aspiration to establish new standards in the Indian automotive industry.

Looking ahead, our business strategy in the market will be to continue to focus on contributing to national priorities of localization, developing a highly skilled workforce and achieving carbon goals. Furthermore, the customer first culture will continue to define our market strategy for years to come. With the newly introduced All-New URBAN CRUISER TAISOR, we are underlining our commitment to the customers by expanding choices to cater to their distinct needs thus delivering ‘Mass Happiness to All.”  

Also speaking at the launch, Mr. Tadashi Asazuma, Deputy Managing Director – Sales-Service-Used Car TKM & Lexus said, “Today marks a momentous occasion as we launch the All-New URBAN CRUISER TAISOR, an exceptional addition to our diverse vehicle lineup in the country. Over the years, our focus has been to deliver unparalleled customer delight by constantly adapting to evolving mobility requirements and lifestyle preferences. Inline, our efforts have also been to ensure that we enhance accessibility to our world-class products and benchmark value propositions thus energizing our mission of ‘Leave No One Behind’.

With its stylish exterior, refreshing interior, and advanced technological features, we are confident that the introduction of the All-New URBAN CRUISER TAISOR will further reinforce Toyota's robust presence in the SUV segment. Overall, the segment is becoming extremely popular owing to evolving lifestyle preferences where buyers are looking for a versatile vehicle suitable for multi-usage. The new addition will certainly complement our existing and comprehensive SUV lineup comprising of LC300, Legender, Fortuner, Hilux and Urban Cruiser Hyryder as they continue to uphold strong positions in their respective segments.”

Commenting on the new launch Mr. Sabari Manohar, Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “The All-New URBAN CRUISER TAISOR combines a power packed performance, best in-class fuel efficiency and a striking exterior design offering a sense of pride associated with Toyota’s SUV legacy. Its unique and stylish aerodynamic exterior design, combining form and function is aimed to enhance both visual appeal and performance.  This new SUV also integrates advanced powertrain technology to ensure that the All-New URBAN CRUISER TAISOR delivers a seamless balance of performance and efficiency. Moreover, safety features with 6 airbags, Vehicle Stability Control with Hill Hold Assist & roll over mitigation in addition to other advanced features will ensure a safe driving experience. Modern tech features such as Head-Up Display, 360 View Camera, wireless charger and the (9”) HD Smartplay Cast infotainment system with wireless Apple CarPlay and Android Auto connectivity will fulfil customers aspiration for a seamless and convenient journey.”

Prestigious and Stylish Exterior of All-New Toyota URBAN CRUISER TAISOR proudly reflects Toyota's illustrious SUV pedigree through a bold, unique and stylish Aerodynamic Exterior design with a sleek sloping roofline, enhancing both visual appeal and performance. The vehicle boasts a premium front grille with chrome garnish showcasing Toyota's signature elegance uniquely created by Toyota designers. Complementing its sporty demeanour are the sleek 16” Machined Alloy wheels, the S+ and G variants stand-out with Dynamic All Black Painted Alloy Wheels. Twin LED Day Time Running Lights not only enhance visibility during the day but also contribute to a modern aesthetic. The Connected LED Rear Combi lamps, Shark Fin Antenna and the Sporty rear Skid Plate add a contemporary and adventurous touch. Sporty Roof Rails not only elevate the exterior's dynamic appeal but also provide additional utility. Furthermore, the inclusion of twin LED Turn Indicators and LED Multi-reflector headlamps offers safety with a touch of sophistication, completing the vehicle's exterior with a perfect balance of style and substance. The All-New URBAN CRUISER TAISOR also features body cladding on the wheel arch and side doors for a robust touch and protection against minor scratches. Additionally, the vehicle features a high mount stop lamp integrated with the roof-end spoiler along with UV cut glass to protect occupants from harmful UV rays and reduce heat accumulation inside the cabin.

Designed to exceed expectations, interiors of the All-New Toyota URBAN CRUISER TAISOR immediately elevates the SUV experience with premium interiors and cabin comfort which combines aesthetic appeal with functionality. The vehicle's dual tone dashboard, adorned with silver metal finish accents, breathes life into the cabin, creating a welcoming atmosphere. The premium fabric seats offer a relaxed driving experience and the flat-bottom leather-wrapped steering wheel, tilt and telescopic steering adjustment ensures added convenience. Moreover, the Electric Power Steering further ensures a smooth and responsive handling experience to navigate effortlessly through city traffic or open highway. The cabin's atmosphere is perfected by the automatic climate control with rear AC vents, complemented by a 60:40 split rear foldable seat arrangement, adjustable seat headrest and enhanced boot space, offering flexibility for all travel needs. Comfort is further enhanced by a height-adjustable driver's seat, a versatile sliding front armrest with storage that adapt to your space needs.

Raising the bar of convenience, The All-New Toyota URBAN CRUISER TAISOR is loaded with an array of carefully designed features such as wireless charger, paddle shifters for an engaging driving experience and cruise control for to suit individual preferences. It also boasts of keyless entry, a smart engine push-start/stop system, electrically adjustable and foldable ORVMs, and steering wheel-mounted controls for seamless operation. Practicality is at the forefront of the vehicle with features like all-door power windows with anti-pinch technology and fast USB charging points.

Advanced connectivity and infotainment in the All-New URBAN CRUISER TAISOR feature Head-Up Display, 360 View Camera, (9”) HD Smartplay Cast infotainment system, ARKAMYS Surround sound system with 6 speakers for immersive sound, wireless connectivity via Android Auto and Apple CarPlay, and the convenience of Over the Air Update (OTA) updates. USB and Bluetooth options, alongside a pair of tweeters, enrich the audio experience, complemented by a vibrant TFT color multi-information display.

The Toyota iCONNECT system further redefines vehicle interaction providing a one stop intelligent solution for integrated & seamless experience of all things related to the vehicle. With iCONNECT, users can remotely control various functionalities such as climate, lock/unlock, hazard lights, and headlights and more. The system is fully compatible with smartwatches and Hey Siri voice assistant ensuring convenient access and control.

Toyota iCONNECT also prioritizes safety and security with features such as auto collision notification, tow alert, find my car, valet profile, vehicle health and malfunction indicator monitoring.

Equipped with advanced safety features, the All-New URBAN CRUISER TAISOR prioritizes overall safety as the vehicle also offers cutting-edge safety technologies such as Vehicle Stability Control with Hill Hold Assist & roll over mitigation, 6 airbags, including Side and Curtain Airbags along with Dual Front Airbags, providing comprehensive protection. The vehicle also features 360 view camera, Reverse Parking Sensors (with Infographic Display), ABS with EBD, Seat Belt Reminder (Driver + Co Driver + Rear), All 3-Point ELR Seat Belts. Additional safety measures include a Rear Defogger for clear vision in all conditions, an Anti-theft Security System for peace of mind, ISOFIX points for child seats, Security alarms, and alerts for Over Speed, Door & Lock Status, Battery, Headlamp & Hazard Lights.

The All-New URBAN CRUISER TAISOR will be available in exciting single tone and dual tone colors. The single tone colors consist of Cafe White, Enticing Silver, Gaming Grey, Sportin Red, Lucent Orange.  The dual tone colors include dual tones of Sportin Red Dual Tone, Enticing Silver Dual Tone and Cafe White Dual Tone.

The All-New URBAN CRUISER TAISOR presents a range of tailored finance schemes, including financing for Value Added Services such as extended warranty and Toyota Genuine Accessories package. Prioritizing affordability and flexibility for customers, TKM is offering options like 8- and 7-year funding plans with low EMIs, pre-approved funding for value-added services, and Toyota Smart Balloon Finance. Additionally, customers benefit from complimentary Toyota Roadside Assistance for the first five years, extended warranty with a standard coverage of 3 years/100,000 km, extendable up to 5 years/220,000 km, and Toyota Smiles Plus package for customizable prepaid maintenance.

Bookings for the All-New URBAN CRUISER TAISOR are open from 03 April 2024 at an amount of Rs. 11,000 with deliveries starting from May’ 2024. Customers can make their bookings online on www.toyotabharat.com or also visit their nearest Toyota dealership. For more details, customers can simply log on to www.toyotabharat.com.

*ARAI test results are yet to be obtained

Samsung To Unveil Galaxy M55 5G And Galaxy M15 5G With Segment- Leading Features On April 8

Samsung, India’s largest consumer electronics brand, is all set to launch Galaxy M55 5G and Galaxy M15 5G smartphones on April 8. The latest additions to the immensely popular Galaxy M series feature several segment-leading features and exciting innovations.

Iconic Design: Design is at the forefront of Galaxy M55 5G and Galaxy M15 5G and both the smartphones come with the premium signature Galaxy look. Galaxy M55 5G will be available in two refreshing colours- Light Green and Denim Black. Galaxy M15 5G will be available in three stylish colours including Celestine Blue, Stone Grey and Blue Topaz.

Powerful Monster: Galaxy M55 5G is powered by 4nm-based Snapdragon 7 Gen1 processor making it fast and power efficient. With the ultimate speed and connectivity of 5G, users will be able to stay fully connected wherever they go, experiencing faster downloads, smoother streaming, and uninterrupted browsing. Galaxy M15 5G is powered by MediaTek Dimensity 6100+.

Superfast Monster: Galaxy M55 5G packs in 5000 mAh battery that enables long sessions of browsing, gaming and binge watching. Galaxy M55 5G will also support 45W fast charging giving users more power in less time. Galaxy M15 5G will come with a massive 6000 mAh battery that lasts upto 2 days, making Galaxy M15 5G a power monster.

Captivating Monster: Galaxy M55 5G features a 6.7” Full HD+ Super AMOLED Plus display with 120Hz refresh rate that provides an immersive viewing experience. The large display’s 1000 nits of peak brightness and Vision Booster technology ensure that users can enjoy their favourite content even under bright sunlight. Galaxy M15 5G features segment best 6.5” Full HD+ Super AMOLED display for an immersive viewing experience.

Nightography Monster: Galaxy M55 5G will feature a 50MP (OIS) No Shake Camera to shoot high-resolution and shake-free photos and videos. The camera setup also includes a 50MP high-resolution front camera for stunning selfies. The much-loved Nightography feature from the flagship series is also being made available with Galaxy M55 5G, offering dedicated features for capturing stunning low-light shots and videos. Galaxy M55 5G will also feature AI-enhanced features for its camera such as Image Clipper and Object Eraser.  Galaxy M15 5G sports a 50MP triple camera setup.

Galaxy Experience: Galaxy M55 5G will be equipped with Samsung Wallet and its tap & pay feature. Samsung Wallet is a mobile wallet solution that lets the user carry their essentials conveniently and securely in their Galaxy device. Users can add their payments cards, digital ID, travel tickets and more. Both the Galaxy M55 5G and Galaxy M15 5G come with best in class, defense grade Knox Security, ensuring that you are worry-free when it comes to privacy and security on your smartphone.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

New CyberArk Managed Service Provider Console Makes It Easy For MSPs To Offer Identity Security Services At Scale

* Unified Interface Means MSPs Can Seamlessly View, Monitor and Administer All MSP-Controlled CyberArk Customer Environments from a Single Place

CyberArk (NASDAQ: CYBR), the identity security company, today announced the launch of the CyberArk MSP Console, a new tool for managed service providers (MSPs) that improves operational efficiency and scalability. Now, MSPs can seamlessly view and monitor customers using the CyberArk Identity Security Platform via a dedicated, comprehensive dashboard.

CyberArk’s network of partners is one of the largest in the industry, exceeding 1,300 security-focused partners globally and including an expanding ecosystem of MSPs.  Providing MSPs with a single command center to scale their identity security services offerings is a key step in powering their ability to better protect all their customers’ human and non-human identities.

“In today’s digitally interconnected world, choosing the right MSP is akin to selecting a trusted advisor for your business journey. The decision not only impacts the efficiency of your day-to-day operations but also your resilience against the ever-evolving cybersecurity threat landscape,” said Jan Vanhaecht, partner, Risk Advisory, Deloitte Belgium, who leads Deloitte's global Digital Identity efforts. “Digital Identity by Deloitte, our fully managed identity security solution, combined with the CyberArk MSP Console, significantly reduces identity security management maintenance time and costs, allowing us to concentrate on bringing identity security benefits to new and wider markets.” 

Centered on intelligent privilege controls, the CyberArk Identity Security Platform seamlessly secures human and machine identities accessing workloads from hybrid to multi-cloud. It flexibly automates the identity lifecycle, safeguarding access to sensitive data and assets through a Zero Trust approach and by enforcing least privilege.  The new CyberArk MSP Console connects to CyberArk Privilege Cloud environments to aggregate data into a unified view, providing:

Single-click access to all tenants and assets

A consolidated location for account onboarding

Centralized search of privileged accounts and the identities with entitlements to access them

A view of activity related to access policy adjustments and credential rotation

Unified privileged session audit and log overview

“CyberArk research found that nearly one-third of companies believe that the security skills gap hampers their ability to defend against cyberattacks, explaining why more and more small and medium-sized businesses are partnering with MSPs to reduce cyber risk,” said Chris Moore, senior vice president of global channels at CyberArk. “The CyberArk MSP Console provides our MSP partners with the ability to scale their identity security services so more end-user organizations can ensure that every identity, both human and machine, is secured with the right level of privilege controls, at the right time.”

Emphasizing high autonomy, low costs and low complexity, the CyberArk MSP Console is the latest step in a journey to enable MSPs to deliver identity security-based managed services rapidly and efficiently, driving more revenue by ensuring the security and compliance of their clients’ identities and how they are managed.

To learn more about the CyberArk MSP Console, click here. To find out more about the CyberArk Partner Program, visit the CyberArk Partner Network site and submit a partner inquiry.  

About CyberArk

CyberArk (NASDAQ: CYBR) is the global leader in identity security. Centered on intelligent privilege controls, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud environments and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on LinkedIn, X, Facebook or YouTube.

Asia Society India Centre Board Names Sangita Jindal New Chair

The Asia Society India Centre Board has announced the election of Sangita Jindal as the new Chair of the Board. Her role will be effective from the 1st of April, 2024. “I am so delighted to welcome Sangita Jindal as Chair of the Asia Society India Centre Board. She has been an immense support to our mission in South Asia and her work to support contemporary art in India and South Asia has been a transformative force; I look forward to working with her to strengthen Asia Society’s footprint in South Asia,” said Asia Society India Centre CEO Inakshi Sobti.

Sangita Jindal is President, Art India and Chairperson of the JSW Foundation, which is responsible for the social development projects of the JSW Group of Companies. In the twenty years that she has been spearheading the JSW Foundation, it has enlarged its scope of activities in the areas of education, health, livelihood creation, local sports development and conservation of arts and cultural heritage. She established the Jindal Arts Centre in 1992 and founded Art India, India’s premier art magazine, in 1994. She was among the team that conceptualised the Kala Ghoda Arts Festival and was awarded the Eisenhower Fellowship in 2004. She has founded the Hampi Foundation that has undertaken conservation work at three temples in Hampi. She is a Global Trustee of Asia Society and a member of the Board of the National Culture Fund, Trustee of the World Monument Fund, advisor to TEDxGateway and a member of the IMC Ladies’ Wing Art, Culture and Film Committee.

Founded in 1956 by John D. Rockefeller 3rd, Asia Society is a nonpartisan, nonprofit institution with major centers and public buildings in New York, Houston and Hong Kong, and offices in Los Angeles, Manila, Melbourne, Mumbai, San Francisco, Seattle, Seoul, Sydney, Tokyo, Washington, D.C. and Zurich. The India Centre was founded in 2006; it is the only Asia Society Centre in South Asia and aims to encompass all of the subcontinent in its mission to bring together diverse perspectives on modern Asia and cultivate a nuanced understanding of Asia- Pacific affairs. To learn more about Asia Society India, head to asiasociety.org/india.

DELL Laptops And HONDA Two Wheelers Secures Top Spots For 5th Year As India's Most Trusted Brand: TRA's Brand Trust Report 2024

TRA's Brand Trust Report (BTR) 2024 which lists India’s 1000 Most Trusted Brands every year, unveiled DELL Laptops unwavering at first place, maintaining its status as India’s Most Trusted Brand for the fifth consecutive year. This year’s study, gathering insights from 2,500+ consumer-influencers across 16 cities, highlights HONDA Two Wheelers made an unprecedented leap to second rank from rank 30, the most significant positive change among the top ten brands. There were 33 Super Categories and 323 Categories listed in the report. TRA measures the Consumer Buying Intention through its proprietary matrices of Brand Trust and Brand Desire and has conducted 90,000+ respondent interviews over the last 13 years.

AMAZON, the omnipresent Online Retailer ranked third in BTR 2024, up 3 places, continuing to solidify its dominance in online retail. TITAN Watches at ranked fourth, with a slight drop of one place, yet with robust trust quotient among consumers. SONY (Televisions), had a remarkable rise of 16 ranks, at fifth position, indicating a significant boost in consumer confidence.

XIAOMI is sixth ranked and leading in the Mobile Phones category though has slipped 4 places from last year. BATA (Footwear - Retail), placed seventh, down 2 places, and NIKE (Footwear - Sports), climbing 14 places to eighth rank, showcasing the dynamic shifts within the personal accessories sector.

LIC (Life Insurance - PSU), ranked at nineth, and SAMSUNG (Televisions), at the tenth position, have seen drops of 2 and raise by 7 places respectively, yet their presence in the top ten underscores a broad spectrum of trust across various categories, from BFSI to consumer electronics.

N. Chandramouli, CEO, TRA Research said, “In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline compared to the previous report. The FMCG Super-Category led with 167 brands, followed by Food & Beverage with 151, Consumer Electronics with 81, and Automobile with 76 brands each. The brands that have risen in the rankings have done so by embracing transparent, authentic communication strategies to enhance consumer engagement and trust. They've understood that trust is not static but dynamically influenced by every interaction and touchpoint a consumer has with the brand. Trust is built and maintained through consistent, positive, and genuine communication efforts. As technology evolves, so too must our approaches to fostering and sustaining trust, ensuring that all physical and digital touchpoints integrated with the timeless principles of trust that drive consumer confidence and brand loyalty.”

There are 323 Categories from 33 Super-Categories listed in the report. Some other Category leaders include Aachi (Spices), AO Smith (Water Heaters), Allen Solly (Formalwear), ACC Cement (Cement), Amex (Credit Cards), AMD (Semiconductors), Aviva (Life Insurance – Private), Blue Dart (Express Services – Domestic), boAt (Smart Wearables), Canon (Cameras), CEAT (Tyres), Chai Point (QSR – Tea), Citibank (Bank – Foreign), Dr. Agarwals (Eye Hospitals), Ducati (Two Wheeler – Luxury), Giny & Jony (Kidswear), Gowardhan (Paneer), HDFC (Home Finance), Jeep (SUV - Manufacturer), LG (Microwaves & Refrigerators), Mahindra Scorpio (SUV – Brand), Medimix (Soaps – Ayurvedic), Muthoot Finance (Financial Services), Nataraj (Pencils), Nivea (Skincare), Patanjali Dant Kanti (Toothpaste - Ayurvedic), PhonePe (Digital Payments), Raymond Made to Measure (Tailored Menswear), Singer (Sewing Machines), StayFree (Personal Hygiene Products), Trek (Bicycles - Sports), TTK Prestige (Pressure Cookers), Vestige (Direct Selling), Voltas (Air Conditioners), and Wagh Bakri (Tea).

About TRA

TRA, a leading consumer insights and brand analytics firm that measures Consumer Buying Intention through its proprietary Brand Trust and Brand Desire matrices. The company has been at the forefront of conducting innovative syndicated research with consumer-influencers for over a decade. TRA offers valuable Consumer Buying Intention data to brands, empowering them to adopt a more customer-centric approach in their branding and marketing strategies. As the publisher of TRA's Brand Trust Report and TRA’s Most Desired Brands, TRA continues to provide crucial insights for businesses seeking to thrive in today's competitive market landscape.