St.Botanica Launches DVC With Brand Ambassador & Actor Kareena Kapoor Khan

* The new campaign highlights the brand promise of sourcing the world’s finest ingredients to provide the best hair care solutions

YouTube Link - https://www.youtube.com/watch?v=p7aE0hT8_RI

St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia's largest beauty and personal care conglomerate Good Glamm Group, launches a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range, underlining the brand’s promise of curating the world’s finest ingredients to create effective self-care products.

The campaign underscores St.Botanica's commitment to providing consumers with the world's finest ingredients in their self-care products. With a range of luxurious, potent blends containing Argan Oil sourced all the way from Morocco, the campaign shines a spotlight on St.Botanica's core principles: using powerful ingredients from around the world, crafting rich and effective formulations, ensuring products are free of harmful chemicals, and conducting rigorous scientific testing for guaranteed results. Leveraging Kareena Kapoor Khan's widespread appeal, the Digital Video Campaign engages new generations of consumers, emphasizing the brand's promise of delivering high-quality ingredients in their self-care essentials.

“At St.Botanica, our core focus and commitment lies in using the world's finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals.    Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica's philosophy and strengthens our dedication to providing consumers with the very best in self-care." stated Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group.

Expressing her excitement, Actor and Brand Ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I've wholeheartedly embraced the brand's core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world's finest ingredients. My experience with the products and deep resonance with the brand's values fuels my excitement to be a part of St.Botanica's journey.”

St.Botanica's Moroccan Argan offerings include a range of hair care products:

St.Botanica Moroccan Argan Shampoo is created using natural ingredients and plant extracts. It thoroughly cleanses the scalp without leaving residue. This Moroccan Argan Oil Shampoo leaves your hair smooth and frizz-free while giving it naturally-powered nourishment and care for soft, manageable hair. This nourishing shampoo can also help reduce hair damage caused by pollution and everyday exposure on your strands.

St.Botanica Moroccan Argan Hair Conditioner is developed using natural ingredients that your hair is going to love. The creamy Moroccan Argan Oil Conditioner will help moisturize your hair strands ensuring soft and frizz-free hair. The potent hair-enhancing natural ingredients present in this conditioner will provide all the nourishment your hair needs to thrive and grow healthy. This hydrating deep conditioner is enriched with the goodness of plant extracts and natural oils like Moroccan Argan Oil, Olive Oil, Shea Butter, Wheat Protein and Avocado Oil.

St.Botanica Moroccan Argan Hair Oil is a natural hair oil that helps stimulate hair growth, strengthens hair roots, and adds shine to your tresses. It helps reduce scalp dryness and repairs damage caused by exposure to heat and hair-styling chemicals. Made of natural oils and plant extracts, this Moroccan Argan Oil is essential for healthy hair growth.

St.Botanica Moroccan Argan Hair Serum is developed using premium natural oils and plant-based ingredients. This Moroccan Oil serum ensures smooth and shiny hair. This hair serum helps moisturize dry hair without making it greasy and makes hair smooth and glossy. Moroccan Argan Oil is an essential ingredient that provides intense nourishment to your strands.

St.Botanica prides itself on research-based formulations that incorporate the world’s finest and most efficacious ingredients, while consciously avoiding preservatives, parabens, mineral oils, synthetic colors, and other harmful substances. The brand's emphasis on research-based formulations featuring natural and organic ingredients makes it an ideal choice for conscious consumers mindful of their purchase impact. The brand offers a range of cruelty-free products, duly certified by PETA, catering to conscious consumers who prioritize the environmental impact of their purchases.

St.Botanica invites everyone to experience the world's finest ingredients in their self-care routine and embrace the promise of luxury, efficacy, and safety. Discover the St.Botanica difference today!

For more information about St.Botanica and its products,  visit www.stbotanica.com

About St.Botanica:

Founded in 2015, St.Botanica is a premium brand known for its quality-driven approach in developing products crafted with curated blends of international and exotic ingredients, while maintaining a toxin-free formula. The brand's formulations are carefully crafted using the world's finest ingredients, backed by extensive research conducted by a team of cosmetic scientists, resulting in exceptional products that deliver outstanding results. The brand takes pride in offering products that are free from harmful chemicals and undergo dermatological testing. St.Botanica is also a proud member of the PETA's Beauty Without Bunnies Program, ensuring that its manufacturing process remains cruelty-free.

In October 2021, St.Botanica was acquired by South Asia's largest beauty and personal care conglomerate, the Good Glamm Group built on a unique content-creator-commerce-community flywheel. This acquisition has further solidified St.Botanica's position in the industry, providing new opportunities for growth and innovation. In December 2021, the brand welcomed leading actor Kareena Kapoor Khan as its brand ambassador in the hair category. In April 2022, St.Botanica launched its first-ever national television campaign, establishing a stronger presence in the market and reaching a wider audience with its product offerings.

St.Botanica remains steadfast in its commitment to quality, research-driven formulations, and ethical practices as it continues to create exceptional beauty and personal care experiences for its valued customers. St.Botanica has made a positive impact on people's lives across the globe, with its products reaching customers in the USA, Australia, Singapore, India, and the UK. 

Health And Family Welfare Minister, Karnataka, To Launch Tele-Family Helpline, Lays Foundation Stone At UIM’s Silver Jubilee Celebration

-          Urban India Ministries celebrate their Silver Jubilee

-          Dr. Dinesh Gundu Rao, Minister for Health & Family Welfare to launch the family helpline and lay the foundation stone for their Education Centre

-          30% of families in Bengaluru are going through serious marital issues

-          They have programmes for families in the slums, for children in schools in Bengaluru and also hold similar sessions for corporates.

Urban India Ministries (UIM) was registered as an NGO 25 years ago as an effort of a group of friends to help families that were imploding because of the pressures of new urban trends.

On October 28, ’23 as part of their silver jubilee celebration, Mr. Dinesh Gundu Rao, the Honorable Minister for Health and family welfare, Govt. of Karnataka, will launch UIM’s Counseling Family Helpline and lay the foundation stone for the ‘UIM- Family Education Centre’. He will also release the Family Education curriculum for urban slums.

The Counseling Family helpline – 888 4470705 - will be available in Kannada, Tamil, Malayalam, Telegu, Hindi and English. UIM plans to create a network of counselors in all states of India through this initiative. Family helpline number will be operational from 2nd November 2023.

The soon-to-be constructed UIM Family Education Centre will be located behind the premises of UIM Family Mission Centre at Shalom Springdale layout in Kothanur, Bengaluru.   

UIM’s efforts have taken the shape of several initiatives that cater to lakhs of families and to young and old individuals over these last 25 years.

Dr. P.C. Mathew, Director, UIM, said, “Conservative statistics say that in Bengaluru, the number of families that have serious troubles that need intervention is around 30%  These issues are not confined to just the educated class which is why UIM offers our family life education program – ‘Kutumb Jyothi’ - in the urban slums. To ensure that children get an early awareness of good family values, we hold our popular life skills program – ‘Trendsetters’ - in schools across the city.”

They also have a corporate initiative called “Kutumb Communications”, a counseling initiative called “Home Shanti” and their web magazine ‘Family Mantra’; just some of the ways they help families of all life stages and ages.

Mrs. Ciby Mathew, Director, UIM, said, “With newer issues confronting families, its time systematic preventive family education is carried out in schools, colleges and community than spending so much time in firefighting through counseling.”

GOVO Launches The All-New GoSurround 850 Soundbar At Just Rs. 5,499/-

GOVO, a new challenger in the audio technology sector, is thrilled to introduce its latest innovation: the GOVO GoSurround 850 Soundbar. This remarkable product is designed to elevate the joy of the festive season, making it the perfect choice for those looking to enhance their celebrations with immersive soundscapes, all without breaking the bank. Embrace the festive spirit and your favourite holiday traditions with GOVO, where technology and celebration come together seamlessly for an unforgettable experience!

The India soundbar market size reached US$ 153.5 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 284.1 Million by 2028, exhibiting a growth rate (CAGR) of 10.9% during 2023-2028. A soundbar, or media bar, refers to a device or audio system that is used to produce stereo effects.

Commenting on the launch of the GOVO GoSurround 850 Soundbar, Mr. Varun Poddar, Founder of GOVO said, "As the world comes together to celebrate the festive season, we are pleased to unveil the GOVO GoSurround 850 Soundbar, a culmination of innovation and advanced technology. Our mission has always been to elevate the audio experience. With the festive spirit spreading far and wide, we are dedicated to delivering an extraordinary experience that unites holiday enthusiasts and tech fanatics alike. Additionally, when it comes to bass, the GoSurround 850 Soundbar truly stands out. Its powerful bass capabilities not only fill the room with deep and resonant tones but also bring that extra layer of warmth and excitement to your festive soundtrack. This holiday season, let the heart-pounding bass of the GoSurround 850 take your celebrations to a whole new level of audio immersion."

Here are the salient features of the GOVO GoSurround 850 Soundbar:

·         2.1 Channel Soundbar: 4 x 2" speakers with 200 Watt peak output Surround Sound, DSP Enabled

·         Subwoofer : Enjoy your theatre experience with the deep bass of the 6.25" wired subwoofer

·         3 Equalizer Modes: Switch through Movie, News, Music modes, and enjoy your home cinema experience. Also, control your music experience and pairing through the key panel on the soundbar.

·         Remote Control: Adjust the Bass, treble & volume with the most stylish remote control

·         Multiple Connectivity: The G0VO GoSurround 850 offers a variety of connectivity options for your convenience. Connect your devices via HDMI, Aux, USB, OPT or stream music wirelessly with Bluetooth. It is all about offering you the flexibility to enjoy your music your way

·         Bluetooth V5.3: Enjoy a seamless, high-quality audio experience with the latest Bluetooth V5.3 technology. Connect your mobile device automatically and play your favourite tunes louder and clearer than ever

·         LED Display: Check the status of your soundbar through the LED display

·         Premium Finish: Its premium finish can elevate more the style of your home

·         Dynamic Mounting (Wall/Shelf): Place it in front of the TV or mount it on the wall, the choice is yours!

The GOVO GoSurround 850 Soundbar is priced at Rs.5,499/- on Flipkart. This product comes with a one-year warranty and is available in the colour Platinum Black.

About GOVO:

GOVO is an emerging audio technology company that is making waves in the industry. With a passion for innovation and a commitment to delivering exceptional audio experiences, GOVO is quickly gaining recognition for its cutting-edge products. From wireless Bluetooth speakers to powerful Soundbars, GOVO seamlessly integrates advanced technology with sleek designs to create immersive audio solutions. With a strong emphasis on quality, performance, and customer satisfaction, GOVO is poised to become a leading player in the competitive audio technology market.

SAP Builds On India Commitment With Cloud Offerings Available On An India-Based Data Center

SAP SE (NYSE: SAP) today announced that multiple SAP cloud solutions are expected to become available on a local India-based data center from mid-2024.

In light of the regulatory requirements for data processing and storage affecting different segments of SAP customers, Indian businesses are looking to SAP’s new presence on an India-based data center to help to foster and ensure an environment of trust, resilience and risk mitigation for their mission-critical business applications.

Expanding the current portfolio of cloud solutions available in India, including SAP S/4HANA Cloud and SAP Business Technology Platform, SAP SuccessFactors and SAP Ariba will be hosted and offered to customers from within the sovereign borders of India.

“Led by Hon’ble Prime Minister’s vision of Digital India, India has evolved into a vibrant digital economy. I am happy to learn that SAP is further expanding its current portfolio of software solutions to be hosted on India-based data centers." said Mr. Ashwini Vaishnaw, Hon’ble Minister for Railways, Communication, Electronics & Information Technology.

“India is set to become the third largest economy in the world and plays a critical role in supporting SAP’s cloud strategy and momentum. SAP already touches 60 per cent of India’s GDP and, by hosting our cloud solutions on an India-based data center, we will be even more uniquely positioned to help organisations across the country to transform their operations, and continue to innovate and grow in the cloud,” said Thomas Saueressig, Member of the Executive Board of SAP SE for SAP Product Engineering.

For its local India-based data centre, SAP will partner and collaborate with cloud service providers empanelled by the Ministry of Electronics and Information Technology, Government of India to ensure in-country residency of business-critical and personal data.

India is already one of the fastest growing cloud markets for SAP, as well as being home to SAP’s largest R&D base outside Germany, with 15,000 employees.

"SAP has been working with customers, partners, and the Indian government for years to support the vision of a self-reliant, Digital India," said Kulmeet Bawa, President & Managing Director, SAP Indian Subcontinent. "India is a strategic market for SAP, and as Indian organizations continue their Cloud transformation journeys, this development will provide a vital infrastructure foundation for businesses of all sizes enabling them to develop new customer experiences, utilize more cutting-edge technologies, and scale innovation using a wide range of SAP's cloud offerings.”

"This is a historic moment for us at SAP in India. The India-based data center is a testament to SAP's commitment to empowering businesses with cutting-edge technology. We believe that data is the bedrock of the digital age, and this center will not only power the future but also serve as the foundation for innovation, fostering growth and transformation in the digital landscape for our customers. It will strengthen our valued partnerships, catalyzing progress across industries through a wide range of SAP's cloud offerings. Together, we embark on a journey of endless possibilities, shaping the digital future for India's burgeoning business landscape,” said Sindhu Gangadharan, SVP & MD, SAP Labs India and Head, SAP User Enablement. 

The announcement builds on SAP’s strong cloud momentum globally, with cloud becoming the company’s top revenue stream in 2022. SAP’s cloud-centric strategy and best-in-suite business portfolio help customers address their most pressing challenges – from cloud-based innovation to bolstering supply chain resilience, building a future-ready workforce and building sustainability into the core of business.

Tata Motors Unveils State-Of-The-Art Facilities For Development Of Hydrogen Propulsion Technologies

* To indigenously develop Hydrogen-fuelled, zero-emission propulsion systems at its R&D centre in Pune

Tata Motors, India’s largest automobile company, unveiled two state-of-the-art & new-age R&D facilities for meeting its mission of offering sustainable mobility solutions. The unveilings constitute of engine test cell for development of Hydrogen Internal Combustion Engine and the necessary infrastructure for storage and dispensing of Hydrogen fuel for the Fuel Cell and H2ICE vehicles.

These facilities are yet another step forward from the company towards carbon neutrality, while tapping the strong potential of Hydrogen as a clean energy source.

Speaking on the occasion, Mr. Girish Wagh, Executive Director, Tata Motors, said, “Tata Motors has been leading the global megatrend of sustainable, connected and safer mobility in India. We believe Hydrogen to be the fuel of the future, especially for commercial vehicles. With the opening of this dedicated R&D facility to develop and indigenise Hydrogen propulsion technology, we are entering a new era of technological innovations and advancements in green mobility. The resulting benefits from an altogether new class of powertrains and engines will take our customers and our nation future forward.”

Mr. Rajendra Petkar, President & CTO, Tata Motors, expressed, “This is a significant moment for us as we create Hydrogen based internal combustion engine development facility and the associated infrastructure for fuel storage and dispensing at our Engineering Research Centre. This development is a testimony to Tata Motors’ continued commitment and leadership towards net zero and long-term vision for offering differentiated powertrain solutions across segments under one roof. We have been investing in the Hydrogen technology for the last many years and continue to be committed for harnessing its maximum potential through research and product development.”  

Marching on its path to net zero, Tata Motors had showcased one of the widest range of commercial vehicle concepts at Auto Expo 2023 earlier this year. It included the flagship Prima tractor, a heavy commercial vehicle in two avatars: one with a Hydrogen Internal Combustion Engine and other with Fuel Cell Technology along with the next generation Hydrogen Fuel Cell bus. Being the pioneer in the field of zero-emission technologies, Tata Motors on 25th September, 2023 delivered two first-of-its-kind, technologically advanced, safer, new-generation Hydrogen Fuel Cell powered buses to Indian Oil Corporation as part of a tender bagged in 2021.

Tata Motors is amongst country’s most innovative vehicle manufacturers and its research and development facilities have consistently developed and engineered innovative mobility solutions powered by alternate fuel technologies: battery-electric, hybrid, CNG, LNG, Hydrogen ICE and Hydrogen Fuel Cell technologies. The company is poised to continue the leadership with green technologies and has been leading the electrification journey in India for cargo and passenger transportation.  

About Tata Motors  

Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.  

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fueled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

Volkswagen India Strengthens Its Network With The Addition Of Six Touchpoints Across Karnataka And Tamil Nadu

-          Network expansion in India’s Silicon Valley, with the inauguration of five new sales touchpoints in the city of Bengaluru

-          Southern India continues to be a strong market for Volkswagen India with a total network strength of 23 sales and 15 service touchpoints across Karnataka. Along with 25 sales and 18 service touchpoints in Tamil Nadu

-          Strong and skilled team: The new touchpoint introduction will provide skilled employment to nearly 100 people across the two states

-          Enhancing accessibility, Volkswagen India now has a footprint of 192 new and pre-owned sales outlets and 133 service touchpoints across 142 cities in India

-          India’s safest product portfolio comprising of Taigun and Virtus (5-star GNCAP rated) and the globally acclaimed Tiguan can be experienced at the new touchpoints

Volkswagen India expands its network presence across South India with the inauguration of six new touchpoints in Karnataka and Tamil Nadu. The Brand adds five new sales touchpoints in India’s Silicon Valley showcasing enhanced customer demand for premium, German-engineered and safe mobility solutions in the region.

The new sales touchpoints in Bengaluru, Karnataka and Pollachi, Tamil Nadu will enhance the accessibility and availability of Volkswagen products and services for customers in the region. Existing and prospective customers can visit their nearest sales touchpoint and choose their preferred set of wheels from India’s safest product portfolio comprising of Taigun and Virtus (5-star GNCAP rated for adult and child occupant protection) and the globally acclaimed Volkswagen Tiguan.

Speaking on the network expansion in Southern India, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “The South Indian market, with its sophisticated and discerning customer base, has been instrumental in the growth of the Brand’s popularity over the last decade. We hold a significant footprint in this region and with the newly inaugurated dealerships in Karnataka and Tamil Nadu, we will further fortify our position. Our efforts to expand the Brand’s footprint across India is driven by the core DNA of customer centricity at Volkswagen. We aim to bring our product portfolio and exceptional experience even closer to customers in this region.”

With the introduction of the new facilities in the two states, Volkswagen India’s dealer partners will offer skilled employment to almost 100 personnel across the two states. The network strength in Karantaka stands at 23 sales and 15 service touchpoints whereas in Tamil Nadu, the Brand has 25 sales and 18 service touchpoints.

For more information about Volkswagen products and services, customers can visit their nearest Volkswagen showroom or the Volkswagen India website.

Burger King India Democratises Whopper With The Launch Of Its New TVC Swaad Aisa, India Jaisa!

TVC Links: https://youtu.be/kNvJWxUm7Uw?si=GRdAnGuo_pLrQt-P  ; https://youtu.be/aTWUXJ4oeIg?si=lxk0GHC76QL9-0Li

India, renowned for its rich and diverse culture, languages, and most notably, its deep-rooted affection for food and spices, boasts a culinary landscape as varied as its population. Seamlessly capturing this love for flavors and spices, Burger King India, one of the country's fastest-growing Quick Service Restaurant (QSR) brands, has unveiled a new TVC campaign “Whopper: Swaad Aisa, India Jaisa’, which celebrates the Whopper which has been specially made to suit the Indian taste palate.

Burger King has crafted multiple Whopper films to cater to different regions of the country. Each film shows the journey of a protagonist who like many others believe that Western QSR brands do not understand the meaning of Indian Swaad and their products are bland in nature. In the beginning of the TVC, the protagonist doubts the taste of the Whopper and post consumption enjoys the Whopper a lot as it fulfills all taste expectations. Regional music is used as a hook to build cultural context as well as an expression of taste.

The TVCs will be aired in multiple languages, including Hindi, Gujarati, Kannada, Marathi, Bengali, and Telugu, in a nod to India's diverse cultures and flavors. In addition to the television commercial, the campaign will be promoted through digital platforms, social media, digital influencers, out-of-home advertising (OOH) and in-restaurant displays.

With this campaign, Burger King has also introducing Glazed Premium Buns in the Whopper range. As part of continuous improvement, these Glazed Premium Buns not only add to the taste of the bun but also enhance the freshness. To encourage more guests to come try the Whopper at Burger King restaurants, the brand has also launched a Limited Time Offer in which the Extra Crunchy Veg Whopper is priced at Rs.129 instead of Rs.179 and Flame Grilled Chicken Whopper is priced at Rs.149 instead of Rs.199. This is a Dine In/Takeaway exclusive offer.

Speaking about the campaign, Kapil Grover, Chief Marketing Officer said, “The Whopper served in India is unique and unlike any other in the world as it is customized to suit the Indian taste palate. Our new campaign, 'Whopper: Swaad Aisa, India Jaisa,' with its various regional edits perfectly embody our commitment of serving tasty food which meets guests’ taste expectations. With the launch of premium glazed buns, we want to give the best Whopper experience to our guests. We are also rolling out an invitational Price Offer for our Veg and Chicken Whopper to encourage more and more guests to try our unique Whopper which is unlike any other burger.”

Pravin Sutar, Head of Creative, Black Pencil said, “One thing that we all know is that Indians are very particular about their food. They don't just want it to taste good, they want it to be a perfect match for their Indian taste buds. They crave that desi masala, those spices, perfect quantity and the crispiest crunch in every bite. Well, that's exactly what Burger King's Whopper offers. Our films capture the taste expectations of every Indian, and how Whopper transforms those expectations into reality in a truly Indian way. The music used in the films is not just a device, it's got a regional twist to it that makes it the sound and feeling of satisfaction when Indians enjoy their favourite desi flavours in the Whopper. The vibe, the treatment, the swaad, everything is Indian for every Indian."

Regional TVC links:

Kannada: https://youtu.be/5-JNB7Sm7ws?si=XIvU3m7C63T7E2fv  

Marathi: https://youtu.be/qTPwhWPPOtI?si=gRe_77wz2s9VH9ZD

Telugu: https://youtu.be/ig4j6GeK_W8?si=FpJQ1PlavoybVugM

Bengali: https://youtu.be/5mp1rsib3ns?si=68Z1nen2aZkXu-wo