Shoppers Stop Unveils Its Diwali Campaign “Tyohar Ki Nayi Kashish”, For Its Private Brand ‘KASHISH’ Featuring Sanya Malhotra

In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop unveiled the new Kashish collection alongside their Diwali campaign 'Tyohar Ki Nayi Kashish', featuring their talented brand ambassador, Sanya Malhotra. The campaign aims to inspire everyone to embrace new experiences and traditions during the festive season.  

Sanya Malhotra embodies the spirit of embracing the new. Her versatility and fresh perspective resonate perfectly with the campaign's thought of trying to do something new and innovative. Throughout the film, Sanya's mantra is to bring something novel to the festivities, encapsulating the idea that Diwali is a time for new beginnings and cherished moments. She introduces a fresh perspective to traditional Diwali celebrations by suggesting “Iss baar kuch naya karte hai!”.  Reminding us that Diwali is not just a festival, but a canvas for new beginnings and cherished moments, inviting everyone to join in the celebration of fresh ideas and boundless creativity." 

Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop, said "At Shoppers Stop, we are always trying to enhance our customer’s experience and provide them with something special. Our ‘Tyohar Ki Nayi Kashish’ campaign is a heartfelt celebration of life, a touching reminder of our special Diwali moments, and an inspiring guide on how to infuse each occasion with a special touch. Our brand-new festive collection has been carefully curated to honour those cherished moments that truly make Diwali special, weaving the fabric of love and togetherness into every thread and inspire people to try something new.” 

Commenting on the campaign Sanya Malhotra said, “Celebrating a festival is more than just about tradition; it's about embracing style, looking and feeling your absolute best! Kashish's Diwali collection elegantly combines the grace of tradition and the allure of modern fashion. I'm thrilled to be a part of Kashish's Diwali campaign, 'Tyohar Ki Nayi Kashish,' in which we redefine festive elegance. The campaign shows us how we can make our festival unique by creating special moments around it.” 

This Diwali, Shoppers Stop and Kashish have created a special festive collection for their customers. Kashish’s festive collection features stylish outfits, brilliant colours, and carefully chosen designs that are ideal for the festive season. The brand-new Kashish collection features curated chic apparel, in bright festive hues along with contemporary silhouettes, eye-catching embroidery and detailing, gorgeous ethnic wear sets, and sparkling kurtas, promising to add a touch of glamour and radiance to your celebrations." 

Campaign Video: https://youtu.be/rn4Tsp7DFew?feature=shared 

To Shop for Kashish’s festive collection, go to the Shoppers Stop store near you or log in to www.shoppersstop.com. 

The digital campaign will be rolled out across Shoppers Stop’s social media handles, YouTube channel, and multiple digital platforms. 

WinZO Embarks On Export Of Over 100 Games With Its Launch In Brazil

WinZO's launch in Brazil opens up a new market for over 100 partner game developers, showcasing its commitment to creating a top-notch gaming ecosystem that’s 'Made in Bharat' for the World consumer tech product. 

 WinZO will invest $25 million in Brazil in distribution and brand for 100+ game partners 

The decision to enter the Brazilian market is driven by a strategic approach to diversify and address challenges posed in India to all the companies by the 400% hike in GST in India 

WinZO, India's largest vernacular social gaming platform with over 150 million users, announced the launch of its app in Brazil. This move will help the platform’s 100+ partner game developers export games such as Carrom, Chess, Car Race etc, and gain free access to Brazil, the fourth-largest mobile gaming market with over 90 million users. This expansion initiative is a testament to WinZO's commitment to creating and enabling world-class gaming technologies that are 'Made in Bharat’ and exported to the global markets. 

The initiative makes WinZO the first major gaming platform from India to enable the export of technologies and IP by over 100 Indian game developers. The partner game developers will get access to the new market and users without any cost of technology, marketing, and distribution. WinZO intends to invest $25 million to expand and build the Brazil gaming market which will allow further growth opportunities for export of computing, technology, and consumer tech from India.  

Commenting on this milestone, Paavan Nanda, Co-founder of WinZO, stated, "It’s imperative to acknowledge that the realm of the online gaming industry extends far beyond entertainment; it plays a pivotal role in shaping the trajectory of emerging technologies. WinZO is committed to developing a Made in Bharat consumer tech product that resonates with and caters to the interactive entertainment needs of young users  worldwide. We have built a tech stack that caters to over 150 million young users from Bharat today and can be scaled across the world.”  

Brazil, the largest economy in Latin America, has witnessed a significant surge in the popularity of mobile gaming with about 4.6 billion mobile game downloads in 2022. India and Brazil, both members of BRICS, have a shared objective of enhancing cooperation and trade among member countries and WinZO’s expansion into Brazil aims to build upon this collaboration by extending it to the realm of technology. This expansion will contribute to the development of peripheral sectors such as payments, the gig. economy, and the creator economy of Brazil while also creating significant employment opportunities.  

The expansion comes at a pivotal moment in India’s Gaming ecosystem as companies explore ways to steer through challenges posed by a 400% hike in the GST, which threatens the survival of most content/ IP creators in their nascent stages which have the potential to catapult India into a leadership position within the global gaming arena and replace behemoths like Google and Facebook that originated in the West.  

This month, WinZO will also launch and represent the first-ever India Pavilion at the Brazil Game Show, the largest gaming show in Latin America. This will enable the representation of game developers from India to the global gaming ecosystem and showcase their games to a global audience. The company plans to further expand its collaborations with game developers, to export their games to the remotest corners of the world.   

Suzuki Motorcycle India Successfully Concludes The Inaugural Edition Of Suzuki Matsuri

·       Matsuri was a unique celebration to pay tribute to the spirit of motorcycling

·       This multifaceted event offered attendees a diverse range of experiences including stunt shows, track sessions, workshops, DJ shows, and live band performances

Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the two-wheeler subsidiary of Suzuki Motor Corporation has successfully concluded its first edition of Suzuki Matsuri. A thrilling and eventful day tailored for motorcycle enthusiasts. The inaugural edition was held on October 1, 2023, at the renowned Major Dhyan Chand National Stadium, situated in the heart of New Delhi.

Suzuki Matsuri was a multifaceted event that offered a diverse range of experiences to all. Attendees were treated to the rhythmic beats of DJ shows and the live performances of bands, filling the air with captivating music and entertainment. Stunt shows added an extra layer of excitement that showcased incredible motorcycle skills. Motorcycle enthusiasts had the chance to experience the thrill firsthand with track rides. The event catered to a wide array of delicious food options. For those looking to expand their knowledge, informative workshops in the garage provided valuable insights and learning opportunities. Suzuki Matsuri also provided a unique opportunity to interact with some of the top experts and influencers from the world of motorcycling.  

Commenting on the occasion, Mr. Devashish Handa, EVP Sales, Marketing & After Sales, Suzuki Motorcycle India, said, "Suzuki Matsuri promised to be a remarkable fusion of passion, skill, and camaraderie, embodying the spirit of Suzuki. It was all about celebrating the true essence of motorcycling, a shared love for the road, and the thrill of riding. Seeing the enthusiasm and energy of all the attendees, both young and seasoned riders, reinforced our belief that the love for motorcycling transcends generations. It was heartening to witness the bonds formed and experiences shared during this event. Suzuki Matsuri not only showcased our commitment to providing exceptional motorcycles but also our dedication to fostering a vibrant and united motorcycling community."

The event saw discussions on the legacy of Hayabusa with Mr. Sundeep Gajjar from xBhp, Dr. Arun Thareja, founder of Group of Delhi's Superbikers, and Mr. Pratheek Kunder a seasoned auto journalist. Additionally, there were insights into hardcore adventure riding with Mr. Shardul Shas Sharma, the only Indian represent at Hard Enduro Racer, followed by Mr. Daljeet Singh, fellow Indian rider, and Ms. Ankyta Arora aka High Heels Motorcyclist. Apart from that, the inaugural edition of Matsuri also delved into the world of The Gixxer Club with professional motorcycle racers, Mr. Sachin Chaudhary and Mr. Vidhuraj Meka. Insights on exploring the joy of riding were shared by renowned moto-vlogger Mr. Jasminder Singh from JS Films India, Ms. Jasvinder Kaur from JK The Lioness, and Mr. Jitesh Surana, founder of Asteride, a platform that enables and empowers motorcycle riding communities globally.

Suzuki Matsuri also saw electrifying performances by artists none other than the famous musicians Rocksalt Band, Team Evolution, and DJ Netin, with Antariksh delivering a memorable closing performance.

Suzuki Motorcycle curated a diverse range of experiences, including display zones, a delectable selection of food options, a captivating showcase of Manga art and animation, and even a dedicated space for graffiti art enthusiasts. Whether it was the daredevil stunts or the live music that had the audience tapping their feet, the performances were a testament to the spirit of adventure that unites us all. For those seeking an adrenaline rush, the thrilling track rides delivered an unmatched experience.

ABOUT SUZUKI MOTORCYCLE INDIA PVT LTD (SMIPL)

Suzuki Motorcycle India Private Limited is a subsidiary of Suzuki Motor Corporation, Japan wherein they have the same manufacturing philosophy of PRODUCTS OF SUPERIOR VALUE right from the inception. SMIPL manufactures two-wheelers best suited for valuable Indian customers. The Company started its India operation in February 2006.

Cummins India Launches “REDEFINE 2023” To Inspire Next Generation Of Business Leaders

* Latest edition of the flagship B-school case study competition invites participation from 18 premier business schools

Cummins India, one of the leading power solutions technology providers in the country, launches ‘REDEFINE 2023’, the latest edition of its national level business school (B-school) case study competition. Open to students from 18 partner B-schools in India, this year’s case study theme will be focused on "Unlocking the Power of Digitalization in the Aftermarket: Enhancing Efficiency, Customer Experience, and Competitive Advantage in B2B Business Environment.”

REDEFINE is an annual B-School engagement initiative focused on nurturing the business leaders of tomorrow. Each year, it presents students with a unique real-world industry challenge to demonstrate their strategic, innovative, and analytical skills. Featuring multiple rounds, the competition is set to commence on October 8, 2023 and will culminate with a two-day grand finale event to be hosted at the Cummins India Office Campus in Pune, Maharashtra on November 20-21, 2023. The winning team will be awarded a cash prize and offered the opportunity to join Cummins India’s mentorship program.

Sharing her views on the competition commencement, Anupama Kaul, Human Resources Leader, Cummins India said, “Our annual B-school case study competition, REDEFINE, is designed to empower and guide emerging talents, unlocking their innate potential to become the future leaders and trailblazers. This competition cultivates a growth mindset among management students, enabling them to apply their leadership skills, business acumen, and knowledge to develop innovative strategies to solve real-world business challenges. We are eager to collaborate with and gain valuable insights from some of the brightest young minds representing our country's leading business schools. Learning is a lifelong pursuit and REDEFINE is a unique opportunity for students to hone their skills and prepare for the challenges and opportunities of tomorrow.”

Elaborating on the rationale behind organizing the case study competition, Subramanian Chidambaran, Strategy Leader, Cummins India added, “In today's complex and ever-changing world, innovation is essential for businesses to thrive. At Cummins, we believe that the best way to innovate is to collaborate with a diverse range of stakeholders, including governments, academia, industry bodies, and communities. Our REDEFINE case study competition is designed to spark the creativity of young minds and encourage them to develop innovative solutions to real-world business challenges. I am confident that the students will find the case study intellectually stimulating and their insights will be invaluable for us.”

In addition to the case study, the students will have the opportunity to participate in interactive sessions with the Cummins India leadership. To enhance awareness of Cummins’ business and brand among emerging talent, the company will also host a separate quiz competition for the students to assess their grasp of business trends, technology, and understanding of Cummins.

In 2022, REDEFINE received a tremendous response with over 1800 student registrations from 12 partner B-schools. Team Vision from Xavier Labour Relations Institute (XLRI), Jamshedpur (Delhi Campus) was the winner of REDEFINE 2022. Team QuadrAngles from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai was the first runner-up.

REDEFINE 2023 will be open to bonafide first and second-year students pursuing a two-year flagship PGP/PGDM/PGDBM/MBA program from the below mentioned partner B-schools:

Indian Institute of Management, Indore

Indian Institute of Management, Kozhikode

Indian Institute of Management, Lucknow

Indian Institute of Management, Mumbai

Indian Institute of Management, Ranchi

Indian Institute of Management, Shillong

Indian Institute of Management, Tiruchirappalli

Indian Institute of Management, Udaipur

Indian Institute of Technology, Delhi

Indian School of Business, Hyderabad

KJ Somaiya Institute of Management, Mumbai

Management Development Institute, Gurgaon

Narsee Monjee Institute of Management Studies, Mumbai

SP Jain Institute of Management and Research, Mumbai

Symbiosis Centre for Management and Human Resource Development, Pune

Symbiosis Institute of Business Management, Pune

Xavier Institute of Management, Bhubaneshwar

Xavier School of Management (XLRI), Jamshedpur

To learn more about REDEFINE, visit - Cummins Redefine | Cummins Inc. and follow Cummins India on LinkedIn, Facebook, Instagram and YouTube.

About Cummins India Limited:

Cummins India Limited, part of the Cummins Group in India, is headquartered in Pune since 1962 and is the country's leading manufacturer of diesel and natural gas engines for power generation, industrial and automotive markets. Cummins India Limited has a country-wide network of 18 exclusive 4S dealerships with over 480 service points that provide parts, services, and after-market solutions for the uptime of Cummins equipment and engines to customers in India, Nepal, and Bhutan.

About Cummins Group in India:

Cummins in India, a power leader, is a group of complementary business units that design, manufacture, distribute, and service engines and related technologies, including fuel systems, air handling, filtration, emission solutions, and electrical power generation systems. With its recent Meritor acquisition, Cummins has expanded its portfolio to include drivetrain, mobility, braking, aftermarket, and electric powertrain solutions for commercial vehicles, and industrial markets. Its technology and pioneering initiatives are bringing innovative solutions and dependable services at the best possible value to users across the country. Its high-performance outlook is based on customer focus, integrity, and capability of its people. Part of the $28.1 billion Cummins Inc. USA, Cummins in India is a group of various entities with its presence in over 200 locations and 10,000+ employees.

Indian Retail Real Estate In Powerful Rebound, Remarks Shopping Centres Next 2023 Event

* Global brands make a beeline for India

* India's retail scene saw dramatic changes before the pandemic and displayed resilience soon after. Notwithstanding the looming recession, the time seems right for investors to reinvest in shopping centres in the country. Key highlights from the two-day Shopping Centres Next 2023 event, hosted in Bengaluru.

Bengaluru: Mall retailers in India’s Tier 1 and Tier 2 cities (urban and suburban areas included) have flourished in the last two years, defying post-COVID speculations. Displaying a resilient retail market and enjoying strong performance, shopping centres have prospects to innovate and repurpose real estate, thereby making themselves profitable to investors. Amid an imminent economic downturn, investors are considering when to reinvest in shopping centres.

The two-day Shopping Centres Next 2023 event, hosted in Bengaluru, opened its doors to industry leaders, experts, and enthusiasts on October 3, 2023, to share valuable insights into the lucrative shopping centres sector for investors. The first day of the event brought forth a wealth of insights into the evolving landscape of shopping malls in India, highlighting their transformative role as hubs of community, technology, and growth.

As many as 24 new global brands have forayed in the last two years across Mumbai, Delhi NCR, Bengaluru, Hyderabad and Chennai. The operational retail stock as of H1 2023 stands at 89 million sq ft in Delhi NCR, Mumbai, Pune, Bengaluru, Kolkata, Chennai and Hyderabad together. With Gen Z, young workforce, better purchasing power and growing GDP, there is not a better time for investors to consider putting funds into building shopping centres and reaping benefits with value.

As demonstrated in the discussions on day 1 at the event’s masterclass for shopping professionals, India has emerged as a coveted destination for global brands. Increased consumption, growing institutional participation, strategic collaborations with Indian retail chains, and a supportive regulatory environment have all contributed to India's allure.

Despite the growth in mobile and online commerce, physical stores continue to hold the ground in terms of offering experiential shopping and fostering social connections.

Shopping centres are evolving into community centres where people gather not only for shopping but also for entertainment, relaxation, and socializing. This shift underscores the importance of malls in our communities.

Speaking about the key to extracting value from shopping centres at the Masterclass, Rajendra Kalkar, President - Malls & Whole Time Director, the Phoenix Mills Ltd., said, “When you sell an asset, you realise the value instantly. For the retail space players such as hotels, hospitals and upcoming annuity businesses like data centres or warehousing, there are twin benefits. One is the capital which can double, triple, etc. depending on the land prices in the location and various socio economic factors. The second benefit is annuity income (inflationary income). The moment one builds a good shopping centre, runs it well and ensures consumption, retailers can do fabulous business and make money from their turnover rent. There is an art to making this turnover rent income. Today, hardly 100 malls in India have been able to achieve this. There is enough potential for this.”

Citing the purchasing power and volume of purchasers in the country, he projected that with India beating China in GDP growth last year, this trend is set to grow at least for the next 10-15 years. “Also, the earning age of customers itself is a key factor to consider investing in shopping centres in India and reaping benefits from it,” he added.

Further elaborating on the need to make sure that the shopping centre becomes a part of the community and vice versa, it is important that investors plan to integrate social connections at the starting stage of mall design planning itself. “For Gen Z, shopping centres are where community building begins; that is the heart of their needs to meet, dine, socialise, refresh and spend time. There are ample ways to build on these needs such as organising health awareness programmes, wellness and fitness programmes, art projects, etc.”

Sharing his thoughts on the scope for retail real estate investments in Tier 2 and 3 cities in the country, Jayen Naik, COO, Nexus Malls, said, “There is enough consumption demand in Tier 2 and 3 cities, especially where we are present. Our mall in Bhubaneswar is among the best and as good as the other malls in the other metros. The median age of the population is 28-30 years. Which means, more than half the population will be consumers for tomorrow. Given the rising economy, large skilled population and disposable income growth, consumption is bound to grow. Good real estate can be built with the right amount of research and planning and we hope a lot more interesting spaces come up across all state capitals, smart cities and places regardless of tiers.”  

Godrej Storage Solutions Leads The Way In Transforming Indian Warehouses Through Automation And Technology

* Sustaining the position as industry leader in the warehousing sector with over 30% market share and a CAGR of over 15% in last 5 years

Consumerism is rapidly evolving, leading to need for innovation in supply chain strategies and practices and, automation technology is the enabler everyone is looking at to deliver challenging milestones. Godrej Storage Solutions, a business unit of Godrej & Boyce, the flagship company of the Godrej Group, is a market leader in storage systems with 50% of its revenue coming from consumer driven industries like Retail/ E-com/ FMCG/F&B and consumer durables.

Having recognized this need, the business is proactively aligning to these expectations by creating cutting edge solutions for end-to-end warehousing processes starting from receiving goods to dispatch. Godrej Storage Solutions has made significant investments in human capital for solutioning and execution, technologies, and relevant integrating systems through an ecology of supply chain partners. The objective is to deliver higher returns for their customers by enhancing operational efficiency/ productivity through superior standards.

Commenting on these advancements, Vikas Choudaha, Senior Vice President & Business Head, Godrej Storage Solutions, stated, "The potential and possibilities of automation in intralogistics are enormous. Its adoption could vary from simple conveyors systems to cobots to AI/ML driven technologies. Intralogistics space will see an increase in companies adopting and investing in these systems/ technologies as they realize the advantages of it, including increased efficiencies, productivity, accuracy, and cost savings in long run. This will help in bringing down our country’s logistics cost from current 13%-14% of GDP. Godrej Storage Solutions is committed to enable our customers in their endeavor towards efficient warehouse operations at optimal cost.”

With warehouses getting larger and taller for large-scale operations, seamless integration of operations becomes a necessity. Repetitive activities like point-to-point transfer, loading and unloading of standardized packs necessitate deployment of automation as a concept where the likes of automated battery- operated pallet trucks (ABOPTs), AMRs, robotic palletizers and packing machines are becoming critical to operations. Human interventions are avoided by integrating bar code scanner & readers for material identification. Complete visibility and traceability of every SKU is made possible by WMS and ERP systems, while real-time data gathering, analysis, and decision-making are made possible by IoT and cloud computing. Such automation and digitization enable jobs to be done with accuracy and speed thereby enhancing throughput and productivity.

While using technologies to automate intralogistics activities has many advantages, integrating them with existing warehouse/existing workflow needs to be taken care of. Godrej Storage Solutions ensures this through a meticulous process of understanding customers’ current & future warehousing requirements and creating an adaptable solution design. This is possible because of the in-depth knowledge of warehousing operations across sectors, advancements in the technologies involved, and the ability to synthesize all these effectively.

About Godrej & Boyce

Godrej & Boyce ('G&B'), a Godrej Group Company, was founded in 1897 and has contributed to India's journey of self-reliance through manufacturing. G&B patented the world's first springless lock and since then, has diversified into 14 businesses across various sectors from Security, Furniture, Aerospace to Infrastructure and Defence. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide daily.  To learn more visit: www.godrej.com

Premium Occasion Wear Brand Wishful By W Collaborates With Celebrity Designer Sahil Kochhar

* Unveiling a festive collection that blends Sahil Kochhar’s distinct designs with the elegance of Wishful, and making it accessible to a wider audience

Pioneering premium occasion wear brand Wishful by W unveiled its latest festive line in collaboration with renowned celebrity designer Sahil Kochhar. This exceptional partnership signifies a fusion of design excellence, brand appeal, and widespread accessibility. Tailored for special occasions, this exclusively curated line celebrates Sahil Kochhar’s signature craftsmanship and the elegance of Wishful, delivering opulent occasion wear adorned with breathtaking details.

Sahil Kochhar, a trailblazing fashion luminary, transforms each outfit into a true masterpiece. His creations transcend seasons, imbuing each design with luxury, distinctiveness, and enduring elegance. His collaborations with Bollywood and pioneering sustainable initiatives further solidify his place as a dynamic force in the Indian fashion industry. His much-anticipated collection for Wishful's festive launch redefines luxurious occasion wear, weaving intricate details into each ensemble, ideal for special occasions.

Speaking about the collaboration, Anant Daga, Managing Director, TCNS Clothing Co. Limited said, “We are delighted to partner with Sahil Kochhar, a visionary designer who continues to redefine the art of fashion. Wishful has consistently offered elegantly crafted occasion wear for the contemporary Indian woman. Through this collaboration, we plan to elevate our offerings further by introducing Sahil’s artistic creations to our esteemed patrons nationwide. Sahil’s design sensibilities and his deep connection with nature align perfectly with the brand’s ethos, and together, we aim to reinvent festive couture for the modern Indian woman.”

Speaking on the occasion, Sahil Kochhar said, “We are immensely proud of the collaboration between Sahil Kochhar and Wishful. It stands as a testament to the power of partnerships that bridge the gap between art and commerce. Our collective goal was to take our artistic creations to a wider audience, and joining hands with a prominent retail powerhouse like Wishful by W has allowed us to achieve just that. Our shared commitment to intricate craftsmanship and attention to detail has resulted in a collection that captures the spirit of celebration and joy. In every garment, we have aimed to capture the ephemeral beauty of nature, designing pieces that resonate as cherished heirlooms for generations to come.”  

The Wishful festive collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship and perfectly embraced contemporary trends; each creation represents a harmonious fusion of the past and the current fashion trends. Adorned with delicate floral motifs, reminiscent of India's vibrant blossoms intertwine gracefully with geometric patterns, elegantly embroidered threadwork, and modern silhouettes, among others. This exceptional partnership perfectly encapsulates Sahil Kochhar's design ethos, effortlessly merging traditional elements with contemporary aesthetics.

In the contemporary tapestry of Indian celebrations, where tradition merges with vogue, Wishful gracefully navigates its presence not merely at casual gatherings but to become a coveted couturier for festive occasions. Since its inception, the brand has carved its niche by offering modern Indian women an opulent repertoire of premium, elaborate and exclusive occasion wear, while expanding its presence across India.

The festive collection will be available across all exclusive Wishful stores, select W stores, www.wishfulbyw.com and www.wforwoman.com 

About Wishful

Conceptualized in 2006, Wishful, a part of TCNS Clothing Co. Limited, is the premium occasion wear brand for modern Indian women. From being retailed as a shop-in-shop brand under W to opening its exclusive brand store with its own design philosophy and mindshare, Wishful has been one of the unique journeys of TCNS. It has carved its own niche by offering premium, elaborate and exclusive occasion wear.

It is also retailed through 300 plus exclusive brand outlets of W, department stores like Shoppers Stop, Lifestyle, Pantaloons & Central; in select marketplaces, at www.wforwoman.com & www.wishfulbyw.com. Wishful strengthens its identity as a readymade occasion-wear brand with modern sensibilities and a refined taste.

About TCNS

TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets, and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets, and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including everyday wear, casual wear, work-wear, and occasion wear. It sells its products across India and through multiple distribution channels. As of March 31st, 2023, it sold its products through 650 + exclusive brand outlets, 2000+ large format store outlets, and 1000+ multi-brand outlets. It also sells its products through exclusive brand outlets in Nepal, Mauritius, and Sri Lanka. In addition, it sells its products through its website and online retailers.