IndiaRF To Acquire API And CRAMS Business Of Ind-Swift Laboratories Limited For INR 1,650 Crores

The Board of Directors of Ind-Swift Laboratories Limited (“Ind-Swift”) on September 6th 2023 approved a business transfer of its active pharmaceutical ingredients (“API”) and contract research and manufacturing services (“CRAMS”) business to Synthimed Labs Private Limited (“Synthimed”), a portfolio company of India Resurgence Fund (“IndiaRF”). IndiaRF, a leading India-focused investment platform promoted by Piramal Enterprises Limited and Bain Capital, will acquire the business for a consideration of INR 1,650 crores.

Ind-Swift is amongst the top ten independent merchant API businesses in India in size, with two manufacturing sites in Punjab and Jammu, and a combined reactor capacity of ~700 KL catering to both regulated and unregulated markets. The API business has strong market and cost position with diverse therapeutic presence across the US, Japan, Korea, EU, Brazil and India. Ind-Swift reported a consolidated revenue of INR 1,207 Cr and consolidated EBITDA of INR 256 Cr in FY23.

Shareholder and regulatory approvals are required for the completion of the transaction. Synthimed will also acquire an intermediate manufacturing facility from the promoter group. 

Commenting on the transaction, Shantanu Nalavadi, Managing Director of IndiaRF, said, “IndiaRF is excited about the transformation potential of Ind-Swift. Ind-Swift has a strong market presence and competitive cost position. We believe the business needs the necessary capital infusion for it to acquire scale and move upwards in the growth trajectory. We are committed to invest further primary capital into the businesses to expand capacity on back of growth from newer geographies and investment in new product development across both API and CRAMS, to provide a larger portfolio of products to its customers.”

Mr N R Munjal, Chairman and Managing Director of Ind-Swift on this occasion said “Ind-Swift is amongst the largest independent API players in India and has had the track recording of developing API molecules with customer centric approach and has created high quality facilities. We are delighted that IndiaRF, which has a pedigree and track record in transforming businesses across varied sectors, will support and invest in the growth of the business. We are grateful to our team and wish them the best to scale the business to newer heights under IndiaRF’s stewardship.”

PwC acted as the exclusive financial advisor to Ind-Swift on this transaction.

About India Resurgence Fund

India Resurgence Fund (“IndiaRF”), promoted by Piramal Enterprises Limited and Bain Capital, invests capital from its $629mn maiden fund along with its co-investors, in control situations with focus on providing effective capital solutions and driving operational transformation towards reaching optimal potential. IndiaRF looks to invest in businesses that have fundamentally strong growth prospects linked to consumption and infrastructure needs of India, and sectors that have strong standing in the global export market.

For more information,  visit: http://www.indiarf.com.

About Ind-Swift Laboratories Limited

Headquartered in Chandigarh, India, Ind-Swift Laboratories Ltd. today is a global manufacturer of APIs and Intermediates (through group collaboration). With regulated 6+ manufacturing sites (including 2 group subsidiaries) in Punjab and Jammu, we cater to the API needs of regulated markets including USFDA, EDQM, PMDA, ANVISA, EU-GMP, KFDA, NMO, ANSM, Cofepris, TGA, WHO. Today, Ind-Swift Laboratories Ltd. is a significant player in manufacturing APIs towards Cardiovascular health, Antihistamine, Antidiabetic, Antipsychotic, Antimigraine, Parkinson’s Disease, Antineoplastic, ADHD Symptoms, Analgesics, Alcohol Abstinence and Bone Resorption Inhibitor. We also hold global leadership positions in the Macrolide Antibiotic segment.

Piruz Khambatta Addresses EDII’s Dr. VG Patel Memorial Lecture- 5th In The Series

•    The fifth lecture in the series, was conducted at the Institute on the topic ‘Entrepreneur: A Nation Builder’

•    National Entrepreneurship Trainer/Educator/Mentor Award was also presented on the occasion.

Piruz Khambatta, a noted entrepreneur and the name behind the Rasna brand, delivered the annual Dr. VG Patel Memorial Lecture that was organised by Entrepreneurship Development Institute of India (EDII), Ahmedabad, today.

The lecture, fifth in the series, was held at EDII campus.  The Topic of the Lecture was ‘Entrepreneur: A Nation Builder’.

EDII lost its founder Padma Shri Dr. VG Patel on April 4, 2019. To commemorate Dr. Patel’s great work in the field of entrepreneurship, the Institute started an annual lecture series in 2019. Recognised by the entrepreneurship fraternity as the ‘Pioneer of Entrepreneurship Movement,’ Dr. VG Patel committed himself to propagate entrepreneurship within India and globally. Not only did he succeed in establishing the credibility of his belief across India, but also went on to establish the National Resource Institute, EDII, in 1983.

Dr. Sunil Shukla paid tribute to the late Dr VG Patel recalling Dr. Patel’s exceptional contribution to the economic development of the nation by introducing and promoting the concept of entrepreneurship. He said, “Entrepreneurship has traversed a long journey from being doubted upon as a career option to being accepted as a wholesome development tool. I am happy to be mentored by Dr. V. G. Patel and be a part of this movement. Today the country is emphasizing on entrepreneurs and entrepreneurship in view of the advantages that come about to the economy, nation and its people. I am glad this recognition to the discipline has come about and EDII is making a meaningful contribution to this process of growth by wide spreading entrepreneurship.”

Addressing the audience, Shri Piruz Khambatta, said, “It is my honour to come and speak on the momentous occasion as EDII hosts their 5th lecture in Dr. VG Patel Memorial Lecture series. Dr. Patel, a legendary figure, was a true visionary who not only introduced entrepreneurship to our nation but also instilled the values of self-reliance through it. He talked about Startup India and Atmanirbhar Bharat even before the ideas became popular. I give my best wishes to EDII for all their future initiatives.”

On this occasion, the winner of the Dr. VG Patel National Memorial Award for Entrepreneurship Trainer/Educator/Mentor 2023 was also announced.

About Dr. V. G. Patel Memorial Award for Entrepreneurship Trainer/Educator/Mentor

In 2020, EDII instituted Dr. V. G. Patel Memorial Award for Entrepreneurship Trainer/Educator/Mentor to honor the late legendary, Dr. V. G. Patel who emphasized on the significance of instituting a cadre of entrepreneur trainer-motivators to sustain the entrepreneurship movement.  Dr Patel hailed this cadre of professionals as the backbone of the entrepreneurship development movement. This National Award recognises the outstanding contribution of a trainer/educator/mentor in propagating innovations and technology driven new enterprises. To arrive at its decision, the high-level Award Committee follows a three-tier selection process based on critical evaluation parameters and personal interview.  The award comprises a citation and cash prize. The award winners of 2020; 2021 and 2022 include:

• Dr. Pradeep Kumar Mishra, Professor, Department of Chemical Engineering and Technology, IIT (BHU) and Secretary & Coordinator, Malviya Centre of Innovation, Incubation and Entrepreneurship, IIT (BHU) Varanasi (2020)

• Dr. Farahanaz Rasool, Deputy Director Extension Trainings, Directorate of Extension, Sher-e-Kashmir University of Agricultural Sciences and Technology of Kashmir, Srinagar (2020)

• Mr. Sunil Chandak, President, Udyogwardini Shiksha Sansthan, Nashik, Maharashtra (2021)

• Dr. Venkatesh Babu, Dean, Bharath Institute of Higher Education and Research, Tamil Nadu (2021)

• Mr. Mrutyunjay Suar, CEO, KIIT Technology Business Incubator, Odisha (2022)

This year (2023), the award was conferred on Dr Satyajit Majumdar, Professor and Dean, Tata Institute of Social Sciences, Mumbai.

Dr. Satyajit Majumdar is a leading expert on entrepreneurship and social entrepreneurship. He is the dean of the School of Management and Labour Studies at the Tata Institute of Social Sciences (TISS) in Mumbai, India.

Over the past two decades, Dr. Majumdar has played an important role in the development of entrepreneurship, especially in the social sector. He has mentored more than 350 startups, including 40 in Jammu and Kashmir and group startups in Jhabua, West Bengal. He has also helped to build an ecosystem for entrepreneurship at TISS, including the establishment of a separate entrepreneurship cell in 2012.

He was selected out of 378 nominations received this year.

About Entrepreneurship Development Institute of India (EDII)

The Entrepreneurship Development Institute of India (EDII), Ahmedabad was set up in 1983 as an autonomous and not-for-profit Institute with support of apex financial institutions - the IDBI Bank Ltd., IFCI Ltd., ICICI Bank Ltd. and State Bank of India (SBI). The Government of Gujarat pledged twenty-three acres of land on which stands the majestic and sprawling EDII Campus.  EDII has been recognized as the CENTRE OF EXCELLENCE by the Ministry of Skill Development and Entrepreneurship, Govt. of India. The Institute has also been listed as the Institute of National Importance by the Education Department, Govt. of Gujarat. For more information visit: www.ediindia.org

The institute trains 80,000 to 1,00,000 potential entrepreneurs annually across the country and reaches out to more than 25000 MSMEs nationally.

Malaika Arora Launches Realizations Of A Yogi, A New Book By AiR-Atman In Ravi

We know of Malaika as a diva, a glamour icon, a celebrity, an actress, a dancer. But there’s another side of Malaika that we know little about — Malaika’s spiritual side. This side of Malaika was at the fore when she was at the Leela Palace in Bengaluru on the 5th of September to launch a book, ‘Realizations of a Yogi’, by a well-known and revered spiritual mentor, transformational author and philanthropist, AiR - Atman in Ravi. This comes just days after actor-humanitarian Sonu Sood visited AiR Humanitarian Homes in Bengaluru, while spiritual orator Jaya Kishori too recently had an insightful conversation and discussion with the notable author.

‘Realizations of a Yogi’ by AiR is a personal account of the author’s spiritual journey, experiences and realizations. AiR, an iconic business tycoon, an entrepreneur, gave up his uber-successful retail empire, to take a path that few take — the path of spirituality. AiR’s spiritual quest led him to self-realization and God-realization, and to a life of peace and joy. Since then, AiR, a prolific author, has been writing to inspire and guide people to live with happiness, meaning and purpose. One of AiR’s recent bestselling books - Happiness is Success, a Rupa publication, addresses man’s unrelenting and misguided quest for happiness. In Realizations of a Yogi, AiR goes a step ahead, and in accordance with his mission to help people discover the way to eternal happiness through Enlightenment, he shows how the realization of the truth and being ever connected to the Divine, living as a Yogi, can be a source of uninterrupted joy.

Malaika was all praises for ‘Realizations of a Yogi’ and appreciated the lucidly explained spiritual truths in the book, along with captivating poetic expressions. ‘We all desire that and this. A Yogi doesn’t desire. He lives in bliss.’ A must-read, she calls it. She also expressed her admiration for the beautiful illustrations and aesthetically appealing book cover. One could, for once, say that it would be fair to judge a book by its cover. Malaika articulated her own spiritual beliefs including her acceptance of the Law of Karma and the universality of it — we reap as we sow and nobody can escape Karma. She added, ‘To be spiritual, one doesn’t have to renounce everything — rather live with the realization of the truth, of who we are. Spirituality is a way of life.’

The book launch at the Leela Palace was well-attended by an eclectic audience of close to 200 people, including business leaders from the YPO and spiritual seekers. Discussions on life, happiness, Karma, the purpose of human existence kept the audience engaged and riveted. Amongst the attendees were celeb storyteller-actor Sudhanshu Rai and director Puneet Sharma, the makers of films and shows like Chaipatti & Detective Boomrah.

Tata Steel And ABB India Will Jointly Explore Technologies To Help Reduce Carbon Footprint Of Steel Production

•      Tata Steel Ltd and ABB India sign MoU for a project which will target improvements in energy efficiency, decarbonization and circularity in plants and production facilities

•      Tata Steel is pursuing carbon neutrality by 2045 as one of its major sustainability goals

Tata Steel Ltd and global technology leader ABB India have signed a Memorandum of Understanding (MoU) and will work together to co-create innovative models and technologies to help reduce the carbon footprint of steel production. ABB will bring global experience in automation, electrification and digitalization for the mining and metals industries.

Tata Steel is among the top global steel companies with an annual crude steel capacity of 35 million tons per annum and is committed to major sustainability targets including achievement of carbon neutrality by 2045. In line with its aspirations, the steelmaker has a medium-term target to reduce carbon emissions to less than two tons of CO? per ton of crude steel in its Indian operations by 2025.

The two companies will focus on system-level assessments of Tata Steel’s manufacturing plants and production facilities for evaluation and co-development of short and long-term options for energy efficiency, decarbonization and circularity.

ABB and Tata Steel will explore energy optimization via hydrogen as an alternative fuel for upstream processes and energy reduction as well as substitution through fully integrated electrification and digital systems such as ABB Ability™ eMine and e-Mobility solutions and energy efficient motors.

“Steel companies know there are opportunities to improve their processes, and Tata Steel is one of the leaders in this movement towards energy efficiency and reduction of carbon footprint,” said Vipul Gautam, Group Vice President, Global Account Executive for Tata Group, ABB. “World Economic Forum figures anticipate the energy transition will require as much as three billion tons of metals over the medium term; six times more mineral inputs by 2040 to reach net-zero emissions globally by 2050. ABB is confident in working with our customers and partners to evolve how steelmaking is powered to help reach production and environmental targets.”

“Tata Steel and ABB have had a long-standing relationship through last decades. With this MoU, ABB will support Tata Steel to achieve their carbon neutrality goals through energy optimization. As a leading provider of high-quality steel, it is important to maintain an efficient production line to meet increasing demands. ABB has cutting-edge solutions and a leading technology portfolio that aligns well with Tata Steel’s goals to make plants and production lines become more sustainable and energy efficient, making way for greener steel processing,” said Sanjeev Sharma, Country Head and Managing Director, ABB India.

Tata Steel is committed to sustainable development and growth as an integral part of its business philosophy. To ensure sustainable growth, the company is working on deployment of key enablers for deep decarbonization, including the use of more scrap in steelmaking, use of alternate fuels such as natural gas and green hydrogen, use of renewable energy and deployment of carbon capture and stor-age/utilization technologies. Tata Steel expects to increase capacity to 40 million tons by 2030 hence this collaboration with technology partner ABB is a key enabler to achieve that growth in a sustainable manner.

The global steel industry contributes between 7 to 9 percent of global fossil fuel CO? emissions, according to various sources including the International Energy Agency (IEA).

ABB’s Process Automation business automates, electrifies and digitalizes industrial operations that address a wide range of essential needs – from supplying energy, water and materials, to producing goods and transporting them to market. With its ~20,000 employees, leading technology and service expertise, ABB Process Automation helps customers in process, hybrid and maritime industries improve performance and safety of operations, enabling a more sustainable and resource-efficient future. go.abb/processautomation

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB’s ~105,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com 

Punjab National Bank Hikes Interest Rates On Term Deposits By 25bps

Punjab National Bank (PNB), nation’s leading public sector bank, has increased the interest rates on Domestic (Callable & Non-Callable*) & NRO Term Deposit (Callable) by 25bps. These rates are applicable on deposits of Rs 2Cr to Rs 10Cr for the tenor of 271 days to less than one-year w.e.f. 01 September 2023. On Domestic Term Deposits Callable and Non-Callable, customers will receive interest rates of 6.75% p.a. (per annum) and 6.80% p.a. respectively while on NRO Term Deposits (Callable), it will be 6.75% p.a.  

The interest rates for PNB UTTAM (non-callable) Fixed Deposit Scheme have been also increased. The interest rate for a single domestic term deposit (non-callable) above Rs 15 Lakh that matures between 271 days to less than a year will be 6.80% p.a. 

New and existing customers of PNB can avail this scheme either in person by visiting the nearest PNB branch or online through internet banking facility or via the PNB ONE mobile app. 

Motorola Launches “moto g54” 5G: A Powerful 5G Smartphone In India

Highlights

The incredible moto g54 5G is India’s first phone with an in-built 12GB RAM and 256 GB storage at an effective price of just Rs. 17,499*. This is also the first smartphone in India with the segment’s most powerful MediaTek™ Dimensity 7020 octa-core processor. 

 The device from India’s best 5G smartphone brand also boasts superfast 5G performance with support for 14 5G bands, 3 Carrier Aggregation, and support for VoNR ensuring the most advanced 5G coverage and speeds 

The device is also available in an 8GB RAM + 128GB Storage Variant starting at an effective price of just Rs. 14.499*. 

The moto g54 5G is equipped with the segment’s first 50MP Shake free camera with OIS technology and also features a segment’s leading massive 6000 mAH battery. 

The product will go on sale starting 13th September, 12PM on Flipkart, Motorola.in and leading retail stores. 

Consumers can avail Rs. 1,500 instant discount on ICICI Bank credit cards or an additional Rs. 1,500 off on the exchange of their old device. Plus, additional benefits worth Rs. 5,000 from Reliance Jio.  

Motorola, India’s best 5G smartphone brand disrupted the 5G smartphone market with the launch of “moto g54” 5G -India’s most powerful 5G smartphone in its segment. The moto g84 breaks all norms in the sub-20K segment by bringing a massive built-in 12GB RAM + 256GB 5G Storage, India’s first and most powerful MediaTek™ Dimensity 7020 octa-core processor, segment leading 6,000 mAh battery at just Rs. 18,999 (Rs.17,499 with offers) and an 8GB + 128GB variant with segment’s first 50MP shake free camera at just Rs. 15,999 (Rs.14,499 with offers)  

The moto g54 5G comes with the segment’s most powerful MediaTek™ Dimensity 7020 octa-core processor, launched for the first time in India on moto g54 5G. This incredible processor delivers ultra-fast performance not just for while gaming and multi-tasking but also comes with enhanced camera ISPs and AI capabilities for a superior camera performance, and a 6nm architecture for efficient battery optimization. Coupled with the support of 14 5G bands with 3 Carrier Aggregation, and support for VoNR along with the powerful MediaTek™ Dimensity 7020 processor– the moto g54 5G delivers the best 5G performance in its segment. 

This device allows uninterrupted usage owing to its segment’s leading massive 6000 mAH battery with power for days even on mid to heavy usage. It also fuels up quickly with the superfast speed of TurboPower™ 33W charger, keeping the moto g54 5G going for hours on minutes of charge. 

The moto g54 5G also comes equipped with an advanced 50 MP camera with Optical Image Stabilization (OIS) technology, ensuring completely shake-free videos and pictures. This feature makes every picture and video sharper, brighter, and free from blur. Additionally, it has Quad Pixel technology which captures incredible low-light pictures in any condition. The secondary 8MP autofocus camera comes with an 118° ultra wide-angle lens, fitting 4x more of the scene than a standard lens. Further the 8MP sensor also doubles up as a Macro Vision and depth sensor for capturing Instagram worthy moments up-close and professional looking portraits. this incredible camera system also comes with various advanced software features, such as slow motion, hyper-lapse, auto smile capture, shot optimization, and much more. On the front, the device features a 16 MP selfie camera. 

The moto g54 5G also offers incredible entertainment thanks to its 6.5” FHD+ display with adaptive refresh rate from 30 to 120Hz, bringing users’ favorite games to life with smooth, and fluid views. This immersive viewing experience is further enhanced by two large stereo speakers and Dolby Atmos® and Moto Spatial Sound, that output high-quality audio with improved bass, clean vocals, and enhanced spatial sense even at higher volumes. Plus, the users get greater depth, clarity, and detail when listening to music, watching films, or playing games. The moto g54 5G also has extremely narrow bezels, making it virtually borderless.  

The moto g54 5G looks sleek and feels premium, as a result of its stylish 3D Acrylic Glass (PMMA) finish that feels great to hold and flaunt. Not only does the device look premium and classy, it is also light at just 192gms considering that it hosts a massive 6,000mAh battery. The g54 5G is also water-repellant with an IP52 rating, keeping it safe from spills and splashes.  

The moto g54 5G is available in stunning shades of - Midnight Blue, Pearl Blue, and Mint Green, each representing its unique style.  

Following the tradition, the moto g54 5G comes with a near-stock Android 13 experience and also comes with various stand-out experiences, like ThinkShield for Mobile which offers business grade security along with Moto Secure, which hosts all your phone's vital security and privacy features. The Family Space application is designed to establish a secure area on the phone dedicated to children's learning and play. Plus, Through My UX, users can personalize the smartphone to achieve a unique and distinct appearance. Noteworthy features also encompass the timeless Moto Gestures, including Quick Capture, Fast Torch, Swipe to Split, and Gametime. 

This smartphone will also be available in an 8GB RAM + 12GB Storage variant. Both variants support storage expansion up to 1TB using a microSD card.  

Commenting on the launch, Mr. Prashant Mani, Executive Director - Motorola Asia Pacific, said, "The moto g54 5G is a true embodiment of our commitment towards providing Indian consumers with the most advanced 5G devices at the most disruptive price points, staying true to our vision of democratizing technology. The moto g54 5G is a product that has been designed specifically for the Indian market and is loaded with the segment’s best performance, 5G connectivity, camera, and entertainment experience plus the most advanced software features with a super stylish form factor. With this launch, we go beyond everything that exists in the Indian market today, and empower individuals to explore, connect, and thrive like never before.” 

Availability: 

moto g54 5G will be available in three beautiful colours: Mint Green, Pearl Blue, and Midnight Blue, featuring a 3D Acrylic glass (PMMA) finish. It comes with built-in 12GB RAM + 256GB storage, and is also available in an 8GB RAM + 128GB storage option. 

The moto g54 5G will be available on Flipkart, Motorola.in and leading retail stores starting 13th September, 12PM onwards. 

Pricing & Launch Offers: 

12GB + 256GB Variant: Launch Price: Rs. 18,999 

Effective Price: Rs. 17,499 including bank OR exchange offers 

8GB + 128GB Variant: Launch Price: Rs. 15,999 

Effective Price: Rs. 14,499 including bank OR exchange offers 

Affordability Offers:

Flat Rs. 1500 Instant Discount on ICICI Bank Credit Cards  

OR 

Rs. 1500 additional value on Exchange of an old device on Flipkart 

Effective Price with Offers:  

Rs. 17,499 (12GB + 256GB Variant) 

Rs. 14,499 (8GB + 128GB Variant) 

To know more about the product visit: 

https://www.flipkart.com/motorola-g54-comingsoon-iu833d-ije93l-store 

https://www.flipkart.com/g54-5g/p/itmc5db12ebf3198?pid=MOBGQFX88DJDTHYG 

Operator Offers: 

Total Benefits worth Rs. 5000 from Reliance Jio (Applicable on pre-paid plan of: Rs. 399) 

- Cashback worth Rs. 2000 

- Partner coupons worth Rs. 3000 

To know more about the offer:   https://www.jio.com/en-in/jio-motorola-g54-offer-2023 

About Motorola & Lenovo 

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere. Motorola Mobility LLC was acquired by Lenovo Group Holdings in 2014. Motorola Mobility is a wholly owned subsidiary of Lenovo and is responsible for designing and manufacturing all Moto and Motorola branded mobile handsets and solutions.  

To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub and Motorola Global Blog .

Limca Sportz Becomes ICC Men’s Cricket World Cup’s Official Sports Drink. Launches Yo-Yo Test Challenge

* Features Neeraj Chopra taking the Limca Sportz YO-YO test challenge

* Unveils a host of innovative offline and online activations

*  Link to the TVC – https://www.youtube.com/watch?v=gB0YWDCbu_k

Limca Sportz, the hydration drink from Coca-Cola India’s home-grown brand Limca, becomes the Official Sports Drink of the ICC Men’s Cricket World Cup 2023, a testament of its commitment to supporting athletes and active individuals.

With its scientific formulation, Limca Sportz Ion 4 is a low-calorie sports beverage that combines the power of glucose, electrolytes (Sodium, Potassium, Calcium, Magnesium) and B-vitamins to provide rapid rehydration and sustained energy during physical activities. Created by experts, Limca Sportz Ion 4 is the quintessence of professional sports hydration. It excels at the three crucial aspects of sports performance- Rehydration, Reenergizing and Replenishing. It not only satisfies taste but also conveys a powerful message of #RukMat (never stop), embodying the relentless spirit of perseverance and vitality of both the brand and cricketers.

Fully geared to kindle the enthusiasm of cricket lovers, the brand has launched Yo-Yo Test challenge, an ultimate test for consumers to track their fitness caliber, further building on Limca Sportz ability to provide advanced hydration. The Yo-Yo test is a comprehensive measure of an individual's aerobic fitness and endurance, and a key component for athletes aiming to perform their best. Leveraging the steadfast fervor of sports aficionados, Limca Sportz digital first Yo-Yo test version will feature India’s pride and Olympic gold medalist Neeraj Chopra who will kickstart the campaign on social media. In the latest activation, ‘Yo-Yo test leke Dekhao, World Cup jaane ka Mauka Pao,’ consumers can undertake the challenge by scanning the QR code on Limca Sportz bottle and stand a chance to win tickets to World Cup Matches, further building their eagerness and excitement.

With cricket being a passion point for the entire nation, Limca Sportz has also partnered with 60+ colleges across the country encouraging youth to unleash their inner fitness enthusiast. The dynamic dashboard will bring together colleges taking the Limca Sportz Yo-Yo Test challenge. The winning teams will get exclusive tickets to watch a World Cup Match. Limca Sportz will enable rehydration during these fitness tests.

Speaking about this collaboration, Karthik Subramanian, Director, Marketing - Hydration, coffee and tea category, Coca-Cola India and Southwest Asia said, "Limca Sportz is proud to be the Official Sports Drink of the ICC Men’s Cricket World Cup 2023. We're thrilled to support athletes from around the world with our rehydration drink that has both great taste and functional benefits. The dynamic Yo-Yo test challenge features the incredible Neeraj Chopra, India’s first-ever World Athletics Championships gold medalist. Known worldwide for his tenacious spirit and unwavering commitment, he is an ideal choice to kickstart the fitness test."

Neeraj Chopra, the renowned Olympic and World Athletics Championships gold medalist, also shared his excitement, on the Limca Sportz Yo-Yo Challenge, stating, "I’m thrilled to be partnering with Limca Sportz. Limca Sportz is enabling hydration among athletes, which is important to maximize performance and prevent injuries. This challenge is one that promotes efficient performance and motivates each participant to continuously push their boundaries.”

The Yo-Yo Test Challenge’ was conceived by WPP Open X. Commenting on the creative insight behind the campaign, Varun Anchan, creative lead, said "The Yo-Yo test is the ultimate fitness test for cricket, and a standard that athletes including cricketers adhere to as a fitness metric. Limca Sportz is an advanced hydration product that enables athletes to give their best. The idea was born out of the product’s functionality, linking it to the Yo-Yo test challenge. With Olympian athlete Neeraj Chopra spearheading the campaign, we are partnering with several athletes & fitness advocates to prep both players and fans for the upcoming ICC Men’s World Cup 2023. “

Limca Sportz enables rehydration and helps balance higher endurance during exercise performance – making it the go-to beverage for people who believe in pushing limits and achieving great heights.

The campaign revolves around the pack and is supported by multimedia communication, an online platform experience & on ground activations.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smart water, vitamin water, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, Fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.