Motorola Launches “moto g14” With Immersive 6.5” FHD+ Display, Stereo Speakers With Dolby Atmos And Priced At Rs. 9,249*

Highlights

The moto g14 comes with a super premium acrylic glass design that is extremely slim and lightweight (only 7.99mm and 177g). The product will also be available in the segment’s first and uber premium vegan leather finish in the subsequent weeks. 

The moto g14 also brings an exceptional entertainment experience with an incredibly sharp and vivid 16.5 cm (6.5”) FHD+ display, plus stereo speakers tuned with Dolby Atmos. 

moto g14 also comes with various segment leading features such as a 5000mAH battery with a 20W TurboPower charger in-box, 50MP Quad Pixel Camera, IP52 water repellant design, UFS 2.2 storage and more.  

moto g14 will be available for pre-orders on Flipkart, starting today with an exclusive screen damage protection plan for a screen worth Rs.3,200 at an effective price of just Rs. 9,249* including a Rs. 750 instant discount on ICICI bank cards. 

The product will go on open sale starting 8th August, on Flipkart, Motorola.in and leading retail stores. 

Motorola, India’s best 5G smartphone brand announced the launch of its latest entry level smartphone in the g series franchise, the “moto g14”. A smartphone with an extremely premium design that is super sleek and lightweight and is sure to make heads turn. The rear panel is made of attractive acrylic glass material (PMMA) which makes this device stand out in its segment. The device will also be available in the segment's first vegan leather finish later in the month. 

The stunning 16.5cm (6.5”) Full HD+ display brings visual content with picture-perfect clarity allowing the user to immerse themselves in the beautiful details without compromising on image quality. moto g14 redefines high definition, featuring a 20:9 aspect ratio, punch hole design with extremely slim bezels, leaving more room to work and play. It also goes easy on the eyes, thanks to Night Light which tints the screen amber, making the display easier to view in dim light. Along with a stunning display, the device also gives users a new auditory dimension to dive into with its remarkable speakers. The stereo speakers with Dolby Atmos® enhance the overall sound experience. With Spatial Sound by Moto, the audio output feels more immersive and filling.  

Under the hood, users will find a powerful UNISOC T616 octa-core processor with 4GB RAM powering the moto g14. Engineered to deliver an ultra-smooth experience, the 4GB LPDDR4X RAM makes the phone respond instantly to every single touch, tap, and swipe. It also comes with a large and 128GB storage with segment leading UFS 2.2 technology to enable faster read write speeds. For those who need more space, the device comes with a dedicated micro SD slot that can be expanded up to 1TB, in addition to two SIM slots. 

Furthermore, the moto g14 comes with a robust 5000mAH battery which also fuels up fast, owing to the 20W Type-c TurboPower™ charger that comes in the box.   

Commenting on the launch, Mr. Prashanth Mani, Executive Director - Motorola Asia Pacific, said, “We are delighted to announce the launch of our latest offering in the g series franchise, the moto g14. Through our g series smartphones, we democratise premium smartphone experiences by offering advanced features at affordable price points, catering to the growing demands of the Indian mobile phone consumer. Staying true to this promise, the moto g14 comes with segment leading, premium design and an exceptionally immersive entertainment experience. We are confident that this product will set new benchmarks in the affordable segment of the Indian smartphone industry.” 

With such multimedia prowess, one is bound to expect an equally incredible camera and the moto g14 does not disappoint, it comes equipped with a dual camera setup. A 50MP primary camera featuring Quad Pixel technology to get 4x better low light sensitivity for sharper, more vibrant photos – day or night, and a dedicated Macro Vision camera that captures all the tiny details a standard lens would miss. On the front, consumers get an 8MP sensor to shoot beautiful and picture-perfect selfies and videos every single time.  

Additionally, the moto g14 also comes with an IP52 rated water repellant design, latest Side fingerprint sensor and face unlock, dual band WiFi, all your favourite moto gestures and more. The device also comes with the latest Android 13 and comes with an assured upgrade to Android 14 plus 3 years or security updates.   

Availability & Pricing  

Moto g14 will be available in two beautiful colours, in a super-premium acrylic glass finish, namely - Sky Blue and Steel grey, on Flipkart, Motorola.in and leading retail stores at an incredible launch price of just Rs. 9,999. 

Pre-order Offers: 

The product will be available for pre-orders starting 1st August, 12 PM onwards, with the following exclusive pre-booking offers, only on Flipkart: 

Free Screen Damage protection worth 3200* 

Rs. 750 Instant Discount on ICICI Bank Cards, making the effective price just Rs. 9,249* 

Launch Offers: 

The product will go on sale starting 8th August, 12PM onwards, with the following limited period offer, exclusively on Flipkart: 

Rs. 750 Instant Discount on ICICI Bank Cards, making the effective price just Rs. 9,249* 

To know more about the product visit:   

https://www.flipkart.com/g14/p/itme6e3af09b1936?pid=MOBGQFX8XRKKCRWZ 

https://www.motorola.in/smartphone-motorola-moto-g14/p  

Operator Offers: 

Total Benefits worth Rs. 3000 from Reliance Jio (Applicable on Post-paid Plan of: Rs. 399) 

- 100 GB Additional Data benefits worth Rs. 1000 

- Partner coupons worth Rs. 2000 

To know more about the Jio offer:  www.jio.com/en-in/jio-motorola-g14-offer-2023. 

Siemens Healthineers Signs MRA With Manipal Academy of Higher Education

* Strengthening cooperation to advance healthcare research and education for India

Manipal Academy of Higher Education (MAHE), Manipal and Siemens Healthineers have signed a Master Research collaboration (MRA) for continued strengthening of future cooperation between both organisations in achieving  shared outcomes for the stakeholders.

Dileep Mangsuli, Head of R&D for Siemens-Healthineers for India and Slovakia said “It is a proud moment for us to lay the foundation of a collaboration with MAHE. Both our organisations share similar values, and we are excited about the huge potential that this MRA holds for advancing healthcare research and education for India and the world.”

Dr Sharath Rao, Pro Vice Chancellor – Health Sciences, MAHE added, “Siemens Healthineers is known for pioneering breakthroughs in healthcare for everyone, everywhere, and so we are looking forward to collaborating with them. MAHE is focusing on academia-industry engagement and this partnership may lead to new research outcomes, new products and improve the quality of life.”

Dr Giridhar P Kini, Registrar, MAHE said “This MRA is an important step towards increasing collaboration between the two organizations and advancing the research, educational and healthcare goals that both organizations share.”

MAHE’s vision is to provide the highest quality healthcare services to the community, and this agreement with Siemens Healthineers will bring us much closer to achieving this goal.

About Siemens Healthineers:

Siemens Healthineers AG (listed in Frankfurt, Germany: SHL) pioneers breakthroughs in healthcare. For everyone. Everywhere. As a leading medical technology company headquartered in Erlangen, Germany, Siemens Healthineers and its regional companies are continuously developing their product and service portfolio, with AI-supported applications and digital offerings that play an increasingly important role in the next generation of medical technology. These new applications will enhance the company’s foundation in in-vitro diagnostics, image-guided therapy, in-vivo diagnostics, and innovative cancer care. Siemens Healthineers also provides a range of services and solutions to enhance healthcare providers’ ability to provide high-quality, efficient care. In fiscal 2022, which ended on September 30, 2022, Siemens Healthineers, which has approximately 69,500 employees worldwide, generated revenue of around €21.7 billion and adjusted EBIT of almost €3.7 billion. Further information is available at www.siemens-healthineers.com.

About Manipal Academy of Higher Education, MAHE, (Institution of Eminence Deemed to be University): MAHE is recognized as a leading quality academic and education service provider and has significantly contributed to continuously improving the standards and penetration of higher education in India. The Manipal Academy of Higher Education has, as its genesis, an enthralling story of a genius, the late Dr. T. M. A. Pai who had the vision of making society rid of the three major ills of illiteracy, ill health, and poverty. It provides a great variety of graduate and postgraduate skill enhancement educational courses covering several important disciplines like medicine, engineering, dentistry, pharmacy, nursing, allied health, management, communication, life sciences, hotel administration, etc. through its 28 Professional Higher Education institutions. It has world class academic and research departments in Statistics, Commerce, Geopolitics & International Relations, European Studies, Philosophy & Humanities, Atomic & Molecular Physics, etc. Over 40,000 students from all over the world pursue undergraduate and postgraduate programmes in diverse subjects. The finest of infrastructure facilities, state-of-the-art equipment, well-equipped laboratories, and dedicated and competent faculty have enabled MAHE to be recognized as Institution of Eminence status by the Ministry of Education, Government of India. The University has two Off-Campus centres, one each at Mangalore and Bangalore, One Medical College with TATA Group at Jamshedpur and two Off-Shore campuses, one in Dubai (UAE) and the other in Melaka (Malaysia). For further information log on to: https://manipal.edu/mu.html

Teach for India’s “The Conference Of The Birds” Student’s Performance Receives Thunderous Applause From The Bangalore Audience

Teach For India’s latest musical production took the stage at Chowdiah Memorial Hall, Bengaluru. Performing to sold-out crowds and overwhelming applause. After the success of the Mumbai premiere, the Sufi and Hamilton-inspired hip-hop musical traveled to Bengaluru, drawing an audience of over 2000 people, including educators, school children, business executives, senior government officials like Mr. Santosh Lad (Labour Minister of Karnataka), and influential artists like Priyanka Arora, Chetan Ahimsa, and Nikhil Kini.  

The Conference of the Birds brought together a group of students who could not act, sing, dance, or speak English 18 months ago and brought to life a 90-page, magical tale of a flock of birds in search of the true meaning of “India”. Adapted from a Sufi text by Farid Ud-din Attar, The Conference of the Birds took the audience on a journey of exploring India’s Constitutional Values of justice, liberty, equality, and fraternity. Through its thought-provoking soundtrack, the musical compelled audiences to question, laugh, cry, and come together for a larger purpose - bringing out the “I and I”, the “we” in India. Senior government official, Mr. Santosh Lad, who attended the musical, shared “It is really refreshing to see such an important message about our Preamble narrated by students in a creative and musical way.”  

This musical was the culmination of an 18-month-long journey that began with the exploration of Teach For India’s newly developed “India & I Studies”, a set of lesson plans that help break down India’s constitutional ideals in the classroom. The India & I Studies, which have been successfully piloted across diverse schools, were offered to any educator or attendee at the musical who believes that our nation is built in our classrooms. Chetan Ahimsa, an artist and activist, shared “As an artist myself, it is so wonderful to see kids from typically low-income backgrounds be exposed to this great cultural, educational universe, where they are taught to dream big. The metaphor of birds soaring high in search of a greater purpose is so powerful”.  

What made the musical so deeply personal even as it took the esteemed stage at Chowdiah Memorial Hall, is the incredible journey that the team has had over the last couple of years, bringing together seasoned experts with bold, young performers to create a show that is truly a grand artistic feat. The musical’s soundtrack is an enchanting blend of Sufi and hip-hop, led by musician and composer Anuraj Bhagat, in partnership with hip-hop artist Nimo Patel. It is also a spectacular visual treat with sets designed by creative genius Fali Unwala and costumes designed by Simi Nallaseth, who was part of the original Ice Age film’s creative team. The entire journey, featuring the many hands that played a role in the making of this musical, was captured beautifully in an intimate, behind-the-scenes film that was played at the end of the show.  

As the curtains closed, all three shows of the musical were brought to an emotional end with a standing ovation. As audience members left the auditorium with tears in their eyes, moved by the memorable performances of the children, they enthusiastically exclaimed that the musical must be seen by as many people as possible.  

The Conference of the Birds is made possible with the help of the title supporter, JSW Foundation, and the show supporters, BookASmile, Godrej, HSBC India, BNP Paribas Foundation and Max India Foundation.  

After taking flight in Mumbai and Bengaluru, the Conference of the Birds is heading to Delhi on the 12th and 13th of August for its final set of shows. Tickets are available now on BookMyShow.  

About Teach For India: 

Teach For India's vision is for all children to get an excellent education. Their mission is to empower and build a movement of leaders by providing them with the support and ecosystem to manifest that change. As one of India's largest Fellowships and pipeline of talent into the education sector, Teach For India creates a nationwide impact by bringing India's brightest students and professionals to become Teach For India Fellows. These Fellows are placed as teachers in government and affordable private schools for two years. Today, 1000 Fellows teach 33,000 students in classrooms across eight cities. Teach For India Alumni directly impact 100,000 more children and reach 50 million children across India.  

For more information,  visit 

https://www.teachforindia.org/cotb 

https://www.instagram.com/teachforindia/ 

https://www.linkedin.com/company/teach-for-india/ 

Modicare Limited Introduces Personalised Wellness Solutions Under Its Well Sci-Vedic Range

-          The new Well Sci-vedic products leverage the best of Ayurveda and Science

Modicare Limited, one of India’s leading direct-selling companies committed to providing you with #GoodHealthInYourHands, announces the launch of tailor-made Sci-Vedic products personalised for Men and Women under its 'Well' range. Dedicated to providing comprehensive nutrition, health, and wellness offerings, Modicare continues to expand its product portfolio to cater to the diverse needs of individuals pursuing a healthy lifestyle.

Modicare is proud to introduce the latest additions to the 'Well' range, leveraging the best of Ayurveda and Science. Well Multivitamin Multimineral Women & Well Multivitamin Multimineral Men are tailor-made formulations that help meet the unique nutritional needs of women & men, and Well Cranberry + D-Mannose, a balanced formulation for maintaining urinary tract health in women.

Well Cranberry + D-Mannose Tablets offer a powerful blend of two essential ingredients that support urological health and help combat Urinary Tract Infections (UTIs). UTIs are one of the most frequent clinical bacterial infections in women. Around 50%–60% of women will develop UTIs in their lifetimes. Priced at MRP of Rs. 1199/-, the Well Cranberry + D-Mannose Tablets, with the benefits of Cranberry & D-Mannose that support Urinary Tract health and help reduce the risk of UTI in women. With its potent antioxidant properties, Cranberry not only aids in maintaining healthy kidneys and bladder but also helps to avoid the adhesion of UTI-causing agents to the urinary tract. Working in tandem, D-Mannose helps promote the growth of healthy bacteria, thereby reducing the risk of future infections.

Multivitamin Multimineral for Women is a tailor-made product catering to the daily nutritional needs of women to keep them fit and active. This potent blend comprises 30 essential nutrients including 12 Vitamins, 11 Minerals, 4 Herbal Extracts, and 3 Amino Acids & Antioxidants that work harmoniously to help strengthen the immune system, enhance energy levels, and combat stress & fatigue. Enriched with antioxidants and herbal extracts, this formulation offers many health benefits that help promote healthy hair, nails, and skin while providing vital mental and bone health support. With a comprehensive mix of Multivitamins Multiminerals, it is a viable option for women seeking to maintain energy levels and supports an active lifestyle. Priced at MRP of Rs. 999/-, it contains plant extracts like Shatawar, Ashoka, Tulsi & Turmeric extract which support hormone balancing, and cognitive functions.

Shatawar plays a crucial role in promoting hormonal balance

Ashoka provides valuable antioxidant and anti-inflammatory properties, contributing to overall well-being

Tulsi helps strengthen the immune system, bolstering the body's natural defenses

Turmeric supports various bodily functions such as immune health, digestion, bone strength and skin health

Inositol and amino acids like Glutathione, and L-Lysine support hair, nail, and skin health

Multivitamin Multimineral for Men is tailor-made to address the daily nutritional requirements of men to keep them fit and active. This potent blend encompasses 26 essential nutrients, including 8 Vitamins, 10 Minerals, 4 Amino Acids and 4 Herbal Extracts, that help boost metabolism, bolster mental well-being and maintain a robust nervous system. These ingredients help strengthen the immune system, enhances stamina and endurance and foster sustained energy levels. With added antioxidants, this formula helps nurture healthy muscle function. Priced at MRP of Rs. 999/, it contains ingredients that support various key aspects of active body functioning including healthy brain function, muscle function, eye health, Heart Health, and cellular energy.

Ashwagandh contains powerful components that aid in managing everyday stress

Gokshura & Safed Musali help maintain normal testosterone levels and contribute to improving stamina and body performance

Panax ginseng supports the immune system and helps boost energy metabolism

L-Methionine, Taurine, L-Glutamic Acid, and L-Theanine collectively support to strengthen the immune system, sustaining energy levels, and promoting improved physical performance

All the products under the Modicare range are available for sale across the country through Modicare Consultants and are backed by a 100%* Satisfaction Guarantee.

Nutraceuticals are NOT FOR MEDICINAL USE. People with a medical condition should consult a physician before using the Product. Not to be used as a substitute for a varied diet. Not intended to diagnose, treat, cure, or prevent any diseases. Stated benefits are based on ingredient used. For more details, please refer to the Product pack.

About Modicare:

Modicare is one of India’s leading Direct Selling Companies and the pioneer of Direct Selling industry in India. In 2022, the company has also been ranked 5th among India’s Great Mid-size Workplaces by Great Place to Work for the third consecutive year and also recognized as among the 100 Best Workplaces in Asia for two consecutive years. Furthermore, Modicare has also been identified among India’s Best Workplaces for Women for three consecutive years.

Today, the company has over 53 Lakh Direct Sellers and offers over 365+ products, 750+ SKUs across 14 categories - Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, 18Karat Gold Plated  Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 14000+ Distribution Points and 55 Modicare Centres.

*For more information, visit https://www.modicare.com/

Aditya Birla Group Expands Its Hospitality Play; Adds Four Iconic Brands To Its Portfolio

* Aditya Birla New Age Hospitality (ABNAH) Acquires 100% Stake In KA Hospitality

The Aditya Birla Group's hospitality arm, Aditya Birla New Age Hospitality (ABNAH) has announced a strategic deal to add four iconic restaurant brands— Hakkasan, Yauatcha, Nara Thai and CinCin to its growing portfolio. ABNAH has acquired 100% stake in KA Hospitality Private Limited (KAH), the company that owns the home-grown brand CinCin and franchise rights of the other three global restaurant brands.

The four brands are positioned across the customer value pyramid, spanning the mid-market to premium segments. Hakkasan is a Michelin-starred brand serving modern Cantonese food. Yauatcha is an award-winning dim sum teahouse from London. Nara Thai is a contemporary brand that captures the essence of authentic Thai cuisine. CinCin is a modern Italian brand, designed to reflect the vibe and culture of the Italian “La Dolce Vita” lifestyle.

Commenting on the acquisition, Mr. Aryaman Vikram Birla, Director, Aditya Birla Management Corporation Private Limited and Founder, ABNAH said, “We continue to believe in the remarkable potential of the premium casual dining space, spurred by rising disposable income and evolving lifestyles of the Indian consumer. The intersection of growing affluence and the desire for new-age, high-quality dining experiences presents an incredible growth opportunity." He added, “At Aditya Birla New Age Hospitality,  our vision is to create an unmatched portfolio of food and beverage brands within the country. And bringing the best-in-class restaurants to discerning diners is a crucial step towards fulfilling that vision. Each of the four brands uniquely stands out while maintaining a steadfast commitment to delivering exceptional culinary experiences. Dynamism is the lifeblood of the food industry, and our plan is to broaden the reach of these brands and take these distinctive dining experiences to other cities across India.”

KA Hospitality was founded by the late Mr. Kishor Bajaj in 2011, a visionary who introduced Hakkasan and Yauatcha to Mumbai, with the foresight that India was ready for Michelin-grade dining. They built on this vision under the leadership of Karyna Bajaj, who took over as Executive Director in 2016, by bringing in Nara Thai and creating their homegrown brand CinCin.

Karyna Bajaj expressed "Over the span of twelve years, we have nurtured our family business with unwavering commitment. We have built KA Hospitality from its very foundation, driven by passion into a formidable establishment renowned for crafting exceptional dining experiences. It is with great pride that we now pass the baton to ABNAH, to uphold and elevate the legacy of KA Hospitality as its future custodians. I have no doubt that they will excel in the next phase of the business’ growth. Most importantly, I extend my gratitude and heartfelt appreciation to all team members of KA Hospitality. Their commitment and dedication have been instrumental in our organizations achievements and success."

ABNAH currently operates Jolie’s, a members-only club comparable to the best in the world and spanning across ~30,000 square feet at Worli, in the heart of Mumbai. ABNAH is planning to build premium casual dining restaurant chains across India, a fast-growing segment in the organised food services market. With this acquisition, ABNAH, promoted by Mr. Aryaman Vikram Birla, has added seven restaurants to its portfolio across three cities.

Unleash The Power Of Sound With GOVO's Brand-New GoBuds 577 True Wireless Earbuds

·         Immerse yourself in sonic euphoria with the all-new GoBuds 577

GOVO, a new entrant and challenger in the audio technology sector, is elated to announce the highly anticipated launch of GOVO GoBuds 577 True Wireless earbuds. Elevating the world of sound to unprecedented heights, the GOVO GoBuds 577 push the limits of bass performance, promising an unmatched audio expedition that will leave users astounded and immersed in a realm of sonic euphoria. With the brand-new earbuds, captivated users can experience a new dimension of sonic bliss.

The global earbuds market is poised for significant expansion. The value of the market was estimated at USD 9,520 million in 2022, and this is projected to surge to USD 16,860 million by 2029. This remarkable growth is driven by the escalating demand for earbuds, fuelled by noteworthy advancements and innovations, as well as the allure of convenience that they offer. Leading the way in the industry, the GOVO GoBuds 577 redefines the audio experience, setting a new standard with its  exceptional design, advanced sound quality, and remarkable bass performance. Additionally, these earbuds seamlessly incorporate wireless Bluetooth technology and other features, catering to the sophisticated requirements of Indian users. 

Commenting on the launch of the GOVO GoBuds 577 True Wireless earbuds, Mr. Piyush Jalan, Co-Founder and COO, GOVO said, “Our unwavering dedication to innovation and customer satisfaction has culminated in a product that completely revolutionizes the audio experience. The GOVO GoBuds 577’s extraordinary design, exceptional sound quality and bass performance combine to create an immersive listening journey for users. These earbuds cater to the specific preferences of our audience, providing them with an outstanding listening experience.”

Here are the salient features of the GOVO GoBuds 577 True Wireless earbuds:

·         Rich Bass: With dynamic 13mm drivers at its core, these earbuds deliver deep bass and authentic audio, creating a rich and immersive listening experience.

·         52-hour battery life: The earbuds come with a robust 470mAh battery capacity and Type-C input, providing an astonishing 52-hour battery life for uninterrupted music playback over extended periods.

·         Quad Mic ENC: With 4 Mic Environmental Noise Cancellation (ENC), the earbuds guarantee crystal clear call quality by proficiently minimizing background noise and improving voice clarity.

·         Elegant Design: With a premium design adorned with a metallic finish, these earbuds blend style and durability to elevate your listening experience with a touch of elegance.

·         Bluetooth V5.3: With the latest Bluetooth version of V5.3, the earbuds offer up to 30 feet of seamless connectivity.

·         Gaming Mode: With less than 50ms latency, the earbuds provide a lag-free experience, allowing users to fully immerse themselves in their favourite mobile games and enjoy an uninterrupted gaming session without any delays.

·         Voice Assistant: With a simple touch, the earbuds allow you to effortlessly access and utilize your Google or Siri voice assistant.

·         Super Touch Control: With the touch control feature users can conveniently interact with their earbuds, allowing them to seamlessly navigate through music tracks, adjust volume and answer calls.

·         Fast Charge: With a rapid 5-minute fast charge feature, these earbuds offer you the convenience of enjoying music uninterrupted for upto 120 minutes, eliminating the need for lengthy charging sessions during extended periods of use

The GOVO GoBuds 577 True Wireless earbuds is priced at Rs. 4,599/- and can also be easily purchased from Amazon at an introductory limited-time price of just Rs 1,119/- . This product comes with a one-year warranty and is available in the colour Metallic Night.

About GOVO:

GOVO is an emerging audio technology company that is making waves in the industry. With a passion for innovation and a commitment to delivering exceptional audio experiences, GOVO is quickly gaining recognition for its cutting-edge products. From wireless Bluetooth speakers to powerful soundbars, GOVO seamlessly integrates advanced technology with sleek designs to create immersive audio solutions. With a strong emphasis on quality, performance, and customer satisfaction, GOVO is poised to become a leading player in the competitive audio technology market.

Airtel Launches Airtel IQ Reach – India’s First-Of-Its-Kind Self-Serve Marketing Communications Platform

*  The prepaid self-serve platform will enable businesses to send personalised communications to pre-defined customer segments

*  Businesses can now enjoy greater control of their customer engagements at affordable costs

Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today, announced the launch of Airtel IQ Reach, a first-of-its-kind self-serve marketing communications platform, which will enable brands/ companies to drive targeted customer engagements through personalised communications.

Launched under Airtel IQ, the world’s first network-embedded Communications Platform as a Service (CPaaS), Airtel IQ Reach is an intuitive platform that will enable small and medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner with prepaid pay-as-you-go plans.

This self-serve portal will be a one-stop destination to empower businesses, especially emerging businesses, to have full control of their campaign execution, by simply logging on to a single portal for designing customised messages, uploading or selecting their target audiences, scheduling their messages and, finally, tracking campaign effectiveness, all in just a few clicks.

Abhishek Biswal, Head – Digital Products & Services, Airtel Business, said, “Our customers are at the heart of everything we do. We have designed Airtel IQ Reach especially for the SMB segment to enable them to elevate their customer communication. The platform leverages cutting-edge technology along with Airtel’s strengths of infrastructure, data and engineering expertise to facilitate enterprises in targeted customer communications. Our customers can now capitalise on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalised communication through our innovative solution.”

The platform will also offer real time insights and comprehensive analytics on a centralised dashboard with the aim of enabling businesses to measure their campaign effectiveness. Airtel IQ Reach will help SMBs solve key challenges when planning marketing campaigns – like identifying the right audience, tracking campaign effectiveness, managing multiple channels to reach their audience, amongst others.

The Airtel IQ Reach portal is now live for communications via WhatsApp and will be rolled out on SMS, voice and other channels shortly.

Airtel IQ is an omni-channel cloud communications platform that unifies cloud communication and customer experience management to enable brands to engage with their customers across voice, SMS and WhatsApp channels. Airtel is the first telecom company in the world that serves as a Business Service Provider (BSP) for WhatsApp. More details here: https://www.airtel.in/business/b2b/airtel-iq

About Airtel: Headquartered in India, Airtel is a global communications solutions provider with over 500 Mn. customers in 17 countries across South Asia and Africa. The company ranks among the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second-largest mobile operator in Africa. Airtel’s retail portfolio includes high-speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud-based communication. For more details visit  www.airtel.com/