Exponent Energy’s Proprietary Energy Stack To Make EVs 30% More Affordable;

* Showcases patented ‘water-based’ off-board thermal management system that makes 15-minute rapid charging an on-road reality

*  Exponent to deploy 3,500 EVs powered by Exponent and 100 e-pumps (15-minute charging station) in Bengaluru next year.

* EVs powered by Exponent have covered 10,00,000+ kms, completed 25,000+ rapid charging sessions, and managed to reduce EV charging cost by 33%.

* Company plans to expand operations to five new cities by the end of FY '24 and is targeting to deploy 1,000 e^pumps and 25,000 EVs powered by Exponent, by 2025.

* Exponent to deploy 3,500 EVs powered by Exponent and 100 e-pumps (15-minute charging station) in Bengaluru next year.

Exponent Energy, an energy-tech startup unveiled the tech behind its 15-minute rapid charging solution for the EV industry. Exponent showcased its proprietary energy stack - battery pack (e^pack), charging station (e^pump) and charging connector (e^plug) that together unlock a 15-minute rapid charge, and long battery life (3000 cycle life warranty, 3 times the industry standard) – all done on regular LFP cells for the first time in history.

Rapid charging kills range anxiety and the need for expensive, oversized battery packs. With this unique two-sided approach, EVs powered by exponent will be 30% more affordable, made possible by an optimised battery capacity (30% smaller), and 5 year financing (powered by 3000 cycle life warranty). Additionally, 15-minute rapid charging reduces EV charging cost by 33%.

Exponent’s energy stack addresses two key problems that, for decades, prevented rapid charging on LFP cells – Lithium plating and Extreme heat.

Tackling Lithium plating to prevent significant cell degradation

When charging a cell, Li-ions flow from the cathode to the anode and get absorbed. The faster you charge, the more ions flow, leading to crowding around the anode. If left unchecked, this crowding leads to lithium plating, resulting in significant cell degradation. Exponent solves this through a combination of their Battery Management System (10 times more accurate than industry standard), Virtual Cell Model and Dynamic Charging Algorithms. This allows them to proactively sense Lithium crowding in real-time and ensure each cell is rapid charged without significant degradation.

This approach was validated by an independent testing laboratory - TUV India (TUV Nord Group, Germany) that found only 13% degradation after 3000 charging cycles of 15-minute rapid charging.

Off-board thermal management for rapid charging in any ambient temperature

15-minute rapid charging generates a ton of heat. 256 times more than the industry average of 4 hour charging. If this heat isn’t extracted, the battery pack would overheat and switch off. Furthermore, in India, the ambient temperature is 40°C or higher and Li-ion cells have a far lower thermal sweet spot of 25-35°C. To solve this, we need advanced HVAC systems, which are both bulky & expensive. Additionally, this level of heat is generated only when one rapid charges an EV and not driving it.

Therefore, Exponent has built an advanced HVAC system that’s “off-boarded” from the vehicle to its e^pump. While charging, the e^pump transfers refrigerated water through the e^plug to cool every Li-ion cell in the e^pack. This ensures the e^pack’s temperature doesn’t exceed 35°C in any ambient temperature condition. Furthermore, with the expensive system “off-boarded”, EVs powered by Exponent are both affordable and lightweight.

Speaking on the occasion, Arun Vinayak, CEO and Co-founder, Exponent Energy said, “At Exponent, we’re building the future of energy that combines cutting-edge engineering with real world economics, and our off-board thermal management system is a testament to that belief. For everyone to go electric, consumers need EVs that charge faster, last longer, and cost lesser. Our unique two-sided approach to 15-minute rapid charging makes EVs last 3 times longer and cost 30% less than conventional EVs. We’re excited to scale this across India starting with Delhi-NCR, Mumbai, Hyderabad, Chennai and Ahmedabad!”

In the last 3 months, Exponent has completed over 25,000 rapid charging sessions, covered over 10,00,000 kms with 200+ EVs powered by exponent on road in Bengaluru.

Exponent’s 15-minute rapid charging also unlocks higher energy throughput enabling the company to build the most profitable and scalable EV charging network. Their e^pump in Mahadevapura, Bengaluru did a whooping 41 charging sessions in a single day setting a new benchmark in the EV industry.

The company is looking to expand its operations in five more cities - Delhi NCR, Mumbai, Hyderabad, Chennai and Ahmedabad by the end of FY '24 and is targeting to deploy 1,000 e^pumps and 25,000 EVs powered by Exponent, by 2025.

In the past year, Exponent partnered with Altigreen, resulting in the successful launch of the first EV powered by exponent – the neEV Tez. Looking ahead, Exponent aims to deepen their presence in the 3 wheeler cargo and passenger vehicle market and also explore new vehicle categories. The startup is backed by key investors like Lightspeed India, YourNest VC, 3one4 Capital, AdvantEdge VC, Pawan Munjal’s family office, Motherson Group and has raised $18mn till date.

About Exponent Energy:

Led by Arun Vinayak & Sanjay Byalal, Exponent Energy aims to simplify energy for EVs. The company has built a battery pack named e^pack; charging station called e^pump; and charging connector e^plug that together unlock a 0 to 100% charge in 15 minutes for EVs with any number of wheels & provide a 3000-cycle life warranty – all while using regular Li-ion cells to make rapid charging truly affordable and scalable.

To know more, visit the official Exponent Energy website: www.exponent.energy

Twitter: @ExponentEnergy

LinkedIn: Exponent Energy

UPL Q1 FY24 Revenue At Rs 8,963 Crore And EBITDA At Rs 1,593 Crore

* Q1 FY24 Revenue at Rs 8,963 crore and EBITDA at Rs 1,593 crore

* Net Debt at $3.19 billion as of June 2023, down by $160 million vs June 2022

UPL Ltd. (NSE: UPL & BSE: 512070, LSE: UPLL), today reported financial results for the first quarter of FY24 (Apr-June 2023)

Revenue and EBITDA for Q1 impacted by the industry-wide slow down.

·         Differentiated and Sustainable portfolio delivered resilient performance growing by 7% YoY - revenue share rose significantly to 37% (from 27% in Q1FY23) supporting contribution margins.

·         Seeds business delivered robust performance as revenue grew by 26% YoY and EBITDA increased by 54% YoY.

·         Net Debt stood lower by $160 million vs LY at $3,193 million as of 30 June 2023 despite lower factoring ($890 million on 30 June 2023 vs 1,140 million on 30 June 2022). Adjusted for the lower factoring quantum, net debt would have stood at $2,943 million (lower by $410 million YoY)

Commenting on the performance, Mr. Mike Frank, CEO – UPL Corporation Ltd., said “The global agrochemical industry has been going through a challenging phase over the last two quarters as distributors prioritized destocking and focused on tactical purchases amid high channel inventories. Additionally, the market is witnessing pricing pressure given the high base of previous year and aggressive price competition we have seen from the Chinese post patent exporters.

Given this backdrop, our revenue and profitability were also impacted by these headwinds in line with the rest of the industry. Having said that our differentiated and sustainable portfolio performed resiliently (+7% YoY); with revenue share increasing significantly to 37% versus 27% last year. Favorable portfolio and regional mix coupled with better margins at Advanta helped improve contribution margins by ~198 bps YoY in Q1.

One of our key focus areas has been to improve cash flows and strengthen our balance sheet. In-line with this, we have reduced our net debt by ~$160 million versus June 2022 despite much lower factoring (down by ~$250 million YoY). 

Further, we are undertaking a cost reduction initiative of $100 million over the period of next 24 months; 50% of which we expect to be realized in FY24. Going forward, while we anticipate demand to remain subdued in Q2 FY24 as well, our performance should be sequentially better. We are optimistic of demand recovery in H2 FY24 as the channel inventory approaches a new normalized level. Overall, led by improved demand and cost optimization efforts, we expect our Revenue and EBITDA growth to turn positive in H2 FY24, with full year Revenue growth to now be in the range of 1-5% with EBITDA growth at 3-7%.”               

Other Developments for the Quarter

During the quarter, our Specialty Chemicals Business (including AI manufacturing) was proposed to be transferred to a wholly-owned subsidiary ‘UPL Speciality Chemicals Ltd.’ (USCL) for a consideration of Rs 3,572 crore. The proposed transfer has been approved at the shareholder meeting on 20th July 2023 and the transaction is expected to be completed in the next few months.

About UPL

UPL Ltd. (NSE: UPL & BSE: 512070) is a global provider of sustainable agriculture products & solutions, with annual revenue exceeding $6 billion. We are a purpose-led company. Through OpenAg, UPL is focused on facilitating progress for the entire agricultural value chain. We are building a network that redefines the way an entire industry thinks and works – open to fresh ideas, innovative ways, and new answers as we strive towards our mission to make every single food product more sustainable. As one of the largest agriculture solutions companies worldwide, our robust portfolio consists of biologicals and traditional crop protection solutions with more than 14,000 registrations. We are present in more than 138 countries, represented by more than 13,000 colleagues globally. For more information about our integrated portfolio of solutions across the food value chain including seeds, post-harvest, as well as physical and digital services, visit upl-ltd.com.

Blue Dart Announces Q1 Financial Results With Sales Clocking In At Rs 1,238 Crores

Blue Dart Express Limited, South Asia's premier express air and integrated transportation & distribution logistics Company, declared its financial results for the quarter ended June 30, 2023 at its Board Meeting . 

The company posted Rs 59.74 crores profit after tax for the quarter ended June 30, 2023; Revenue from operations for the quarter ended June 30, 2023, stood at Rs 1,238 crores. The company, known for its extensive network with a reach of 55,000+ locations, cutting-edge technology and unwavering commitment to customer satisfaction continued to deliver a good performance. The Company carried 839 lakh shipments (last year 771 lakh shipments) weighing 285,625 tons (last year 278,393 tons) during the quarter. 

Commenting on the company's performance, Balfour Manuel, Managing Director of Blue Dart Express Ltd., stated, " A significant driver of our consistent performance has been our focus on delivering high-quality services to our customers. By prioritizing service excellence, we have gained a substantial market share across various service offerings. Our commitment to understanding and exceeding our customers' expectations has set us apart from the competition, earning us their trust and loyalty.”  

Speaking about the business outlook, he says, “Our strategic investments during this quarter, have paved the way for a promising future. We have prioritized capacity creation through the induction of the two new aircrafts, embraced automation and digitalization to enhance our infrastructure, and expanded our market reach through retail expansion. With these initiatives, we are well-positioned for sustained growth and remain committed to leveraging technology and exploring new opportunities.”  

Elaborating further, Balfour Manuel says, “As we progress through the year, we are excited about the potential that lies ahead. We will continue to focus on strategic investments and sustainable growth, ensuring that we remain at the forefront of the industry.”  

Under its credo, "Connecting People, Improving Lives," the organization has set in motion a number of technological initiatives that will drive green logistics and ESG, which are integral parts of its Strategy 2025. The organization has set a precedent well within its first quarter of the financial year 2023-24 by continuing to be a Provider of Choice, an Employer of Choice, and an Investment of Choice for all its stakeholders. The company won notable accolades during the first quarter, including 'Great Company to Work For' for the 13th time in a row. Additionally, Balfour Manuel, the Managing Director, was honoured as the Most Trusted Leader at the CEO Conclave organized by the Great Place to Work Institute. 

Dalmia Bharat Foundation Collaborates With “Jubilant Bhartia Foundation To Provide Skill Training” In Food Service Industry

~Training to empower rural youth through sustainable livelihood opportunities~ 

Dalmia Bharat Foundation (DBF), the corporate social responsibility arm of Dalmia Bharat Ltd. (DBL), a leading cement, and sugar company, has partnered with Jubilant Bhartia Foundation, the CSR arm of Jubilant Bhartia Group, a renowned conglomerate with diverse business interests spanning food services, pharmaceuticals, life sciences, etc to train rural youth in Quick Service Restaurant (QSR) operations. The partnership was formalized through a Memorandum of Understanding (MoU) signed with the objective of providing employment opportunities in the QSR industry and enabling sustainable livelihoods. The QSR industry in India is witnessing significant growth, with a thriving market and numerous opportunities for food service businesses. The training programs will be conducted at DBF's DIKSHa centers, located in 18 locations pan-India. This initiative seeks to sensitize learners to the expectations and standards of both customers and the QSR industry. DBF aims to train 3600 trainees in FY 24. 

The course, which spans 84 hours of classroom training, will equip trainees with the necessary competencies to pursue careers in the QSR industry. The comprehensive program will introduce learners to both theoretical and practical aspects of Quick Service Restaurant Operations, with a particular emphasis on service excellence. Additionally, Jubilant Bhartia Foundation will facilitate an On Job Training (OJT) opportunity, during which trainees will also receive a stipend. After successful completion of OJT, trainees will be offered full-time positions in the organized sector of the QSR industry and will be awarded a certificate by the National Institute for Entrepreneurship and Small Business Development (NIESBUD), Noida. 

Commenting on the initiative, Mr. Ashok K. Gupta, CEO, Dalmia Bharat Foundation shared, "At Dalmia Bharat Foundation, we are dedicated to promoting inclusive development and creating a positive impact in the communities we serve. Our collaboration with Jubilant Bhartia Foundation perfectly aligns with our vision, as we strive to empower young talent from rural areas through skill development. The QSR industry offers immense opportunities for growth and employment and our pan- India DIKSHa centres will serve as hubs of learning, unlocking their potential. We compliment Jubilant Bhartia Foundation for joining hands with us on this transformative journey. Together, we will not only create avenues for sustainable livelihoods but contribute to the nation's economic development – towards an Atmanarbihar India.” 

On the day of event, Mr. Vivek Prakash, VP and Head- CSR, Jubilant Bhartia Group said, “At Jubilant Bhartia Foundation, we are committed to providing young people (male/female) with an equal opportunity to develop the skills they need to succeed in the workforce. The QSR industry is a great place to start a career, and our new training program will give young people the skills they need to get a job in this growing industry. Through the support of Jubilant Foodworks Limited, a leader in QSR, and Dalmia Bharat Foundation, the training partner, the launch of this skill training program is a positive step for young people in the organized sector especially those coming from aspirational districts and affirmative groups The QSR industry is a growing industry, and there is a high demand for skilled workers. This experience will help them develop their soft skills, such as teamwork, communication, and problem-solving. These skills will also help them build a strong foundation for their future careers.”  

Dalmia Bharat Foundation has been persistently working towards  the socio economic upliftment of the rural communities nearby its plant across pan India. The foundation has been conducting various programmes focusing on skill development, training on modern agricultural practices for farmers, health camps and other developmental programs in the region. 

About Dalmia Bharat Foundation: 

Dalmia Bharat Foundation focuses on building Sustainable Livelihoods and ensuringRural Development in its programme areas. These programmes combine in-depth, long-term plans and strategies along with medium- and short-term initiatives and campaigns. Owing to the great differences across locations, DBF has adopted a flexible, multi-intervention approach that allows programmes and people to grow together and sustain each other. The two focus areas have been derived from the felt needs of the community and issues material to the business. Visit us at?http://www.dalmiafoundation.org.  

Honda Cars India Begins Production Of Its Mid-Size “SUV Honda Elevate”

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India started the production of its new mid-size SUV, Honda Elevate. The production roll-out of the car at the company’s state-of-the-art manufacturing facility in Tapukara, Rajasthan marked India as the first country to produce this global SUV. Reaffirming Honda’s commitment to making in India, the Elevate has a localization of more than 90%. 

The launch of the all-new Honda Elevate is scheduled in September 2023 along with start of deliveries. The company has already commenced the pre-launch bookings of the Elevate.     

Speaking on the occasion, Mr Takuya Tsumura, President & CEO, Honda Cars India Ltd. said “Today is a significant milestone in our SUV endeavor as we commence production of our hugely anticipated Honda Elevate at our Tapukara facility in India. Ever since its global unveiling, the Elevate has received an overwhelming response from customers nationwide. We are extremely proud to be the first country to start the mass production of Elevate and are confident that it will quickly become an important pillar of our business, fostering stronger connections with customers and attracting new members to our Honda family. We are excited about the prospects that lie ahead and the impact this model will have on our brand.”  

The Elevate is Honda’s latest offering in mid-size SUV segment that features a Bold and Masculine exterior design with striking front face, sharp character lines and unique rear design to create a vehicle with strong road presence.  

Based on Honda’s design ethos of Man Maximum Machine Minimum, the ELEVATE offers an incredibly spacious interior cabin with top-class wheelbase, spacious headroom, knee room, legroom and a generous cargo space of 458L.  

The Elevate is powered by 1.5L i-VTEC DOHC petrol engine with VTC mated to a 6 speed MT and a Continuously Variable Transmission (CVT) and produce power of 89 kW (121 PS) and maximum torque of 145 Nm at 4300 rpm.   

As part of Honda's unwavering commitment to safety, the ELEVATE boasts an extensive array of active and passive safety technologies, including the application of Advanced Driver Assistance System (ADAS) of Honda SENSING. 

The Elevate is equipped with the features of Honda Connect, a connected car experience that allows the users to control the car remotely and get up to date with important notifications for an enhanced convenience. 

The Elevate will be offered in a wide variety of colors, including single-tone and dual-tone variants, to accommodate consumers' different preferences and interests. These options include Phoenix Orange Pearl (new color), Obsidian Blue Pearl, Radiant Red Metallic, Platinum White Pearl, Golden Brown Metallic, Lunar Silver Metallic, and Meteoroid Gray Metallic, resulting in visually striking appearance that command attention on the road. 

Bengaluru To Host 5th World Coffee Conference (WCC) For The First Time In Asia Between September 25-28, 2023 At Bangalore Palace

* WCC 2023 proudly announced Mr. Rohan Bopanna, India’s No.1 Doubles Tennis Player & Arjuna Awardee as its Brand Ambassador.

·  “Sustainability through Circular Economy and Regenerative Agriculture" is the central theme for this week-long event, featuring Conference, Exhibition, Skill-Building Workshops, CEOs & Global Leaders Forum, Growers Conclave and a myriad of networking events, all focused on advancing sustainability in the coffee industry.

·  Producers, Curers, Roasters, Exporters, Policy Makers, Researchers and everyone passionate about coffee from 80+ Countries to join at WCC 2023, with a 4-Day intensive program focused on Building a Sustainable Coffee Industry through Discussion, Debate, and Collaboration.

International Coffee Organization (ICO), in collaboration with the Coffee Board of India, Ministry of Commerce and Industry, Government of India, Government of Karnataka and the Coffee industry are proud to bring the 5th World Coffee Conference (WCC) 2023 from 25th to 28th September 2023 at the iconic Bangalore Palace, Bengaluru. Today, the announcement event was held to unveil the event logo, theme and highlights of the most anticipated event of the Coffee sector.

During the unveiling of the WCC 2023 Logo and Theme- “Sustainability through Circular Economy and Regenerative Agriculture", Dr. S. Selvakumar, IAS, Principal Secretary of the Commerce & Industries Department, Government of Karnataka, said that, "Karnataka is undoubtedly the Coffee capital of India, with a rich heritage of producing some of the finest coffees in the world. There is tremendous opportunity for investments across the coffee value chain- from bean to cup right from equipment companies, coffee machines, soluble coffees brands as well café chains. This in turn leads to increased employment opportunities for our talent from farm to cafes. Therefore, we are privileged to be the Host State for this event.”

Dr. K.G. Jagadeesha, IAS, CEO and Secretary, Coffee Board of India proudly announced Mr. Rohan Bopanna, India’s No.1 Doubles Tennis Player & Arjuna Awardee as the Brand Ambassador of WCC 2023. While making this announcement, Dr. K.G Jagadeesha, said “WCC 2023 is being organized for first time Asia and it is set to bring immense benefits to coffee farmers in India. By promoting Coffees of India on the global stage, the event will create new opportunities and markets for these farmers. Moreover, the conference will feature global speakers addressing pressing issues related to circular economy and regenerative agriculture. Overall, WCC 2023 holds great promise for the Global coffee sector, specially the Indian coffee industry fostering growth and sustainable practices while showcasing its rich coffee heritage to the world.”

On being the WCC 2023 brand ambassador, Mr. Rohan Bopanna, said, “My life is a unique blend, bridging the realms of being a coffee planter’s son and a professional tennis player. Growing up amidst the scenic beauty of Coorg's coffee plantations, I've forged a deep connection with coffee while pursuing my Tennis career and I proudly represent the harmony of these two worlds. I am thrilled & proud to be part of the prestigious WCC 2023. As India establishes itself as a flourishing coffee destination, this event holds great promise for fostering growth and collaboration within our rapidly expanding coffee industry."

Mr. Jagdish Patankar, Executive Chairman of MM Activ Sci-Tech Communications and Event Curators for WCC2023, presented a diverse range of event components, including a Conference, Exhibition, Skill-Building Workshops, CEOs & Global Leaders Forum, Growers Conclave, Competitions & Awards, Plantation Tours, Cultural Evenings, Buyer-Seller Meet, and B2B Meetings. These elements promise to create a comprehensive and enriching experience for attendees, making WCC2023 an impactful and memorable global coffee conference and expo.

This event was also graced by some of the prominent sponsor representatives including Mr. Challa Srishant, Managing Director, Continental Coffee Ltd., Mr. Chacko Purackal Thomas, Managing Director and CEO, Tata Coffee Ltd., Mr. N. Sathappan, Chairman and Managing Director of SLN Coffee Pvt. Ltd. and Mr. Sunayan Mitra, Director, Coffee & Beverage Business South Asia Region, Nestle India Ltd.

WCC 2023 will host an impressive array of participants, including ICO Member Country Representatives, Coffee Growers, Coffee Roasters, Coffee Curers, Farm to Cup Industry, HORECA, Café Owners, Coffee Nations, Policy Makers, Start-Ups, R&D and Students.

Bengaluru awaits to host this extraordinary global gathering, which will showcase commitment towards sustainability and innovation in the coffee industry. Previous editions of the conference were successfully held in England (2001), Brazil (2005), Guatemala (2010), and Ethiopia (2016), receiving immense appreciation from coffee enthusiasts worldwide. 

The World Coffee Conference & Expo is gearing up for an impressive gathering that is set to attract participants from over 80 countries, including 2000+ delegates and 90 speakers. With the participation of 150+ exhibitors, attendees will have the chance to explore a diverse array of products and innovations within the coffee industry. The event is expected to draw over 10,000 business visitors, providing an excellent opportunity for networking and fostering connections among coffee enthusiasts, professionals, and businesses. Moreover, with over 200 B2B meetings, the event offers a promising platform for forging partnerships and collaborations in the coffee sector. All in all, this event promises to be an exciting and enriching experience for anyone passionate about coffee.

About ICO

The International Coffee Organization (ICO) is the primary intergovernmental organization dedicated to promoting coffee trade and fostering cooperation among coffee-producing and consuming nations. Established in 1963, ICO has played a pivotal role in shaping the global coffee industry and its sustainable development.

About Coffee Board of India

The Coffee Board of India is a statutory organization under the Ministry of Commerce and Industry, Government of India and plays a crucial role in supporting coffee growers, conducting research, promoting Indian coffee globally, and implementing various policies and programs to enhance the coffee sector's growth and sustainability.

Photo Caption: Dr. K.G. Jagadeesha(IAS), Dr. S. Selvakumar(IAS), Mr. Rohan Bopanna(India’s No. 1 Doubles Tennis Player & Arjuna Awardee), Mr. Challa Srishant today at the Unveiling of the Logo, Theme and Highlights of the “5th World Coffee Conference 2023” at Bengaluru. 

‘How do you pulp it?’ Minute Maid Pulpy Orange’s Latest TVC Showcases Different Ways To Indulge In A Unique Mouthful Experience

* Unveils a new brand campaign starring NANI

Minute Maid Pulpy Orange, the Coca-Cola Company’s fruit juice brand, is excited to announce the launch of its latest television commercial "How do you pulp it?". The brand is an ultimate orange indulgence with its unmatched fusion of real orange juice and zesty orange pulp. The film showcases multiple ways of consuming pulpy orange such as Gulp it, Slurp it and Chew it while savouring the delightful abundance of pulp. The TVC highlights its intrinsic credentials of containing real orange pulp that adds texture and enhances the overall drinking experience. With every sip, consumers can enjoy the delightful sensation of the pulpy goodness, creating a unique and satisfying mouthful experience.

Conceptualised by Ogilvy, the TVC showcases multiple ways in which Minute Maid Pulpy Orange can be enjoyed, emphasizing on the sheer pleasure that comes with every gulp of the refreshingly pulpy orange juice through the catchy ‘Chew it? Gulp it? Slurp it? How do you pulp it?’ For the first time ever, the brand has roped in influencers like NANI and Shraddha Kapoor, to capture the essence of the unique product while portraying the joy and satisfaction experienced by consumers.

Commenting on the campaign, Ajay Konale, Director - Marketing, Nutrition category, Coca-Cola India and Southwest Asia, said, “We are incredibly excited to launch the new campaign to celebrate the abundance of real orange pulp in Minute Maid Pulpy Orange, offering consumers a delightful and immersive way of savouring the refreshing beverage. NANI’s vibrant & dynamic personality and Shraddha Kapoor's energetic presence perfectly complements the brand.”

"Minute Maid Pulpy Orange campaign, 'How do you pulp it?' is an opportunity for us to share the immense joy and delightful taste that accompanies each sip of Minute Maid Pulpy Orange. The addition of the pulp brings a distinct and revitalizing element, creating a truly immersive and satisfying experience. Now it’s time for everyone to revel in its pulpy goodness in their own unique ways,” said NANI.

This campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP. Commenting on the creative insight behind the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India says “Minute Maid Pulpy Orange gives an immersive experience that no other orange juice offers, and therefore we all experience the product in our unique way. To establish this thought we’ve crafted a simple, direct and catchy campaign targeted towards a younger audience. And, with NANI’s presence the campaign’s tonality is vibrant, fun and refreshing - just like our brand.”

The TVC will be aired on leading television channels and will be amplified through various digital platforms and social media channels.

Furthering the celebrity endorsement Minute Maid Pulpy Orange will also invite consumers to share their own experiences and creative ways of consuming the juice by scanning QR code on the pack, and creating interesting AI based engaged with NANI, showing the world how do they pulp it. The brand aims to foster a sense of community and encourage individuals to celebrate the pulp-filled goodness of their favourite orange juice.

Watch the entire Film here – https://www.youtube.com/watch?v=4Vqa6SvDG3Y

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smart water, vitamin water, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, Fairlife and AdeS. We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn

About OpenX from WPP

OpenX from WPP is an entirely new offering created for The Coca-Cola Company that is integrated at its core and unprecedented in its scale. This industry-leading approach to modern marketing allows for seamless integration of bold ideas and creativity with end-to-end experiences that are informed by data and optimized in real-time. Our work spans across the company’s five-category beverage portfolio in more than 200 countries as well as global tent- pole marketing efforts including FIFA and the Olympics. OpenX from WPP provides access to our entire agency network of over 100,000 experts unlocking access to the best talent, capabilities and resources in and outside of WPP. Combining scale and agility, OpenX from WPP supercharges creativity and is a multiplier for change and growth.