Nova IVF Fertility Acquires Majority Stake In The Leading Regional Chain, WINGS IVF

* The acquisition expands Nova IVF Fertility’s footprint to 68 centers across 44 cities

AHH-owned Nova IVF Fertility, one of the largest fertility chains across India has acquired WINGS IVF which is one of the leading regional IVF chains in the country based out of Ahmedabad and founded by Dr Jayesh Amin, amongst the most respected IVF specialists in the country. WINGS IVF has 6 centres with dominating presence in Gujarat. With this acquisition, Nova IVF Fertility will expand its footprint to 68 centers in 44 cities aiming to be the leading provider of IVF services across South Asia. Nova IVF Fertility has grown exponentially since its investment by Asia Healthcare Holdings in 2019 to become one of the largest and fastest-growing IVF chains in the region.

WINGS IVF was launched in 2014 and since then has established its centres in Gujarat, Rajasthan, Bihar, and Delhi. The enterprise specializes in treating couples with recurrent implantation failures and has achieved 20,000+ live births through IVF pregnancies.

Commenting on the partnership, Shobhit Agarwal, CEO, of Nova IVF Fertility said, “The ethos of WINGS IVF and Nova IVF Fertility is deeply embedded in clinical science and providing international standards fertility treatments. Both the organisations have an inherent DNA for enabling couples to achieve pregnancies through the self-cycle technique. With the launch of the ART Act this focus has only increased and today 90% of our IVF cycles are through self-cycles. We are delighted to welcome WINGS IVF to the Nova IVF Fertility family.

“One in every  six Indian couples struggles with infertility. Nova IVF Fertility echoes our belief in bringing the science of parenthood to the forefront by helping couples have their baby through their own eggs and sperm. Both the fertility chains have a stringent focus on ensuring the highest form of ethical standards and have been the early adopters of the day 5 embryo transfer movement in India displaying significant improvement in success rates in complex cases. With this partnership, we aim to bring in advanced newer technologies like Regenerative therapy which can help couples reduce their dependency on donor eggs said Dr Jayesh Amin, Founder & Director of WINGS IVF”. Dr. Amin has been in the field of IVF for over 18 years and is a recipient of the "Excellence in IVF Treatments" award by the Union Health Minister in 2016.  He is also the Additional Secretary of the Indian Fertility Society.

Nova IVF Fertility has achieved over 55,000 pregnancies across 1,10,000 couples performing close to 15,000 cycles each year. The company has added 43 centres in the last three years.

As per data from Venture Intelligence, since 2018, the fertility sector has already attracted $318 million in investments from leading private equity (PE) and Venture Capitalists (VCs). India’s IVF services market was valued at $750mn in 2020 and is poised to grow to $3.7bn by 2030. 

“The IVF services market in India is powered by two national chains and multiple regional chains. We see the forces of consolidation beginning to shape the sector and in that context, Nova IVF Fertility and  WINGS IVF coming together gives us an opportunity to strengthen our position in the North & West of the country” said Ritesh Pandey, Group CFO & Head BD at Asia Healthcare Holdings.

Spark Capital is the advisor to the transaction.

About Nova IVF Fertility:

Nova IVF Fertility is one of the largest service providers of fertility treatment across India. With an average IVF experience of over a decade, our highly experienced IVF specialists and well–trained embryologists, Nova IVF Fertility has successfully achieved over 55,000 clinical pregnancies in the country. With vast international expertise, the fertility chain brings exceptional and ethical standards of processes, protocols, and policies to India. Through personalised treatment plans of medical management, basic ART and advanced ART – all procedures aim to significantly improve the chances of a positive pregnancy. Nova IVF Fertility currently operates 68 fertility centres across 44 cities in India.

Visit:  https://www.novaivffertility.com/

About WINGS IVF:

WINGS IVF was started around 2005 and has eight centers. Dr Jayesh Amin, Founder and Director at WINGS IVF has more than 18 years of experience in treating infertility.  With more than 20,000 live births through IVF, WINGS IVF Hospital, stands as one of pioneers in infertility industry with strong focus on pregnancy with “own gametes”. The fertility chain has treated more than 4,000 IVF cases annually, accomplished 5000+ successful PGT/ERA, and has achieved 10,000 live births in recurrent failures. They are the leaders in IVF space in western part of India and take pride in being the leaders pan India for advanced IVF treatments like Non-invasive PGS, ERA, Artificial Intelligence and Regenerative therapies.

Glenmark Presents "Coughayam" - A Unique Yoga Program For Cough In Collaboration With The Yoga Institute

·         The session, in collaboration with The Yoga Institute, is aimed at improving symptoms of cough

·         The session happened online as well as through physical engagements

Glenmark Pharmaceuticals Ltd. (Glenmark), an integrated, research?led, global pharmaceutical company, launches "Coughayam" on the occasion of International Yoga Day, June 21st, '23. This innovative initiative, developed in collaboration with "The Yoga Institute," the world's oldest yoga institute, aims to provide a dedicated yoga program for cough. The event took place from 8:00 am to 9:00 am on June 21st and was conducted through a combination of virtual sessions and physical engagements.

The virtual event allowed participants from across the globe to join the Coughayam program, providing a platform for individuals to learn and practice yoga techniques specifically designed to address cough-related concerns. Additionally, Glenmark's Corporate Social Responsibility (CSR) team actively engaged in physical sessions at five locations – Best School Ahmedabad, YMCA Delhi, GH Raisoni College of Commerce, Science & Technology Nagpur, Ekya School JP Nagar Bangalore & Homi Bhabha Cancer Hospital & & Research Centre Muzaffarpur, Bihar along with 80 locations (West Bengal, Assam, Orissa, Bihar, UP, Punjab, Delhi, Hyderabad, Vijaywada, Kerala, Karnataka, Tamilandu, Maharashtra, Mumbai, Gujarat) of Glenmark’s Majesta division’s field executive HQs. This collaborative effort aims to foster community engagement and promote overall well-being.

Through Coughayam, Glenmark strives to promote holistic health practices and enhance awareness about the benefits of yoga in managing cough-related issues. The event will feature expert instructors from The Yoga Institute, who will guide participants through various yoga asanas, pranayama (breathing exercises), and relaxation techniques, specifically curated to address cough-related discomfort.

About Glenmark Pharmaceuticals Ltd.

Glenmark Pharmaceuticals Ltd. (BSE: 532296 | NSE: GLENMARK) is an integrated, research?led, global pharmaceutical company, with a presence across Branded, Generics, and OTC segments; with a focus on therapeutic areas of respiratory, dermatology and oncology. The company has 10 world-class manufacturing facilities spread across 4 continents, and operations in over 80 countries. In Vivo/Scrip 100 positions Glenmark amongst the Top 100 Companies Ranked by R&D and Pharmaceutical Sales, 2021; while Generics Bulletin/In Vivo places it in the Top 50 Generics and Biosimilars Companies Ranked by Sales, 2021. The company has also been Great Place To Work® Certified™ in India.  Glenmark’s Green House Gas (GHG) emission reduction targets have been approved in 2023 by the Science Based Target initiative (SBTi), becoming the second Indian Pharmaceuticals company to achieve this approval. The organization has impacted over 2.9 million lives over the last decade through its CSR interventions. For more information, visit www.glenmarkpharma.com. You can follow us on LinkedIn (Glenmark Pharmaceuticals) and Instagram (glenmark_pharma).

Mahindra Logistics Recognises The Real ‘Drivers’ Of India’s Economy; Unveils ‘Desh Chaalak’ - A Book Honouring Drivers

~ The book is a collection of short stories that showcases life of drivers on the road, challenges they face, and the continuing optimism the community demonstrates in the face of many difficulties ~

Shri Nitin Gadkari, Hon. Minister of Road Transport and Highways, Govt. of India and Mahindra Logistics Ltd. (MLL), one of India’s largest integrated logistics solutions providers unveiled a stirring book titled ‘Desh Chaalak’. The book serves as a tribute to the unsung hero community – the drivers of India. Mahindra Logistics Ltd. (MLL) reaffirms its unwavering commitment to empower drivers while recognizing their invaluable contribution to India’s economy. MLL’s holistic approach focuses on initiatives under skill development, wellness, family welfare, and emergency support embodying company's steadfast commitment.

Speaking at the book launch, Hon. Minister of Road Transport and Highways of India, Shri Nitin Gadkari, expressed his admiration for the drivers of India and the vital role they play in the country's economic progress. He stated, "As we gather today to launch the book 'Desh Chaalak,' I commend Mahindra Logistics for taking this initiative to honour these silent warriors of India. These tireless drivers are the true backbone of our nation, steering the country towards growth. With world-class roads and accompanying infrastructure, we are attempting to make the lives of these drivers better. ‘Desh Chaalak’ is a step in the right direction to make more people aware of the contributions made by the driver community for India”.

Mr. Rampraveen Swaminathan, Managing Director & CEO, Mahindra Logistics, said, “At Mahindra Logistics, we firmly believe that our drivers are not just the backbone of our operations but also the driving force behind the entire logistics industry. In recognition of their remarkable contribution, the book 'Desh Chaalak' serves as a heartfelt tribute to our drivers highlighting their resilience that keeps the wheels of the industry turning. The book stands as a symbol of our deep admiration and gratitude and aims to bring greater recognition to the drivers' tireless efforts, ensuring that their indispensable contributions are acknowledged and valued by all”.

He further added “As India aims to become a $5 trillion economy by 2024-25, connectivity and superior infrastructure along with skilled workforce will become more critical. India faces a pressing challenge with only 450 skilled drivers per 1000 trucks by FY23-24. The very essence of our economy rests heavily on the efficient machinery of logistics and transportation systems. At Mahindra Logistics, we harbor an unwavering belief that drivers constitute critical spoke of India's vibrant logistics and transportation industry; deserving our utmost respect. Steadfastly maneuvering vehicles through arduous work and societal conditions, these unsung heroes ceaselessly toil to propel the wheels of India's economy. As pioneers within this industry, we conscientiously recognize the pivotal role we play in bridging this gap and offering continuous support to the driver community. By empowering our drivers with the supportive ecosystem, we aim to lead the way in nurturing and uplifting this essential workforce”.

Mahindra Logistics is committed to empowering communities and fostering inclusive development. By prioritizing the well-being of the driver-partners, the company has uplifted livelihoods, enhanced skills, improved infrastructure, and raised awareness about hygiene and safety, making a significant impact.

To prioritize safety and security, Mahindra Logistics initiated a specialized training program under the Pradhan Mantri Kaushal Vikas Yojana (PMVKY). Over 20,000+ drivers are trained nationwide, fostering awareness and empowerment.

One notable program is Samantar, a comprehensive driver welfare program that enhances working conditions and supports the driver community. MLL conducts activities including health check-ups, safety awareness, insurance schemes, celebrating Driver’s Day across different cities, and the provision of scholarships for Drivers’ children. Over the past decade, around 235,000 drivers have benefited from this program. In addition, Mahindra Logistics disbursed INR 11 MN through the Sankalp scholarship program, supporting the education of drivers’ children.

Amid the Covid-19 lockdown, the HOPE (Helping Our People in Emergencies) initiative was launched in 2020, providing financial assistance to over 5,000 driver families.

Mahindra Logistics also upholds a strong commitment to fostering Diversity, Equity, and Inclusion (DEI) within its workforce. An outstanding testament to this commitment is Manju, our driver-partner from the LGBTQ community, who has dedicated the past 15 years to operating trucks with a resolute focus on safety, and maintaining an impeccable record.

Mahindra Logistics has wholeheartedly exemplified its dedication to empowering the driver community and ensuring they receive the respect they truly deserve. Its transformative initiatives have been instrumental in uplifting drivers and recognizing their invaluable contributions.

About Mahindra Logistics

Mahindra Logistics Limited (MLL) is an integrated third-party logistics (3PL) service provider, specializing in supply chain management and enterprise mobility. MLL serves over 400+ corporate customers across various industries like Automobile, Engineering, Consumer Goods and E-commerce. The Company pursues an “asset-light” business model, providing customized and technology enabled solutions that span across the supply chain and people mobility services.  

For more information, visit www.mahindralogistics.com

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate. 

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise/ For updates subscribe to https://www.mahindra.com/news-room

Modicare Limited Strengthens The Well Portfolio With New Sci-Vedic Launches

-          The new Well products leverage the best of Ayurveda and Science

Modicare Limited, one of India’s leading direct-selling companies committed to providing you with #GoodHealthInYourHands, announces the launch of three new Sci-Vedic products under its 'Well' brand. Dedicated to providing comprehensive nutrition, health, and wellness offerings, Modicare continues to expand its product portfolio to cater to the diverse needs of individuals pursuing a healthy lifestyle.

In line with its commitment to meeting the diverse demands of consumers, Modicare is proud to introduce the latest additions to the 'Well' range, leveraging the best of Ayurveda and Science - Well Vision Health, Well Gluco Health, and Well Prostate Health. Well Gluco Health supports healthy blood sugar levels, Well Vision Health supports eye function & normal healthy vision and Well Prostate Health supports normal prostate function & urinary flow.

Well Vision Health is a potent plant-based formula containing ingredients that helps support eye function and normal vision health. Priced at MRP Rs. 999/-, it helps protect your eyes from damaging blue light, glare sensitivity and promotes visual acuity. This advanced formula consists of the following ingredients:

* Lutein & Zeaxanthin - powerful antioxidants that help protect the eyes from damage caused by sunlight and maintain sharpness in vision

* Vitamin A – essential to maintain the integrity of the cornea and retina for clear vision, especially in dim light

* Flax Seed Oil - contains a high concentration of Omega-3 fatty acids, that help protect the retina from damage

Well Gluco Health is a potent formula containing ingredients that promote healthy blood sugar levels in adults. Priced at MRP Rs. 999/-, it aids in the efficient breakdown of carbohydrates, fats, and proteins, to support overall wellness. With a low glycemic index, this potent formula helps the body maintain normal glycemic health and optimise insulin secretion. This advanced formula consists of the following ingredients:

* Chromium Picolinate - helps in lowering blood sugar levels by supporting the utilization of glucose

* Cinnamon - helps to lower blood sugar by increasing insulin sensitivity

* Fenugreek - a  high soluble fiber and slows down carbohydrate absorption

* Bitter Gourd - helps bring glucose into the cells for energy

Well Prostate Health is a combination of natural antioxidants and herbs that support normal prostate function, and urinary flow in adults. Priced at MRP Rs. 899/-, it helps to protect against damage from free radicals. This advanced formula consists of the following ingredients:

* Green Tea - helps fight free radicals and supports prostate health

* Gokhru (curry leaves) - helps to improve hormone metabolism and maintains normal testosterone levels

* Flax Seed Extracts - beneficial for prostate health and lower urinary tract discomfort

*All the products under the Modicare range are available for sale across the country through Modicare Consultants.

Nutraceuticals are NOT FOR MEDICINAL USE. People with a medical condition should consult a physician before using the Product. Not to be used as a substitute for a varied diet. Not intended to diagnose, treat, cure or prevent any diseases. For more details, please refer to the Product pack.

About Modicare:

Modicare is one of India’s leading Direct Selling Companies and the pioneer of Direct Selling industry in India. In 2022, the company has also been ranked 5th among India’s Great Mid-size Workplaces by Great Place to Work for third consecutive year and also recognised as among the 100 Best Workplaces in Asia for two consecutive years. Furthermore, Modicare has also been identified among India’s Best Workplaces for Women for three consecutive years.

Today, the company has over 53 Lakh Direct Sellers and offers over 365+ products, 750+ SKUs across 14 categories - Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 14000+ Distribution Points and 55 Modicare Centres.

For more information, visit https://www.modicare.com/

Tiger Shroff Backed BUILD. PROWL Achieves ‘Informed Sport’ Certification

·         Achieves another milestone in the Indian market to support professional athletes

·         LGC, the testing laboratory behind Informed Sport is a world-renowned sports doping control and research supplement testing lab

Hydro Active ISO 8 (Whey Isolate) and Lean Muscle Enhancer (Premium Protein), two sports nutrition products from the BUILD. PROWL range has achieved the notable ‘Informed Sport’ certification. This certification further assures the quality of the products for consumption by professional athletes. Hydro Active ISO 8 and Lean Muscle Enhancer are now among the few products in the Indian market to successfully pass the rigorous testing for more than 250 substances that are prohibited in sports. This mark also confirms that the product was made under conditions that meet the strict requirements for producing sports nutrition.

Informed Sport is a global quality assurance and supplement certification programme for sports supplements. It is the only worldwide programme for third-party testing and certification that examines each batch of a product before it is put on the market. The tests are conducted by LGC (the internationally known testing laboratory behind Informed Sport) a famous sports doping control and research supplement testing facility with more than 55 years of experience in regulatory analysis. LGC collaborates closely with international sports authorities, national anti-doping organisations, and national governing bodies as a doping control and supplement testing lab.

Commenting on the same, Soumava Sengupta, CEO, BUILD., said “In a short span of time, we have been able to win consumer trust with our unique offerings for the Indian market. The Informed-Sport certification now strengthens our brand portfolio while we embark on our journey to build a fit India. It is a testament to our unwavering commitment to providing athletes and fitness enthusiasts with the highest quality and safest sports nutrition products. The BUILD. PROWL range has truly transformed the way fitness is approached in India, and this certification further reinforces our dedication to delivering excellence.”

Informed Sport analyses sports supplement products for a wide range of compounds on the WADA Prohibited List as well as lists for organisations like the AFL, NRL, NFL, NCAA, UFC, and MLB. The rigorous pre-certification and post-certification process for nutritional supplement products certified by Informed Sport consists of four steps:

1.       Product & Manufacturing Review

2.       Pre-Certification Sample Testing

3.       Product Supplement Certification, Logo Use, and Web Listing

4.       Post-Certification Requirements and Testing

Launched in April 2023, BUILD. PROWL’s Hydro Active ISO 8 and Lean Muscle Enhancer are available for Indian consumers and athletes across 500+ specialty sports nutrition stores, top gyms, leading e-commerce platforms like Amazon and BUILD.’s website https://www.buildyourgoals.com/.

About BUILD.  

BUILD. is a brand from Pursuit of Wellness Pvt. Ltd., incorporated a year ago with the objective of helping Indians lead healthier lives with quality nutrition and supplementation products. Pursuit of Wellness is an off shoot of a corporation which has been in the business of importing and distributing sports nutrition supplements for leading brands pan India, for the last seven years. BUILD. as a brand is committed to provide its users quality nutrition at par with the best available in the world. 

BUILD. and PROWL (Tiger Shroff) over the next 5 years will launch multiple products in sports nutrition and general wellness category with a mission to inspire Indians for a fitter and healthier life. These products will be available in speciality/ modern retail and via e-commerce.

Eviden Wins A $100 Million Deal In India To Deliver Two New Supercomputers

* Eviden will triple the computing capacity of the Indian Institute of Tropical Meteorology (IITM) and the National Center for Medium Range Weather Forecast (NCMRWF)

Eviden, the Atos business leading in advanced computing today announces it was awarded a major $100M contract with NCMRWF, on behalf of the India Ministry of Earth Sciences, to build two new supercomputers dedicated to weather modelling and climate research for IITM and NCMRWF.

These systems, based on Eviden’s BullSequana XH2000, will have a combined power capacity up to 21.3 Petaflops and will rely on Eviden’s patented Direct Liquid Cooling technology to cool the system using warm water.

Located in Noida, the NCMRWF supercomputer will have an 8.3-Petaflop computing capacity for weather and climate modelling, to support advanced numerical weather research across India. This platform will bring together 2,100 CPU nodes with AMD EPYCTM 7643 processors, 18 GPU nodes using NVIDIA A100 Tensor Core GPUs, the NVIDIA Quantum InfiniBand networking platform, and high-performance memory provided by Micron. NCMRWF supercomputer will also have 2PB all flash and 20PB disk based DDN EXAScaler ES400NVX2 parallel filesystem storage.

The supercomputer dedicated to the Indian Institute of Tropical Meteorology (IITM, Pune) will provide 13 Petaflops of power for atmosphere and climate research. It will integrate 3,000 CPU nodes using AMD EPYCTM 7643 processors and 26 GPU nodes through NVIDIA A100 Tensor Core GPUs. The system will benefit from the NVIDIA Quantum InfiniBand networking platform with In-Network Computing, 3PB all flash and 29PB disk based DDN EXAScaler ES400NVX2 storage and Micron high-technology memory.

As part of the contract, the data centers on both sites will also be upgraded.

Dr. M. Ravichandran, Secretary, Ministry of Earth Sciences, said “Weather and climate research requires massive computing power. This partnership with Atos Group will augment our current capacity to increase resolutions and accuracy of weather forecasts. We look forward to Atos Group in helping us achieve this goal.”

Jean-Philippe Poirault, CEO Big Data and Security, Eviden, Atos Group highlighted “We are honored to support, through this prestigious contract, IITM and NCMRWF, on behalf of the Ministry of Earth Sciences, in their mission to continuously improve weather modelling and climate research. With a very dynamic growth and a high-quality technological ecosystem, India is a key country for the HPC industry, positioning itself as a frontrunner on the market. The expertise of IITM and NCMRWF combined with the experience of Eviden in delivering the most powerful HPC systems designed for Weather Modelling will provide a unique system ready to tackle the most difficult climate research challenges.”

About Eviden

Eviden designs the scope composed of Atos’ digital, cloud, big data and security business lines. It will be a global leader in data-driven, trusted and sustainable digital transformation. As a next generation digital business with worldwide leading positions in digital, cloud, data, advanced computing and security, it brings deep expertise for all industries in more than 53 countries. By uniting unique high-end technologies across the full digital continuum with 57,000 world-class talents, Eviden expands the possibilities of technologies for enterprises and public authorities, helping them to build their digital future. Eviden is an Atos Group business with an annual revenue of c. € 5 billion.

About Atos

Atos is a global leader in digital transformation with 110,000 employees and annual revenue of c. € 11 billion. European number one in cybersecurity, cloud and high-performance computing, the Group provides tailored end-to-end solutions for all industries in 69 countries. A pioneer in decarbonization services and products, Atos is committed to a secure and decarbonized digital for its clients. Atos is a SE (Societas Europaea), and listed on Euronext Paris.

The purpose of Atos is to help design the future of the information space. Its expertise and services support the development of knowledge, education and research in a multicultural approach and contribute to the development of scientific and technological excellence. Across the world, the Group enables its customers and employees, and members of societies at large to live, work and develop sustainably, in a safe and secure information space.

Monkey Shoulder India Unmasks The Skillful Winner Of The Ultimate Bartender Championship 2023

* Dharambir Chhetri from Copitas, Bengaluru wins the coveted title of “Ultimate Bartender” at the Monkey Shoulder Ultimate Bartender Championship in India

The sixth season of the Monkey Shoulder Ultimate Bartender Championship reached its thrilling finale at Botanix Nature Resort, Gurgaon on June 15th, 2023. The grand finale brought together the 20 finalist bartenders from across the country after a series of city rounds, competing against each other in various challenges to claim the coveted title. With a range of upskilling activities, expert judges, and international entertainment, the event proved to be a resounding success. With over 1100+ registrations, the fierce competition amongst 800+ bartenders from all corners of the country, Dharambir Chhetri from Copitas, Bengaluru emerged as the triumphant winner, claiming the highly sought-after title of the Ultimate Bartender. His exceptional skills, creativity & presence of mind under pressure set him apart from the other finalists. He will now get a chance to attend Camp Monkey, an annual gathering of Monkey Shoulder Brand Ambassadors and fellow Ultimate Bartending Championship winners of other countries in Thailand in November 2023. Additionally, the winner title will give him a platform to get unparalleled exposure and networking opportunities.

The Ultimate Bartender Championship was graced by an esteemed panel of judges. The jury members included industry luminaries such as Joe Petch - Global Brand Ambassador Monkey Shoulder, Brendon Khoo - Brand Ambassador Monkey Shoulder SEA and Christyne Lee, Head Bartender at Tess Bar & Kitchen in Singapore. Their extensive knowledge and discerning palates ensured that only the most deserving bartender emerged victorious.

Gaurav Sareen, Brand Ambassador, Monkey Shoulder India said, “I feel honored to have had the privilege of hosting the exciting edition of the Ultimate Bartender Championship (UBC), and I must say, the turnout this time surpassed all expectations. It not only celebrated the talent of these bartenders but also created a collaborative and supportive environment to build skills that pay bills. Witnessing the passion and enthusiasm of these talented bartenders was truly inspiring. All finalists have made me really proud, and while everyone is a champion who made it to the top 20, I would like to congratulate Dharambir Chhetri from Copitas, Bengaluru for bagging the title of Ultimate Bartender 2023"

Speaking on the occasion, Joe Petch, Global Brand Ambassador and Judge said "The Ultimate Bartender Championship continues to impress me year after year. The level of talent and innovation in the Indian bartending community is truly exceptional. It was an honor to be a part of the judging panel and witness the passion and creativity firsthand."

During the three-day extravaganza, participants and guests were treated to a plethora of engaging activities. The adrenaline-pumping adventures included paintball, t-shirt painting, spray painting, and skill sessions on ice, coffee, palate tasting & social media. These activities not only entertained the audience but also provided opportunities for bartenders to showcase their creativity and expertise beyond the bar counter. On the final day, all attendees had the chance to explore a local distillery, enriching their knowledge of the craft.

"We are thrilled with the success of this year's Ultimate Bartender Championship. It was incredible to witness the talent and passion displayed by the bartenders throughout the competition. Displaying the ethos of the brand, UBC reflects Monkey Shoulder's commitment to making challenges playful and turning the ordinary into extraordinary. Our mission is to inspire and empower bartenders, as well as cocktail enthusiasts, to push their creative boundaries and reimagine the art of bartending." said Kapila Sethi Kad as Head of Marketing, William Grant & Sons.

Commenting on the success of the event, Sachin Mehta, Country Director, William Grant & Sons said “By promoting and recognizing exceptional talent, Ultimate Bartender Championship 2023 aimed to inspire the next generation of bartenders, cultivating a culture of excellence, professionalism, and innovation. Bartenders have the potential to advocate for responsible drinking, sustainability, community engagement, while working towards the advancement of their profession. They are integral contributors to the spirits and hospitality industry, and we truly value their prowess, passion and dedication.”

An unforgettable after-party followed the finale round of the Ultimate Bartender Championship. International artist DJ Santero took the stage, providing an electrifying atmosphere for the guests to celebrate the successful conclusion of the event.

About Monkey Shoulder

With an eye-catching bottle, intriguing name and a playful attitude, Monkey Shoulder has created a stir as the Scotch that leaps out from the whisky crowd. A 100 percent blended malt whisky, this top-notch quality Scotch is made from a selection of Speyside single malts married to create an exceptional flavor. Refreshingly approachable and tailor made for mixing, Monkey Shoulder’s commitment to the unconventional is bringing great Scotch to a new generation.

About William Grant & Sons

William Grant & Sons Holdings Ltd. is an independent, family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the seventh generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt, Glenfiddich®, The Balvenie®, a range of handcrafted single malts, and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.