Air India Digitalizes Its Feedback Mechanism To Boost Customer Participation In Its New Initiatives

Air India said that its new, digitalised customer feedback mechanism has received over 140,000 responses in three months, as it continues to enhance its consumer experience across the board. The Net Promoter Score (NPS)-based customer feedback mechanism was adopted in March 2023.  

With this digital initiative, Air India has established a comprehensive system to draw customer participation in its ongoing transformation, which enables it to enhance customer experience based on their active feedback.   

“The ‘new’ Air India is all about the positive changes that our customers around the world would like to see in their favourite airline, and NPS helps us to move forward in that direction to deliver long-term and sustained improvements. We are overwhelmed by the huge participation from our customers, which shows the trust and love they have for Air India. This brings new energy to our ongoing transformation programme, Vihaan.AI, and we are delighted to have our customers on board with us in these exciting times,” said Rajesh Dogra, Chief Customer Experience & Ground Handling Officer, Air India. 

Air India’s new NPS adoption marks a significant shift from paper-based feedback system to an advanced digitalized interface, reinforcing its commitment to embrace technology to create customer delight. The platform identifies key parameters that influence customer satisfaction at every touchpoint, whether on ground, on board, or post-flight experiences, effectively capturing customers’ sentiments. 

Air India remains committed to achieving excellence in its products and services, and the customer will remain at the centre of all new initiatives.  

About Air India: 

Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first flight on October 15, 1932, Air India has built an extensive domestic network and also connects with non-stop flights to cities around the world, across USA, Canada, UK, Europe, Far-East, South-East Asia, Australia, and the Gulf. After 69 years as a government-owned enterprise, Air India and Air India Express were welcomed back into the Tata group in January 2022. 

Air India is navigating through a major five-year transformation roadmap under the aegis of Vihaan.AI, with an ambition to become a world-class airline with an Indian heart. The first phase of this transformation, the taxi phase was recently concluded, and focused on fixing the basics. These included bringing back to service many long grounded aircraft, addition of talent across flying and ground functions, rapid upgradation of technology and strengthening of customer care initiatives amongst others. 

Member of Star Alliance, the largest global airline consortium of leading international airlines, Air India offers seamless connectivity and facilities to passengers all over the world. 

It has committed over USD 400MM to completely refit the interiors of all wide-body aircraft and has also planned an investment of over USD 200MM in digital and technology. In January 2023, as part of its transformation efforts, Air India placed the industry’s largest ever order of 470 aircraft across Boeing and Airbus and these will start joining its fleet from later this year. With its enhanced fleet, network and improved on-time performance, the airline is revamping its customer proposition. 

About the Tata Group:  

Founded by Jamsetji Tata in 1868, the Tata Group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals. The Group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.  

Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture. In 2021-22, the revenue of Tata companies, taken together, was $128 billion (INR 9.6 trillion). These companies collectively employ over 935,000 people.  

Each Tata company or enterprise operates independently under the guidance and supervision of its own Board of Directors. There are 29 publicly-listed Tata enterprises with a combined market capitalisation of $311 billion (INR 23.6 trillion) as on March 31, 2022.  

Companies include Tata Consultancy Services, Tata Motors, Tata Steel, Tata Chemicals, Tata Consumer Products, Titan, Tata Capital, Tata Power, Indian Hotels, Tata Communications, Tata Digital, and Tata Electronics.    

IKIO Lighting Limited’s Initial Public Offering To Open On June 06, 2023, Sets Price Band At Rs 270 to Rs 285 Per Equity Share

·         Price Band of ?270 – ?285 per equity share bearing face value of  ? 10 each (“Equity Shares”

 ·         Bid/Offer Opening Date – Tuesday, June 06, 2023 and Bid/Offer Closing Date – Thursday, June 08, 2023

·         Minimum Bid Lot is 52 Equity Shares and in multiples of 52 Equity Shares thereafter.

·         The Floor Price is 27 times the face value of the Equity Share and the Cap Price is 28.5 times the face value of the Equity Share.

IKIO Lighting Limited, a manufacturer of Light Emitting Diode (LED) Lighting in India, has fixed the price band at ?270 to ?285 per Equity Share (of face value ?10 each) for its maiden public offer. The initial public offering (“IPO” or “Offer”) of the Company will open on Tuesday, June 06, 2023, for subscription and closes on Thursday, June 08, 2023. Investors can bid for a minimum of 52 Equity Shares and in multiples of 52 Equity Shares thereafter.

The Offer with a face value of ? 10 per equity share consists of a fresh issue of equity shares worth up to ? 350 crore and an offer-for-sale (OFS) of up to 9,000,000 equity shares by existing shareholders.

The Company is primarily an Original Design Manufacturer (ODM) and designs, develops, manufactures and supplies products to customers who then further distribute these products under their own brands. They also work with their customers to develop, manufacture and supply products that are designed by their customers. Products are categorized as LED lighting, refrigeration lights, ABS (acrylonitrile butadiene styrene) piping and other products. Equipment and systems produced by the Company are used in various industries, including residential, industrial and commercial lighting.

The largest customer of IKIO Lightning is Signify Innovations India Limited (formerly known as Philips Electronics India Limited) which, in Fiscal 2022, had a 50% market share in India’s functional decorative lighting category (including LED spotlights, LED downlights and cove lights) and a 10% market share in India’s true-blue decorative lighting segment (including chandeliers, wall lights, pendants, outdoor lights) according to F & S Report. The Company also has a diversified customer base across industry sectors and geographies which includes Western Refrigeration Private Limited, Panasonic Life Solutions India Private Limited and Novateur Electrical & Digital Systems Private Limited.

IKIO Lighting Limited’s revenue from operations on a proforma consolidated basis grew 55.47% from ? 213.45 crore in Fiscal 2021 to ? 331.84 crore in Fiscal 2022 and profit after tax has increased 75.37% from ? 28.81 crore in Fiscal 2021 to ? 50.52 crore in Fiscal 2022. The Company, on a Proforma Consolidated basis for Fiscal 2022, has a return on net worth (RoNW) of 46.40% as against some of its listed peers on a consolidated basis such as Dixon Technologies (19.08%), Amber Enterprises (6.30%), Syrma SGS Technology (10.29%) and Elin Electronics (12.93%).

For the nine months ended December 31, 2022, on a proforma consolidated basis, the company’s revenue from operations stood at ? 328.63 crore and profit after tax stood at ? 51.35 crore.

The Offer is being made through the Book Building Process, wherein not more than 50% of the Offer shall be available for allocation to Qualified Institutional Buyers, not less than 15% of the Offer shall be available for allocation to Non-Institutional Bidders and not less than 35% of the Offer shall be available for allocation to Retail Individual Bidders.

Motilal Oswal Investment Advisors Limited is the sole book running lead manager and KFin Technologies Limited is the registrar to the offer. The equity shares are proposed to be listed on the Main Board of BSE and NSE.

Sony Launches BRAVIA X82L Series For Stunning Picture With Immersive Sound

Highlights

1.       Experience remarkable picture quality with X1 4K HDR Picture Processor

2.       The new X82L series with TRILUMINOS™ Pro display reproduces life like color experience 

3.       Experience the thrills of cinema with Dolby Vision™ and Dolby Atmos™

4.       Enjoy the immersive sound experience with the all new Acoustic Multi-Audio and X-Balanced Speaker in X82L series

5.       X82L series offers smart user experience with Google TV which offers endless entertainment through 10,000+ Apps & games along with 700,000+ Movies and TV series. It also works seamlessly with Apple AirPlay2  and HomeKit

6.       With the Handsfree voice search feature, you can interact with the TV to play your favorite shows and movies.

7.       X82L series now comes with BRAVIA CORE, to enjoy the largest collection of IMAX enhanced movies, Dolby Atmos content with highest quality Pure Stream™ 80mbps

8.       X82L comes with the feature for PS5 that transforms your gaming experience with Auto HDR Tone Mapping and Auto Genre Picture Mode. Its HDMI 2.1 compatibility supports gaming with Auto Low Latency Mode (ALLM)

9.       With X82L, Game Menu feature allows you easily access gaming status, settings, and gaming assist functions all in one place

10.   Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, ambient optimization and Google meet etc.

11.   Experience supreme pictures and sound in every environment with Ambient optimization, Light sensor, and Acoustic auto calibration technology

12.   X82L series is designed to perform in the toughest conditions with the X-Protection PRO

13.   With flush surface design, slim T-shaped wedged stand and sleek smart remote with six hot keys, X82L seamlessly blends with your living room

14.   Designed with the environment in mind

Sony India today announced the launch of BRAVIA X82L television series with gorgeous picture quality and amazing sound. The new X82L series takes vision and sound to the next level and offers world of entertainment with Google TV, brought to life in beautiful color by the picture and sound technology.

1.   Experience remarkable picture quality with X1 4K HDR Picture Processor

Description automatically generatedSony’s new television series available in 139 cm (55), 164 cm (65) and 189 cm (75) screen sizes. The newly launches series encompasses X1 4K HDR picture processor which delivers an immersive viewing experience with Object-based HDR remaster. The color in individual objects on-screen is analyzed and the contrast adjusted, unlike most televisions where contrast is only adjusted along one black-to-white contrast curve. Because objects are remastered individually, this TV can reproduce greater depth, textures and more realistic pictures.

2.  The new X82L series with TRILUMINOS™ Pro display reproduces life like color experience

The X82L series comes with a wide color gamut and unique TRILUMINOS PRO™ algorithm, which can detect color from saturation, hue, and brightness to reproduce natural shades in every detail. You'll enjoy colors that are closer to those seen in the real world. 

3.       Experience the thrills of the cinema with Dolby Vision™ and Dolby Atmos™

Logos of Dolby Vision® and Dolby Atmos®The new BRAVIA X82L lineup powered with Dolby Vision™ is an HDR solution that creates an immersive, engaging cinematic experience in your home bringing scenes to life with striking highlights, deeper darks and vibrant colors. With Dolby Atmos, sound from the new BRAVIA X82L 4K televisions come from above as well as from the sides so you can hear objects moving overhead with more realism for a truly multi-dimensional experience. 

4.  Enjoy the immersive sound experience with X-Balanced Speaker and Acoustic Multi-Audio in X82L series

X-balanced speaker feature is designed in X82L series to complement the sound quality and slimness of the televisions with its unique new shape, the drives movies and music with clear sound. The Acoustic Multi-Audio technology includes sound positioning tweeters at the back of the television that enables sound to follow the action for a truly immersive experience.

5.    X82L series offers smart user experience with Google TV which offers endless entertainment through 10,000+ Apps & games along with 700,000+ Movies and TV series. It also works seamlessly with Apple AirPlay2  and HomeKit

With new BRAVIA X82L series, download 10,000+apps, see 700,000+ movies and TV episodes, plus live TV, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organizes them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps. Customers can easily find something to watch with personalized recommendations by bookmarking the shows and movies by adding a watchlist from phone and then later watch it on TV. Users can even add to their watchlist from their phone or laptop with Google Search and find everything in one place. BRAVIA X82L supports Apple Home Kit and AirPlay that seamlessly integrates Apple devices like iPads and iPhones with the TV for effortless content streaming.

6.   With Handsfree voice search feature, you can interact with the TV to play your favorite shows and movies

With Voice Search, there’s no more complicated navigation or tiresome typing, you can find your favorite content faster than ever using the power of your voice, no remote required. The built-in microphones on the television will allow viewers to have a truly hands-free experience. Viewers can simply talk to the TV using the Google Assistant to find what they want quickly, or to play TV shows, movies, and more without using the remote.

7.   X82L series now comes with BRAVIA CORE, to enjoy the largest collection of IMAX enhanced movies, Dolby Atmos content with highest quality Pure Stream™ 80mbps

The BRAVIA Core app is a pre-loaded movie service that allows for redemption of 5 credits both for current releases and classic blockbusters films with unlimited streaming of top movies in 12 months. It gives you access to a large library of Sony Picture’s movies available to stream in near 4K Blu-ray technology. With BRAVIA X82L experience Pure Stream™, the highest streaming picture quality and access the largest collection of IMAX® Enhanced movies with Dolby Atmos everything you watch is delivered with stunning visuals and expressive sound quality. With the BRAVIA CORE Calibrated mode, your movie will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

8.       X82L comes with the feature for PS5 that transforms your gaming experience with Auto HDR Tone Mapping and Auto Genre Picture Mode. Its HDMI 2.1 compatibility supports gaming with Auto Low Latency Mode (ALLM)

Split screen of a driving game with a yellow car going round a track in the snow. Showing Game Mode OFF on top and Game Mode ON on the bottomTwo screens showing Auto Genre Picture Mode on and off with PS5 console between themWith Auto Low Latency Mode in HDMI 2.1, the X82L recognizes when a console is connected and powered on and automatically switches to low latency mode. One can enjoy smoother, more responsive game play, which is vital for fast-moving, high-intensity games. With Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you will see the crucial details and colors in the brightest and darkest parts of the screen. The TV will automatically switch into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to standard mode to focus on picture processing for more expressive scenes.

9.      With X82L, Game Menu feature allows you easily access gaming status, settings and gaming assist functions all in one place

The X82L series include an easy-to-use Game Menu where gamers can customise their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the black equalizer and can easily take aim on their opponents with six types of crosshairs. You can also customize the size of the screen with the screen size feature to concentrate gaming with a smaller, focused screen.

10.   Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, ambient optimization and Google meet etc.

Connect your BRAVIA TV with BRAVIA CAM ( sold separately) for an awesome immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they are perfect. You can also enjoy an array of fun new TV experiences with BRAVIA CAM including gesture controls, you can also catch up with your friends and family on the big screen via google meet feature. Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness, so you can always enjoy perfect picture quality, no matter where you are in the room. A light and color sensor in the TV optimizes pictures to light conditions for the best possible viewing experience.

11.   Experience supreme pictures and sound in every environment with Ambient optimization, Light sensor, and Acoustic auto calibration technology

The X82L comes loaded with ambient optimization technology with light sensor which automatically adjusts the picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view. The acoustic auto calibration technology detects your position and optimizes sound, so that you can enjoy the same sound quality as if you are sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that is enhanced and optimized to your room.

12.   X82L series is designed to perform in the toughest conditions with the XR protection PRO

X-Protection PRO logosNew BRAVIA X82L series televisions are built with the new and improved X-Protection PRO technology which is made to last. Not only are they equipped with superior dust and humidity protection as they also pass the highest standards of Sony's lightning tests, meaning your TV is safeguarded from lightning strikes and power surges. Keep enjoying seamless entertainment with a TV that lasts longer.

13.   With flush surface design, slim T-shaped wedged stand and sleek smart remote with six hot keys, X82L seamlessly blends with your living room

The unique flush surface design of X82L gives the TV a clean, contemporary look and does not hamper you  viewing experience. A sleek and seamless stand designed to perfectly match the TV and harmonize with your room and decor. All your connected devices can be controlled with the smart remote. Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material. The remote has six hot keys (BRAVIA CORE, Netflix, Amazon Prime, Disney+Hotstar, Sony LIV and YouTube) with press of a button you can access your favorite video on demand services and bring shows and movies into your living room in seconds.

14.   Designed with the environment in mind

The growing demand for ever larger TV screens comes with greater resource and energy use. Sony’s sustainability commitments are realizing efficiency gains from product development right through to watching TV. Keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. Additionally, the new Eco Dashboard included on all 2023 models allows users to easily customize energy saving preferences and settings.

Toyota Kirloskar Motor Becomes The Official Vehicle Partner Of Supercross Racing League In India

* (Toyota’s Iconic Hilux To Support The First-Ever Dirt Bike Racing League In India)

Toyota Kirloskar Motor (TKM) is proud to announce its association as the official vehicle partner for the upcoming Indian Supercross Racing League, world’s first-of-its-kind franchise-based supercross racing league, in the country. The Supercross is a variant of motocross that involves off-road motorcycle racing on a constructed dirt track consisting of steep jumps and obstacles. This league will feature renowned riders from both India as well as global motorsport arena, promising to deliver phenomenal dirt bike racing of international calibre. For this year, a three-round season is being planned to be held across different cities in India. The Toyota Hilux being equipped with the 4x4 drive capabilities is a perfect partner, like none other, to support supercross league towards creating extraordinary experiences for the viewers and serve the needs of teams and officials during the league.

Being the official vehicle partner of the event, the iconic Toyota Hilux will provide on-ground operational support to Indian Supercross Racing League in conducting dirt bike race. The Hilux known for its true 4x4 capabilities will facilitate the transport of motocross dirt bikes into the event venues as well as usage by teams and officials during the event. This Supercross Racing League involves different customised dirt bikes, covering Indian as well as renowned international brands. The legendary Hilux will be showcased at four strategic locations across the event areas, including the pit area, the centre of the stadium and the podium/stage.

Globally, Toyota has a strong history in motorsports, dates back more than 60 years, associating and competing in various prominent motorsport events such as the World Rally Championship, Dakar Rally, World Endurance Championship and so forth. Toyota's motorsport divisions namely Toyota Racing Development (TRD) and Toyota Gazoo Racing (TGR) have a legacy in racing that has led to expanded knowledge and the development of ever-better cars over the years. Toyota strongly believes that ‘everyone has a racer inside and being part of the team means playing a role in building something greater and making history together’.

To elaborate, the first TGR activity, namely the ‘5 Continents Drive’ was held in India in 2019. Furthermore, in the year 2020, the GR Supra GT Cup e-motorsport was announced in India, indulging avid gamers and motorsport-lovers in the digital realm, bringing in a lot of fun-drive and thrill.

Speaking on the partnership, Mr. Atul Sood, Vice President of Sales and Strategic Marketing - Toyota Kirloskar Motor, said, "We are thrilled to associate as the official vehicle partner for the world’s first-of-its-kind franchise-based Indian Supercross Racing League. The remarkable dirt bike racing event provides us a unique opportunity to extend necessary support towards the movement of specialised dirt bikes with Toyota Hilux, which is renowned for its off-roading capabilities. In addition, we will be showcasing the unmatched performance of Hilux via a special act during this league. Needless to mention, our association with motorsports globally has been longstanding, and we are excited to support the Indian Supercross Racing League in India, to conduct their dirt bike race.

As Toyota’s product offering, Hilux aims to fulfil the needs of customers seeking an awesome lifestyle utility vehicle that is best suited, not only for off-roading adventure drives on tough terrains, but also for everyday city use. Furthermore, this versatile vehicle is perfectly suited for multi-purpose usages that can cater to new emerging business customers be it campervan, farming, defence, mining, construction, rescue van, etc.”, he added.

Given the rising trend of discerning millennials, leaning towards owning 4x4 SUVs, the Toyota Hilux has received good customer response by gaining enormous appreciation for its great styling and driving comfort. In addition to variety of remarkable features coupled with a robust engine, the Hilux also offers exceptional endurance, low maintenance cost, and great practicality for a variety of usage purposes. Toyota Hilux will continue to set new standards by creating new experiences and enhance the lifestyle of the customers to ‘Live a Fuller Life’.

Sharing his views about the official vehicle partnership with Toyota, Mr. Eeshan Lokhande, Co-founder of Indian Supercross Racing League, said, “We are delighted to have Toyota Kirloskar Motor on board as our official vehicle partner for the Indian Supercross Racing League. Toyota’s Hilux with its rugged capabilities and reliability is a perfect accompaniment for our racing event to enable the movement of our dirt bikes to the race arena. We are confident of delivering a world-class racing experience to our audience and racers. We look forward to a successful partnership and an exhilarating season ahead."

Recently, in India, Toyota announced their foray into 4X4 X-pedition, designed to connect with the 4x4 enthusiast and provide opportunities to unleash the true potential of their 4x4 SUVs. The first zonal drive took place in Southern region of India covering Bangalore-Hassan-Sakleshpur, creating an unforgettable journey for the 4x4 community. In this direction, TKM’s association with Supercross League is an integral part of Toyota's enhanced motorsport activities in India.

Jaguar Land Rover Unveiled Its New Corporate Identity As It Accelerates Modern Luxury Vision

* Jaguar Land Rover Unveils New Corporate Identity As It Evolves To JLR

* New JLR identity embodies elegance, modernity and the company’s forward-thinking essence

* As announced, Range Rover, Defender, Discovery and Jaguar brands to be amplified under House of Brands approach

* Land Rover heritage mark to remain integral and will be visible on our vehicles, online platforms and retail sites

* New JLR identity is next step in Reimagine strategy and reflects company’s modern luxury ambition

Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation.

The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury.

Commenting on the new identity, JLR CEO Adrian Mardell, said: “Today is an exciting day as we unveil a new identity for our company as part of our House of Brands approach. I’m confident this perfectly illustrates JLR’s ambition in the modern luxury space.” 

JLR’s Chief Creative Officer, Professor Gerry McGovern OBE, said: “This is the next chapter of our Reimagine journey to become a truly modern luxury business. The new JLR identity will bring clarity to our clients and act as a unifier for our four distinct British brands.”

The creative process behind the new identity focused on elegance, modernity and a forward-thinking essence to exhibit the direction and ambition of the company. The descending j aspires to add elegance, while the lighter weight of the emblem illustrates the step change to refinement and modernity.

JLR reaffirmed today that the Land Rover brand will remain a key part of the company’s DNA. Land Rover continues as a world-renowned and important heritage mark, remaining on vehicles, websites, social media and retail sites, underpinning the world-class Range Rover, Defender and Discovery brands.

Ather Announces The 450S, A New Variant Based On Its Bestselling 450 Platform

* Starting at INR 129,999 the 450S will offer a superior riding experience and performance compared to 125cc petrol scooters available today

* Bookings to start from July onwards

* Announces new prices for the 450X product line under the now revised FAME-II framework

Ather Energy, India’s leading electric scooter manufacturer, today announced the 450S, a new variant that will bring much desired performance-centric EV mobility to more commuters in the country. The 450S will be powered by a 3 kWh battery pack and is expected to have an IDC (Indian Driving Conditions) range of 115 km and a top speed of 90 km/h.

The new 450S will continue to offer the segment’s best technology and performance, that Ather is known for amongst the scooter enthusiasts. With a starting price of INR 129,999 (exclusive of state subsidy), the 450S is within the reach of Indian commuters, who are now buying 125-cc performance ICE scooters but are keen to switch to much smarter and better performing Ather scooters.

Tarun Mehta, Co-Founder & CEO, Ather Energy, said, “The 450 platform has been immensely successful for us, and we wanted to make it available to a wider set of buyers. The 450S will be our new entry-level variant for those looking to enter the electric segment but are seeking the quality and assurance that Ather scooters provide. Within the category, the 450S will break new grounds and will offer first-of-its-kind tech features in the performance scooter segment, raising the bar in terms of riding pleasure and safety while still delivering on performance”

Ather Experience Centres across the country will start accepting bookings for the new 450S from July onwards, and customers can express interest on Ather’s website to register - https://atherenergy.com/450S .

Following the FAME II subsidy revision applicable from today, Ather has revised the prices of its scooters effective today. The FAME II subsidy, one of the important levers that accelerated EV adoption in India, is revised to INR 10,000 per kWh with a maximum cap of 15% of the ex-factory price.

“The FAME II revision has resulted in a subsidy reduction of around INR 32,000. However, Ather is absorbing a huge chunk of this price impact for its customers with a view to quicken EV adoption in the country. Starting today, our best selling scooter - 450X with Pro Pack* will be available at INR 165,000 (ex-showroom Bangalore), which is just marginally higher than prices in March 2023. We have tried to contain the prices as much as possible in the interest of our customers and have registered the lowest price hike in the industry post the FAME II subsidy reduction. The enormous price absorption, coupled with offering 700W home fast charger and Ather Grid™ access up to 3 kW, adds immense value to the customers paying an incremental price post the subsidy revision” said Ravneet S. Phokela - Chief Business Officer, Ather Energy.

Starting today, the Ather 450X will be available at INR 145,000 (ex-showroom Bangalore) and INR 165,000 for the 450X with Pro Pack* (ex-showroom Bangalore).

Ex-showroom prices inclusive of FAME II & State Subsidy.   

NueGo Receives Prestigious “Asia Book of Records” And “India Book of Records” Citations

* NueGo has received these admired certifications for launching the first ever all-woman electric intercity bus 

NueGo, India’s leading premium electric bus brand by GreenCell Mobility was honored with the prestigious “Asia Book of Records and India Book of Records” certifications and citations for the successful launch of First Ever All-Woman Electric Intercity Bus. The adjudicators of Asia Book of Records and India Book of Records presented and handed over the citations and medals to Mr. Devndra Chawla, CEO & MD, GreenCell Mobility. This attempt is all about the first electric intercity bus driven and taken care by an all-woman staff. The attempt falls under the ‘Human Story’ category of Asia Book of Records.  

NueGo took a step towards bringing electric vehicles and women's empowerment together by doing the world's first ever all-woman electric intercity bus ride between Delhi and Agra on 16th May 2023.  The bus was driven by a woman coach captain, hosted by a woman coach host, and carried only women passengers. This revolutionary journey was flagged off by Mr. Devndra Chawla, CEO & MD of GreenCell Mobility, with an aim to break barriers, shatter stereotypes, and celebrate the incredible strength and resilience of women. 

The launch of the first ever all-women electric intercity bus by NueGo marks a significant milestone in the mass mobility sector. This pioneering initiative aims to empower women and foster gender equality, while also providing a safe and comfortable travel experience for female passengers. 

Speaking on the occasion, Mr. Devndra Chawla, CEO & MD, GreenCell Mobility said, “We are immensely proud to have received this recognition from the Asia Book of Records and India Book of Records for our all-women intercity bus initiative. This achievement reinforces our mission to create a more inclusive and sustainable transportation ecosystem. At NueGo, we believe that innovation and gender equality go hand in hand, and we are committed to driving positive change through in the mass mobility ecosystem.” 

NueGo is a game-changer in the Indian travel industry, providing a new and safe way to travel with its premium electric AC coach service. With its focus on safety, comfort, and eco-friendliness, the brand aims to provide passengers with an unparalleled travel experience. Being a customer centric brand, NueGo buses go through 25 stringent safety checks including mechanical and electrical inspections. These electric buses can run up to 250 kilometers in a single charge, with the air conditioners on, in traffic conditions. NueGo buses are fitted with innovative technology and offer end to end convenience for inter-city travelers with focus on Safety, Punctuality, and seamless customer experience. 

About NueGo: NueGo is the flagship inter-city pan Indian electric mobility coach brand of GreenCell Mobility. NueGo has a service planned roll out across 30 cities wherein 350 state of art buses will redefine the mass transport sector by developing green routes offering world class travel experience for Indian customers. As a trailblazer for sustainable traffic, NueGo is the first pan Indian electric coach brand offering end to end journey experience for travellers. A customer centric brand, NueGo buses are a climate-friendly alternative offering holistic travel solutions through customer assist services like lounges, feature rich mobile app, exhaustive bouquet of VAS services, building towards a seamless travel experience. While NueGo handles technology development, network planning, operations control, marketing and sales, quality management and continuous product expansion, trusted NueGo-partners maintain the daily route operations.  

About GreenCell Mobility Pvt. Ltd: 

GreenCell Express Private Limited (GreenCell Mobility), based in Mumbai, has achieved a remarkable feat by being recognized in both the Asia Book of Records and India Book of Records for launching India's First Ever All-Woman Electric Intercity Bus. The Company has been set up to become a leading pan-India shared electric mobility player by leveraging proven global experience, developments in e-mobility technology, and the Government of India’s strong push for electrification of transportation in India. 

Greencell Mobility has been promoted by Eversource Capital, India’s leading climate impact investor.  

Eversource Capital is an equal joint venture between Everstone Group (www.everstonegroup.com), one of Asia’s premier investment manager with assets in excess of US$7 billion across private equity, sustainability and climate impact, logistics, digital and venture capital; and Lightsource bp, a global leader in development and management of solar energy projects.