Digital Hub To Contribute To Volvo’s Growing Digital Needs Globally

* This adds to assembly line for all cars at Hoskote, Bengaluru & National Parts Warehouse at Bhiwandi, Mumbai

Volvo Cars India has come a long way since it first started selling cars in India in 2007. The last five years has seen Volvo grow the luxury mobility segment as well as invest in customer satisfaction and its own ecosystem.

The company’s Digital Technology Hub that recently moved to a bigger office space in Bengaluru will be 240 strong in a years’ time, leading to further strengthening the Company’s commitment to the Indian market and of its presence on digital platforms of the automotive industry. The India Tech Hub is an integrated part of the global delivery setup of digital solutions and services for Volvo Car Group. The hub aims at leveraging Indian IT talent with the goal of contributing to the ever-growing digital needs of the company’s cars as it progresses towards becoming an all-electric company by 2030. The Digital Hub is designed to promote a flexible style of working while encouraging collaboration & innovation.  It can host up to 500 colleagues working in a hybrid work model.

The Digital Hub at Bengaluru will boost Volvo Car’s capabilities in software engineering, data science and analytics, product management, online business, user experience and in all its customer offerings in the future. The Digital Hub assumes significance as software will play an enhanced role in cars of the future. The India Hub would be a full-fledged delivery organisation that, in partnership with partners, would be an important component of Volvo Cars' overall strategy and digital objectives.

“Digital technology plays an important part in Volvo offerings, and this is further going to increase as mobility technology advances. The digital hub will play an important role in catering to these needs. With this hub we have leveraged local talent re-enforcing Volvo Cars as an attractive and inclusive employer. I am confident that the Digital Technology Hub will play an important role in the development of the future generation of Volvo cars.” said Jyoti Malhotra, Managing Director, Volvo Car India.

“Volvo recognizes the vast pool of talent in the country and our Digital Technology Hub leverages the best available, we expect this to be 240 strong in a year’s time. While this hub strengthens our presence in India with the opening of new office space in Bengaluru, it will also contribute to the ever-growing digital needs of Volvo globally more so as Volvo readies itself to showcase and launch cars of the future that have digital technology as their integral part” said Jonas Olsson, Head, Digital Technology Hub.

To ease the inventory pressure on dealers and the wait time for customers, the company, in 2018 opened its National Parts Warehouse (NPW), in Bhiwandi, on the outskirts of Mumbai. Presently stocking nearly 90% of the spares that could possibly be required, this warehouse has reduced the wait time for customers.

Volvo’s plan is to launch one electric car in India each year, beginning with the XC40 Recharge, a full-electric SUV, introduced in July this year. The transition to full electrification is being accompanied by an increased emphasis on online sales and a more comprehensive, compelling, and transparent consumer offer. Customers can now purchase a car from the comfort of their own homes thanks to this digital solution, which is backed up by the dealership's comprehensive sales procedure.

Volvo Cars in India

Swedish luxury car Company Volvo established its presence in India in 2007 and has since then, worked intensively to offer safe and sustainable mobility solutions in the country. Volvo Cars currently markets its range of luxury sedans and SUVs through 24 dealerships in Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi NCR – South Delhi, West Delhi, Gurgaon, Hyderabad, Indore, Raipur, Jaipur, Kochi, Kozhikode, Kolkata, Lucknow, Ludhiana, West Mumbai, South Mumbai, Pune, Rajkot, Raipur, Surat, Vishakhapatnam and Vijayawada. 

USC Viterbi School of Engineering Dean Yannis Yortsos Marks Post-Pandemic Return To India With High-Level Delegation Meetings

* School leadership reaffirms commitment to cultivate innovation in India alongside business leaders, alumni, and prospective students

Yannis C. Yortsos, Dean of the Viterbi School of Engineering at the University of Southern California (USC) today completed a three-day trade and academic mission to India – his first since before the pandemic in 2019. Dean Yortsos led officials from the highly-ranked private engineering school to restore the annual tradition to meet in-person with the school’s India Advisory Board, a combination of renowned Indian business leaders, as well as connect with prestigious alumni and prospective students. In addition, the school held its annual joint lecture series with Indian accelerator Axilor Ventures to cultivate innovation among startups and future entrepreneurs.

With more than 13,000 international students currently enrolled, USC ranks as one of the very top universities in the United States in attracting international students. In particular, students from India number 2,590 (20% of international total) and have grown a remarkable 31.5% since the Fall 2019 pre-pandemic figure. Most notably, the Viterbi School of Engineering comprises almost 2,000 Indian nationals, the greatest concentration of Indian students on the university’s diverse campus.

The delegation from the USC Viterbi School of Engineering included Dean Yortsos, Vice Dean for Global Academic Initiatives, Dr. Cauligi “Raghu” Raghavendra, and Senior Associate Dean for Admission & Student Engagement, Kelly Goulis. 

About his return to India, Dean Yortsos said, “I am thrilled to come back to collaborate in person with our Indian friends and colleagues in innovation. We look forward to continuing our alliance with leading scholars, engineering educators and researchers to take on the world’s biggest challenges, which are bigger than one country, one university or one person. As we have all learned in recent years, issues related to health and sustainability know no borders, and we must face them together.”

Solving the world’s grand challenges has been a passion for Dean Yortsos, who co-developed the Grand Challenge Scholars Program (GCSP) to re-imagine 21st century engineers. In May 2022, Dean Yortsos received the U.S. National Academy of Engineering’s Gordon Prize, the nation’s most celebrated award for engineering education, for his role in co-creating the program.

Another major achievement recently announced by Dean Yortsos while visiting Mumbai and Bengaluru was the $35 million gift to name the Alfred E. Mann Department of Biomedical Engineering, one of the largest such naming gifts for an individual biomedical engineering department in U.S. history. The gift will allow the department to spearhead advancements across the integration of engineering and medicine, and feature bachelor’s, master’s and Ph.D. programs that will appeal to Indian students. This announcement from November 2022 follows the school’s groundbreaking of the Dr. Allen and Charlotte Ginsburg Human-Centered Computation Building, which is planned to open in 2024.

These milestones and more to come were shared by Dean Yortsos to the USC Viterbi School of Engineering India Advisory Board, whose members read like a who’s who of Indian powerbrokers, including:

·  Srinath Batni (Chair), Director and Co-founder, Axilor Ventures Pvt. Ltd.

·  Srinivas Chinamilli, Co-founder and CEO, Tessolve

·  Ashok Das, Founder and CEO, Sun Moksha

·  Ananth Krishnan, Executive Vice President and CTO, Tata Consultancy Services

·  Priyanka Mittal, Director, KRBL

·  NR Narayana Murthy, Founder, Catamaran Ventures, Founder and Chairman Emeritus, Infosys

·  Ranjit Nair, CEO, Germin8 Solutions

·  N. Narendra, Founder and Managing Director, Vinyas Innovative Technologies

·  Shriram Nene, CV Surgeon, Healthtech Innovator, Founder and Investor

·  Nitin Sharma, Co-founder and General Partner, Antler India, Global Web3 Lead, Antler

·  Kiran Mazumdar Shaw, Executive Chairperson, Biocon

·  Kumar Sivarajan, CTO, Tejas Networks

·  Sandeep Tandon, Chairman, Tandon Group of Industries

·  Gautam Y. Trivedi, Co-founder and Managing Partner, Nepean Capital LLP

·  Rajan Vasa, Managing Partner, Gujarat, KPMG India

Beyond meeting with the USC Viterbi India Advisory Board and USC alumni and families, known as the “Trojan Family,” USC Viterbi co-hosted with Axilor Ventures its annual lecture series. The event is a showcase and open dialogue in which scholars, innovators and entrepreneurs from India and the United States gather to share new advances in science, technology and engineering, and push ideas forward. Dr. Ananth Krishnan, Executive Vice President and CTO, TCS, spoke on the topic of “Building Greater Futures with Innovation and Collective Knowledge,” while Kalyan Sivasailam, Co-founder and CEO, 5C Network, discussed AI in healthcare.  

Dr. P. Vijay Kumar, Honorary Professor, ECE Department, IISc, USC Viterbi alumnus and emeritus professor at USC Viterbi School of Engineering, discussed his involvement in designing the spreading code for NaviC’s L1 Signal. The final lecture of the evening was focused on the Indian start-up scene from Nitin Sharma, Co-founder and General Partner, Antler, and an alumnus of the USC Viterbi School. 

“The complex problems that surround us require not just entrepreneurship but also innovation that is inter-disciplinary,” said Ganapathy Venugopal, Co-founder and CEO, Axilor Ventures. “The USC-Axilor lecture series is an attempt to bring together innovators and a diverse audience to spark conversations on topics that demand such solutions.”

About USC Viterbi School of Engineering 

Founded in 1905, the Viterbi School of Engineering at the University of Southern California was named in 2004 as the Andrew and Erna Viterbi School of Engineering, honoring USC alumnus Andrew Viterbi, who developed an algorithm to connect the world. Located in Los Angeles, a global center for arts, technology, business and innovation in the heart of the Pacific Rim, USC Viterbi draws undergraduate and graduate students from all over the world. With approximately 10,000 students, 300 faculty across all ranks and appointment levels, and more than 30 in-residence or affiliated members of the National Academies, USC Viterbi is consistently ranked in the nation’s top programs. Under the leadership of Dean Yannis C. Yortsos, the school helps re-imagine the 21st century engineer, by pioneering the Grand Challenge Scholars Program, leading national efforts in the United States to enhance diversity, and changing the conversation about engineering. With its vision of engineering a better world for all humanity, USC Viterbi embodies the power of engineering (Engineering+) to advance discovery and solutions across all disciplines, and to serve the world.

Tata Realty & Infrastructure Announces Enterprise-Wide Engaging In WELL

* Organization-level participation in WELL signifies a holistic and strategic commitment to advancing health and well-being for [employees, tenants, residents, customers, and investors]

Tata Realty & Infrastructure Ltd. Today announced its plans to advance its commitment to human health and well-being through enterprise-wide participation in WELL offered by the International WELL Building Institute (IWBI). The commitment signals a comprehensive application of the WELL Building Standard (WELL or WELL Standard), a library of holistic evidence-based building and organizational strategies across 10 core focus areas such as environmental, social and governance (ESG) reporting, human and social capital management, and workplace strategy and policy that, when implemented, can help organizations meet specific health and well-being goals and put people at the center of their environmental, social and governance (ESG) strategy.

By participating in WELL at scale, Tata Realty & Infrastructure joins global brands leading the charge to prioritize, deliver and benchmark health & well-being impacting their entire organization. To date, thousands of companies in more than 110 countries, including many of Fortune 500, use WELL as an evidence-based roadmap for supporting the health and well-being of their people and their organization.

Whether it’s increasing staff retention with a commitment to safety and mental health support, or advancing diversity, equity and inclusion (DEI) with more inclusive hiring and design practices, WELL includes more than 500 strategies that address the myriad ways that physical and social environments and organizational protocols can shape employee productivity, performance and well-being.

Tata Realty & Infrastructure plans to apply WELL strategies across all of its [6 operational and upcoming] locations, aiming to provide equitable access to health and well-being benefits for over [~70,000 estimated total number of employees, tenants, residents, and/or customers]. By uniting Tata Realty & Infrastructure’s leadership around a shared vision for health, implementing WELL strategies will help Tata Realty & Infrastructure advance ESG reporting and performance, build brand equity, and provide tangible results for stakeholders and investors.

Commenting on this achievement, Mr. Sanjay Dutt, MD & CEO, Tata Realty and Infrastructure Limited, said, ““Tata Realty & Infrastructure has always placed people’s well-being of high significance and is in compliance with its ESG goals in all of its projects by applying global sustainability practices in building development & asset management. We recognize the importance in delivering a comprehensive set of solutions at an enterprise level that helps in meeting our larger business objectives towards the safety and well-being of our Clients, Vendors, Visitors and Tata Care Staff at each and every asset owned and managed by us”

As an organization enrolled in WELL at the enterprise level, Tata Realty & Infrastructure intends to undergo an independent third-party review and receive a WELL Score, a dynamic reflection of Tata Realty & Infrastructure’s impact and investment at scale. Every WELL strategy implemented, spanning policy changes, onsite testing, and design modifications, will contribute to Tata Realty & Infrastructure’s WELL Score. The WELL Score is a key indicator for organizational performance related to the well-being of its people and can help support Tata Realty & Infrastructure in its annual CSR and ESG reporting. 

WELL provides a roadmap for Tata Realty & Infrastructure to advance existing well-being initiatives related to talent retention, workplace wellness, action plan for DEI advancement, etc. Every WELL strategy implemented by Tata Realty & Infrastructure is validated by a third party review and targeted achievements give the developer an opportunity to engage with stakeholders and celebrate progress at key milestones along the way.

68% Of Youth Want Financial Stability Before Tying The Knot, Says Betterhalf Survey

~ 76% of young Indians still dream of a traditional but self-funded wedding ~

~ 54% prefer taking a wedding loan ranging from Rs 1 lakh to Rs 5 lakh ~

~ Following the pandemic, millennials, and millennials prefer small-scale, intimate weddings ~

In findings from a recent nationwide survey on wedding spending, 68% of the youth reported that financial stability was a top priority when it came to marriage and achieving other personal goals. The survey also revealed that self-funded weddings were becoming the next big trend, with over 70% of Millennials and Gen Z saying they would plan and finance their own wedding.

The survey was conducted jointly by IndiaLends, an online marketplace for loans and credit cards, and Betterhalf, an AI-based matrimonial website, in 24 Tier 1 and Tier 2 cities across the country. Over 2100 respondents participated in the post-pandemic wedding survey belonging to the 21-35 age group, comprising 93% salaried and 5% self-employed.  

Interestingly, the results from the survey show how Millennials and Gen Z from both the salaried and non-salaried groups are shifting towards wedding financing options such as wedding loans. Some 54% of the respondents said they would opt for mid-size loans of Rs 1–5 lakh; about 40% of the youth are willing to invest up to Rs 10 lakh on wedding and related expenses; and 35% don’t mind spending Rs 5–10 lakh. Significantly, 57% of the participants said they would consider digital-lending platforms over traditional banks for wedding loans.

Small-scale, intimate weddings, rather than large, fat Indian weddings, have become the preferred choice for young couples in the post-pandemic era. The reduction in the guest list to only family and close friends allows couples to focus on creating a one-of-a-kind premium experience, splurging on personalisation, fancy locations, and multiple ceremonies. To ease the financial pressure on families, the youth are taking charge of most of it but not all the expenses, depending on their savings, and also arranging additional funds from trusted lending sources. This allows them to pay for the pre- and post-wedding ceremonies, including venue and catering, photo shoot and videography, and even the honeymoon.

In the above context, the survey reveals that 53% of Millennials prefer a micro wedding with under 100 guests, followed by 31% choosing a mini wedding with 100–250 guests, and only 16% opting for a grand ceremony with 250+ guests. Theme and destination weddings are on trend, but the interesting fact that comes out of the survey is that, over 76% of the respondents from Tier 1 and Tier 2 cities want a traditional wedding.

IndiaLends Founder and CEO Gaurav Chopra said, "Tradition and culture have always been an intrinsic part of India and Indian families, as evident from our wedding-spend survey, which shows how the youth of today still want to celebrate their big day with family and close friends in traditional style with pomp and splendour, yet keeping it intimate. At the same time, it is heartening to see that a majority of the respondents in the 21–35 age bracket are focusing on financial stability before they decide to tie the knot and settle down. To me, this is a reflection of their core values, as they do not wish to impose a financial burden on their families. Going forward, financing a wedding will become an important component of online lending platforms, thus giving the youth the financial freedom to own their dream wedding.

Betterhalf co-founder & CEO Pawan Gupta said, "It was a pleasure to work with IndiaLends on our combined wedding-spending survey, which threw up many interesting facts about how the youth perceive a wedding. Any wedding ceremony, big or small, involves careful decision-making, planning, budgeting, and execution. I am glad to see that millennials are not just aware of what a wedding entails, but they are also willing to take financial responsibility for the nuptials. Our survey findings also indicate that the youth still dream of having a traditional, albeit self-funded, wedding. This will pave the way for new financial products and services tailored to wedding needs."

IndiaLends is currently working with more than 60 RBI-approved partners, which include major PSUs and private sector banks, NBFCs, fintechs, and P2P lenders. The company also offers an open-API model for banks and NBFCs to partner with them through a plug-and-play approach. The company has more than 13 million customers, with over 85% of them being Millennials and Zillennials. The company achieved its cash breakeven in March 2022.

About IndiaLends

IndiaLends is India’s leading online marketplace for personal loans, credit cards, gold loans, and collateral-free business loans. Available on both the web and mobile, IndiaLends helps its members be proactive with their credit planning, and credit profile monitoring through a free credit report. IndiaLends is run by a team of credit risk professionals and data scientists with multiple years of experience in consumer credit. For further information, please visit www.indialends.com.

About Betterhalf

Betterhalf is India's first and only matrimonial app without the direct involvement of parents. It is the fastest-growing matrimony app in India connecting hearts through AI technology on both IOS and Android for free. Betterhalf is a revolution in the matrimony industry. It is here to break the old approach of matchmaking apps in India with its advanced compatibility algorithm powered by AI.

Teachmint Introduces Transport Management With Real-Time GPS Tracking To Ensure A Safe Commute For Students

* With this, the company strengthens its Integrated School Platform to offer schools end to end management of their needs on a single platform

Teachmint, a leading education infrastructure provider and creator of the Integrated School Platform, today unveiled its in-depth Transport Management feature to offer schools complete management of transportation, enabling safe and secure commute for students. Through this, the school administrators will be able to access details such as vehicle in & out time, speed analysis, distance covered and special notifications concerning bus maintenance on one single dashboard. The GPS Integration will also allow parents to access the location of the vehicle in real-time and keep a track of its movement on the defined route.

With advanced tracking systems, the school transport system will further expand Teachmint’s offerings to strengthen their flagship product, The Integrated School Platform, which caters to every need of an educational institute. The comprehensive Transport Management module will allow efficient management of the transport logistics, information system and communication with the following features:

Live GPS Tracking

Unique Identity to each vehicle

Vehicle Documentation and Reporting

Easy Accounting

Real-time status updates

SOS alarm for emergencies

Commenting on the launch, Payoj Jain, Chief Product Officer, Teachmint, said, “With the mission to expand the potential of education, Teachmint is continuously working towards enabling better outcomes for schools. With the addition of Transport Management to our Integrated School Platform, we have strengthened our offerings by helping schools access more relevant information on a single dashboard. Schools are increasingly realizing the benefits of digitization in saving time, reducing costs, and eliminating hassle for their leaders and faculty. We are focused on deepening our product offering and empowering schools at every leg of their journey.”

Transport Management joins other features on the platform like Fee Management, Attendance Management, Exam Planner, Admission Management, Teacher training and more. Teachmint’s Integrated School Platform is designed to power schools and institutes and enable NEP-readiness through infrastructure innovation with a combination of a state-of-the-art ERP, a modern LMS and digital content unified into a comprehensive offering. Since its launch, it has served 10,000+ institutes from over 30+ countries providing them with a comprehensive digital infrastructure.

About Teachmint

Teachmint is an education infrastructure startup and the creator of the Integrated School Platform, an all-in-one school digitization solution. We have enabled millions of educators and thousands of schools to create global, future-ready classrooms with our proprietary technology and school software solutions. Today, Teachmint is available in 20+ Indian and International languages and has served 10,000+ schools and 1.5+ crore users from 30+ countries through its platform.

Teachmint’s flagship product, the Integrated School Platform, empowers every stakeholder of the school with a one-stop solution combining admin management capabilities, strengthening teaching-learning infrastructure, driving student engagement, and delivering superior digital content. We believe that the right integration of technology can help school leaders unlock the highest potential of their institutes and bring the best out of their teachers, students and even parents.

Teachmint was founded in 2020 and is backed by leading International and Indian investors such as Rocketship.vc, Lightspeed, Learn Capital, Goodwater Capital, Vulcan Capital, Better Capital, CM Ventures, Epiq Capital and Titan Capital.

Air India Commits Over US$400m To Fully Refurbish Existing Widebody Aircraft Cabin Interiors

·         Completely new, latest-generation seats and inflight entertainment system to be installed in all cabin classes

·         Premium Economy cabin to be introduced

·         Regulatory and Engineering process has already commenced

Air India, India’s leading airline and a Star Alliance member, has announced plans to refurbish its entire legacy wide body fleet, comprising 27 Boeing B787-8 and 13 B777 aircraft, committing over US$400m for the project.

This refurbishment will see a complete overhaul of existing cabin interiors, including the addition of latest generation seats and best in-class inflight entertainment across all classes. In addition, the refurbishment will see the introduction of a Premium Economy cabin on both fleets. The First Class cabin will also be retained on the 777s. Air India has engaged leading London-based product design companies, JPA Design and Trendworks, to assist with the cabin interior design elements of this refurbishment programme. The collaboration brings together two experts in the fields of aviation and interiors that have produced designs for major brands including Taj Hotels, The Orient Express and Herman Miller International. 

With this significant investment, Air India is committed to providing its passengers with a comfortable, modern, and technologically advanced cabin to facilitate travel experience that is comparable with the best airlines in the world.

The complete interior refurbishment entails significant regulatory and engineering preparation, which commenced earlier this year. This lengthy but necessary process, and the time required to manufacture seats, is expected to lead to the first aircraft entering service in mid-2024.

Commenting on the widebody cabin refurbishment programme, Mr. Campbell Wilson, MD & CEO, Air India said, "Under our Vihaan.AI transformation program, Air India has committed to attain the highest standards of product and service befitting of a world class airline. We know that, at present, the cabin product on our 40 legacy widebody aircraft falls short of this standard.  Although the project commenced some months ago, we are delighted to now publicly announce this significant investment on a complete interior refit, and we are confident that, when revealed, the new interiors will delight customers and show Air India in a new light.  We are working closely with partners to accelerate the refit process as fast as possible and, in the meantime, leasing in at least 11 new widebody aircraft with brand new interiors to improve our offering at the earliest opportunity.”

For more information, visit: www.airindia.in.

About Air India

Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first flight on October 15, 1932, Air India has an extensive domestic network and has spread its wings beyond to become a major international airline with a network across USA, Canada, UK, Europe, Far-East, South-East Asia, Australia and the Gulf. Air India is a member of Star Alliance, the largest global airline consortium. After 69 years as a Government-owned enterprise, Air India and Air India Express were welcomed back into the Tata group in January 2022. The present management at Air India is driving the five year transformation roadmap under the aegis of Vihaan.AI to establish itself as a world-class global airline with an Indian heart.

Vihaan.AI is Air India’s transformational roadmap over five years with clear milestones.  It will be focussing on dramatically growing both its network and fleet, developing a completely revamped customer proposition, improving reliability and on-time performance. The airline will also be taking a leadership position in technology, sustainability, and innovation, while aggressively investing in the best industry talent. Vihaan.AI is aimed at putting Air India on a path to sustained growth, profitability and market leadership.

About the Tata Group

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals. The group operates in more than 100 countries across six continents, with a mission 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.

Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation, and art and culture. In 2020-21, the revenue of Tata companies, taken together, was $103 billion (INR 7.7 trillion). These companies collectively employ over 800,000 people. Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 29 publicly-listed Tata enterprises with a combined market capitalisation of $314 billion (INR 23.4 trillion) as on December 31, 2021. Companies include Tata Consultancy Services, Tata Motors, Tata Steel, Tata Chemicals, Tata Consumer Products, Titan, Tata Capital, Tata Power,  Indian Hotels, Tata Communications, Tata Electronics, Air India and Tata Digital.

About JPA Design

JPA Design is a multinational design company operating in the transportation, interiors, and product design arenas, with over thirty years of experience creating the environment, objects, buildings and vehicles of the future in partnership with the world’s most exciting brands.

Our design portfolio spans interiors for premium resorts and hotels, aircraft cabins and lounges for major airlines and interiors for the world’s most luxurious trains. We also specialise in new product design as well as interiors for leading healthcare and wellness brands.

With offices in London, Singapore, and Dubai, JPA’s multi-disciplinary teams cover a range of skills from ideation and concept development to industrial design, branding and programme delivery.

About TrendWorks

With over 20 years of  experience in colour, material, and finish (CMF), trend research and design, Trendworks’ methodology is based on real research, genuine discovery, and honed instinct, gained over many years of commercial experience with some of the world’s leading brands and consultancies.

With designers based in London, Trendworks has access to diverse cultural and technical resources that form the basis of successful works for our clients in consumer electronics, furniture, interiors, and aviation markets.

TECNO Launches POVA 4: An Ultimate Performance Smartphone With 6nm Helio G99 Processor At INR 11,999

·         TECNO POVA 4 will be available on Amazon and Jio Mart from 13th December 2022

·         Priced at INR 11999, POVA 4 sports a segment first Helio G99 processor with 13GB RAM and 6000mAh battery

TECNO Mobile, the global premium smartphone brand announces the launch of POVA 4 from its performance-oriented POVA series, best known for delivering Incredible Power and Speed to its consumers at a competitive price point. Multitaskers and gamers can expect superlative performance on-the-go, as POVA 4 boasts of groundbreaking features such as a 6nm Helio G99 processor, an in-built dual gaming engine encompassing Hyper-Engine 2.0 Lite and the Panther Engine.   

Designed for the digitally savvy GenZ consumers, who use numerous applications on their smartphone, generating large volumes of data, and are always on a lookout for a smartphone that offers strong performance and large memory. Addressing such consumer needs, the newly launched POVA4 is loaded with a superior 13 GB RAM with memory fusion technology, 128GB storage, and a giant 6000 mAh battery supporting 18W fast charging packed between a sparkling 6.8-inch with 90Hz Refresh rate display and a stunning curved crater design body. The smartphone comes in three elegant colours- Cryolite Blue, Uranolith Grey and Magma Orange.

Commenting on the new entrant of the POVA series, Arijeet Talapatra, CEO, TECNO Mobile India, said, “As consumers continue to evolve and become more and more digitally savvy, their  expectations from a smartphone are also evolving rapidly and this encompass a range of uses from work, learning to entertainment. As people spend more time on their smartphones to stay connected with each other, the gaming community is only growing and the demand for high-performance affordable gaming smartphones is therefore on the rise. With the POVA product line we are focused on providing consumers with an ultimate powerhouse series that will give access to speed, performance and excellence. In line with our approach of segment-first innovations, we are pleased to introduce POVA 4 as the only smartphone to feature the Helio G99 processor with 13GB RAM in the sub-15K. We are confident it will be a great success and will set a standard that others will follow.”

The enigmatically feature-rich TECNO POVA 4 is priced at INR. 11,999/- . The first sale of the same would begin on 13th December 2022 on Amazon & Jio Mart.

Key USPs of TECNO POVA 4:

·         6nm Highly powerful Helio G99 Processor in your hand for a disruptive performance

Speeding up to 2.2GHz, the octa-core Arm Cortex-A76 CPU of POVA 4 provides incredible power efficiency. Experience the true upgrade in terms of speed, power, Camera, display and connectivity. Helio G99 SoC accelerates data access, maximizing performance in games, apps and everyday activities. HyperEngine 2.0 Lite technology intelligently provides smoother performance in heavy games with the help of highly capable Arm Mali G57-class GPU

·         Segment leading 6000mAh Incredibly powerful Battery for all-time backup

Get longer 37 days standby backup with high capacity battery of POVA 4. Its powerful battery promises maximum safety by using STS safe Technology and is optimized with Tecno AI battery Lab for unconditional backup in each scenario. Equipped with an 18W in-box Charger for quick charging. Its 10minutes charge only provides huge 10 hours of music Playback or calls. You can also charge your other accessories with its 10W reverse Charging capabilities

·         Blazing speed with 13GB Extra Large RAM by memory fusion with 128GB uMCP Storage and up to 2TB Expandable Storage

Experience speed fluidity with its large 13GB customizable RAM which increases up to 61% average app startup speed. POVA 4 contains comprehensive storage options and is equipped with uMCP 128GB Internal storage with a dedicated slot to expand further up to 2TB. Stuff your memory needs with POVA 4 large RAM and ROM

·         Trailblazing contemporary design with three-dimensional light sense

Thoughtfully designed with enhanced aesthetics. Also, boasts a stylish Energy Light prism design that resembles a triad of power, speed and fashion. The design is made out of block surface stitching texture and a flat display three-dimensional light sense.  The lightning effect and panther motif on the back of POVA 4 merges with its performance-oriented ethos. The surface consists of exquisite matte and glossy parts, which demonstrate a good texture and convey a sense of high speed and agility. POVA 4 enters India in three enticing colours- Cryolite Blue, Uranolith Grey and Magma Orange

·         Rich photos with a 50MP high-res camera and a lot of user-centric modes

Capture various types of photos and videos with a high-res 50MP dual Camera of POVA 4. Its large F1.6 aperture and PDAF technique provide beautiful shots in each mode. Low light-specific Super Night Mode, blur-specific Portrait Mode, Professional Videos like Video Bokeh, Video Stabilization, 2K Timelapse, Slow Motion mode and others amaze you with the perfect quality

·         Ultra smooth 90Hz Refresh rate display with 6.8"Dot-in screen

Enjoy true visuals on a 6.8" HD+vibrant display and experience a surprisingly smooth touch with a 90Hz refresh rate and 180Hz Touch Sampling rate. Additionally, the highest level of security for media streaming Widevine L1 allows you to stream 1080P content on POVA 4. Worry-free with splashes, It has up to IPX2 level resistant

About TECNO

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. With “Stop at Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed products that inspires consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations which is demonstrated through their mastery of serving consumers who are “young at heart” and never stops pursuing excellence. TECNO’s portfolio spans across smartphones, smart wearables and AIoT devices made for consumers in over 60 emerging markets across the world. For more information, visit https://www.tecno-mobile.in/home/#/