Home Credit India Releases Second Brand Campaign – Khushiyon Mein Der Kaisi.. On Lines Of The New ‘Zindagi Hit!’

* The new AV showcases Home Credit India as an enabler of aspirations, trusted by 1.5Cr+ customers and supported by 50,000+ retail partners across the country 

* It’s a 360-degree campaign which will reach out to consumers in online and offline world supported by the Digital AV and social engagement. 

Home Credit India (HCIN), a local arm of the leading global consumer finance provider, unveiled its second brand campaign – Khushiyon Mein Der Kaisi.. on lines of its new brand thought ‘Zindagi Hit’. This campaign is an effort to have sustained brand connect with Home Credit consumers and potential loans seekers. The AV showcases Home Credit as an enabler, trusted by 1.5Cr+ customers with the support and special relation enjoyed with over 50,000 retail partner network pan-India, towards fulfilling consumer aspirations and helping them to extract more from life – now leading to more celebrations. 

This campaign comes on the heels of Home Credit, on Diwali festival, having launched its new brand thought - “Zindagi Hit”, as an effort to redefine the brand connect with consumers in the endeavour to fulfil aspirations. It was also the time when Home Credit India has completed 10 years in India market as a RBI regulated consumer NBFC this year.  

The narrative of the new digital campaign revolves around a father-daughter relation where, a father with his daughter at a mobile retail shop is struggling to buy a new smartphone for his daughter who needs it to complete her school project. Seeing the helplessness of the father, the shop owner suggests him to buy a new phone by getting it financed through Home Credit India. Herein lies the value of Home Credit India, who financially empowers borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. At the end of the video, the father is elated to tell the shopkeeper that his daughter won an award, and it was possible only because of Home Credit.  

The value proposition of Home Credit India’s campaign centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans. The ‘Zindagi Hit’ campaign is live across digital platforms including Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and on a popular OTT platform - MX Player. 

Having built a strong brand presence in the country, Home Credit India is currently operating in over 625 cities, with a network of 53,000 points of sale (PoS) and a growing customer base of 15 million. A responsible consumer lender, Home Credit India has also engaged more than 3 million individuals through  

its financial literacy campaign - Paise Ki Paathshala - to foster a responsible borrowing culture in society at large. 

About Home Credit India: 

Home Credit India Finance Pvt. Ltd. is a local arm of the international consumer finance provider Home Credit International with operations spanning Europe and Asia and committed to drive financial inclusion in India. The company is committed to drive credit penetration and financial inclusion by offering wide financial solutions that are simple, transparent, and accessible to all. Home Credit India has an employee base of ~5000 and has been consistently expanding operations since its entry in 2012, with its operations spread over 625 cities across India. The company has a strong network of around 53,000 points-of-sale (PoS) and is growing with a customer base of 15 million customers, driven by Pan-India expansion across major markets, a range of diversified and innovative products backed by superior customer experience.  

62 Students From Aakash BYJU’S Qualify In Indian Olympiad Qualifier In Mathematics Exam 2022-23; Now Eligible For INMO

* Previously known as Pre-Regional Mathematical Olympiad (PRMO) and Regional Mathematical Olympiad (RMO), the National Olympiad Programme in Maths has changed the name of PRMO/RMO to IOQM 

* This year’s results see a significant increase in the percentage of students from Aakash BYJU’S clearing the exam, from 10.4% selections in 2021 to 13.2% in 2022 

* The qualified students will now compete nationally in the stage 2 of the Olympiad, the Indian National Mathematical Olympiad (INMO). 

An impressive 62 students from Aakash BYJU’S, the national leader in test preparatory services, have cleared the prestigious Indian Olympiad Qualifier in Mathematics (IOQM) 2022-23 Exam. IOQM is conducted by the Mathematics Teachers Association of India MTA (I) which is the first stage and further stages are conducted in association with the Indian Association of Physics Teachers (IAPT) and Homi Bhabha Centre for Science Education (Tata Institute of Fundamental Research) – HBCSE (TIFR). 

The qualified students will now compete nationally in the stage 2 of the Olympiad known as the Indian National Mathematical Olympiad (INMO) on 15th January 2023. 

The number of students clearing the IOQM exam from Aakash BYJU’S has increased consistently year on year. In 2021, out of total selected students for next stage, 10.4% students were from Aakash BYJU’S which has now reached to 13.2% in the recently declared result. 

Congratulating the students on the impressive results, Mr Abhishek Maheshwari, Chief Executive Officer, Aakash BYJU’S said: “Congratulations to all our students who have cleared the IOQM exam 2022. It is testament to the consistent efforts of these students, the dedication of our faculties and the quality pedagogy imparted by Aakash BYJU’S. Many thanks to the parents for trusting us and extending their support. We wish the students all the best for the next round.” 

Previously known as Pre-Regional Mathematical Olympiad (PRMO) and Regional Mathematical Olympiad (RMO), the National Olympiad Programme in Maths has changed the name of PRMO/RMO to IOQM. There are certain modifications made in the examination pattern and the number of stages has also been reduced to 5 which were earlier 6.   

The student undergoes some theoretical and experimental sessions and only 35-40 students from all over India compete against each other to Qualify for International Mathematical Olympiad Training Camp (IMOTC). During the camp, orientation is provided to students for IMO and emphasis is laid on developing conceptual foundations and problem-solving skills.  

Moving forward, only 4-6 students who qualify for the Pre Departure Camp undergo some rigorous training programme at HBCSE for which special laboratories have been developed. To help the students, resource persons from different institutions across the country are invited to the training camps. 

The last stage which is International culminates with the participation of the Indian students (4-6) in the International Mathematical Olympiad. The students are accompanied by 2-4 teachers or mentors. 

Aakash BYJU’S aims to help students in their quest to achieve academic success. It has a centralized in-house process for curriculum and content development and faculty training and monitoring, led by its National Academic Team. Over the years, students from Aakash BYJU’S have proven selection track record in various Medical & Engineering Entrance Exams, Scholarship Exams and Olympiads. 

About Aakash BYJU’S 

Aakash BYJU'S provides comprehensive test preparatory services for students preparing for Medical (NEET) and Engineering Entrance Examinations (JEE), School/Board Exams and Scholarship Exam such as NTSE, and several prestigious Olympiads. The “Aakash” brand is associated with quality coaching and a proven student selection track record in various Medical (NEET) and JEE/Engineering Entrance Examinations, Scholarship exams & Olympiads. 

With over 34 years of operational experience in the test preparatory industry, the company has a large number of selections in Medical & Engineering Entrance Exams and several Foundation level Scholarship exams/Olympiads, a pan India network of 295+ Aakash BYJU’S Centers (including franchisee), and an annual student count of more than 3,30,000. 

The Aakash group has investment from Think & Learn Pvt Ltd (BYJU'S) as well as by world's largest Private Equity firm Blackstone.  

VST Tillers Tractors Ltd Adjudged As One Of India’s Most Innovative Companies By CII

VST Tillers Tractors Ltd. one of India’s leading farm equipment manufacturers is recognized among India's top 50 Most Innovative Companies by the Confederation of Indian Industry (CII). The award evaluates the overall innovation culture of the company including innovation in management, inputs to innovation, results of Innovation, processes, products, services, technologies, and approaches that brought about quantifiable results.

VST was felicitated with the ‘CII Industrial Innovation Awards 2022’ on 3rd December during the CII Advanced Materials Summit 2022 virtual event.

Receiving the award, Mr. Antony Cherukara, CEO, of VST Tillers Tractors Ltd., said “It is an absolute honor for us to be among the top 50 most innovative companies in India for the second year in a row. We are thrilled to receive this recognition from CII for Excellence in Innovation. At VST it is our constant endeavor to innovate and achieve breakthrough results and offer the best-in-class solutions for the Indian farming community.  This award is a testimony to our commitment to the farming community for offering high quality, innovative and sustainable products.”

CII Industrial Innovation Awards were instituted in 2014 to identify and celebrate innovative Indian enterprises across industry segments and sectors. This award aims to encourage the industry to adopt a structured Innovation Framework in their operations and measure their performance periodically on the way to moving up the Innovation Value Chain. The Framework has been widely appreciated by the industry and the number of applications for this coveted award has been increasing year by year. The award has formulated an Enterprise Innovation Maturity Framework which forms the basis of the assessment of firms applying for CII Industrial Innovation Awards.

About VST

VST Tillers Tractors Limited. was established in the year 1967 by the VST Group of companies. With a legacy of more than 53 years, VST continues to drive farm mechanization and empowerment of Indian farmers. The organization is the largest Indian manufacturer of Tillers, and 4WD Compact Tractors, and amongst the leading producers of the other category of Tractors, Engines, Transmission, Power Reaper, and Precision Components. VST also exports products to European, Asian, and African markets. For more details, visit   https://www.vsttractors.com/

BMW Presents JOYTOWN - India’s First-Ever Music And Driving Festival

* Multi-city festival to be hosted in Delhi, Mumbai and Bengaluru.

* Convergence of automotive thrills, music, gastronomical delights and fun to experience BMW, MINI and BMW Motorrad like never before.

* Drift Showcase and Motorrad Stunts, BMW M Adrenaline Laps, BMW xDrive Offroad Adventure and the Gymkhana experience.

* Groove to the tunes of India’s favourite artists. Delhi JOYTOWN to kick-off with performances from Amit Trivedi, Sanam, Arjun Kanungo, Project 91, Lisa Mishra, Kayan (DJ Set), Sound Avatar, KR$NA and Madboy Mink.

* Exciting chain of launches at Delhi JOYTOWN – The first-ever BMW XM, the new BMW M 340i and the all-new BMW S 1000 RR.

* #BMWJoytown #BMWIndia #SheerDrivingPleasure #MINIIndia #BIGLove #BMWMotorradIndia #MakeLifeARide #BMWMotorradDaysInIndia

BMW Group India presents India’s first-ever music and driving festival – JOYTOWN. The two-day immersive brand experience festival will enthral brand fans and enthusiasts in Delhi, Mumbai and Bengaluru.

JOYTOWN brings together BMW, MINI and BMW Motorrad to offer one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment and gastronomical delights. Witness jaw dropping stunts / drifts performed by experts on BMW cars and BMW Motorrad bikes. Witness experts showcasing the power and agility of BMW M cars and the prowess of BMW xDrive. Experience first-hand the driving dynamics of BMW sedans and the legendary MINI go-kart feeling on specially designed track under expert supervision.

The schedule for multi-city JOYTOWN is –

Delhi                  -            10 - 11 December 2022 at Jawahar Lal Nehru Stadium

Mumbai              -             07 - 08 January 2023 at Bandra-Kurla Complex

Bengaluru          -            28 - 29 January 2023 at Manpho Convention Centre

Mr. Vikram Pawah, President, BMW Group India, said, “JOYTOWN is a unique melange of bespoke experiences intersecting BMW, MINI and BMW Motorrad, music and culinary offerings. We are thrilled to present India’s first-ever music and driving festival which is specially designed for automotive enthusiasts and their family members. It’s an exclusive access to witness the thrilling world of BMW, experience MINIs legendary go-kart feeling, gravity defying stunts by BMW Motorrad riders and groove to the beats and tunes of India’s favourite artists all at one place.”

JOYTOWN entry tickets are available exclusively on Paytm Insider from INR 1800 onwards. Free entry is granted for children under the age of 10 years. Top-up smartcards for purchase of food and beverages are available at the coupon counters within the festival zone.

BMW, MINI and BMW Motorrad product experiences will be showcased across three different zones along with driving engagements.

The BMW zone will have the entire BMW product range with dedicated display areas for BMW sedans, BMW X range, BMW i at the Electric Garden and BMW M cars at the M Town. The irresistible first-ever BMW XM showcase exudes what extreme performance and limitless luxury stands for.

The MINI BIG LOVE Zone unleashes style, inventiveness, and excitement. Explore the expressive design, premium quality and unmistakable driving fun of MINI along with a plethora of fun and engaging activities such as painting a MINI to flexing muscles at the rock-climbing zone.

The fascination of motorbikes can be felt everywhere across the BMW Motorrad Zone. It consists of Motorrad Garage displaying the entire BMW Motorrad bike range, custom made bikes, the latest BMW Motorrad Accessories, BMW Motorrad Style Collection and a Beer Garden.

Driving Experiences

Post purchase of JOYTOWN entry tickets, patrons can further choose to buy slots for The Gymkhana Experience, xDrive Offroad Adventure and BMW M Adrenaline Laps.

The Gymkhana Experience gives a first-hand understanding of the manoeuvring capabilities of BMW and MINI vehicles on a specially prepared track. Visitors can sit-back and witness the capabilities of BMW Sports Activity Vehicles (SAV’s) range at the BMW xDrive Offroad Adventure course and also enjoy the adrenaline gushing laps in BMW M cars with certified driver trainers.

Gravity defying Motorrad Stunts and performances along with a special parade by BMW Motorrad owners will set the pulse racing. Further, motorcycling enthusiasts and customers will get an opportunity to engage with product specialists, test ride bikes and receive expert advice on all products and services. 

Lifestyle and Accessories

Personalize your style by exploring the latest in BMW, MINI and BMW Motorrad lifestyle collections and accessories.

A main stage is created for live performances providing ample space for interaction and activities. A stellar line-up featuring prominent artists and music bands will enthral audiophiles with a mix of genres spanning Indie, Pop and Electronic music. Catch electrifying performances of SANAM Band, Lisa Mishra, Kayan (DJ Set), Sound Avatar live on 10 December 2022 and groove to the tunes of Amit Trivedi, Arjun Kanungo, KR$NA, Project 91 and Madboy Mink on 11 December 2022.

JOYTOWN is also a gastronomical event that’s unmatched by all standards. Go food truck hopping and relish soul-stirring delicacies freshly whipped up by in-house chefs, and when it tires you down at the Refuel Station, stop by the Beer Garden.

Tide Launches Business Account For Expense Management; Plans To On-Board 5 Lakh SMEs By The End Of 2024

* Tide believes that the India market is potentially a £100 million revenue opportunity

* To offer Business Savings/Current Account in partnership with a bank, QR code for payments, bank transfers, invoicing, GST, pay by link and credit services in coming months

* The Tide app is available for download on the Google Play Store

Tide, the UK’s leading SME-focused business financial platform[1] announced today the launch of the Tide app in India. The business financial platform has introduced two business banking solutions – the Tide Business Account and its RuPay-powered Tide Expense Card. Tide aims to on-board half a million SMEs in India over the next 24 months. Tide believes that the India market is potentially a £100 million revenue opportunity, and aims at creating a sizable business in India in due course. 

The Tide Business Account and Tide Expense Card in partnership with Transcorp (a RBI regulated PPI issuer), will track spending and business expenses, enable transactions at all merchants that accept RuPay, and together help small businesses save time and money.

SMEs who sign up for the Tide Business Account will have access to contactless services, and can use the free of cost Tide Expense Card to withdraw cash, for in-store purchases (including contactless tap and pay), ecommerce purchases and other payments.

Dr. Oliver Prill, CEO, Tide said, “We are delighted to be launching this product in India, Tide’s first international market. India’s 64 million SMEs are the backbone of its economy, providing vital services, jobs and growth. We believe there is a vast untapped segment of small businesses in India that hasn’t been formally accounted for. We, at Tide, are committed to introducing and including a large segment of this market into the formal economy.”

To reduce the cost of due diligence, prevent illegal activities such as money laundering and financial fraud, Tide will on-board small businesses only on the basis of a full Know Your Customer (KYC) process. This is at par with traditional banking practices. This means that SMEs can reap all the benefits of the business account from day one.

Gurjodhpal Singh, CEO, Tide (India) said, “We, at Tide, are working hard to support entrepreneurs in their growth journey and believe we are in a strong position to do exactly that. As Tide scales in India, we will expand our product offering for entrepreneurs to both manage their finances seamlessly, and to take the big step of starting out – whether as a freelancer, sole trader, contractor or small business owner. We are building a product that will not just offer business accounts and related banking services, but a comprehensive set of highly usable administrative solutions.”

The company is working to introduce a host of other features which it will offer to small businesses across India. These include a Business Savings/ Current Account in partnership with a bank, QR code for payments, bank transfers, invoicing, GST, pay by link and credit services. Tide will ultimately bring the full richness of the UK platform tailored to the needs of SMEs in India.

As a digital-only service, the Tide business account can be opened anytime and anywhere. The Tide app is now available on the Google Play Store for Android devices.

About Tide

Founded in 2015 and launched in 2017, London-based Tide is now the leading business financial platform in the UK. Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable administrative solutions. Tide has around 475,000 SME members in the UK (over 8% market share).

Tide has been funded by Anthemis, Apax Digital, Augmentum, Creandum, Goodwater, Jigsaw, Latitude, LocalGlobe, Passion Capital, SBI Group, SpeedInvest and Tencent, amongst others. It employs 1000+ professionals worldwide, was awarded the ‘New Market Entrant of the Year’ at the UK-India Awards 2022 and is among the Sunday Times Fast Track Disruptors to Watch. Tide’s long-term ambition is to be the leading business financial platform globally.

Tide selected India as its first international market in 2020. With over 450 highly skilled employees in India, most based in its Hyderabad technology centre, Tide is presently ramping up operations to add new solutions to its product suite for the India market.

Climate Change Risks To Property Values; University Of Otago

Extreme sea-levels from storms augmented by sea-level rise are potentially a threat to New Zealand’s property values and financial stability, according to a University of Otago expert. Professor Ivan Diaz-Rainey, of the Department of Accountancy and Finance, joined other prominent speakers at the Assembly of Investment Chairs’ seminar on Tuesday 29 November to discuss this year’s theme of ‘greenwashing, climate disclosures and impact investment’.

He took the opportunity to share the insights he has found 18 months into his three-year long Royal Society-funded Marsden project that partners with GNS Science, Bodeker Scientific, National Institute of Water and Atmospheric Research (NIWA) and the Reserve Bank of New Zealand.

“Our interdisciplinary team has signed a partnership agreement with NIWA, on using extreme sea level data to explore the risk this could have on residential properties across New Zealand,” Professor Diaz-Rainey says.

“We overlayed this with CoreLogic’s real estate data to see the average reoccurrence interval a certain area would experience flooding. “This identified several areas where property would be repeatedly flooded and vulnerable to extreme sea levels, particularly in the Hawkes Bay area but also in locations like the West Coast, Bay of Plenty and Nelson. “In certain scenarios, up to 2 per cent of the value of domestic real estate is exposed to extreme sea levels every two years, assuming that the water rises and displaces in a ‘flat’ way, like a bathtub, but other hazards like runoff, precipitation and groundwater could conflate the damage done to properties and the loss to banks that have real estate mortgages in those areas.” Professor Diaz-Rainey says predicting flooding risk can be challenging due to things like having to make assumptions about flood impact thresholds, different land elevation models, data error and groundwater variation. He noted that “there is devil in the detail and our research is showing that devil can make a big difference”. His team plans to continue their work in this area to identify the differences between banks to see how these risks might affect bank capital.

“We now know what we need to do to determine risk but, at the moment, we don’t have the data, models and certainty about the future to determine things concretely,” he says. “I think a major missing item we need to better understand these risks is how these hazards interact and, as banks and firms look to manage this risk, I would encourage them not to consider it a reporting exercise but to instead think of it as a continual process of increasing competency because we need to be realistic about data limits and do our best to operate around this.” Professor Diaz-Rainey joined the University of Otago in 2012 and is the Director and founder of the Climate and Energy Finance Group (CEFGroup), one of the largest climate and green finance academic research teams in the world.

About Education New Zealand (ENZ) https://www.enz.govt.nz/

Education New Zealand Manapou ki te Ao (ENZ) is the government agency responsible for taking New Zealand’s education experiences to the world. ENZ promotes a New Zealand education as one that teaches students to be critical thinkers, problem solvers and lifelong learners, which will help them succeed in their future careers and create a positive impact on the world. In 2019, New Zealand’s education system was ranked first among English-speaking countries and third in the world for delivering a future-focused education (out of 50 economies) by the Economist Intelligence Unit.

With approximately 100 staff in 18 locations around the world, ENZ works closely with New Zealand’s diverse education sector including schools, English language providers, Private Training Establishments, Institutes of Technology and Polytechnics, universities; and internationally with NZ Inc agencies, Government agencies and education providers to encourage sustainable growth and identify opportunities.

https://www.studywithnewzealand.govt.nz/en

Happiest Minds Technologies Wins Gold For Its 2022 Integrated Annual Report From The League of American Communication Professionals

Happiest Minds Technologies Limited (NSE:HAPPSTMNDS), a ‘Born Digital . Born Agile’, Mindful IT Company, today announced that its Integrated Annual Report (FY 2021-22) themed “Designed for Perpetuity” has won ‘Gold’ at the League of American Communications Professionals’ (LACP) 2022 Spotlight Awards. The Company has secured 54th rank among the ‘Top 100 Worldwide’.

The League of American Communications Professionals LLC (LACP) hosts the annual Global Communications Competition and is dedicated to supporting, recognizing and advancing excellence in professional communications.

This year, Happiest Minds collaborated with Wyatt Prisms Communications in developing this award-winning Integrated Annual Report. Among submissions received from nearly twenty countries across four continents, Happiest Minds’ Integrated Annual Report was recognized by LACP for its lucid style of messaging, excellent narrative, and visual design that aligned well with the theme, creativity, and relevance. A total score of 98 out of 100 points was achieved with perfect scores in categories like first impression, narrative quality, visual quality, and clarity.

Venkatraman Narayanan, MD & CFO, Happiest Minds Technologies said, “We are honored and proud to have won the LACP Spotlight award for the second time in a row, which is a testimony of the highest quality of financial reporting standards and disclosure practices that we have always followed at Happiest Minds. This global recognition inspires us to continue enhancing our brand with a high recall of trust, transparency, and confidence among our stakeholders.”

Happiest Minds adopted the ‘Integrated format’, including reporting on aspects of ‘Business Responsibility and Sustainability’ for the first time in its Annual Report for the Financial Year 2021-22. The theme is encapsulated by the infographic of a growing infinity symbol, essentially communicating that the Company is ‘designed for perpetuity’, gearing up to be world-class.

This is the second consecutive year that Happiest Minds’ Annual Report has garnered this prestigious global award in the same category among an elite group of global Fortune companies at LACP.

About Happiest Minds Technologies:

Happiest Minds’ Technologies Limited (NSE: HAPPSTMNDS), a Mindful IT Company, enables digital transformation for enterprises and technology providers by delivering seamless customer experiences, business efficiency and actionable insights. We do this by leveraging a spectrum of disruptive technologies such as artificial intelligence, blockchain, cloud, digital process automation, internet of things, robotics/drones, security, virtual/augmented reality, and more. Positioned as ‘Born Digital. Born Agile’, our capabilities span digital solutions, infrastructure, product engineering and security. We deliver these services across industry sectors such as automotive, BFSI, consumer packaged goods, e-commerce, edutech, engineering R&D, hi-tech, manufacturing, retail, and travel/transportation/hospitality.

A Great Place to Work-Certified™ company, Happiest Minds is headquartered in Bangalore, India, with operations in the U.S., UK, Canada, Australia, and the Middle East.