Monday, November 21, 2022

Give Your Laundry A Better Experience With The New Premium Range of Godrej Eon – Velvet Series Washing Machines


-With elegant looks that match advanced features and technologies like ~Zero pressure, Flexi wash, Roller Coaster Wash, Super Dry and much more

-The brand targets to achieve 50% growth in the premium segment

Godrej Appliances, business unit of Godrej & Boyce, the flagship company of the Godrej Group, has expanded its premium range of fully automatic top-load washing machines with the 5-Star rated Eon Velvet range. With cutting edge technologies, advanced health and hygiene features and clutter breaking aesthetics, it is an ideal choice for contemporary customers, who want differentiated products with trending features.

The Godrej Eon Velvet range of washing machines are power-packed with various advanced features such as Flexi wash – upto 26 customizable wash programs allowing an optimal combination of pre-soak, wash, rinse, spin time and water level for the best suited wash for all kinds of clothes and stains.  ~Zero Pressure (0.02 MPa) Technology that allows the machine to operate even in low pressure conditions and fills the tub 60% faster than other machines (select models) even at close to zero pressure. Roller Coaster Wash technology with its combination of specially designed gravity drum, a deeper aqua jet plusator that allows for greater wash turbulence and cascade waterfall enables better cleaning. The machine also has Super Dry option- an extra spin cycle for excess moisture removal, quite useful for denims and heavier clothes. The rear control panel prevents water seepages into the controls. Additionally, the Tub clean mode ensures the tub, lint filter, pulsator & balancer ring are thoroughly cleaned to maintain the hygiene of the machine as well as clothes.

Speaking about the new offering, Kamal Nandi, Business Head and Executive Vice- President at Godrej Appliances, a flagship company of Godrej & Boyce, said, “We have been witnessing growth in premium segments across geographies and channels, and expecting the premium mix in the total contribution to double this year, compared to pre-pandemic years. YTD October data re-establishes the premium trend with Frost Free refrigerators and Fully Automatic Washing Machines continuing to grow much faster. Our new Eon Velvet range of washing machines are apt for consumers looking to upgrade to better performance and more aesthetic machines.”

Further, Rajinder Koul, Product Group Head- Washing Machines, Godrej Appliances added, “With the introduction of this range, in the premium segment we are expecting to achieve 50% growth by this financial year-end. In the coming months, we will be expanding this platform further by adding higher capacities and more technologies.”

The aesthetics of this washing machine range is inspired from new age automobiles – offering curved tinted toughened glass, intuitive hidden handle, metallic chrome garnish and a soft close lid with a convenient flip lid detergent drawer. Being a 5-Star rated model, it helps to optimize electricity consumption and gives higher savings. The series is available in 6.5 kg, 7 kg and 7.5 kg capacities in multiple attractive colour options like Metallic black, Autumn Red, Silver Glaze & Graphite Grey and starts at Rs. 31,000 MRP with a 12-year warranty on its motor and a 3-year comprehensive warranty. The Godrej Eon - Velvet series of washing machines will be available across retail stores, and online through the brand’s e-store, Amazon and Flipkart.

On The Occasion Of World Television Day, Disney Star Network Unveiled New Campaign #KhushiyonKePeeche In India


On the occasion of World Television Day, Disney Star Network unveiled a new campaign #KhushiyonKePeeche to honour the Cable and DTH operators in India. The campaign showcases the persistent efforts of the operators in ensuring a seamless TV viewing experience for consumers and the immense value they add to a TV household across the country. #KhushiyonKePeeche is an extension of the #DisneyStarKaNaman campaign that Disney Star Network has launched in the past to glorify the role of Cable and DTH operators in India.

As a tribute, the campaign presents the Cable Operators synonymous with “Caring and Outstanding Saathi” and the DTH operators as the people who open the “Door to Happiness”. The film portrays the operators as the true source of joy working behind the scenes by bringing entertainment closer to every TV home in a country where television is the staple source of entertainment. 

“Every day the Cable and DTH affiliates ensure that there is no disruption in content delivery to millions of TV households across the nation; they truly are the backbone of the distribution system. Their endeavour to go out of the way to ensure uninterrupted services to the consumers with an enhanced TV viewing experience is truly commendable,” said Gurjeev Singh Kapoor, Head – Distribution and International, India, Disney Star. “We at Disney Star Network can reach our audiences from every corner of the nation thanks to the persistent spirit of the 900+ Cable and DTH affiliates we work with. We take pride in having forged strong relations with each of them over the last three decades which helps us work together as one team with the common goal to deliver high-quality entertainment to our TV viewers. This campaign is a token of our appreciation to recognise their relentless efforts in ensuring continuous services across the nation.”

The brand film revolves around the life of a Cable and DTH operator assuring an uninterrupted viewing experience for the viewers. It begins with a cable operator getting on his bike to start the day and a DTH operator adjusting the antenna at a residence. As they continue to do their jobs throughout the day, they witness different emotions at different locations. They come across a child enjoying cartoons on TV with her father, a family watching an emotional drama together and the enthusiasm of a group of friends while watching a cricket match. The film concludes with Disney Star Network’s leading celebrities thanking every Cable and DTH operator emphasising "Aap hain toh hum hain."

The campaign will be aired across the Disney Star Network Network on GEC, Movies, Sports, and Regional channels on the 20th, 21st and 22nd of November in Hindi and seven regional languages (Bengali, Kannada, Malayalam, Marathi, Odiya, Tamil and Telugu).

Chingari, Announces A New Monetisation Plan For Its Creators And Users


* Chingari To Offer Three Different Subscription Plans To Its Creators & Users For Content Monetisation

* Creators and users will be offered Daily, Weekly and Monthly subscription plans for monetisation for as low as Rs. 20

* Subscription plans will allow the creators & users to withdraw their earnings directly into their bank account

Chingari, the world’s fastest-growing on-chain short video app today announced a new content monetisation plan for its creators and users. Under the aegis of this new initiative, Chingari offers three subscription plans on a Daily, Weekly and Monthly basis for Rs. 20, Rs. 100 and Rs. 300 respectively. This subscription plan will enable Chingari’s community to double their earnings collected through the Gari mining program and allow complete withdrawal during the active subscription period. 

It is pertinent to note that under its Gari mining program, Chingari rewards its creators and users native crypto token, GARI for doing in-app activities like uploading, watching, liking, commenting, and sharing videos which can be traded on crypto exchanges and later withdrawn into the crypto wallets. However, under its new subscription plans, creators and users can withdraw the earnings directly into their bank accounts, making it a friction-free and completely seamless process. 

Sumit Ghosh, CEO & Co-Founder, Chingari, “Content monetisation still remains a serious challenge for millions of the creators and this new subscription plan is a giant leap forward for offering an accessible solution to them to monetize content. This is another step towards the democratization of the creator economy where micro and nano-influencers from tier 2 and tier 3 cities of India can also monetise their content at a minimal cost. Moreover, the users who all the major platforms have completely ignored are also getting rewarded in real cash for using the Chingari app. We are proud that Chingari is the only app in the world to empower its creators and users at this massive scale.” 

About Chingari: Chingari, powered by GARI is the world’s fastest-growing on-chain social app. Chingari’s eclectic platform entertains 160M+ users across, and witnesses videos in 15+ languages. Chingari has more than 5 million Daily Active Users (DAU) and 40 million Monthly Active Users (MAU). The app has been downloaded more than 170 million times across the Play Store and is amongst the top 20 most downloaded apps worldwide on Google Play. Over 200 million videos are being watched on the app on a daily basis.

About GARI Social Tokens: Gari token is the World's biggest social token. Chingari’s native token, GARI enables short-form video creators to monetize their content on the Blockchain with the GARI token. Gari token has received great enthusiasm from the community with almost 1.5 million GARI holders in a record time of just 8 months from launch. With this growth rate, we are expecting active wallet users to reach 2 million in the next three months. GARI token has become the top 2 Projects on the Solana blockchain in terms of the number of holders.

ReshaMandi Launches Its Super App For iOS Devices


* The app will be available in five Indian languages – Hindi, Kannada, Tamil, Telugu and  Marathi – besides English

ReshaMandi, the largest farm-to-fashion digital ecosystem for natural  fibres in India, recently launched its app for iOS devices. Presently, 34,000 stakeholders  of ReshaMandi have installed the app with 40% of them using the app’s payment system and  receiving the payment acknowledgements on the app. The iOS app is available in five Indian languages  – Hindi, Kannada, Tamil, Telugu and Marathi besides English.  

Currently, 95% of ReshaMandi’s wide farmer base is using the app to map the transactions on the  platform. The weaver community has listed more than 5000 saree SKUs on the app and is able to directly  connect and distribute to the large retailer base . The support on the app has now  expanded to four broad categories; Sarees, Apparel, Home & Living and Fabric.

ReshaMandi’s Founder and CEO, Mayank Tiwari said, “The combination of financial technology and  digitisation has resulted in a new development model for the textile industry. We are actively working  towards bringing transparency in the supply chain through digitisation. Our aim has been to build a  super app which assists all stakeholders, including spinners, ginners, farmers, mills, distributors in  having access to enterprise-like functionalities and being able to purchase and sell through one platform. We are delighted to see that our stakeholders across the value chain are understanding and utilising  the Reshamandi app.”  

Since its inception in 2020, ReshaMandi’s app has witnessed an increase in participation from  farmers, reelers, yarn manufacturers, weavers and retailers. The level of engagement the app has  seen over two years indicates ReshaMandi’s ongoing efforts to empower stakeholders and provide  them with a greater range of business opportunities. Through the app, 20,000 tonnes of cocoon, 1500  tonnes of raw cotton, 6000 tonnes of cotton bales, 8 lakh sarees, 5 lakh apparel and 150 lakh metres  of fabric have been sold and transacted. 

About ReshaMandi  

ReshaMandi is India’s first and largest farm-to-fashion digital ecosystem for the natural fibre supply  chain. The company began with a focus on silk and has diversified by adding other natural fibres to its  portfolio such as cotton, jute, coir and banana. ReshaMandi works?with 60,000 farmers, more than  10,000 weavers, 7,500+ yarn manufacturers and 3500 retailers in the entire natural fibre supply chain  to improve productivity, boost their bottom line and eventually be instrumental in transforming the  quality of their lives.  

ReshaMandi also has a  D2C  e-commerce platform weaves.reshamandi.com,  which caters to end consumers, bringing them exquisite sarees from different parts of India. Today  the company manages the entire ecosystem for all natural fibres catering to a diverse set of  stakeholders such as farmers, reelers and weavers on one side and retailers, mills, manufacturers,  exporters, corporates, designers and end consumers on the other. It is now serving the whole Indian natural fibres industry as a result of becoming the ecosystem's chosen sourcing partner for all of its stakeholders. With its recent debut into the Middle East & North Africa and SouthEast Asia, it aims to become a one-stop destination for all natural and recycled  fabrics globally.  

BPCL Commissions Its First In & Out Store In Chhattisgarh


* Creates opportunities for Women Entrepreneurs in the state

Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, Oil Marketing Companies, today announced the commissioning of its first In & Out store at Solanki Fuels, in Chhattisgarh district.

This first In & Out store of Chhattisgarh state is being inaugurated by the Head (New Businesses) of Bharat Petroleum Shri Biju Gopinath in the presence of Territory Manager Retail Mr. Shramik Panchal and Territory Manager, LPG, Dilip Meena. BPCL retail outlet, Solanki Fuels at Uttai was commissioned on 1st April 1996 and since then it’s been serving the people of Uttai and surrounding villages with utmost reliability and optimum quality.

BPCL aspires to build One BPCL network comprising of 10,000 Such Outlets and 1 Lakh “Womenpreneurs” whom they called Urja Devi’s. These Urja Devi’s will be BPCL’s mascot in deep rural areas of the country representing the trust and values which BPCL has built over the years.

A pilot project of total 30 In & Out stores with a Village level Ecosystem of 300 professionally trained women entrepreneurs has already been launched in March 2022. Now we are further expanding our network by commissioning the next set of In & Out stores, Solanki Fuels being the first such In & Out store in Chhattisgarh.

These physical stores will be having a digital backbone ensuring a convenient and novel shopping experience to the rural and urban customers and thereby inculcating a digital habit amongst the rural masses and giving an urban experience. Through these village eco centres, BPCL is taking its fuel and non-fuel offerings to the rural customers through a digital backbone.

The company aims at converting all its fuel retail outlets to “Energy Stations’ in the coming times. This network shall be able to service any product and services and help increase the overall customer base of BPCL.

About Bharat Petroleum Corporation Ltd. (BPCL):

Fortune Global 500 Company, Bharat Petroleum is the second largest Indian Oil Marketing Company and one of the premier integrated energy companies in India, engaged in refining of crude oil and marketing of petroleum products, with a significant presence in the upstream and downstream sectors of the oil and gas industry. The company attained the coveted Maharatna status, joining the elite club of companies having greater operational & financial autonomy.

Bharat Petroleum’s Refineries at Mumbai & Kochi and Bina at Madhya Pradesh have a combined refining capacity of around 35.3 MMTPA. Its marketing infrastructure includes a network of installations, depots, energy stations, aviation service stations and LPG distributors. Its distribution network comprises over 20,000 Energy Stations, over 6,200 LPG distributorships, 733 Lubes distributorships, and 123 POL storage locations, 54 LPG Bottling Plants, 60 Aviation Service Stations, 4 Lube blending plants and 4 cross-country pipelines.

Bharat Petroleum is integrating its strategy, investments, environmental and social ambitions to move towards a sustainable planet. The company has chalked out the plan to offer electric vehicle charging stations at around 7000 energy stations over next 5 years.

With a focus on sustainable solutions, the company is developing a vibrant ecosystem and a road-map to become a Net Zero Energy Company by 2040, in Scope 1 and Scope 2 emissions.  Bharat Petroleum has been partnering communities by supporting innumerable initiatives connected primarily in the areas of education, water conservation, skill development, health, community development, capacity building and employee volunteering. With ‘Energising Lives’ as its core purpose, Bharat Petroleum’s vision is to be the most admired global energy company leveraging talent, innovation & technology.

Hyundai IONIQ 5 Embarks On An 8 Wonder Exploration Across India


* The journey to explore the Wonders of India in Hyundai IONIQ 5 was flagged off from HMIL’s Corporate Head Quarters in Gurugram, Haryana

* Hyundai IONIQ 5 is all set to redefine the automotive landscape in India and will embark on this journey to discover the famed wonders of India

* Hyundai IONIQ 5 is not only setting out to discover these wonders but also set an all-new record for the “FASTEST EV DRIVE COVERING THE 7 WONDERS OF INDIA” (India Book of Records to be applied)

Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and largest exporter since inception, today flagged off Hyundai IONIQ 5 from its Corporate Head Quarters in Gurugram, Haryana, by Mr. Unsoo Kim, MD & CEO, Hyundai Motor India as it sets out to explore the Wonders of India with the globally acclaimed BEV SUV.

Commenting on the 8 Wonder exploration drive, Mr. Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., said, “Hyundai has been leading the charge across the spectrum of Technology and Innovation at a global scale. Today, we are witnessing a seamless amalgamation of technology and architecture that has come a long way with iconic wonders standing testament to the might of Human Imagination. Hyundai has also been working tirelessly to create such an icon that will truly revolutionize the EV landscape, as an ever green engineering marvel. Today, I am glad to flag off the 8 Wonder exploration by Hyundai IONIQ 5.”

Hyundai IONIQ 5 will begin its journey from Hyundai Motor India’s corporate Head Quarters in Gurugram, Haryana and will set out on a journey to witness the Wonders of India –

Golden Temple (Punjab)

Taj Mahal (Uttar Pradesh)

Temples of Khajuraho (Madhya Pradesh)

Ancient Ruins of Nalanda (Bihar)

Konark Sun Temple (Odisha)

Hampi (Karnataka)

Gomteshwara Statue (Karnataka)

Hyundai IONIQ 5 will not only be setting out on an expedition to discover the 7 Wonders of India but also set a new record for the “FASTEST EV DRIVE COVERING THE 7 WONDERS OF INDIA”. Hyundai will apply to set this record with India book of records. As every journey begins with an auspicious gesture, this drive will set out with the first destination at the Golden Temple in Amritsar. The journey will take Hyundai IONIQ 5 to majestic and iconic wonders like the Taj Mahal, the Temples of Khajuraho, the ancient ruins of Nalanda, the Konark Sun Temple, the ancient city of Hampi in Karnataka and then to the Gomateshwara statue. After completing the journey covering the 7 Wonders of India, Hyundai IONIQ 5 will stand firm as the 8th Wonder of India, resting on the strength of its futuristic technology, brilliant architecture, breath taking design and world class safety.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since its inception in India. It currently has 11 car models across segments GRAND i10 NIOS, All New i20, i20 N Line, AURA, VENUE, VENUE N Line, Spirited New VERNA, All New CRETA, ALCAZAR, New TUCSON & KONA Electric. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality, and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, the Middle East, Latin America, Australia, and Asia Pacific. To support its growth and expansion plans, HMIL currently has 577 dealers and more than 1458 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre’s endeavour is to be a centre of excellence in automobile engineering.

Four Points By Sheraton Navi Mumbai, Vashi Becomes The First Hotel In Navi Mumbai To Offer Diaper Changing Facility In Men’s Restroom


* This unique feature was inaugurated on the occasion of International Men’s Day and promotes gender equality!

Four Points By Sheraton Navi Mumbai, Vashi, a unit of Chalet Hotels Limited, has always believed in providing top-quality service and amenities to its guests. In an age where equal parenting is the norm, the hotel announced the installation of a diaper changing station in the men’s washroom. This unique feature makes the property the first in Navi Mumbai to offer this facility. The new feature was inaugurated on the occasion of International Men’s Day.

As a hotel that witnesses footfall from across all genders and an increasing number of families visiting during the weekend, Four Points By Sheraton Navi Mumbai, Vashi realized the need to offer equal facilities to both parents to make their visit more comfortable. This diaper changing station can be used by the residents as well as visiting guests.

Talking about this revolutionary new feature in the hotel, its Cluster General Manager, Stephen D’Souza, said, “We are all about providing innovative and industry-leading facilities to our guests at Four Points By Sheraton Navi Mumbai, Vashi. Over the past few months, as footfall has been steadily increasing, we observed the need to offer equal facilities for both parents, especially those who travel with babies and infants. The installation of diaper changing stations at the men’s washroom in the hotel is a step in this direction. We hope this will be utilized and appreciated by our patrons.”

About Four Points By Sheraton Navi Mumbai, Vashi:

Situated in the heart of the vibrant Navi Mumbai metropolis, Four Points by Sheraton Navi Mumbai, Vashi is just moments from CIDCO exhibition centre, DY Patil Stadium, Grand Central Mall, Reliance Corporate Park, Millennium Business Park, and the IKEA store. The hotel has 116 contemporary rooms and 36 suites, featuring signature plush bedding, complimentary Wi-Fi, deluxe amenities with city skyline, creek or pool views. The hotel has its signature restaurant - The Asian Kitchen, a coffee shop - Wrapped for casual dining and Tipplers Bar. It also has massages or wellness treatments available at the spa for the guests, an outdoor pool and state-of-art gym. Hotel's sophisticated indoor venue ‘Unison’ and picturesque outdoor venue ‘Sky Grill’ is the largest venue among the hotels in Navi Mumbai for corporate gatherings, award ceremonies, social functions or weddings. For more information, https://marriott.com/BOMFP

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