YES Bank Launches Floating Rate Fixed Deposit For Domestic Customers

*          One-of-a-kind floating rate fixed deposit product

*         Rate of interest on FD will be linked to the prevailing Repo rate

YES Bank  announced the launch of Floating Rate Fixed Deposit, a novel product offering for all domestic customers. The rate of interest on this fixed deposit (FD) will be linked to the prevailing Repo rate, allowing the customers of the bank to enjoy dynamic returns on their fixed deposits.

Floating Rate Fixed Deposit is a unique offering designed to benefit customers by enabling them with an asset class that offers the safety of a fixed deposit along with dynamic returns which are linked to the Repo rates published by the central bank. This floating rate FD can be availed for a tenure of 1 year to less than 3 years, as per the customer’s preference.

Commenting on the launch, Mr Prashant Kumar, MD & CEO, YES Bank said, “At YES Bank, we are committed to innovation and customer centricity as the very core of our banking initiatives. We consistently strive to provide the best-in-class benefits and experience to our customers across segments. Floating Rate Fixed Deposit is a one-of-a-kind FD product which is yet another testament to such continuous endeavours. One of the main advantages of this product is that the revision on the interest rate will happen automatically and will not require any manual intervention by the Bank or the customers. There has been careful deliberation and thought behind the launch of this floating rate FD, and it is another step towards further enhancing our retail product offering.”

In order to book this novel floating rate fixed deposit, customers can give a missed call on 07127191191 or visit the nearest branch of YES Bank.

The Bank has also raised its interest rates on standard fixed deposit up to 6.5%* p.a. for regular customers and up to an enhanced rate of 7.25%** p.a. for Senior Citizens.

*for a tenure of 18 months and above

** for a tenure of 3 years and above

Toyota’s Bigger Efforts To Further Strengthen And Contribute To ‘Make In India’ & ‘Skill India’ Mission

 
* Inauguration of E-Drive line at TKAP (Toyota Kirloskar Auto Parts) towards promotion of Advanced Automotive Technology (AAT) localization, for supply to both domestic and global markets

* Expansion of phase 2 of TTTI (Toyota Technical Training Institute) that focuses on transforming rural, meritorious, and economically weak youths into world-class employable technicians 

* Themed ‘Skill India. Make in India’, as these initiatives have been the core part of Toyota’s business operations

In its effort to strengthen the contribution to the country’s vision of achieving self-reliance through ‘Make in India’ and ‘Skill India’, Toyota in India, today announced two major milestones. While Toyota Kirloskar Motor (TKM) held the ground-breaking ceremony of Phase II of Toyota Technical Training Institute (TTTI) that involves major enhancement of skilling infrastructure with a view to skill a larger number of people in the advanced automotive space, Toyota Kirloskar Auto Parts (TKAP) announced the line-off of its new E-Drive (electrified component) manufacturing line being an integral part of the recently signed Memorandum of Understanding (MoU) with the Karnataka Government, towards the realization of ‘Net Zero Carbon Society’ in its true sense.

Both these Toyota projects were inaugurated by Dr. Mahendra Nath Pandey, Hon’ble Minister, Ministry of Heavy industries, Government of India; Dr. C. N. Ashwath Narayan, Hon’ble Minister of Higher Education, IT & BT, Science & Technology; Skill Development, Entrepreneurship & Livelihood Government of Karnataka; Mr. A. Manjunath - MLA Magadi Constituency, Government of Karnataka, Senior officials of Government of India and Government of Karnataka, in the presence of Vice Chairman - Mr. Vikram S. Kirloskar & Managing Director - Mr. Masakazu Yoshimura of Toyota Kirloskar Motor, Mr. K N Prasad, Managing Director - Toyota Kirloskar Auto Parts and other Toyota executives.

With TTTI, Toyota aims to bridge the skills gap and provide best training in technological advancements to the youth of Karnataka. TTTI is recognized by National Council of Vocational Training (NCVT), Japan-India Institute for Manufacturing (JIM), Automotive Skill Development Council (ASDC) and Directorate General of Training (DGT). The three-year residential training program focuses on holistic development by imparting deeper knowledge in automobiles, enriches their skills as craftsmen and body development by engaging in physical fitness activities (for e.g., sports). To develop their mind and attitude, experiential learning is provided through shramdaan, service in orphanages and underprivileged communities.

To create world-class manpower in advanced technologies & manufacturing, TKM has undertaken a major expansion of TTTI with capacity going up from 200 to 1,200 students (academic batch-wise).  This will be a major boost to the existing skill facility in its Bidadi plant with a focus to scale-up students’ skill levels on advanced technology, by Toyota expert trainers (globally certified).

This initiative reflects our strong commitment, with focus on inclusivity and gender diversity, to provide greater opportunity to rural and meritorious youths to become industry-ready technicians with right skill sets of global standards and contribute to our country’s ‘Skill India’ vision.

Over the years, TTTI students have also been participating in world-skill contests held annually, winning many highest accolades & medals by competing with global participants.

TKM has trained more than 77,360 employable youths through various skill development initiatives. TKM has collaborated and is engaged in developing one Industrial Training Institute (ITI) in every district of Karnataka (31 districts). Through Toyota Technical Education Program (TTEP), TKM continues to develop trainees in 49 Institutes, across 17 States in India. Further, TKM has tie-ups with Government of Karnataka, Kerala, Odisha, Tamil Nadu, Maharashtra, Haryana, New Delhi and Telangana, providing skill enhancement to students and faculty members. Over the years, TKM’s skill outreach has expanded on a larger scale, creating world-class skill champions.

On the localization aspect, as a part of the recent MoU of Rs. 4,800 crores signed by Toyota Group Companies (with Rs. 700 crores invested for TIEI) with the Government of Karnataka, the line-off of TKAP’s e-Drive manufacturing facility reflects company’s efforts in setting-up local manufacturing ecosystem towards green mobility targets, aligning with our country’s national objectives. This facility will not only meet the domestic market requirements, but for the very first time the e-Drive will be exported back to Japan and to other countries on global scale. We believe that with the localization of E-Drive, there will be a higher penetration of electrified mobility including strong hybrid electrified vehicles (SHEV) in the country. E-Drive is an Advanced Automotive Technology (AAT) with high-speed motor and is notified under the PLI (Production Linked Incentive) scheme.

At TKAP, this advanced facility has been setup with high and stringent quality requirements to produce – supply electrified part towards manufacturing of clean cars. The annual production capacity is of 135,000 units at its Bidadi plant, enabling a strong supply chain towards sustainable mobility.

Speaking at these inaugural events, Hon’ble Minister of Heavy Industries - Dr. Mahendra Nath Pandey, Government of India, said, “With an aim to promote local manufacturing of advanced technologies and upskilling, Toyota’s concerted efforts with the production of electrified parts, namely e-Drive and expansion of its training facility is remarkable. And I believe these initiatives will immensely contribute towards creating a global supply chain coupled with great talent pool in India. Needless to mention, such efforts will give an impetus to the vision of ‘Atamnirbhar Bharat’, launched by our Hon’ble Prime Minister Shri. Narendra Modi Ji.

Over the years, Toyota has been actively working in support of our national goals, and therefore I am confident about their continued focus towards country’s larger mission & growth in a sustainable manner”, he added.

Marking the occasions, Hon’ble Minister of Higher Education; IT & BT, Science & Technology; Skill Development, Entrepreneurship & Livelihood - Dr. C. N. Ashwath Narayan, Government of Karnataka, said, “I believe these new initiatives of Toyota will not only enhance the world-class human resources, but also boost larger societal development. As the government of Karnataka is already aiming towards establishing Karnataka as the hub of global supply chain along with sustainable developments, we see Toyota playing a major role in realizing this vision.”

Present at these occasions, Mr. Vikram S. Kirloskar, Vice Chairman, Toyota Kirloskar Motor said, “With the recent MoU signing, our clear objectives are to usher large-scale investment to make deeper cuts in carbon emissions, higher employment generation, creating local manufacturing hub not only for domestic needs but also for global markets, local community development and advancement in innovation. With these initiatives coming into effect, we are happy to be able to uphold our philosophy of “Leave No One Behind”.

On the TTTI expansion, we are looking forward to further strengthen the skill capabilities with a goal to foster an environment where trainees can learn and strengthen their skill sets, and to be able to perform best-in-class operations. With the start of TKAP e-Drive production, our aim is to establish globally competitive parts/components supply base and promote Advanced Automotive Technology (AAT) localization, which will eventually result in manufacturing of clean and sustainable vehicle technologies.

As a holistic approach, our focus is not only to manufacture safe & ecofriendly vehicles, but also to build a skillful workforce and contribute to the betterment of the whole society.”

Toyota being pioneer in electrification, has so far, cumulatively sold over 20 million Electrified Vehicles (xEVs*) globally. In India too, TKM was among the first automakers to introduce SHEVs in the market. SHEVs, which have both a petrol engine and electric powertrain, are extremely environment friendly, while requiring no behavioral changes at the customer’s end. Hybrids can run 40% of the distance and 60% of the time as an electric vehicle with a petrol engine shut off, as proven in a study by iCAT, a Government testing agency. This gives hybrids tremendous fuel efficiency improvements of 35 - 50% and much lower carbon emissions.

TKM remains committed towards ‘Mass Electrification’ with ‘Make in India’ not only for India but also exports. For rapid electrification in India, it is essential to achieve significant reduction in xEV costs for which manufacturing EV parts in India at global scale and quality with advanced skill levels are essential. Needless to mention, all xEV technologies are complementary, sharing common EV parts, thus technology agnostic approach can support towards realization of large-scale economies and investment viability on this front. Toyota will continue to adopt multiple pathways and introduce other electrified & alternative energy vehicles to drive its efforts towards realizing a ‘Carbon Neutral Society’ at the earliest and deliver ‘Mass Happiness to All’.

*xEVs -> BEVs (Battery Electric Vehicle), SHEV (Strong Hybrid Electric Vehicle), PHEV (Plug-in Hybrid Vehicle) and FCEV (Fuel-cell Electric Vehicle)

More Than 50% Of Indian Patients Delay Cataract Surgeries: Survey

 
* 73% have cited fears like losing eyesight, painful procedure or long recovery period when it comes to cataract surgeries

Cataract is the leading cause of vision loss in the country; however, it is treatable with a simple procedure with over 98% success rate. According to the research done by the National Eye Institute, it has been found that 9 out of 10 people who undergo cataract surgery get clear vision. Cataract also most commonly affects people in the age group of 40 and above. On the occasion of Cataract Awareness Month, Pristyn Care has launched “The Great Indian Cataract Survey Report” which aims to create awareness and promote holistic eye-care. The survey was conducted with over 1000+ respondents across metros as well as the data analyzed by the Pristyn Care Data Lab on cataract surgeries performed till now.

According to the survey, more than 50% of Indians are delaying cataract surgeries. Most common misconceptions include losing eyesight, painful procedures, or a long recovery period when it comes to cataract surgery. Among the top criteria for undergoing cataract surgery, 52% of Indians choose specialized, highly experienced surgeons, 41% opt for advanced technology, and 26% make the decision based on the location of the surgery, i.e. Eye hospital and clinic. Affordability and cost of the surgery ranks last at 24%. On the survey findings, Dr. Kripa Pulasaria, Ophthalmologist said, “While there can be multiple reasons for cataract delay, we at Pristyn Care believe that it is important to address patient concerns and spend time with them one-on-one. Patients who understand the treatment and benefits of advanced technology are generally not anxious while undergoing the surgery. Fears of pain, surgical complications, or losing eye-sight can be mitigated with appropriate preoperative education.”

According to Pristyn Care’s Data Lab which also studied 1 lakh+ cataract patient queries and 7000+ cataract surgeries done by the company, 59% of cataract surgeries are in the age group of 56 and above. Analysis of data further indicates growing cataract cases in the younger population, a condition widely believed to impact the elderly. The risk factors may be prolonged exposure to UV rays, early onset of diabetes, smoking, alcohol, and environmental factors like food adulteration and pollution. 

Commenting on the findings, Dr Garima Sawhney, co-founder at Pristyn Care, said, “Cataract is the major cause of reversible blindness and visual impairment in the country. According to Pristyn Care’s Cataract survey report, we have observed that lack of access to information, treatment and accessibility are the main reasons for delay among Indians. Cataract surgeries are the most common and frequently performed as compared to other elective procedures. We are committed to introducing advanced treatments for better and quick recovery. We also spoke to the patients who have undergone cataract surgeries and 83% agreed that their pre-surgery inhibitions were unfounded. In fact, 97% of patients would also recommend cataract surgeries to others.”

Pristyn Care is one of the largest cataract surgery providers in the country. It surveyed 7 metros including NCR, Mumbai, Kolkata, Bangalore, Pune, Hyderabad and Chennai. The company is also offering free eye check-ups and free consultations in its effort to promote eye care.

Source & details :

* Survey done across 1000+ respondents

* Insights from the Pristyn Care Data Lab which studied 1 lakh+ cataract patient queries and 7000+ cataract surgeries done by the company

* Number of cities - 40+ cities (*Metros include 7 cities -NCR, Mumbai, Kolkata, Bangalore, Pune, Hyderabad and Chennai)

101 Students From Aakash+BYJU’S Qualify “Mukhyamantri Vigyan Pratibha Pariksha (MVPP) 2022”

Marking yet another stupendous performance in competitive examinations, a whopping 101 students from Aakash+BYJU’S, the national leader in test preparatory services, have got selected in the prestigious Mukhyamantri Vigyan Pratibha Pariksha (MVPP) 2022. This year, top 1015 meritorious students will be getting a scholarship of Rs. 5000. 

Commenting on the impressive results, Mr Aakash Chaudhry, Managing Director, Aakash+BYJU’S, said, “MVPP is a very competitive exam as it tests your analytical ability, grasping power, awareness and speed. We are proud of our students who have cleared the MVPP 2022. The result speaks volumes about the effort put in by our students, faculty and the high-quality test preparation we provide. I wish them all the best for the future.” 

Mukhyamantri Vigyan Pratibha Pariksha, MVPP is a scholarship exam conducted between January to March by the Science Branch of the Directorate of Education in Delhi. This exam was previously known as Junior Science Talent Search Examination. The main aim of exam is to identify and nurture young talents. The exam is conducted at state level with the purpose of recognizing young scientists. 

Students appearing in Class 9 of a recognized school in Government or Government Aided/Public/KV (Kendriya Vidyalaya) /Navodaya/NDMC (North Delhi Municipal Corporation) schools are eligible for the exam. 

The exam has 2 parts where paper 1 is of Mental Ability Test - MAT and paper 2 is of  Scholastic Aptitude Test - SAT. Both the papers are of 100 marks each and duration of 120 minutes respectively.  

Aakash+BYJU’S aims to help students in their quest to achieve academic success. It has a centralized in-house process for curriculum and content development and faculty training and monitoring, led by the National Academic Team. Over the years, students from Aakash+BYJU’S have shown a proven selection track record in various Medical & Engineering entrance exams and competitive exams such as Olympiads, NTSE and KVPY. 

About Aakash+BYJU’S 

Aakash+BYJU’S provides comprehensive test preparatory services for students preparing for Medical (NEET) and Engineering Entrance Examinations (JEE), School/Board Exams and Competitive Exams such as NTSE, KVPY, and Olympiads. The “Aakash+BYJU’S” brand is associated with quality coaching and a proven student selection track record in various Medical (NEET) and JEE/Engineering Entrance Examinations, Scholarship exams & Olympiads. 

With over 33 years of operational experience in the test preparatory industry, the company has a large number of selections in Medical & Engineering Entrance Exams and several Foundation level Scholarship exams/Olympiads, a pan India network of 285+ Aakash+BYJU’S Centers (including franchisee), and an annual student count of more than 3,30,000. 

The Aakash+BYJU’S group has investments from Think & Learn Pvt. Ltd (BYJU’S) as well as by the world's largest Private Equity firm Blackstone.  

www.aakash.ac.in 

ExxonMobil Launches Next-Gen Mobil Super Range Of Lubricants In New, Improved Packaging

ExxonMobil Lubricants Pvt Ltd today announced the launch of its next-generation passenger vehicle lubricants - ‘Mobil Super,’ in new, improved packaging with refreshed labels. The improved packaging offers a new QR-code-based anti-counterfeit feature on the bottles for consumers to verify the authenticity of the products.

With the launch of the new packaging, ExxonMobil has renamed its Mobil Super 3000 series as the Mobil Super All-In-One Protection series, Mobil Super 1000 series as the Mobil Super Friction Fighter series, and Mobil Super HP as the Mobil Super Everyday Protection.

This next generation synthetic passenger vehicle lubricant offers superior technology that meets the latest BS-VI specifications and provides fuel economy benefits with its Mobil Super All-In-One Protection series. Additionally, the Mobil Super Friction Fighter series delivers better engine wear protection and cleanliness.

ExxonMobil is leveraging their Tokyo Olympics Gold Medalist brand ambassador, Padma Shri Neeraj Chopra, to communicate the change.

Commenting on the launch, Vipin Rana, CEO, ExxonMobil Lubricants Pvt. Ltd., said, “As a technology leader, ExxonMobil is always exploring new ways to serve customers better and bring a positive change to their lives. This also resonates with our brand campaign ‘Farak Laakar Dekhiye.’ Keeping consumer needs in mind, our product formulations are based on proven technologies and are optimized for various driving styles and conditions. The new ergonomic pack design will help consumers handle our products efficiently and the refreshed label designs add to the visual appeal. The new Mobil Super range will also lead to better fuel economy for our consumers and offer an enhanced experience to their everyday drive.”

ExxonMobil’s engine oils are backed by over 150 years of lubrication experience and have been recognized as a worldwide leader among synthetic engine oils since 2008. *

Mobil’s range of engine oils with the new packaging is available at Mobil Car Care outlets, Mobil retail stores, and leading online platforms such as Amazon India and Flipkart.

* As per Kline's Global Synthetic Lubricants: Market Analysis and Opportunities report.

About ExxonMobil in India

ExxonMobil’s downstream business engages in the distribution, sales and marketing of Mobil branded lubricants and specialties. The chemicals business provides market development support, analytical and reporting services. It also conducts chemical product application support services and product testing support at its technology center in Bengaluru. The upstream business provides consulting and LNG market development support services for other ExxonMobil upstream affiliates. The Global Business Center/Technical Center provides a range of support services for ExxonMobil’s operations around the globe. ExxonMobil contributes to a wide range of programs in India that support education, health and the community. 

Emirates Airlines First Flight To Israel, Touches Down At Tel Aviv

* First flight was welcomed by Israel’s Minister of Transport and Road Safety

* Emirates showcases its latest Boeing 777 ‘game-changer’ aircraft at its newest destination

Emirates touched down in Tel Aviv today on its first ever service into Israel, operated with its latest Boeing 777 ‘game-changer’ aircraft.  

Reflecting the importance of this new air transport link, the high-profile delegation onboard the inaugural flight included: His Excellency Abdulla Bin Touq Al Marri, UAE Minister of Economy; His Excellency Mohamed Al Khaja, UAE Ambassador to Israel; His Excellency Amir Hayek, Israeli Ambassador to UAE; Mr Waleed Al Naqbi, Senior Administrator – Coordination & Follow up, UAE Ministry of Economy; Mr Richard Mintz, Advisor to the UAE Ambassador in the United States; Mr Ahmad AlMarri, Dubai Economy and Tourism, Head of Region – GCC & Mena International Operations; Mr Abdulhamied Seddiqi, Vice Chairman at Seddiqi Holding; and Mr Ross Kriel, Director at Kosher Arabia.

Emirates executives onboard included: Mr Adel Al Redha, Chief Operating Officer; Dr Abdulla Al Hashimi, Divisional Senior Vice President, Group Security; Mr Adil Al Ghaith, Senior Vice President, Commercial Gulf, Middle East & Central Asia;  Mr David Broz, Vice President Aeropolitical and Industry Affairs; and Mr Jeffrey Van Haeften, Vice President Global Cargo Global Sales and Commercial.

Emirates flight EK931 was welcomed by Ben Gurion Airport with a water cannon salute, drawing an audience of travellers, aviation fans and guests from across the industry to watch the arrival of the airline’s first service. On touchdown, the VIP delegation was welcomed by Ms Merav Michaeli, Israel’s Minister of Transport and Road Safety.

After the welcome ceremony, Emirates showcased the interiors of its latest Boeing 777’ game-changer’s aircraft to government officials and guests. The aircraft features the world’s first fully-enclosed First Class suites with virtual windows and room service, offering the ultimate in luxury and privacy, plus many more thoughtful touches to ensure customer comfort across all cabin classes. Emirates will subsequently operate its three-class Boeing 777-300ER on the Dubai-Tel Aviv route, offering eight private suites in First Class, 42 lie flat seats in Business Class and 304 spacious seats in Economy Class for the daily service.

Israel’s Minister of Transport and Road Safety MK Merav Michaeli said: “The ties between Israel and the UAE are strategic economic ties and are critical to strengthening our position in face of the changing threats in the Middle East. On my last visit to the UAE, I signed agreements that will facilitate the trade and mobility between us, mobility as a tool to empower the citizens and economies of both countries.

“The step we are marking today is far beyond aviation, it is an important political step that blurs the physical boundaries between us and strengthens our mutual commitment.”

Adel Al Redha, Emirates Chief Operating Officer said: “We are excited about the launch of Tel Aviv service which adds to our growing network. From the time we first announced plans to include Tel Aviv in our global reservation systems, we received strong demand from travellers - not only in Israel, but also from many of our destinations including to and from the UAE. Some of the high demand also came from Australia, Indonesia, Brazil, the United States, and the Philippines. This reflects the strength of our product offering, the reach of our global network and the efficiency of our hub Dubai for worldwide connections. Our new service will provide tourism, trade and business opportunities.

“We look forward to welcoming our customers to experience Emirates’ product on ground and on board, as well as enjoy a unique experience across all classes. We take this opportunity to thank our friends and partners for supporting the launch of the service.”

Emirates’ flight schedules to and from Tel Aviv have been timed to provide convenient access to Dubai, and connections to popular destinations like Australia, the Philippines, the Maldives, Sri Lanka, Thailand and Vietnam.

In addition, Emirates’ codeshare partnership with flydubai offers travellers even more choices when they connect in Dubai, unlocking access to the combined network of both carriers which span 210 destinations in 100 countries.

Travellers looking for well-curated, premium travel packages to Dubai and other popular Emirates destinations at great value can also book their vacation with Emirates Holidays to enjoy a one-stop personalized travel solution.

The strong bilateral relations between the UAE and Israel are evident in the rise of the number of businesses that have been set up after the signing of the historic Abraham Accords. Currently, over 500 Israeli companies operate in the UAE, and trade between the UAE and Israel is expected to reach USD $2 billion by the end of this year.*

The new Emirates service will help nurture further business and tourism links. By providing vital connectivity with its extensive global network, the new Dubai-Tel Aviv route will support both countries in advancing their economic cooperation across a number of fields, including technology, health, education, investment, among others.

An enabler for trade, Emirates SkyCargo will offer an average of 20 tonnes of belly-hold capacity on every flight, carrying key Israeli exports like fruits and vegetables, pharmaceuticals, industrial machinery and electronics, metals, and other high-value goods to the UAE and other international markets. The airline is also set to transport manufacturing raw materials and components, semiconductors, and e-commerce parcels to Israel.

Over 300,000 Israelis have visited the UAE in the last two years despite pandemic restrictions, according to the Dubai Department of Economy & Tourism, and that number is expected to increase with travel restrictions easing further.

Emirates’ flights to Tel Aviv operate as EK931 and EK932. The daily flight leaves at 15:50hrs, arriving in Ben Gurion Airport at 18:00hrs local time. The return flight departs Tel Aviv at 19:55hrs, arriving in Dubai at 23:59hrs (local time).

Israeli customers flying on Emirates to and from Tel Aviv will enjoy the airline’s award-winning experience, with innovative products and personalised touches across every cabin class, coupled with warm hospitality from the airline’s cabin crew hailing from 130 nationalities. Customers can also savour freshly prepared menus including kosher meals, available for pre-order on all flights, and be spoilt for choice with Emirates’ ice entertainment system, which boasts over 5,000 channels of on-demand entertainment to choose from, including Hebrew language movies and content.

Shemaroo Elevates Rahul Mishra To Head, Web 3.0 Initiatives

Shemaroo Entertainment, the leading M&E player, has promoted Rahul Mishra to Head the organisation’s initiatives across Web 3.0. Rahul has been the Head of Marketing for Shemaroo since 2018 and has been instrumental in carving an identity for its various consumer facing businesses. He played a pivotal role in the transformation of Shemaroo from a B2B to a B2C new-age digital company, and its new imagery roll out with the company’s foray into OTT and Broadcast.

In his new role, Rahul will be working on identifying and building various opportunities in the third wave of the internet that is more transparent and uses technologies like blockchain, AI and IOT to create a more interactive user experience for the company.

Hiren Gada, CEO, Shemaroo Entertainment commented, “We are delighted to elevate Rahul Mishra to his new role. His long and steady contribution has helped the company scale great heights. Rahul’s promotion is aptly timed as we plan to accelerate our brand’s growth using Web 3.0 technologies.”

Rahul Mishra, Head, Web 3.0 initiatives, Shemaroo Entertainment added, “I am grateful and thrilled to take up this new role. It’s an honour to be a part of the brand that has been entertaining India for 60 years and to work with the best minds in the industry. The future is exciting and bright with the arrival of newer technologies, and I look forward to navigating Shemaroo’s journey into the next stage of the evolution of the internet.”

Ever since its inception 60 years ago, Shemaroo has constantly fostered a culture of innovation and technology that has enabled the brand to stay ahead and cater to the evolving needs of the consumers.

About Shemaroo Entertainment:

Shemaroo Entertainment Limited is a leading global content powerhouse, which has played a pioneering role in the arena of content ownership, aggregation, and distribution. Shemaroo has been a core part of the Bollywood Industry and has managed to maintain many relationships with the best production houses over the years. With a diverse and growing collection of over 3700 titles, Shemaroo has offered premium content and services to customers in more than 30 countries, across several Indian languages. With the brand in existence for over six decades, Shemaroo continues to redefine itself to respond to the disrupting consumer environment, by delivering content across age groups in genres such as movies, comedy, devotional and kids. The company’s innate ability to sense the pulse of what an audience will consume, has not only helped it become a trusted partner to few of the biggest media platforms such as YouTube, Netflix, HotStar, Star Gold, Zee Cinema, Vodafone, Reliance Jio, Tata Sky, Apple iTunes, Etisalat, but has also helped Shemaroo create entertainment experiences, in ways never thought of. Today, Shemaroo has evolved to be an entrenched player in the digital ecosystem. The entry into the Limca book of records with #FilmiGaaneAntakshri on Twitter is proof of Shemaroo staying true to its ‘digital first’ vision. Shemaroo also launched its own video streaming platform ShemarooMe in 2018 and recently in 2022, further strengthened its outreach in the broadcast business by launching Shemaroo Umang to the existing broadcast portfolio of Shemaroo MarathiBana and Shemaroo TV, that offers an exciting bouquet of highest TRP rated daily soaps to entertain the viewers across India.