Bengaluru To Be The First To Relish Recipe’s New Category Of “Exotic Global Sauces”

* Introduces an attractive, contemporary affordable and consumer-friendly packaging with a  Twist Nozzle

Exotic sauces have been gaining momentum in the Indian market across the food service and retail segments. With the increasing demand for Global Sauces introduced in India, Mother’s Recipe, one of India's leading food brands have launched its new category of “Exotic Global Sauces” available in Red Chili, Green Chili Garlic Chilli Sauce, Soya bean, Chilli Vineger & Sriracha Sauce with no added MSG and no artificial colours under the brand ‘Recipe’ in Bengaluru. Consumer’s desi Chinese dishes will taste better than ever & will be healthier too without MSG which makes it safe for the entire family.  

The Recipe brand provides consumers with a unique proposition of versatility in cooking, the authenticity of taste and exotic flavours through its range of sauces. These Sauces is all that you need to pep up your favourite home-cooked meals This new range of Exotic Sauces is pocket friendly at an MRP of only Rs. 55 and enables convenient cooking especially for millennials who look at experimenting with new dishes at home. The unique feature of this product range is its 'Twist Nozzle,' which is easy to use & store. The nozzle has been fitted at the top of the bottle which aids in measuring the amount of the sauce that is being poured. The premium bottles are light, sleek, unbreakable & can be stored in fridge easily. Apart from this, there’s also a useful recipe on the back of every bottle that will help consumers in the kitchen in cooking a healthy, tasty meal for their family every day. 

Commenting on the launch Ms. Sanjana Desai, Executive Director, Mother’s Recipe, said “It gives us immense pleasure to announce the launch of our new category of Global Exotic sauces under our brand “Recipe” first in Bengaluru. Keeping up with the ever-increasing demand for Global sauces in India, we have introduced this product range that will be both best tasting & best looking on the shelf. We are also going to be introducing additional flavours very soon in the market & will also be expanding to other cities very soon. The Sauces are a vibrant assortment with international flavours that will enrich the taste in everyday meals. These sauces are manufactured keeping in mind the best quality ingredients and have no added colour or NO MSG added in the sauce. With this product range, we went a step ahead and designed unique packaging for easy pourability with a Twist Nozzle at the top of the bottle, making it the best & most unique in the category.” 

The Recipe brand earlier this year introduced Desi Szechwan without any MSG, which makes it unique in this category. that is an exquisite pleasure for your taste buds. This delicious chutney combines very well with almost everything. It can be served as a dip or stir-fried, or it can be mixed into rice, noodles, or used as a marinade for paneer or chicken.  

All the products are available to buy online on www.mothersrecipe.com/recipe 

About Mother’s Recipe  

Desai Foods Private limited owns the brands Mother’s Recipe, ELMAC, Spread On & Dabee. The company with a robust distribution network across the country caters to diverse formats ranging from mom & pop stores, modern trade outlets, multi-functional outlets, e-commerce, Defense and to Hotel Restaurants & Cafes (HORECA) / Food Service outlets. The company is one of the largest providers of traditional & authentic Indian taste exported to more than 45 countries in the world. The current product portfolio in India consists of Pickles, Condiments Pastes, Blended Spices, Ethnic Chutneys, Papad, Ready to Cook Spice Mixes and Instant Mixes. The company has 3 state of the art manufacturing facilities – in Pune, Kolkata & in Bharoda and is certified under ISO 9001-2008 and ISO 22000-2005. Mother’s Recipe have won various awards like the Consumer Voice Award, the Superbrand Award, Product of the Year award along with ‘Two Star Export House’ status by the Ministry of Commerce and Industry, Government of India.  

All the products are available to buy online on www.mothersrecipe.com  

Toyota Kirloskar Motor Organises An Engaging Biodiversity Awareness Drive For 100 Children From Shelter Homes In Bangalore

ICARE, Toyota’s Employee Volunteer Initiative, builds a strong network of committed individuals working towards protecting biodiversity

Volunteers and their families invited to witness the company’s ecological actions through a virtual tour of ECOZONE and become ambassadors of change

Continuing its commitment towards sustainability and environment preservation, Toyota Kirloskar Motor (TKM) organised its 22nd activation under ICARE, TKM’s employee voluntary initiative. The event was aimed at generating curiosity and awareness around biodiversity in an engaging set of activities for its employees, their families.

TKM invited its employees and their families on a virtual tour of ECOZONE to witness the Company’s ecological actions and inspire them to become ambassadors of change for a cleaner and greener Bangalore.

Further to this, ICARE Volunteers came together to demonstrate the idea of waste to treasure in a bid to reduce-reuse-recycle and made planters from waste plastic bottles. This was followed by an interesting quiz on biodiversity to emphasise its importance and promulgate the essence of conserving nature.

TKM also invited 100 children between grades 5 and 9 from shelter homes of Bangalore to experience the initiatives of ECOZONE and take back valuable lessons in conservation. Through the virtual tour, the children were excited to learn about some interesting aspects of how they can contribute to preserving the environment.

Commenting on this initiative, Mr. Vikram Gulati, Executive Vice President, Corporate Affairs and Governance, TKM, said, “Preserving bio-diversity and creating a sustainable ecosystem is at the very core of our environment initiatives at TKM. We take sustainability beyond our corporate philosophy and strive to create impact in the society around us. Our primary goal is to foster and shape young minds and empower them to drive change for a greener tomorrow. Through our ICARE initiatives, we are trying to build a community that is sensitive to the environment as we proactively contribute towards building a sustainable future. We are extremely happy with the response from our young participants, and we will continue to educate and build an eco-conscious community.”

ECOZONE aims at instilling the right eco-mindset in the community, especially children. It is an outdoor environment learning centre that was conceptualised to serve as a knowledge-sharing platform to provide exposure on TKM’s efforts in environment conservation. This state-of-the-art educational platform provides hands-on training and experiential awareness to the student community on environmental topics.

New KITKAT LOVE BREAK Campaign Encourages Youth To Share A Special Break With Their Loved Ones

BAE, BFF or BUDDY, every relationship is unique and deserves a special break. In this season of love, KITKAT gives youth a million ways to share a break and make them feel special with the KITKAT LOVE BREAK packs. It builds on the insight that if every relationship we cherish is unique then why should the way we express our love not be just as unique.

A category-first innovation, KITKAT has created over 12 million unique LOVE BREAK packs with quirky digital prints which consumers can choose from as their way of a special break.

Commenting on the launch of the campaign, Rupali Rattan, Head - Confectionery Business, Nestlé India said, “KITKAT Love Break campaign recognizes that the youth today want to be unique in their expressions. Building on this truth, KITKAT wanted to personalize the packs to make their breaks special during this season of love. The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships” 

Elaborating on new KITKAT LOVE BREAK campaign brand ambassador and Bollywood star Ayushmann Khurrana said “Sometimes in life all it takes is showing our loved ones how special they are to us. KITKAT Love Break packs is giving every individual an opportunity to express themselves in their own unique style. I am excited about this never-seen-before category first innovation by KITKAT and look forward to sharing this special one in a million break with everyone.”

KITKAT brand ambassador and actor Sanya Malhotra says “I believe that love is not only limited to one person, but also about all the people who make us feel valued. KITKAT Love Break packs are an amazing way to show our unique love for all the special relationships in our life.”

Creative Agency: Wunderman Thompson

Campaign Link: https://www.youtube.com/watch?v=-umKXBunDk8 

GARMIN Celebrates The Season Of Love With Valentine’s Day Offers

 

* Incredible Valentine’s Day Offers on The Select GARMIN’s Smartwatches

Key Points:

As part of the GARMIN Valentine’s Day Offers, buyers can bag the following discount:

* Flat ?5,000/ off on Venu Sq/Sq Music/2/2S smartwatches

* Flat ?5,000/ off on Lily smartwatches

* Flat ?1,500/ off on Vivosmart 4 fitness band

As the season of love approaches, GARMIN India, a unit of GARMIN Ltd. (NASDAQ: GRMN), has announced an array of stunning offers on its attractive smartwatches for customers to express love and care through thoughtful and creative gifting options. To celebrate the spirit of love and encourage consumers to embrace a more active and healthy lifestyle, GARMIN is offering discounts up to ?5000/ on selected wellness product category smartwatches; Venu Series, Lily and Vivosmart4 band.

Customers can avail the exciting discount offers during the GARMIN Valentine’s Day Offer period.  The offer period will start from 4th February’22 to 14th February’22. 

Interested customers can buy the products at the discounted price during the offer period from the respective given BUY links. Also, No cost EMI offer can be availed by the customers on the followings;

* Amazon.in, synergizer.co.in and Bajaj Finserv.in

* Helios Watch Store and Just In Time outlets

Digital Agency AdYogi Has Been Named A 2022 Google Premier Partner

Gurgaon-based digital agency AdYogi, has achieved 2022 Premier Partner status in the Google Partners program. AdYogi’s team of experts provides unmatched expertise in paid search for e-commerce companies, starting from campaign creation to final conversion and optimization with automated prospecting, retargeting, and cross-selling, using cutting-edge technology, to drive sales for Direct-to-consumer eCommerce (D2C) brands all over India. Explore the full range of offerings on their website.

Speaking on the announcement, Anshuk K Aggarwal Co-Founder, AdYogi said “We’re excited to share that AdYogi is a 2022 Google Premier Partner. We’re proud of our team’s achievement of earning Premier Partner status and look forward to our continued partnership with Google. This recognition allows us access to more insights, resources, and data which will help us maximize our client’s efforts on Google Ads. By being a Google premier partner, AdYogi will be able to stay ahead of the curve and remain dedicated to keeping up with Google’s continuous changes and new features and thereby help its clients increase revenue in the most efficient manner”.

This February, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program. The Google Partners program has undergone significant changes for 2022, including redefining what it means to be a Premier Partner through new, advanced program requirements and offering new Premier Partner benefits to support growth and success with Google Ads.

“Congratulations to our Premier Partners for being among the top 3% of Google Partners in India. These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow. We look forward to supporting them as they help their customers succeed online.”

- Davang Shah, Senior Director, Google Ads Marketing

AdYogi is part of a select group of Premier Partners in the Google Partners program. This program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources, and support to help their clients succeed and grow online.

About AdYogi:

Adyogi, is a marketing platform built exclusively for D2C ecommerce brands, it is the brainchild of Anshuk K Aggarwal and Rohin Mittal, helps brands obtain maximum sales out of any given marketing budget. Connecting directly with the brands to understand their products and analytics, the platform allows brands to create ads of predefined categories such as best sellers, etc., at the click of a button. The technology enables any eCommerce business to quickly grow their website using Facebook and Google advertisements. The main goal is to maximize sales for each ad dollar invested. Because the platform is designed in such a way that the brand doesn’t need to be familiar with performance marketing in order to run advertisements.

The concept was that the brand was well knowledgeable about its products. So we let them provide their unique selling propositions, and the platform will assist them in setting up and optimizing their ad campaigns in the most efficient way possible.

Lenskart Chose NxtGen’s Datacenter Services To Scale Its Infrastructure

* Lenskart reduced its infrastructural spend by almost 25% with NxtGen’s Cloud Services

NxtGen Datacenter and Cloud Technologies, a leading data centre and digital transformation services company in India, has offered its colocation datacenter services to Lenskart, India’s fastest growing eyewear company. Lenskart was looking for a turnkey solution that would help them optimize their infrastructure spending and also host their Dev and QA workloads. NxtGen helped Lenskart to build an IT infrastructure that is future-ready so that it can keep pace with the changing business needs and support future requirements.

As a growing E-commerce company, Lenskart was facing challenges with its scaling infrastructural needs therefore, the company was seeking a Cloud Service Provider which could offer Datacenter services that could support the agility of deployment on the cloud. NxtGen offered a managed colocation facility for Lenskart’s IT infrastructure to help them host various internal applications. Having an internal DevOps team facilitated Lenskart to leverage NxtGen’s platform where today most of their Dev and QA workloads are hosted. Further, Lenskart could now optimize their DevOps and Test environments along with creating and removing VMs instances on the go and as per business needs. NxtGen’s managed cloud service offerings facilitated proactive monitoring & alerts for the deployment, further providing visibility into the infrastructure utilization.

Mr Rajesh Dangi, Chief Digital Officer, NxtGen Datacenter and Cloud Technologies said, “We are glad that our services helped Lenskart to scale their infrastructure. Lenskart is India’s tech-savvy eyewear company and now they have adopted NxtGen’s solution approach to building more technology solutions to become future-ready. Their goal aligns well with our vision of building a tech efficient future. The game-changing advantage for Lenskart after utilizing NxtGen’s AI-ready cloud platform is flexibility and scalability.”

Lenskart also leveraged NxtGen’s Kubernetes PaaS platform to utilize containerized workloads for edge-based deployments, the hybrid solution between the cloud and container instances, which provided agility and integration of different technologies with ease. Lenskart was able to reduce the cost of their infrastructure spend by almost 25% post-migration from the existing CSP to NxtGen Cloud.

“NxtGen has been a key success partner for Lenskart. We were looking for a solution to help us optimize our infrastructure cost, NxtGen has been really helpful in that. We have moved our partial workload on NxtGen. We have also started leveraging their Kubernetes service platform where we are moving all our integration workloads”, said Rajdeep Bhattacharya, Head of DevOps, Lenskart.

About NxtGen Datacenter & Cloud Technologies:

Headquartered in Bangalore, NxtGen Datacenter & Cloud Technologies is a well-established leader in cloud and datacenter technologies foraying into digital services and emerging technologies. Founded in 2012, NxtGen’s Infinite Datacenter vision is a state where customers have elastic IT infrastructure available on-demand, and pay-per-use, resulting in freeing IT budgets to invest in new application roll-outs. The key services include a complete cloud cover, fulfilled through its Infinite Datacenter, IT Infrastructure Services, IT continuity Services, IT Transformation Services, SpeedCloudTM HPC as a Service, SpeedCloudTM Edge, SpeedCloudTM MLOps as a service, etc. NxtGen is pioneering multiple new enablement services for its customers which will help the company to accelerate its Digital Transformation agenda. For further details, visit: www.nxtgen.com

Venus Remedies Ltd Joins AMR Industry Alliance To Combat Imminent Global Health Threat

* It has joined the league of over 100 globally renowned organisations as a member of the world’s largest private sector coalition working towards curbing antimicrobial resistance

Venus Remedies Ltd, one of India’s leading research-driven pharmaceutical companies, has joined the league of over 100 globally renowned organisations as a member of the AMR Industry Alliance (AMRIA) in continuation of its commitment to develop solutions to combat the grave public health threat posed by antimicrobial resistance (AMR).

Welcoming Venus Remedies as a new member, Melissa Mitchell, Secretariat Lead of AMR Industry Alliance, said, “We are delighted to have Venus Remedies join our ranks. As an organisation, they lead by example and make commendable efforts to counter the threat of AMR by improving the access of AMR-relevant drugs to third-world countries and encouraging appropriate antibiotic use, along with good stewardship activities. Leading companies in the life science sector, like Venus Remedies, are playing a vital role in the mitigation of AMR and continue to strengthen multi-stakeholder collaborations.”

The AMR Industry Alliance is the largest private sector coalition working towards curbing AMR through a coordinated and multipronged response. Since its inception in 2017, it has been persistently contributing towards sustainable solutions to curb AMR by creating a broad industry momentum and facilitating collaboration between the public and private sectors.  The Alliance membership comprises R&D-based pharmaceutical, generics, diagnostics and biotechnology companies, apart from industry associations.  Together, they have collectively invested over US$1.9 billion in AMR-relevant R&D in FY 2020. In addition to promoting innovation to prevent, diagnose and treat drug-resistant infections, this global coalition is checking the emergence of resistance through appropriate use, addressing barriers to patient access for appropriate drugs and advancing responsible manufacturing.  The Alliance recently released its third Progress Report, reflecting on collective achievements from the life sciences industry. The findings underline continued focus and leadership from the life sciences sector in the fight against AMR and continued cross-sector collaborations, while recommending policy and regulatory changes towards a more sustainable marketplace.

Hailing the membership as an endorsement of the notable work done by Venus Remedies to tackle AMR, Saransh Chaudhary, CEO, Venus Medicine Research Centre (VMRC), said, “ It is an honour to collaborate with the global life sciences industry under the aegis of the AMR Industry Alliance and devise sustainable solutions to AMR. I hope this association will amplify our existing efforts against AMR at a global level by shaping relevant AMR policies and plugging the leaks in the current antibiotic research and manufacturing landscape with focus on access and appropriate use.”

The AMR Industry Alliance membership of Venus Remedies, which has played a commendable role in ensuring appropriate manufacturing and access of antibiotics, is part of the company’s ongoing efforts to join hands with other organisations in a determined fight against AMR at a global scale. “Having a presence in 80 countries, Venus Remedies has enabled the sustainable supply of quality-assured antibiotics to countries which did not have easy access to them,” said Chaudhary.

Venus Remedies is among the very few R&D-based pharma firms in the world focusing on AMR for over a decade now. Many of its superbug-tackling solutions and last-line generic antibiotics have helped millions of patients and prevented the spread of bacterial resistance from one species to another.

Exploring ways to evolve a consensus on long-term solutions to AMR, VMRC has set up a non-profit organisation called Preserving Life of Existing Antibiotics (PLEA), which has been working towards spreading awareness about the repercussions of antibiotic misuse through special drives and health camps. It is also promoting antibiotic stewardship by making all-out efforts to ensure adherence to guidelines on antibiotic use in hospitals, especially infection control practices in ICUs.

About the AMR Industry Alliance

The AMR Industry Alliance was formed in 2017. With approximately 100 life sciences companies and trade associations, it represents nearly one-third of the volume of sales and the majority of all novel products. Members have committed to report on activities they are undertaking in the areas of research & science, access to antibiotics and their appropriate use , as well as responsible environmental manufacturing to tackle the rapid spread of antimicrobial resistance. If AMR remains unchecked, the annual death toll could climb from 700,000 each year to 10 million by 2050 and the economic impact could be on a par with the 2008 financial crisis. The AMR Industry Alliance ensures that signatories collectively deliver on the specific commitments made in the Industry Declaration on AMR,  the Roadmap for Progress on Combating AMR and the progress made in the fight against AMR.

For more information, please contact: info@amrindustryalliance.org

About Venus Remedies

Panchkula-based Venus Remedies Ltd (NSE: VENUSREM, BSE: 526953) is leading injectable manufacturers in the world. Having presence in75 countries with a portfolio of as many products spread over Europe, Australia, Africa, Asia-Pacific, Commonwealth States, Middle East, Latin America and Caribbean region, the company has nine globally benchmarked facilities in Panchkula, Baddi and Werne (Germany), apart from 11 overseas marketing offices. Its manufacturing units are certified for ISO 9001, ISO 14001, ISO 18001 and OHSAS. The company has also been approved by European-GMP, WHO-GMP and Latin American GMP (INVIMA), among others VRL has a renowned state-of-the-art research and development facility in Baddi – Venus Medicine Research Centre (VMRC) accredited with Global Laboratory Practice (GLP) certification, duly approved by the Department of Scientific & Industrial Research (DSIR), Government of India. Venus Remedies has won more than 100 patents, 70 trademarks and 12 copyrights for its innovative research products worldwide.