CollegeDekho Announces #MarksNahinHaalPoocho Campaign On “World Mental Health Day”

CollegeDekho, India’s largest higher education ecosystem has announced the launch of a new initiative aimed towards creating awareness around mental health among students in India on World Mental Health Day. As part of the seven-day campaign #MarksNahinHaalPoocho, to be live from October 10 till October 16, the company has onboarded Suicide Prevention India Foundation (SPIF) to assist students and parents during mental distress.  

UNICEF’s recent report highlights that one in seven Indians between 15-24 years feels depressed or suffer mental health issues. For many students, academic pressure has been one of the key contributors of mental stress and CollegeDekho along with Suicide Prevention India Foundation (SPIF) is creating platforms with access to trained medical counsellors for mental health & well-being. Students and parents will have access to a toll-free helpline that will provide 24X7 free counselling by trained medical counsellors for 7 days and a platform on CollegeDekho.com for students to share their stories anonymously or publicly. Their concerns will be addressed by professional experts, psychiatrists, and psychologists, who will then guide them to overcome their stress. Students can also access a self-help tool kit available on the CollegeDekho website and contact details of government aided hospitals that provide free of cost counselling across India. 

Ruchir Arora, Founder & CEO – CollegeDekho, said “Since its inception, CollegeDekho has been committed to enabling students throughout their academic journey, right from their search for a course or college to selecting a plethora of options from Loans to Insurance and Hostel Accommodation. We realize the stress that students bear every day with academic and societal pressure and hope that the #MarksNahinHaalPoocho initiative will help them voice their anguish and fears. I feel that we need more efforts towards empowering the youth and focus on wholesome growth rather than just mere academics. CollegeDekho is committed to exploring and creating all relevant avenues that can help students in achieving their academic goals.”  

Nutanix Is Named For The First Time In 2021 Gartner Magic Quadrant For Distributed Files And Objects Storage As A Visionary

* Company Recognized for its Ability to Execute and Completeness of Vision

.NEXT Conference, October 8, 2021 – Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced today it has been named as a Visionary in Gartner, Inc.’s October 2021 Magic Quadrant for Distributed Files and Objects Storage; this is the first time the company has been recognized in this report. Nutanix believes that the company continues to expand the use cases for its technology and the inclusion in this Magic Quadrant demonstrates how Nutanix addresses additional critical functionality for enterprises.

“We believe being named in the Gartner Magic Quadrant for Distributed Files and Objects Storage is a significant recognition of Nutanix’s storage offerings, which aim to simplify and lower operating costs. Our software-defined storage provides a solution for customers looking to modernize and unify their unstructured data storage, including those not ready to move to HCI,” said Rajiv Mirani, Chief Technology Officer at Nutanix. “Of course Nutanix Files and Objects also builds on the rest of the Nutanix Cloud Platform that thousands of customers rely on for their entire compute, network, and storage needs in an easy-to-operate platform that reduces the cost of management.”

The Nutanix unstructured data storage offerings, well suited for hybrid cloud and cloud native application storage, were recognized for product ease of use, simplicity of management, and for delivering rich data analytics and security tools that help customers monitor and report on abnormal user behavior, performance anomalies, and audit trails. Customers also benefit from built-in ransomware protection with the ability to detect and block attacks. Nutanix Files and Nutanix Objects also offer existing HCI users an easy way to enable enterprise-grade software-defined distributed file or object services at any scale.

In March, Nutanix was also designated as a 2021 Gartner Peer Insights Customers’ Choice vendor for Distributed File Systems and Object Storage. Today, Nutanix Files and Nutanix Objects hold an average of 4.8 out of 5 star rating as of October 4, 2021*.

Nutanix customers frequently highlight simplicity as a key benefit to enable easier day-to-day management, faster deployment, and reduced maintenance activity. Data analytics and security are also frequently mentioned, along with flexibility, including the ability to support a wide range of deployments. Finally, customers identify a robust feature set to rival any enterprise storage system, including space reduction and efficiency technologies, integrated resilience features, and data lifecycle management capabilities.

Nutanix continues to build its offerings outside of the core HCI software, including unstructured data storage. Notably, in its most recent fiscal quarter the company saw 100+% Y/Y growth in New ACV Bookings1 from emerging products. Additionally, last month, the company announced strengthened data services for structured and unstructured data, including accelerated performance for modern analytics applications, unstructured data tiering from on-premises to cloud and a new unstructured data governance service, Nutanix Data Lens.

More information on Nutanix and a complimentary copy of the report are available at: www.nutanix.com/go/gartner-dfs-os

1 New ACV Bookings, for any given period, is defined as the sum of the New ACV booked during the given period. New ACV is defined as the ACV pertaining to sales to a new customer, or any up-sell / expansion sales to an existing customer. Annual Contract Value, or ACV, is defined as the total annualized value of a contract, excluding amounts related to professional services and hardware. The total annualized value for a contract is calculated by dividing the total value of the contract by the number of years in the term of such contract, using, where applicable, an assumed term of five years for contracts that do not have a specified term.

Source:

Gartner, Magic Quadrant for Distributed File Systems and Object Storage,Julia Palmer, Jerry Rozeman, Chandra Mukhyala, Jeff Vogel , October 1, 2021.

This World Mental Health Day, #ChooseYourFeed And Tune In To #MentalHealth Conversations On Twitter

Twitter is committed to promoting conversations around mental health by encouraging people to use the service to share their experiences while reaching others. Since the beginning of the Covid-19 pandemic, the service has played a critical role in keeping people connected and amplifying authoritative information from credible sources. Between April 01 - May 31, 2021, mental well-being was top of mind for people. The service saw a 153% (2.5x) increase in conversations about mental well-being during the second wave of Covid-19.

As the world observes #WorldMentalHealthDay on October 10, Twitter continues to work with its mental health partners in India and around the world to foster dialogue about #MentalHeath, and share how product features such as Twitter Lists empower people to customise their ‘feed’ - to be able to discover and recommend accounts that resonate with what matters to them.

A List is a compilation of various Twitter accounts. You can create your custom Lists, or follow Lists created by others. Viewing a List timeline will show you a series of Tweets from only the accounts on that List, making it easier for people to find what interests them. Leveraging this feature, various organisations have come forward ahead of World Mental Health Day to create Lists of credible accounts that people can follow for information and awareness around the topic of mental health. These include:

Embeddable Tweet link: https://twitter.com/TLLLFoundation/status/1445371856077275144?s=20

Centre for Mental Health Law & Policy, ILS, Pune (@CMHLPIndia)

Embeddable Tweet link: https://twitter.com/cmhlpindia/status/1445413055848873988?s=21

Re:Set (@ReSet_Everyday)

Embeddable Tweet link: https://twitter.com/ReSet_Everyday/status/1443904934559191044?s=20

@Mpower Minds (@mpowerminds)

Embeddable Tweet link: https://twitter.com/mpowerminds/status/1445609822699679744?s=20

Fortis Mental Health (@fortis_mhbs)

Embeddable Tweet link: https://twitter.com/fortis_mhbs/status/1443932096980926466?s=20

She The People (@SheThePeople)

Embeddable Tweet link: https://twitter.com/shethepeople/status/1445689700501516302?s=21

'Mental health’ as a subject continues to have various stigmas associated with it across certain sections of society, due to which people suffering from mental health concerns may not be able to communicate their struggles in their immediate surroundings. An open internet and services like Twitter can be a source of positive support, encouraging people who may be struggling to reach out for professional help. They also contribute towards creating an interconnected space to raise diverse perspectives and resources to confront mental health challenges. 

Globally, Twitter has a list of international resources where people can go to find more information and details of relevant organisations within their respective countries, and has activated a special, green ribbon emoji to amplify conversations around mental health. 

Rachakonda Police Commissioner Mr Bhagwat Unveiled MaxiVisions 19th Super Specialty Eye Hospital In Kothapet

Hyderabad based MaxiVision Eye Hospitals group, has launched its 19th Super Specialty Eye hospital in Kothapet today. Mahesh Muradhar Bhagwat IPS - Commissioner of Police, Rachakonda, Allu Aravind  Indian Film Producer have unveiled the new hospital who attended the program as chief guests. Dr.Kasu Prasad Reddy,Co-Chairman, Founder & Mentor, MaxiVision Eye Hospitals, attended the program as guests of Honour.

Mr.V.S.Sudheer CEO, MaxiVision Eye hospitals group greeted the guests Mahesh Muradhar Bhagwat IPS - Commissioner of Police, Rachakonda, Allu Aravind  Indian Film Produce during their visit. MaxiVisions highly efficient staff presented a thorough guide of the technology used at the center.

Speaking on the occasion Mahesh Muradhar Bhagwat IPS - Commissioner of Police, Rachakonda said, Dr.Kasu Praad Reddys efforts in eye care services for the past 25 years are highly appreciable who stands tall in the industry with his in-depth insights and rich experience in treating critical cases at ease. It is great to see that an eye care hospital with ultramodern facilities is being set up in Rachakonda region. 

Elaborating more on the same Dr.Kasu Prasad Reddy, Founder & Mentor, Co-Chairman, MaxiVision group of eye hospitals said, as all of us know that MaxiVision is an eye care chain group that is the first choice of local & international patients and important celebrities alike is at the forefront of the vision care technology revolution and specializes in overall ophthalmic care covering diagnostics, treatment, and surgery. It also carries out its service as a One-stop shop for optical and contact lens. MaxiVision brings forth years of well-established eye care services with advanced and Ultra-modern technology to treat critical eye illness. MaxiVision Eye Hospitals has also treated thousands of patients internationally through their customized and tailor-made solutions that meet every patient's need. They stand true to their commitment to making quality and highly affordable eye care easily available to every citizen of India irrespective of any segment of the society.

Remembering his experience with MaxiVsion Allu Aravind  Indian Film producer said that his association with MaxiVision is decades old. He recollected his eye treatment with Dr.Kasu Prasad Reddy and appreciated his services to the society. 

About MaxiVision Eye Hospitals

MaxiVision Super Speciality Eye Hospitals are renowned for blending traditional hospitality with state-of-the-art ophthalmic care. Offering specialized treatment, we are the first choice of local & international patients and important celebrities alike. MaxiVision has been swiftly moving towards its goal of achieving excellence by providing equitable and efficient eye care for everyone.

WHO WE ARE

o    State of the art specialized ophthalmic care - Diagnostics, Treatment & Surgery

o    At the forefront of vision care technology revolution

o    US-FDA, CE approved technologies

o    One-stop shop for Optical and Contact Lens

o    18 super speciality eye hospitals in 6 cities 

o    More than 4 million patients treated

o    More than 0.3 million eye surgeries

WHAT WE OFFER

o    Best Surgeons: Each of the doctors at MaxiVision has years of experience and is perfectly qualified to handle the most critical of the issues related to eyes

o    World Class Technology: The best, latest & world-class highly sophisticated technology in eye care is available here

o    Customized Solutions: We understand your need and offer tailored eye care solutions to meet your need. Weve till now served more than 2.4 million patients from all over the globe.

SAP Selects We-Storytellers To Be Part Of Its Digital Marketing Services Bureau Network

We-Storytellers announced today that they have now been accredited as SAP Digital Marketing Service Bureau partners for “their extraordinary digital demand generation excellence.” As a result of this recognition, We-Storytellers is certified to deliver marketing services to SAP’s partner organizations.

As DMSB certified agency, We-Storytellers is well positioned to equip SAP partners in optimally utilizing their Marketing Development Funds (MDF) and crafting engaging campaigns. With a content first approach the SAP Partners would benefit from the decades of cumulative experience in digital marketing, thought leadership positioning and employer branding expertise of team We-Storytellers.

Startup SAP services partners now have access to best marketing support with a specially curated Startup Marketing Kit that allows them to be market ready in just 6 weeks. As part of this service, We-Storytellers consults them on positioning, messaging and pitch, helps them with website creation and sales enablement along with creation and management of their social media handles.

Founded during  the pandemic, We- Storytellers, the young marketing communication startup  began its journey in May 2020 as a two-member team. It has seen exemplary growth in just one year of its existence and has now a well-rounded team, supported by a strong network of writers and designers. The company partners with over 20 global enterprises and senior executives in delivering unique marketing and communication solutions.

We-Storytellers brings a unique blend of tech understanding, marketing expertise and business storytelling to the table. In the last year, the company has expanded its service lines beyond marketing support to include solutions for social positioning of top executives, stakeholders / influencers engagement, employee communication and employer branding.

According to Nidhi Mahesh, Chief Storyteller and Co-Founder, “Our raison d’etre is to challenge the status quo and create a new narrative in B2B marketing communication. As a content-led organization, we believe in organic engagement, reflecting a unique persona of each company and its leaders. In a cluttered and noisy market, we build differentiations with intent listening, meaningful conversation and sustained dialogues”.

We-Storytellers has an enviable roster of clients from IT Services, AI, Data Engineering and Cybersecurity sectors, and have successfully helped them translate tech speak to meaningful and engaging communication that gets business results.

Vasileios Stavrakas, Midmarket & Channel Marketing Manager, SAP ME South, said “In our journey of enabling and empowering our partner organizations with the best demand generation and marketing services, we are pleased to have We-Storyteller onboard. Their work in business storytelling is exemplary and we have chosen them for their excellence in demand generation.”

“We are extremely excited to have We-Storytellers as a part of SAP’s Digital Marketing Services Bureau Network to help SAP’s partner organizations find new avenues for growth through business storytelling. Exciting times ahead!”, said Karina Keil, SAP DMSB Officer for EMEA South.

About SAP DMSB

SAP Digital Marketing Services Bureau is an accreditation for Digital Marketing and Content agencies. The certification signifies alignment to SAP procedures, messaging and protocols. The agencies are listed in SAP Partners Edge portal and the partners are encouraged to leverage their services to plan and execute marketing campaigns.

About We- Storytellers

We-Storytellers is a niche marketing communication agency based in Bangalore, India with clients across the globe. Devoted to the discipline of business storytelling, we follow a unique proprietary approach to build and execute conversion focused marketing campaigns. We work as extended teams of our clients and support them with Marketing Communication, Employer Branding, Bespoke Thought Leadership Positioning and Startup Marketing services.

65% Of Indians Plan To Take Personal Loan Ahead Of The Festive Season: IndiaLends – E-Cell, IIM Kozhikode Study

* Despite lockdown like restrictions, 62% of women are not willing to compromise from buying luxury goods

Major digital lending platform, IndiaLends and the Entrepreneurship and Innovation Cell (E-Cell) of the leading education institute, Indian Institute of Management, Kozhikode, launched ‘Indian Borrowers’ Sentiment Report’ which understands the pulse of the borrowers post the second wave of Covid-19. According to the survey, around 65% of Indians plan to take personal loan ahead of the festive season. 52% of Bengaluru-ites have checked their credit score since April 2021 and 60% of them might apply for a personal loan in the immediate future

The nationwide survey, conducted among approximately 1400 respondents comprising of both salaried and self-employed participants, showcased several interesting data points. As per the report, finances of about 66% of zillennials, between the age group of 21-25 years, have been impacted by the second wave of Covid while finances of about 75% of baby boomers (age 60 years and above) had no impact. The second wave of pandemic was more challenging for 53% self-employed class as compared to 46% of salaried class. Furthermore 61% of females have cut down on their spends on apparels and accessories going forward whereas 62% of them are not willing to compromise from buying luxury goods.

Significantly, 81% of millennials between the age group of 25-35 years plan to apply for a personal loan in the immediate future largely for education purpose, followed by debt consolidation, wedding, etc. Over 27% of respondents plan to apply for a personal loan to meet the needs of their medical expenses. About 18% of respondents plan to apply for a personal loan to meet the expenses of their wedding.

IndiaLends Founder and CEO Gaurav Chopra said, “The economy is gradually coming back to its feet post the second wave of Covid on the back of a massive inoculation drive initiated by the government of India. We are witnessing a steady process of business revival which has also helped to boost consumer confidence. With about 65% of Indians planning to opt for a personal loan in the immediate future, there is a clear indication of pent-up demand for credit products and overall optimism among customers. Our latest study with E-Cell, IIM Kozhikode reveals that businesses and individuals are keen to return to a ‘new normal’ life with the upcoming festive season.”

Among other findings, 34% of self-employed borrowers and 25% of salaried class borrowers stated that government’s last year’s moratorium was a great relief. About 79% of males and 72% of females have said their expenses towards holiday has seen a decline. Nearly, 85% of males are concerned about their savings for future and 66% of females are cutting back on their spending.

The IndiaLends – E-Cell, IIM Kozhikode survey covered both salaried and self-employed Indians in the 21-60+ years age group, residing across top metro and non-metro cities. The respondents comprised 49% of millennials in the 25-35 years age group, 39% of zillennials in the 21-25 years age group.

About IndiaLends

IndiaLends is an online marketplace for credit products, insurance and offer free credit reports. IndiaLends recently launched Digital Lending 2.0 — a range of touchless and contactless products that include loans, insurance and a line of credit. Available on both the web and mobile, IndiaLends offers instant loans to its customers with most products being fully digital. IndiaLends also provides technology, data and credit analytics solutions along with a loan management platform to financial institutions. IndiaLends is run by a team of credit risk professionals and data scientists with multiple years of experience in consumer credit. IndiaLends has a customer base of 8M. For further information, please visit www.indialends.com.

About E-Cell, IIM Kozhikode

Truly capturing the essence of a Business School, the Entrepreneurship and Innovation Cell is a catalyst to developing the business orientation of the students at IIM Kozhikode, which is an autonomous public business school located in Calicut (Kozhikode), Kerala. The interactive, learning yet enticing activities scheduled by the Committee are instrumental to linking developing business minds with the reality of the current world of business.

You V YouTube – A Refreshing New Show Blending Learning With Entertainment

* A Fremantle production featuring some of the biggest YouTube content creators 

Some of India's most popular content creators will turn quizmasters, allowing people from across India to play, learn and stand the chance to win big on You V YouTube, a YouTube Original produced by Fremantle. The exciting new series, slated to launch on 9th October, 2021, reimagines quizzing, with an entertaining and refreshing new format, shot completely in a virtual setting. The quiz will cover a wide range of subjects from Science, General Knowledge and Math to English, Travel, Food and Technology, with a novel and fun gameplay that tests contestants’ practical knowledge and skill beyond simply trivia. 

You V YouTube will be hosted by Indian television presenter Gaurav Kapur, who has become a household name across the country as a host, actor and entertainer, guaranteeing a generous dose of entertainment, friendly banter and laughs along the way. The questions to the contestants will be posed by YouTube Creators, each of whom is a subject matter expert including Roshni Mukherjee (Science), Gaurav Garg (General Knowledge) Ganesh Pai (Mathematics), Ceema Picardo (English), Arun Krishnamurthy (Environment), Gaurav Chaudhary (Technology), Nidhi Mohan (Health & Wellness) Ranveer Brar (Food), Reena D’Souza (Sports), Sucharita Tyagi (Movies & Music), Rachana Ranade (Finance) and Tanya Khanijow (Travel).  

The contestants are selected through an online audition process. On the show they must answer ten questions across ten different subjects, each asked by a different YouTube Creator, for an opportunity to win over Rs. Ten Lakhs.  

Sharing her views on the launch of You V YouTube, Aradhana Bhola,Managing Director, Fremantle, India, said, “Fremantle is home to some of the most successful and longstanding game shows worldwide. We are delighted to marry our irresistible entertainment game show expertise with the learning platform available on YouTube to bring this content to audiences. You V YouTube is a unique quiz show that not only brings together some of India’s best creators but also gives contestants a chance to both learn and earn, in a fun filled environment. The series has been filmed entirely virtually, with cast and contestants participating from the safety of their own homes during the pandemic; a feat that makes us proud. What’s even more gratifying is that whatever sum of money a contestant has won on the show has been matched in donation along with the proceeds of the live play along (available to viewers during the premiere episode) to charities working for covid relief.” 

“I am really excited about this new journey. Every day on this show is a learning experience for me. The energy of the contestants and the knowledge shared by the Creators is enriching. And after a long time, here is a show that will invoke curiosity, entertain you and make you earn while you learn”, said Gaurav Kapur, the host of You V YouTube. 

A seamless infotainment experience will have a lively new player in You V YouTube premiering on 9th October 2021 on YouTube, every Saturday & Sunday at 7 pm IST. 

About Fremantle: 

Fremantle is one of the largest and most successful creators, producers and distributors of scripted and unscripted content in the world. A global entertainment powerhouse, Fremantle has an outstanding international network of production teams, companies and labels in over 30 countries. Fremantle produces in excess of 12,000 hours of original programming, rolls out more than 70 formats and airs 400 programmes a year worldwide. The group distributes over 20,000 hours of content in more than 200 territories. Fremantle is also a world leader in digital and branded entertainment, with more than 370 million subscribers across 1,500 social channels and over 100 billion views across all platforms. 

Fremantle is a part of RTL Group, a global leader across broadcast, content and digital, itself a division of the international media giant Bertelsmann. For more information, visit www.fremantle.com, or, @FremantleHQ and their LinkedIn and Facebook pages.