Diesel Fadelite Smartwatch Pushes Design Limits for Men & Women

The festive season uplifts consumer sentiments and opens up a portal to a host of activities from decorations and gifting to upping celebrations to a new benchmark each year. So, loved ones galore! Diesel’s newest touchscreen smartwatch, the Diesel On Fadelite makes itself known as an excellent addition to that perfect holiday gifting list. And, it doesn’t matter who you are gifting it to, because the timepiece is designed to be worn by both men and women. Moreover, powered with Wear OS by Google™ and the Qualcomm® Snapdragon Wear™ 3100 platform, this vibrant and energetic smartwatch features a smaller 43mm case size and bold design details that make it anything but ordinary. Beauty and technology, it’s a complete package!

Diesel On Fadelite’s first noteworthy design detail is its transparent strap. Available in four striking colorways—red to black, black to clear, blue to clear, and all clear with an iridescent case—the colors seem to “fade,” inspiring the name of the watch. Stamped with the Diesel logo, the straps are breathable and extremely comfortable. A translucent hard shell nylon casing enclosure provides durability for the case and module, while maintaining a lightweight feel that’s perfect for both the active and proactive wearer. Stylistic elements–like the Diesel lug design and oversized pusher—are inherited from previous versions of Diesel smartwatches, but they’ve been scaled and simplified for an aesthetic that works for everyone.

The brand’s interactive dials continue to challenge the status quo and the innovative new “Globe” dial on this watch features a rotating globe that users can manipulate with just a touch. Using the moving globe, two additional time zones can be shown on the dial. The Fadelite smartwatch also features weather effects, interactive dial animations that show a range of real-time weather conditions and can update these based on your current location.

Retailing for INR 21,995 and available in Diesel stores, online at www.diesel.com and with select retailers worldwide, Fadelite joins the Diesel On family!

Exciting features include:

Auto-Installed Apps: Leveraging the enhanced storage, Diesel is auto-installing apps such as Spotify, the most popular global audio streaming subscription service.

Weather Effects

The weather Tile automatically updates the current and forecasted conditions.

The Google Assistant*

Google Fit™*

Google Pay™*

GPS Tracking

Heart Rate Tracking

Swim Proof

Customizable Watch Faces

Smartphone Notifications

Activity Tracking

Rapid Charging

Control Your Music

About Diesel

Diesel is an innovative international lifestyle brand, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from being a leading pioneer in denim into premium casual wear, becoming a true alternative to the established luxury market. Despite its growth, Diesel’s philosophy has remained the same: a brand standing for passion, individuality and self-expression.

Smartwatches powered with Wear OS by Google are compatible with iPhone® and Android™ phones. Google, Android, Wear OS by Google, Google Pay and Google Fit are trademarks of Google LLC. Wear OS by Google works with phones running Android 6.0+ (excluding Go edition) or iOS 10+. Supported features may vary between platforms and countries.

These 5 Companies Aim to Instil Financial Discipline Amongst Teenagers

Financial discipline has always been a very important topic and more so with children especially teenagers to lay the foundation of financial planning amongst them. With Money management becoming a critical topic post COVID, it is essential to understand that the only way to prevent money from becoming a taboo subject is to talk about it openly and often, but in a natural way for children.

One need not be a financial expert to have conversations with kids about money or to create saving goals, one just needs to have a plan!

Here are 5 companies that are making a wave of Innovation in this space 

Junio – Junio is the first-of-its-kind digital pocket money smart card for children. The idea of the brand is to digitize pocket money for children while nurturing financial knowledge and discipline in them at an early age. Kids often receive cash as their pocket money from parents and grandparents. Junio enables instant money transfer from parents to their children.  It also lets parents create in-app daily tasks for their kids and tie them with perks to inspire them to earn some extra cash. Junio’s goal is to promote desired behaviour among children along with developing an understanding of the value of hard-earned money. The app allows parents to keep a track of the spending made by children as it sends an alert for every successful or failed transaction. For ATM withdrawals using Junio smart card, the app allows setting withdrawal limits. It also gives flexibility to parents to cancel the card at any moment through the app.

Greenlight – Greenlight is a debit card for kids, managed by parents. Greenlight Financial Technology, Inc. creates safe, healthy and family-friendly financial services. Greenlight's first product, a smart debit card for kids, is the world's first debit card for kids with patent-pending technology that lets parents pick the exact stores where their children can spend.  The Greenlight card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by MasterCard International.

Gohenry – UK-based gohenry, which was founded 8 years ago, offers accounts for children charging parents 2.99 pounds per month. It was launched in 2012 and now boasts a community of over one million members in the UK as well as America. They offer a visa debit card app with parental controls for six to 18 year olds. The parent app allows parents to pay children an allowance once a month for free. If you pay an allowance more than once a month there's a 50p charge.

Osper – Osper also offers parents a mobile banking solution that helps to teach children about money and allows them to transact with a debit card. The account can also be topped up, managed and monitored via the parent app. Top ups are free as long as they're scheduled.

RoosterMoney – It is another leading pocket money app that wants to help parents teach their children about the value of money in the digital age. From as young as four years old, you can award stars in the app as a first introduction to the concept of earning and rewards.  When they are ready, you can move them onto the Pocket Money Tracker, which is free and ideal for children aged three and over. It lets children keep track of their earnings, save towards goals, and develop better money habits.

Livinguard Joins Hands with Sourav Ganguly, Leading India’s Protection During New Normal

Livinguard AG, the globally renowned hygiene brand has partnered with legendary cricketer, former Captain of the Indian Cricket Team and current President of the Board of Control for Cricket in India (BCCI), Sourav Ganguly to be its brand ambassador for masks and gloves. As a leader and role model in the world of cricket and beyond, Sourav Ganguly exemplifies the ethos of the Livinguard brand – to prioritize the protection of people and the planet. Livinguard’s revolutionary products have the ability to provide the ultimate protection and are available in three variants, the Street, Pro and Ultra, the masks are reusable for up to 6 months. The limited edition Sourav Ganguly masks treated with the Livinguard technology have been proven to destroy >99.9% of bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19. Together, this association aims to create awareness around this unparalleled protection provided by Livinguard treated products and its value towards protecting the environment. India’s beloved “Dada” has always led by example, both on and off the field – by partnering with Livinguard, he has showcased this once again. By choosing the ultimate protection as he navigates this “new normal,” Sourav Ganguly paves the way for others to follow suit. This association with Livinguard AG reinforces “Dada’s” commitment towards the safety and wellbeing of the entire country. Livinguard AG is headquartered in Switzerland, with operations in India, as well as Germany, USA, Singapore, Japan, and South Africa. The announcement of Sourav Ganguly’s association took place through a virtual press conference in the august presence of Mr. Sourav Ganguly, Mr. Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, Ms. Victoria Banaszak, Senior Vice President, Marketing, Livinguard AG and Mr. Ankit Mital, Director & Senior Vice President (Sales) at Livinguard, Asia. Through this association, Livinguard will also be launching a limited edition autographed Sourav Ganguly Street mask.

Commenting on his association with Livinguard AG, Sourav Ganguly, stated, “I am delighted to start the innings with Livinguard. Facemasks and gloves have become an extension of our daily attire. While doing my research on the right personal protection measures, I found that most face masks and gloves were either only preventive in nature or single-use. Livinguard face masks and gloves on the other hand, are not only preventive, but also protective. Livinguard technology has been proven to destroy 99.9% bacteria and viruses, including SARS-CoV-2, the virus that causes COVID-19. Furthermore, they are reusable and washable up to 6 months, effectively replacing 210 single-use masks. This made my choice clear – Livinguard masks and gloves provide the ultimate protection to the user, safely and sustainably. At a time where we need to wear the right masks and gloves to protect ourselves during this “new normal”, we must also remain conscious of the impact it has on our planet. My ethics completely match with Livinguard’s vision and purpose. It is an honour to associate with a brand whose top priority is the safety and wellbeing not just of people but also the planet.”

Mr. Sanjeev Swamy, Founder, Inventor & CEO, Livinguard AG, stated, “When it comes to continuous disinfection, no other facemasks are created with the same care and intense R&D as we do at Livinguard. Ammonium, benzalkonium, chloride, silver: these are the toxic substances which masks available in the market commonly use and once it leaches, it can cause irreversible damage to our vital organs and the planet. Livinguard’s top priority is the safety and wellbeing of people and the planet. Livinguard masks are trusted because they rely on unique continuous disinfecting properties, which has been proven by some of the world’s leading scientific institutions. Freie Universität Berlin and The Department of Environmental Science at the University of Arizona, scientifically confirm our technology’s antiviral properties. These third-party researchers confirmed masks treated with Livinguard technology kills greater than 99.9% of SARS-CoV-2, and many other common viruses. On behalf of the Livinguard AG family, I welcome Sourav for entrusting us with the special edition SG mask.”

The limited edition masks possess the same advantages of Livinguard which inevitably creates the able differentiators when compared to other masks. Researchers from Freie Universität Berlin and ITA RWTH Aachen in Germany have confirmed the efficacy of Livinguard’s continuous self-disinfecting technology to permanently destroy the novel coronavirus when applied to textiles or surfaces. This testing was conducted in the context of the EIT Health Project ViruShield, supported by the European Union, with the objective to discover alternative filter materials for face masks in light of tight supply and globally imbalanced supply chains for personal protective equipment. Similarly, the Department of Environmental Science at the University of Arizona, USA conducted laboratory testing on fabrics treated with the Livinguard technology and confirmed that the technology permanently deactivated greater than 99.9% of the human coronavirus. When microbes come in contact with the most arduously scientifically driven textile surface, it has a strong positive charge, the negatively charged microbial cell, is destroyed leading to permanent obliteration of the microorganism. Unlike heavy metal-based solutions, such as titanium, silver, zinc and copper, this novel technology has been found to be safe for both skin and lungs. Moreover, Livinguard Technology destroys continuously, which significantly diminishes the risk of transferring them to the user and to other surfaces. The mask is reusable up to 6 months; if worn daily and washed weekly, Livinguard treated masks replace 210 single-use masks with no compromise on safety or efficacy. Livinguard AG believes that the future is tied to sustainable solutions that treat our world kindly and the entire product portfolio from Livinguard AG makes no exception.

Ms Victoria Banaszak, Senior VP Marketing, Livinguard AG, added, “Mr Ganguly is an international cricketing icon whose grit and determination along with leadership capabilities are part of the Indian Cricket legacy. He is a respected leader in his own right. We are proud to be associated with India’s beloved Dada, since we recognise a common connection: Restless innovators, driven to reinvent and never content to let things be, because we know that there is a better way. For this reason, our association makes perfect sense. Livinguard has been working tirelessly to bring normalcy to your everyday lives, and sporting events are no exception. We are certain that we can support Sourav’s mission to bring normalcy “back to the pitch” with our ground breaking antiviral Technology. From the air we breathe, to the water we drink, the places we go, everywhere in fact!”

Mr. Ankit Mital, Director & Senior Vice President (Sales) at Livinguard, Asia, stated, “Announcing “Dada” as the official brand ambassador for India, will help us reach a wide spectrum of consumers, currently cluttered with an overload of information on safe hygiene practices. Just like his exceptional cover drive, which would get past tightly set fielding and rarely miss the boundary, our association with Sourav Ganguly will ensure we drive home the right information to our consumers to make an informed choice about their personal protection during this pandemic”

The limited edition autographed Sourav Ganguly mask will be launched at the end of this month. It will be available by sending an email to sales.india@livinguard.com or on popular eCommerce platforms like Nykaa and Flipkart at INR 1490.

About Livinguard AG:

Livinguard is an environmentally friendly hygiene technology platform based in Zug, Switzerland. It is the first company in the world to empower textiles and other materials with self-disinfecting properties, it licenses its patented technologies to companies from various industries to improve the health and wellbeing of consumers. Livinguard AG operates in Switzerland, Germany, USA, Singapore, Japan, India, and South Africa. The ever-increasing levels of pollution, global travel, shared mobility, and the prevalence of drug resistant microbes have led to growing threats of infectious disease. The company sees its solutions as essential safeguards that can offer enhanced safety and better health to billions of people. Livinguard believes that our future is tied to sustainable solutions amidst non-degradable wastes that threaten our existence on this planet. Their commitment is to develop highly effective technologies that also minimize waste and use of resources. The company views personal and planetary health as inseparable imperatives and the foundational base of everything that they do. Livinguard is committed to bring good health and well-being to people and the planet. Livinguard is a member of the World Economic Forum’s Innovators Community.

Decimal Technologies Unveils AI-Based Digital Lending Marketplace - Saarathi in Indian Market

* Digital Transformation of Lending Ecosystem to address Lack of Transparency and Trust, Access to Credit, Legacy Inefficient Processes and fraud risks 

Decimal Technologies, one of India’s leading fintech firms, has announced the launch of Saarathi, a pioneering, one-of-a-kind lending marketplace, specializing in digital transformation of loan files. The AI-based product enables hassle-free, paperless digitalization of multiple financial products such as loans, credit cards and insurance on one platform. Saarathi offers a transparent, low-cost process to the lender ecosystem ensuring loan files are trustworthy and fraud-proof, while at the same time making the approval process 5X faster for customers. 

“The banking system in India has been hit by several cases of loan defaulters and frauds on one side and there is a credit gap of more than 300Bn USD on the other side. This is caused due to inefficient sourcing and processing, lack of reach and trust deficit between sourcing and underwriting.  At Decimal, we aim to leverage latest technologies to address customer pain-points such as this to make the lending ecosystem efficient and trust oriented. Saarathi aims to bridge the credit gap in India by making the offline channel efficient and transparent, thus, alleviating fears related to fraud or default. Being AI based, Saarathi digitizes the end-to-end loan journey in an intelligent manner. The AI/ ML components seamlessly match the customer with the lender without any manual intervention, solving one of the most crucial problems of the lending industry. “With Saarathi, we hope to digitize the offline channels and make them efficient, these channels contribute significantly to all disbursements happening today.” said Lalit Mehta, Co-founder & CEO, Decimal Technologies. 

Lalit also added, “For us, our customers are at the core of our business. Our solutions are at the heart of some of the largest Indian banking conglomerates as well as new-age NBFCs. We want to empower the last mile channel with new-age technologies and access to formal lending. We are expecting to generate revenue to the tune of $100Mn+ annually in the next 5 financial years with Saarathi. Since the launch of the pilot with our channel partners, we have already witnessed double digit week-on-week growth. The feedback has been exceptionally positive and we are excited about the potential Saarathi has to transform the lending ecosystem in India.” 

With Saarathi, customers can lower their operational cost and enhance the speed of file processing digitally. This gives them the opportunity to expand their network by connecting with multiple lending partners and scale their business by selling more products. On the other hand, for Lenders, Saarathi removes inefficiencies, reduces costs, improves customer experience and promotes trust across the network. Additionally, with the detailed, user-friendly credit assessment memo, lenders can practice controlled yet faster risk assessment. 

Saarathi has been built on Decimal Technologies’ proprietary and trusted No-Code Low-Code platform, which facilitates scale with security. This technology has been tried and tested over a decade.  

About Decimal Technologies

Established in 2009, Decimal Technologies, is a leading FinTech. Our Mantra is #DigitisingBFSI. We conceptualize, design, develop Financial Products Distribution Platform that help Banks & NBFCs reduce customer acquisition costs by moving the digital touch point closer to the customer, making life easier and convenient for the customer and workforce. Decimal engages closely with a diverse array of enterprises globally to understand the business and offer solutions that not only alleviate the pain points of the business but also make life as simple and seamless for all stakeholders. Our solutions are at the heart of award-winning digital products such as Kotak 811, AU Abhi, Bandhan neo+ and UGRO Sanjeevani. 

Godrej Material Handling Forms Alliance with Greendzine Technologies to Launch MOPTro

 

●        This strategic alliance is in line with Godrej Material Handling’s vision of improving intra-warehousing logistics and supply chain

Godrej Material Handling, a business of Godrej & Boyce Mfg. Co. Ltd, today announced the launch of MOPTro™, a product of Greendzine Technologies – a motorized order-picking trolley. This is a natural extension to Godrej’s existing product – SKUtro a manual order picking system which was launched last year to aid in improving shop floor mobility and employee productivity. This is in line with Godrej’s vision of improving India’s intra-warehousing logistics and supply chain.

The pandemic brought about many changes in the functioning of businesses with many city-working people moving back to their hometowns. This reverse migration pivoted ecommerce sales from tier-1 cities to tier-2 cities. According to statistics released in the public domain by research organizations on the recent sales by Amazon and Flipkart, 91% of Amazon’s and 65% of Flipkart’s new customers came from smaller cities.

Therefore, in order to fulfil such high demand, timely picking solutions are of high importance. India is a relatively young nation with a large slice of the population being sub 35 years in age. They like to try new experiences and are ambitious to move up the ladder. In the warehouse ecosystem, picking orders and walk long distances is not only a monotonous but also a tedious activity. The staff fulfilling these requirements mostly fall within the sub 35-year-old category and are looking for more engaging and faster ways to get the job done.

MOPTro™ also known as Motorized Order-picking Trolley, a smart picking solution, is a natural product extension similar to Godrej’s SKUtro – a first of its kind in India. Launched in 2019, SKUtro has been seeing a rise in demand from ecommerce, retail and pharmaceutical companies especially over the past few months. Factors such as the past few months of lockdown, the subsequent pent up demand and seasonal festive sales are pushing companies like Godrej to partner on solutions that ensure speedy and accurate order picking thereby achieving higher throughput. This also ensures that the warehouse employees reap benefits such as better health, safety, and wellness. MOPTro™ revolutionizes the everyday manual order-picking practices by simplifying the tedious manual picking process for operators, ensuring accurate picking and put-away. The software on the mobile device attached to MOPTro™ helps in showing the fastest aisle route to picking a product thus enabling greater throughput.

Godrej has always believed in supporting Indian innovations on the nation’s journey towards becoming self-reliant. With the supply chain industry progressively focusing on motorized offerings to cut down on the turnaround time for movement of the products within the warehouses, this association is a proactive effort to support the start-up innovators of the country in the intra-logistics space while bridging the gap in the supply chain.

Anil Lingayat, Executive Vice President & Business Head, Godrej Material Handling said, “With two subdued quarters owing to the extension of lockdown and the staggered easing of restrictions, India Inc is going all out to fulfil the pent-up demand in the remaining two quarters of the fiscal year. Most of this demand is coming from tier-2 and tier-3 cities and therefore time is of essence in fulfilling these orders. SKUtro has proven to be an innovative mobility cum transport innovation in the intra-logistic space since its launch last year. We, at Godrej Material Handling, have partnered   for  MOPTro™, a natural extension to SKUtro that rides on the demand for motorized warehousing picking solutions. It comes with all the benefits of SKUtro and more. Through this partnership, we hope to help both operators and industries like ecommerce, 3PL and Manufacturing emerge stronger.”

About Godrej & Boyce Mfg. Co. Ltd.

Godrej & Boyce (‘G&B’), a Godrej Group company, was founded in 1897, and has contributed to India’s journey of self-reliance through manufacturing. G&B patented the world’s first springless lock and since then, has diversified into 14 businesses across various sectors from Security, Furniture, Aerospace to Infrastructure and Defense. Godrej is one of India’s most trusted brands serving over 1.1bn customers worldwide daily.

upGrad Acquires The Gate Academy, Forays into the INR 400 Billion Test Preparation Market in India

upGrad, India’s largest online higher education company, announces its entry into the test preparation market with the 100% acquisition of The Gate Academy (TGA) for an undisclosed amount.

Bengaluru based TGA is one of India’s premier coaching institutes with 57 centers across India and 76 million video hours consumed by its almost 2 lakh enrolled learners for GATE and other entrance tests for various Public/Government Sector jobs.

This move marks the aggressive entry of the higher edtech leader upGrad into the overall Test Prep market. Data shows that just the Government Exam Prep market sees around 40 Million applicants every year spending in a range of INR 10,000, thus opening up a new INR 400 Billion market for the company.

Announcing the acquisition, upGrad Co-founders Ronnie Screwvala & Mayank Kumar, said in a joint statement, “We’re thrilled to onboard Ritesh & the team. TGA provides upGrad a non-linear growth opportunity in new-segment entry and deeper penetration in the semi-urban & rural markets, which is in line with our core vision of making Bharat employable by adopting the mantra of LifeLong Learning. With every strategic move, we are ensuring that upGrad leads from the front as India emerges as the teaching capital of the world.”

Post the acquisition, TGA will operate as a subsidiary of upGrad and will continue with its brand name. Ritesh Raushan will pursue as the CEO of the entity to build this business line, with all the support from upGrad, who will be providing its proprietary online learning solution and tools for enhancing the learning experience, as well as its sales, marketing, and content prowess. The edtech leader also plans to invest over INR 100 crore into this test preparation subsidiary and will be developing over 20,000 hours of content in multiple languages to provide access to at least one million test-takers annually.

In his new role, Ritesh Raushan, Founder & CEO, The Gate Academy said, “We all are very excited to join hands with upGrad team. We aim to employ our extensive experience in both physical and online modes of teaching to create a world-class product that will bring fundamental changes in the way technology enables learning in the future.”

Gaurav Kumar, President - Corporate Development, upGrad, who spearheaded this acquisition said, “This is another step by upGrad in successfully accelerating its strategy for exponential growth and enhancing its product portfolio through acquisition. The acquisition also sets in upGrad’s plans for building a comprehensive post-K-12 ecosystem in motion. Bringing in TGA opens up a much larger addressable market that acutely needs quality online training and counselling. We are excited at the prospect of assisting youth from “Bharat” achieve their job aspirations.”

Concluding on the acquisition announcement, Arjun Mohan, CEO - India, upGrad said: “With the rapidly increasing interest in online education and commitment to LifeLong Learning, upGrad has strengthened its position in the higher education sector by entering the test prep market with TGA. The coming months will be very exciting as we have a robust plan of over 100 new program launches with top national & international universities, coupled with other acquisitions in the higher education space.”

For upGrad, this is a first among the series of M&A’s, they plan to announce over the next three months, in allied fields of higher education.

About upGrad

upGrad is India’s largest online higher education company. Founded in early 2015, upGrad has impacted almost 1 million individuals globally, within a short span of 5 years.

upGrad provides online programs in the areas of Data Science, Technology, Management, and Law to college students, working professionals, and enterprises. These programs are designed and delivered in collaboration with top-notch universities like IIT Madras, IIIT Bangalore, MICA, BIMTECH, NMIMS Global Access, Jindal Global Law School, Duke CE, Deakin University, Liverpool John Moores University, and others. 

With an 80% program completion rate, robust tech platform, outcome-based learning approach, industry-relevant curriculum, finest university credentials, strong mentorship, and steadfast placement support, upGrad has established its position as the leader in the Indian education system.

IIIT Bangalore and upGrad's PG Diploma in Data Science is India’s first-ever PG Diploma, with over 10,000 alumni & learner-base, to be recommended and validated by the NASSCOM and is aligned to Government approved National Occupational Standards (NOS). ​upGrad ranked​ as India's​ No.1​ startup,​ ​as per the LinkedIn​ ​Top​ ​Startups 2020 list. This is the third time in a row that upGrad has been featured​ ​in the​ top startup list by LinkedIn. ​The edtech major received the title of 'Best Education Brands' by Economic Times in 2020​ for the second time, post winning the same title in 2018. ​The brand made it to the​ prestigious​ GSV Global EdTech 50 List 2020. ​Owing to its world-class learning platform. upGrad won the 'Best Communication and Teaching Platform' in the Education Innovation Awards 2020 by Entrepreneur India​ as well as received the title of ‘Best Tech for Education’ by IAMAI in 2019.

‘Functionality & Cautious Indulgence’ Dominates Buying Behavior on OLX Amid Covid-19

OLX, India's largest online classifieds platform continues to experience high growth amid Covid-19 as evidenced by numbers and trends on the platform. Computers, laptops & accessories, and tablets have seen the highest growth among all categories of consumer electronics and appliances, across both metros and non-metros, driven by continued work from home and online schooling for kids. This is matched by growth in demand for home decor and garden furniture owing to people spending a lot more time at home and the celebratory optimism of the festive season.

As per data from the OLX platform, both metro and non-metro users show a similar trend in their demand for computers and laptops. There is an increase of nearly 150 percent for computers and laptops in Q3, 2020 over the first quarter of the year and nearly 100 percent increase in demand for computer accessories in the same time frame. In home décor and garden furniture, demand in non-metros far outstrips demand in the metros. While the former has registered 175 percent increase in demand in Q3, over Q1 of 2020, metros have registered 100 percent increase in demand. 

Interestingly, the growth in the total number of buyers from non-metros far outstrips those from metros across all consumer goods categories in Q3, 2020 over Q1. Demand for consumer durable products such as ACs, TVs, washing machines and furniture (sofa and dining) is nearly 2X in all these categories in the non-metros for Q3, 2020 compared to Q1, 2020. This trend is a clear reflection of the impact of the pandemic in metros compared to non-metro that are expected to recover faster than its metros from the Covid-19 disruption. The trend on OLX also indicates the growing comfort of using online services in non-metros, catalysed by the pandemic. 

The supply or new listings on OLX amid Covid-19 months also continues to outstrip the pre-Covid-19 levels. Notably, the listings of fashion goods across all geographic clusters, has seen the highest increase in Q3 over Q1, registering nearly twice the growth in metros over this period. 

Similarly, in both the electronics/appliances and furniture categories, growth in the number of listings from non-metros has outstripped the growth in metros by a factor of 2-3 across the  different product types. This highlights the inclination among people to upgrade, especially ahead and during the festive period. With the lockdown, users have also had more time on hand to rearrange their homes by doing away with goods they no longer need on OLX.

“OLX is the leading online platform globally and in India where people can easily, safely and conveniently find their perfect home, upgrade their lives with gadgets for work or play, sell things they no longer need, or strike a great deal on something they need. The data and trends on our platform amid Covid-19 confirms the real impact of our value proposition during a critical time when customers needed it the most”, said Sunny Kataria, Vice President, OLX India. 

About OLX India

OLX is India's number one consumer-to-consumer marketplace for pre-owned cars and motorbikes, mobile phones, household items, jobs and real estate. In India, it already has 85% market share of the C2C online trade, 80% of the pre-owned cars market share via OLX Auto & OLX CashMyCar while OLX People has emerged as the leading blue & grey collar jobs recruitment marketplace in India.

OLX is the number #1 buying + selling mobile App in India, according to Google Play Store and is currently trending at 7 billion page-views a month. OLX India has won prestigious industry awards and accolades and has been recognized by the prestigious ‘Superbrands’ in 2016.

Note: Safety of our users is the utmost priority at OLX. We would advise our users to follow the safety guidelines at help@olx.in. In case of any issues, our users can reach out to us on our helpline 1800-103-3333 or write at support@olx.in. To report any fraud, users can call Trust & Safety helpline + 91 9999140999. OLX works closely with law enforcement authorities to create awareness and ensure adherence with the law.