F5 Introduces AI-Powered Solution that Blocks Fraud Missed by Existing Technologies and Improves Online Experiences for Users

F5 (NASDAQ: FFIV) today introduced Shape AI Fraud Engine (SAFE), a new SaaS solution that eliminates fraudulent online transactions that get past existing fraud tools. Leveraging Shape’s industry leading expertise, SAFE utilizes a battle-tested AI engine to evaluate each online transaction across a variety of telemetry, environmental, and behavioral signals to accurately understand user intent and block human fraudsters—before the fraud occurs.

Legacy fraud tools rely on weak data signals and static rules to try to catch increasingly clever fraudsters. Often, these tools can’t clearly determine if the user’s intent is good or bad, and resort to putting additional burden on good users to prove their legitimacy through hurdles like multi-factor authentication (MFA) challenges. The result: bad experiences for good users, as well as financial losses and frustration when fraudsters get by ineffective defenses.

In contrast, SAFE is a fully managed, AI-powered offering that stops fraudsters in real time, resulting in up to 90% less friction for known good users. As a fully managed service that can detect and block evolving threats, SAFE protects modern and traditional applications, helping organizations accelerate digital efforts and lessen the often-overwhelming workload on fraud teams.

The Impact of Modern Fraud

Businesses need a totally new approach to online fraud prevention. Most find they are still losing tens of millions of dollars annually to online fraud, despite a growing collection of fraud tools in their arsenal. Juniper Research estimates that online fraud losses—from sources including new applicant and account fraud, account takeover fraud, loyalty program fraud, and digital payments fraud—are projected to exceed $48 billion per year by 2023.

“The need for innovation in fraud prevention becomes more urgent when you factor in the accelerated shift to online channels driven by the current global health situation,” said Sumit Agarwal, Vice President, Analytic Products at F5, and co-founder of Shape. “We’re seeing fraudsters launch increasingly sophisticated attacks that take advantage of COVID-driven shifts and overall economic distress.”

SAFE overcomes today’s industry challenges in the following ways:

Stops fraud, faster: SAFE identifies fraudulent transactions along the entire user journey, from new account creation and login to checkout, send payment, and other actions. SAFE uses AI to accurately detect and block malicious intent, and has the intelligence to help applications scale and adapt performance, security, and other important services as needed. SAFE typically identifies twice as much fraud per month when compared to other current fraud tools. One large North American bank detected 250% more account takeover fraud in 60 days with SAFE than with their existing tools, resulting in the elimination of an additional $10M in fraud losses per year.

Reduces friction for real customers: Fear of fraud can cause organizations and application owners to impose friction on legitimate users because their existing fraud tools can’t accurately distinguish real customers from fraudsters. Through a combination of proprietary telemetry and advanced AI, SAFE significantly reduces friction on legitimate activity by safely removing MFA challenges for known good users.

Increases effectiveness of fraud teams: SAFE actively blocks fraud without the need for fraud teams to write or maintain rules, and is delivered as a fully managed service, with ongoing tuning done by Shape fraud experts. In addition, by stopping fraud at the application perimeter, SAFE reduces the amount of time and resources fraud teams have to expend on manual investigations. For one customer, SAFE identified that 67% of fraud cases could be safely blocked instead of investigated. For another, SAFE identified 33,000 malicious transactions in a six-week period that could be blocked instead of investigated.

Leveraging the Power of the Shape Network

Application owners face two core sources of online fraud against their applications: bots and other forms of malicious or abusive automation, and real humans with bad intent. Through machine learning, Shape distinguishes automated traffic (bots) from humans as well as malicious traffic from benign, and provides dynamic defenses to prevent fraud and abuse, while enhancing user experience. SAFE leverages analytic insights gained from defending many of the largest and most attacked applications in the world to accurately identify and stop fraudsters in real time.

SAFE is part of a comprehensive solution set from F5 that helps modern applications protect themselves with the aid of AI. Today’s adaptive applications grow, shrink, defend, and heal themselves based on the environment they’re in and how they’re being used, which can enable organizations to increase revenue, reduce costs, improve operations, and better protect users.

Availability

Shape AI Fraud Engine is now available. Please contact a local F5 sales office or visit ShapeSecurity.com for additional product and service availability information.

About F5

F5 (NASDAQ: FFIV) is a multi-cloud application security and delivery company that enables our customers—which include the world’s largest enterprises, financial institutions, service providers, and governments—to bring extraordinary digital experiences to life. For more information, go to f5.com. You can also follow @f5networks on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.

F5, Shape, and Shape AI Fraud Engine are trademarks or service marks of F5 Networks, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

Mamaearth Targets Planting One Million Trees in Five Years in India

 Mamaearth, a toxin free personal care brand, announced its initiative #PlantGoodness with a commitment to plant saplings towards every order made on www.mamaerth.in and is set to plant one million trees in the next five years in this endeavour. 

A brand that is built on the promise of Honest, Natural and Safe care, Mamaearth believes that goodness starts with the small choices that each one of us makes every day. Mamaearth has made these choices in their products that are made from the best of nature, have no toxins, no harmful chemicals, are animal cruelty free, and plastic positive. Further strengthening their brand purpose of “Goodness Inside”, they’re now looking to grow and sustain more than a million plants that will improve air quality, soil quality and even the ground water levels.

Mamaearth is looking towards setting a new benchmark in transparency through technology enabled solutions. Once an order is placed on the website, the brand commences the process of linking it to a newly planted sapling, through its partner SankalpTaru. After the sapling is linked to the order, the brand will share with the customers a picture of the sapling, it’s specie, along with its geo-tag for the consumers to easily track their plant. Through its partner, the brand will nurture the tree for the first 3 years after which the tree would be strong enough to self-sustain. 

Commenting on the initiative, Ghazal Alagh, Co-Founder and CIO, Mamaearth said “We at Mamaearth strongly believe in our philosophy of Goodness inside and believe that we serve a bigger purpose with our brand, its offerings and all initiatives we undertake. Being toxin free and plastic positive were our first steps towards the betterment of our community. It was time for us to up the ante with our environmental initiative and hence we decided to pledge planting one million trees. What differentiates us from others is how we use technology to display honesty and transparency about the process and allow consumers to track their sapling. We commit to staying honest to our principles and consumers, hence connect with the millennials and the Gen Good. "

The brand purpose of Goodness Inside comes from what Mamaearth has stood for all along since its inception. It is also an environmentally conscious brand working towards the conservation of Mother Earth for future generations by recycling more plastic than they use. Their toxin-free products promise purity and natural goodness which is better not just for people but for the planet as well.

SBI Card Gives Customers Added Reason to Celebrate With Its “Festive Offers for 2020”

* Wide range of 1000+ offers across 2000 cities to create customer delight 

* Exclusive credit card partner for Flipkart`s  ‘The Big Billion Days’ shopping festival  in Oct’20 

* 300+ National offers; 700+ Regional & Hyperlocal offers; 900+ offers in store 

* Customers can avail EMI facility at 84500 merchants & 1.3 Lakh+ stores 

SBI Card, India’s largest pure play credit card issuer, is all set to add to the festive cheer of its cardholders this festive season. With 1000+ offers across 2000 cities, specially curated to meet the changing trends and consumer preferences, SBI Card endeavors to bring customers a “rewarding shopping experience” on their festive season purchases.  

The wide range of offers include 300+ national and 700+ regional & hyperlocal offers. The delightful spread of offers range across a wide set of categories such as fashion & lifestyle, electronics, mobiles, jewelry, departmental stores and travel & online marketplaces. Offers are available nationally across marquee brands such as Amazon, Brand Factory, Croma, Caratlane, Fabindia, FirstCry, Grofers, Homecentre, Lloyds, More Hypermarket, More Supermarket, Pantaloons, Samsung Mobile and Tata Cliq. These strategic partnerships will enable the customers to derive benefits across all the relevant shopping categories. Offers include attractive cashbacks as well as instant discounts ranging upto 10%.   

SBI Card is also the exclusive credit card partner for Flipkart`s ‘The Big Billion Days’ online shopping festival, one of the largest online sale events in India.  SBI Card customers can avail 10% instant discount on Flipkart during the offer period, in addition to the plethora of deals on the platform, from the safety of their homes.  

Commenting on the festive offers, Mr. Ashwini Kumar Tewari, MD & CEO, SBI Card,  said “Every year our endeavor is to bring our consumers a superior experience and maximum savings on their festive shopping through carefully designed national and regional offers This year we have curated over 1000 offers, with national and local merchants, both in store and online, across 2000 cities, to enable our cardholders enjoy great benefits across all the categories. In addition, to make festive purchases more affordable, SBI Card customers can avail EMI purchase facility at over 1.3 lakh stores. EMI at no extra cost  is also available on larger ticket items with popular brands in  electronics and mobiles. Through these offers, we are pleased to bring our customers a safe and rewarding shopping experience, thus adding to their celebrations.” 

In addition to the national offers, SBI Card has also curated several region-specific and hyperlocal  offers for customers across small towns and cities. For instance, SBI Card has partnered with regional brands during the Durga Puja and Navratri festivals that will enable customers to avail great savings through cashback offers  across 1100+ stores and 120+ discount offers across 17 cities. 700+ hyperlocal offers with discounts ranging from 10% to 55% have been curated across 46 cities.  

Further, to ensure affordability, SBI Card customers can avail EMI facility at 84500 merchants & 1.3 Lakh+ stores. Also, EMI at no extra cost is accessible across 14 brands in electronics & mobiles categories. 

The festive offers is till November 15th , 2020. 

Edukemy Introduces Four “New Online Courses for UPSC Aspirants”

With an aim to maximize marks by attaining an edge above the rest, Edukemy, India’s first test prep EdTech company in the non-STEM segment today announced “four new courses for UPSC aspirants”. These courses are designed meticulously and will help students prepare thoroughly for the upcoming MAINS 2020.  

The four new courses are as follows: 

Edukemy Sociology Mains Support Program - A fast tracked 60day program including important topic revision, discussion of model questions and answers, test series & test series discussion.   

Edukemy Geography Mains Support Program- A fast tracked 30-day program covering important topics and discussion of model questions and answers relevant for this year’s exam.   

Edukemy Essay Mains Support Program- A power packed Essay support program to brush up your essay writing skills with test series and test discussions.  

Edukemy General Studies Mains Support Program- A fast tracked 60-day program covering major GS sections through Questions and Answers.  

Sharing his views on the addition of courses Mr. Chandrahas Panigrahi, CEO and Co-Founder, Edukemy, said, “At Edukemy we stand true to our commitment of guiding students by offering immersive classes and encouraging an enabling learning environment. We have carefully put together a right mix of experienced teachers and young faculty to impart best in class training for all our students.” 

Edukemy has formulated techniques taking into consideration the dynamic nature of the Civil Services Exam. The unique features are handholding students to read the reference text books, developing the analytical skills of the student, supporting students with class synopsis on daily basis, live classes to clear doubts of the students and a commune system that students enjoy the company of serious aspirants.  

About Edukemy 

Edukemy is India’s first EdTech company in the non-stem segment that has developed an evaluation model based on AI and cutting-edge technology. Our priority is to scale the learning experience for every individual by offering an insightful and enriching environment for students with a focus on live classes, handwritten notes, and an interactive platform. With more than 50 years of cumulative experience at teaching and mentoring students, Edukemy strives each day, with every single student, to make the difference. We intend to democratize education by delivering quality content, valuable mentorship we believe in disrupting the normal and bring in innovation in methods of teaching.  

TVS Eurogrip Celebrates Cricket Season with Social Media Campaign #TheSpecialistLeague

TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand announced a digital and social media campaign #TheSpecialistLeague. The campaign aims to celebrate cricket and leverage the frenzy around the Indian Premier League and unite fans of the sport as the most awaited cricket tournament returns to the pitch this year.  

The campaign has gone live with a series of posts and videos broadcasted by the company across their social media platforms. The highlight of the campaign is the brand’s idea to come up with quirky names for the teams such Boom Bikers, Kings XI Racers, The Royal Bikers, The King Sooperiors, The Royal Wheels, The SunRiders, The Night Riders and The Dilli Cruisers. With a lot of topical content, polls and contests, the campaign intends to innovatively entertain and engage audiences with posts celebrating all achievements and milestones of the cricketers on the pitch during the IPL season. As part of the campaign, the brand has also released a series of short digital films set in a context of gully cricket with smart one liners that connect cricket with the two wheeler tyre category. The campaign has garnered a high engagement rate and has resulted in an increase in the followers of the brand’s social handles by over 10% so far. 

Speaking on the campaign, Mr. P Madhavan- EVP, Sales and Marketing, TVS Srichakra Ltd said, “For Indians, cricket is not just a sport, it’s beyond that. To most, it is religion! This campaign celebrates exactly that, in a fun, quirky way. A good bike ride and a good cricket match are similar in many ways from thrill, fun and delight point of view. We have attempted to bring this alive through our #TheSpecialistLeague campaign.” 

Post the COVID lockdown, a long bike ride will be on the cards for many and TVS Eurogrip ‘The Bike Tyre Specialist’ will be there to make that journey memorable.  

The campaign will run till the end of this cricketing season and the brand will continue to put out content and videos on their social media platforms to rejoice sports, entertainment and the positivity with which the nation is moving forward. 

United Nations India, NITI Aayog and Discovery India Join to Celebrate India’s Selfless Heroes of Covid-19

* The three-part documentary ‘Bharat Ke Mahaveer’ showcases stories of extraordinary kindness shown by people at a time of the unprecedented COVID-19 crisis

* 12 stories showcasing India’s spirit of solidarity and unity will air on Discovery Channel and also stream on Discovery Plus in the month of November

* Indian film industry actors Dia Mirza and Sonu Sood will co-host the series

Recognising India’s unsung selfless heroes who have gone out of their way to help those in need during the COVID19 pandemic, the United Nations in India and NITI Aayog, in partnership with Discovery channel, are launching #BharatKeMahaveer. The campaign will celebrate Indians who have shown extraordinary kindness - extending a helping hand to the vulnerable, going that extra mile - selflessly and without any expectation.

As part of the campaign, Bharat Ke Mahaveer, a three-part series will air on Discovery Channel to celebrate the actions by 12 champions from across India who, through their exemplary actions have been spreading a ray of hope, coming together in strength and solidarity. The series will be co-hosted by the UN Secretary-General’s SDG Advocate Dia Mirza and actor Sonu Sood, who was recently conferred the ‘Special Humanitarian Action Award’ by the Government of Punjab for his humanitarian efforts during the COVID-19 crisis.

Speaking about the initiative, Amitabh Kant, CEO, NITI Aayog, said, “Throughout this global crisis, we have seen countless stories of individuals across the country who have gone beyond their call of duty. Even in the Aspirational Districts, despite facing greater developmental challenges, people came forward in a tremendous display of humanity. We are happy to have come together with Discovery and the UN in India for this initiative to recognize these stories”.

Bharat Ke Mahaveer celebrates luminous stories of solidarity – where, whether through food distribution, providing medical care, donating their life savings or feeding a stray animal – India – of all ages, and today still - has shown a strong sense of togetherness in times of crisis.  

Renata Dessallien, UN Resident Coordinator in India said, “As COVID-19 continues to upend our lives, these unsung heroes are an inspiration and solace to us all. They remind us that it is only working together, with kindness and compassion, that we can succeed – a truth that underpins the message of United Nations, especially during this 75th year since our founding. Through Bharat Ke Mahaveer, we wish to honour those individuals, who despite all odds, have gone out of their way to show extraordinary selfless kindness to help those in need.  They rekindle our faith in humanity and our hope for a better future. They make us proud, here in India and globally.”

Megha Tata, Managing Director – South Asia, Discovery Communications India, said, “Bharat Ke Mahaveer is not just a TV show – it is reflection of India’s gratitude to so many of the unsung heroes who became a shining beacon of hope and inspiration. We are proud to partner NITI Aayog and UN India in this prestigious project.”

Bharat ke Mahaveer co-host and UN Secretary-General’s SDG Advocate Dia Mirza said, “Over the past few months, India has shown the world that when people come together, they can overcome any adversity. Instead of self-interest, we have seen an outpouring of solidarity during the pandemic. People are banding together to spread love, compassion and positivity through their actions, thereby ensuring that the most vulnerable are not left behind. I am proud to call myself an Indian and proud to be part of this excellent initiative.”

“The recent time has been painful for humanity. During this time, some individuals with extra-ordinary sense of empathy for fellow citizens gave away everything they had,” said Sonu Sood, who is also the face of the campaign, along with Dia Mirza. “The almighty has been benevolent to me, and has given me means to help others, and I tried in my small way, but some of the stories I have read are of individuals with limited means but who with their strong will – moved mountains. The world will know more about these heroes through Bharat Ke Mahaveer.”

Bharat Ke Mahaveer has attracted premium advertisers on-board. The series is Co-powered by Amazon.in, MI TV, Dell while Amul, Kia Sonet and Hicks, Hot Water Bottle are the Associate Sponsors.

Bharat Ke Mahaveer will commence with Phase 1 in the month of November on Discovery and Discovery HD Channels. Viewers can also stream the show on Discovery Plus app.

The New Land Rover Defender Launched From ₹ 73.98 Lakh In India

 ●       The New Land Rover Defender is the toughest and most capable Land Rover ever made. It is also the most technologically advanced.

●       World’s most iconic 4x4, the New Land Rover Defender has been reinvented for the 21st century with a new reductive design approach, coupled with all-new technologies and capability

●       Defender’s signature elements such as minimal front and rear overhangs, Alpine light windows, side-hinged rear tailgate, and externally-mounted spare wheel, preserve the character of the original model

●       The new D7x architecture is up to three times stiffer than a comparable body on frame vehicle.

●       Features such as Configurable Terrain Response and Terrain Response 2 enhance the capability of New Defender for the 21st century customer

●       The centre front jump seat, abundant storage space, cabin walk-through and configurable seating options reinforce the practical design of the interiors

●       The Defender debuts the new ‘Pivi Pro’ infotainment system, featuring an intuitive interface with 25.4 cm (10) Touchscreen and  class leading technologies like ClearSight Rear & Ground View, 3D Surround Camera, etc.

●       Four distinct Accessory Packs - Explorer, Adventure, Country and Urban and up to 170 individual accessories, allow customers to personalise their ‘Defender’ as per their choice and requirement

●       Deliveries of Defender 110 have now begun, and the vehicle is priced from ₹79.94 Lakh. Bookings are now open for the Defender 90, priced from ₹ 73.98 Lakh with deliveries to begin from Q1 of FY 2021

●       The New Defender will be available at all the 27 Land Rover outlets across India. Customers can also book the Defender online by visiting www.findmeasuv.in

Jaguar Land Rover India, today announced the launch of the New Land Rover Defender in India. Offered with a 2.0 l (litre) Turbocharged four-cylinder petrol engine, producing 221 kW (300 PS) and 400 Nm of torque, the New Defender is available in two distinct body styles, the very sporty 90 (3 door) and the versatile 110 (5 door). The New Defender 90 is priced from ₹ 73.98 Lakh and the New Defender 110 is priced from ₹ 79.94 Lakh (ex-showroom India). Deliveries of Defender 110 have now begun while deliveries of Defender 90 will commence from Q1 of FY 2021.

Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd. (JLRIL) said:

“So far, under Land Rover, we had the Discovery product pillar and Range Rover product pillar available in India. With this launch, the third product pillar, Defender, is now available. This, in many ways, completes the Land Rover brand story and we are very excited about expanding the reach and appeal of Land Rover amongst our customer base. The New Defender will make its place in the hearts of many people with a curious mind, love for authentic adventures, passion for travel and who dare & wish to go above and beyond in life. Such individuals transcend barriers of age, gender, profession, with their free spirited nature and fearlessness, just like the New Defender”.

DESIGN - REINVENTED WITH PURPOSE AND ENGINEERED TO EXCITE

The design of the New Land Rover Defender is reimagined for the 21st century. The Defender, a symbol of strength, is known for its durability and rugged capability. Elements such as the solid shoulder line, minimal front and rear overhangs, Alpine light windows, round headlights, side-hinged rear tailgate & externally mounted spare wheel are typical characteristics that are retained from the original model. 

The New Land Rover Defender is a highly customizable vehicle. Customers can choose from seven exterior colour options including Fuji White, Eiger Grey, Santorini Black, Indus Silver as well as options such as Tasman Blue, Pangea Green, and Gondwana Stone that are exclusive to the Defender. A range of 9 wheel designs from 45. 72 cm (18) pressed steel rims to 50.8 cm (20) alloys are also provided on the New Defender.

Retaining practicality and functionality at its core, the Defender’s cabin has an ergonomic design that offers 5 + 2 seating configurations with an innovative optional front row centre seat also known as jump seat. The rear load space delivers maximum practicality with the 110 providing load carrying capacity from 231 l (litres) for the 5+2 seater with all rows up, to 2,380 l (litres) for the 5 seater with the second row folded down. The second-row seatbacks are split 40:20:40 for maximum flexibility, while load space rails on the floor of the luggage space come with a range of load retention accessories to prevent smaller items from moving around inside.

The standard model uses resolve textiles while the S & SE use Grained Leather with a Robust Woven textile & HSE gets high-grade Windsor Leather with Steel-cut premium textile from Kvadrat, which is a 30 percent wool blend. Customers can select veneers from amongst rough-cut Walnut or Natural Smoked Dark Oak Veneer while powder coated colours like Dark Grey and Light Grey are standard with the option of product-inspired white for all the exposed parts. The materials used provide a perfect balance of tactility, softness and durability to the minimalistic and functional interior, making every journey truly comfortable.

UNPARALLELED CAPABILITY

To retain signature cues from the original design, accommodate a family of body designs and to support the diverse powertrain options in the future, the vehicle has been designed on the bespoke D7x platform. The lightweight all-aluminium monocoque construction of the D7x Architecture makes the Defender three times more rigid than traditional body-on-frame designs and the stiffest Land Rover ever made. This strong, stiff structure provides the perfect foundation for the 4x4’s advanced all-independent chassis.

Delivering transformational breadth of capability and on-road handling, Defender is in a category of its own. The Configurable Terrain Response and Terrain Response 2 enhances the All-Terrain Capability and allows customers to personalise the off road system preferences. Rewarding on-road handling with Adaptive Dynamics provides a connected driving experience and supreme long-haul comfort across all terrains and in all conditions. Adaptive Dynamics is available with Electronic Air Suspension, allowing customers to fine-tune the driving characteristics. The system’s adaptive dampers monitor body movements up to 500 times per second and respond almost instantaneously to optimise control and comfort.

For off-roading, the New Defender has an impressive maximum Approach Angle of 38 degrees, maximum Break over Angle of 28 degrees (31 degrees on 90) and maximum Departure Angle of 40 degrees. With Wade Sensing screen on the infotainment system, the Defender has a water wading depth of 900 mm. The New Defender delivers a maximum towing capacity of 3,720 kg coupled with a roof load capacity of 168 kg.

21ST CENTURY TECHNOLOGY

The New Defender is flanked by a series of technological advancements adding to the durability and capability of the vehicle. It introduces Land Rover’s new Pivi Pro infotainment system. The next-generation touchscreen is intuitive and user-friendly, requiring few inputs to perform frequently used tasks, while its always-on design guarantees almost instant responses.

The New Defender sports the next-generation Electronic Vehicle Architecture (EVA 2.0) supporting SOTA (Software-Over-The-Air) updates. SOTA allows customers to receive updates without visiting the retailer. Within the lifetime of the New Defender, the embedded diagnostics system will be able to alert customers about issues and either prevent or resolve them automatically as a data connection replaces a traditional toolkit.

The Infotainment in the New Land Rover Defender includes a 25.4 cm (10) Touchscreen with Connected Navigation Pro and a 31.24 cm (12.3) high-definition Interactive Driver Display. It can be personalised to include a full-screen map, phone and media functionality. The vehicle also offers ClearSight Rear Mirror, which uses a live video feed to ensure that you always enjoy an unobstructed view & ClearSight Ground View which is available as a part of the 3D Surround Camera system. ClearSight Ground View allows you to effectively see ‘through’ Defender’s bonnet and displays multiple exterior views, including the vehicle’s underside and wheels. For comfort, the vehicle has an optional Meridian Surround Sound System (700 W), which includes 14 speakers and a dual channel subwoofer, heated and cooled seats and premium cabin lighting gives you 10 configurable options so you can match your surroundings to your mood, personality, or driving style.

PERSONALISED FOR YOUR WORLD

Allowing customers to explore unlimited possibilities, the New Defender offers choice from among 170 individual accessories and four distinct Accessory packs, including:

●       Explorer Pack: It’s equipped with features such as the Expedition Roof Rack, a Raised Air Intake to wade through the deepest of waters, Exterior Side-mounted Gear Carrier to store items, Wheel Arch Protection, Front & Rear Classic Mudflaps, Spare Wheel Cover, and Matte Black Bonnet detail that makes it ideal for those who want to defy conventions and conquer uncharted landscapes.

●       Adventure Pack: Designed to equip you for the wild, the pack features an Integrated Air Compressor to inflate tyres on the go, Portable Rinse System to wash off while you are on the trail, an Exterior Side Mounted Gear Carrier and a Seat Backpack to store items, Front and Rear Mudflaps, Bright Rear Scuff plate and a Spare Wheel cover.

●       Country Pack: With Front & Rear Classic Mudflaps, Bright Rear Scuff Plate, Portable Rinse System, Wheel Arch Protection and Loadspace Partition, it equips you when you decide to embrace the elements and make every journey truly memorable.

●       Urban Pack: It lends touches of individuality for your vehicle with the use of Bright Metal Pedals and Rear Scuff Plate, Front Undershield and a Spare Wheel Cover.

More details on the New Land Rover Defender are available on www.landrover.in

Land Rover Product Portfolio in India

The Land Rover range in India includes the Range Rover Evoque (starting at ₹ 58.67 Lakh),  Discovery Sport (starting at ₹ 59.91 Lakh), the Range Rover Velar (priced at ₹ 73.30 Lakh), Discovery (starting at ₹ 75.59 Lakh), Range Rover Sport (starting at ₹ 88.24 Lakh) and Range Rover (starting at ₹ 196.82 Lakh). All prices mentioned are ex-showroom prices in India.

Jaguar Land Rover Retailer Network in India

Jaguar Land Rover vehicles are available in India in 24 cities, through 27 authorized outlets in Ahmedabad, Aurangabad, Bengaluru, Bhubaneswar, Chandigarh, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Indore, Jaipur, Kolkata, Kochi, Karnal, Lucknow, Ludhiana, Mangalore, Mumbai , Noida, Pune, Raipur, Surat and Vijayawada.