Wednesday, July 29, 2020

National Neonatal Forum Karnataka Chapter and UNICEF HFO Launch SOP Booklet for Maternal and Child Healthcare


The National Neonatal Forum Karnataka chapter and UNICEF HFO together have taken the initiative to write a Standard Operating Procedure (SOP) booklet for ‘Antenatal, Intrapartum, Postnatal and New born Care during COVID-19’. Medical bodies like the Indian Medical Association (IMA), Indian Academy of Paediatrics (IAP), The Federation of Obstetric and Gynaecological Societies of India (FOGSI), Karnataka Society Obstetrics and Gynaecology Association (KSOG) and Bangalore Society of Obstetrics & Gynaecology (BSOG) and many experts across the country and internationally have contributed to this book.

On 24th July 2020, all the above-mentioned bodies came together online and launched this E-Book. NNF Karnataka Chapter Secretary Dr Prashanth Gowda met the honourable Chief Minister BS Yediyurappa at his office, where he unveiled and signed the hard copy of the booklet. The Chief Minister congratulated the team for this effort and ensured his full support for the initiative.

This SOP Booklet is made available free of cost for all and training of all the nurses, doctors, healthcare workers based on this SOP will be initiated across the state in all SNCUs (Special New-born care Units). This E book will be uploaded on the website of NNF and all the other medical bodies who have contributed to it.

Speaking on this initiative of launching the booklet, Dr Prashanth Gowda, NNF Karnataka Chapter Secretary, Consultant Paediatrician and Neonatologist, Motherhood Hospital said “Since the first COVID case was detected, there have been so many new developments regarding research and information about COVID-19. The virus is still very new and there is a lot of confusion about maternal and neonatal care during this phase. There are many SOPs made available to healthcare staff by WHO and various academic and technical agencies like ICMR based on latest evidence. While making this book we have corroborated all these recent evidences to make one comprehensive ready reckoner for all doctors and staff nurses to comprehend”

Speaking on the impact of COVID 19 on maternal and neonatal care Dr Gowda said “The existing burden of maternal mortality estimates to 30000 in the country and 750 in the state of Karnataka. Similarly, approximately 9,18,000 infants die nationally and 24,000 infants die in the state due to birth

& infancy related illnesses. Due to COVID-19, it is estimated additional 37% mothers and children die according to the Lancet Article. A number of healthcare employees have also become positive and many have lost their lives. The cases in the country and Karnataka especially are rising. For the safety of mothers, babies and healthcare staff we decided to launch the SOP”

Dr Gowda further elaborated on the importance of this book for healthcare staff during this pandemic he said “The main purpose of developing this document is to ensure that all the staff working in Government SNCUs are trained on these available guidance and recent evidences at the earliest. This will help support the staff especially in triaging, depending on the needs of the patient. It also enables the doctors to refer the flowcharts & ensure patients can be referred to appropriate facilitythereby limiting the unnecessary expenditures on the already distressed additional financial cause due to COVID-19 for the state. It also gives information about vaccines that are being developed by different Pharmaceutical companies.  I would like to add that this book is only the first version, we plan to update as new evidence generates with time”

The launch of this book has been highly appreciated by the Karnataka Government. Along with the Chief Minister, the Deputy CM Dr Ashwath Narayan, Shri Sriramulu, Health Minister and Dr Sudhakar, the Medical Minister have completely supported and encouraged the NNF and other bodies. They appreciated the efforts of NNF Karnataka President Dr Kotturesha and UNICEF HFO consultant Dr Sanjeev Upadhyay for their efforts to bring all stakeholders together for this noble cause.

Tech Mahindra and Hinduja Group’s CyQureX Sign a Global Strategic Partnership

Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, announced a global strategic partnership with Hinduja Group’s CyQureX, a leading provider of advanced Cyber Security solutions world-wide, with a view to offer world class cyber security solutions in support of clients through successful digital transformation.  

The strategic partnership will enable the organizations to become leaders in the emerging ‘Zero Trust’ environment, leveraging CyQureX’s core SDP (Software Defined Perimeter) technology and solutions, alongside Tech Mahindra’s strategic focus on cybersecurity and other next generation technologies. The partnership will enable Global customers to have access to state-of-the-art cyber security protection for Data Assets across the entire life cycle i.e “Data in Motion”, “Data in Use” and “Data at Rest”.

With decades of consulting and digital transformation expertise, Tech Mahindra will provide consulting, planning, designing, integration, orchestration and automation of services. CyQureX, which represents a new and critical business vertical of the well diversified, multimillion dollar turnover transnational Hinduja Group, with research and development centers in India and USA and offices spread across USA, Europe/United Kingdom, Middle East and India, will prioritize capabilities in the ‘Cyber Security domain - the new middleware of the future’.

CP Gurnani, Managing Director and Chief Executive Officer, Tech Mahindra, said, “Organisations have accelerated their digital transformation journey to emerge stronger and smarter from the current crisis. As a global leading provider of digital services, Tech Mahindra is committed towards leveraging new-age technologies to unleash new business opportunities and experiences for our customers and partner ecosystem through strategic partnerships and world class solutions. We see cybersecurity not only as an essential service but as a key business differentiator for our clients. The partnership with Hinduja Group’s CyQureX aligns with our core business proposition, and will further strengthen our position as the cybersecurity partner of choice for our customers globally.

GP Hinduja, Co-Chairman, Hinduja group is of the view that “This partnership is a game changer in the cyber security domain. It brings the leading security services company Tech Mahindra, and our newest technology company, CyQureX, together to create a highly secure, agile and resilient digital world. I am extremely delighted to see this strategic partnership formed, as it is in line with one of the core principles of our founder, Partnership for Growth. With rapid transformation of business to digital, we believe cybersecurity will be the cornerstone to protect all digital assets, particularly for digital transformation of India and other geographies. We are committed to develop many more indigenous state-of-the-art cyber security products and technologies in the coming years, with a vision to be a major global player in the emerging cyber security solutions market”.

“I am very excited about the alliance with Tech Mahindra” observes M.K.Narayanan, Executive Chairman of CyQureX, a Former National Security Advisor and Special Advisor on Intelligence and Security to the Prime Minister of India.  “This is a critical alliance and I am hopeful that it will be the catalyst to leverage next generation technologies like Cyber Security, Artificial Intelligence, Blockchain and create Cyber Security platforms to protect businesses, critical infrastructure and government. It promises to take digitalisation to the next level, providing clients across the globe with fully integrated cyber security solutions.”

The strategic partnership between Tech Mahindra and Hinduja Group’s CyQureX  will not only provide affordable protection to critical data, and defend nations against ‘stealth offences’, but would provide Cyber Security solutions for agile deployment that are critically important for business continuity, competitiveness and flexibility. Together, given TechMNxt charter, which focuses on leveraging next-generation technologies, and Hinduja Group’s CyQureX as a leading provider of cyber security solutions, exciting new opportunities have become available in the arcane world of Cyber security. Simultaneously, Tech Mahindra and Hinduja Group’s CyQureX will work towards Product Development, Consulting Services and Delivery in the Cyber Security space.

About CyQureX

Established in 2017, CyQureX is a cyber security solutions provider headquartered in London, UK. A Hinduja Group company, CyQureX focuses on design, development and delivery of next generation cyber security portfolio and services. Providing Software defined perimeter based network security solutions to a diversified set of industries such as banking, engineering and financial institutions.

About Hinduja Group

The Hinduja Group is one of India’s premier diversified and transnational conglomerates. Employing nearly a 150,000 employees, with presence across 38 countries it has multi-billion dollar revenue. The Group was founded over a hundred years ago by Shri P.D. Hinduja whose credo was "My duty is to work so that I can give."

The Group owns businesses in Automotive, Information Technology, Media, Entertainment & Communications, Banking & Finance Services, Infrastructure Project Development, Cyber Security, Oil and Specialty Chemicals, Power, Real Estate, Trading and Healthcare. The group also supports charitable and philanthropic activities across the world through the Hinduja Foundation.

Zoomcar, ETO Motors Partner to Announce a Platform of Services to Boost Shared EV Mobility


Zoomcar, India’s largest personal mobility platform, signed an agreement this week with Hyderabad based ETO Motors, a full-fledged electric mobility solutions & services company, to provide a diverse array of platform services for ETO’s electric, shared 3-wheeler business. As part of this agreement, Zoomcar will provide access to its state-of-the-art, proprietary tech stack which emphasizes security and maintenance of vehicles, thereby building a consumer base for electric vehicles and improving the overall customer experience. In the partnership, ETO Motors will own and operate electric three-wheelers for shared first-mile and last-mile passenger commute as well as goods movement within the cities. 

Zoomcar’s tie-up with ETO Motors entails the development of an innovative platform to address the vast opportunities across India in the first mile, last mile, and Intracity passengers as well as goods movement space using electric vehicles. The strategic partnership will help create the necessary competency and technology for building the future of the mobility market in India. 

Commenting on the latest development, Greg Moran, CEO & Co-Founder Zoomcar said, ‘’The mobility industry is going through a transformational phase globally due to the pandemic. At Zoomcar, we strive to be at the forefront of creating innovative solutions that can help shape this transformative shift. From the beginning, we set out to build a software solution that helps reduce accidents and improves asset longevity.  Through this partnership with ETO Motors, we aim to leverage our AI based platform to enable large fleet operators to better manage their assets through greater vehicle safety and lower total operating cost. We are delighted to partner with ETO Motors on the next phase of their growth journey in India’s rapidly expanding EV market.” 

Commenting on the development which will boost ETO Motors efforts to drive the sustainable EV revolution, Mr. Biju Mathew, CEO, ETO Motors said, “The coming together of both companies marks a significant beginning in boosting the shared EV mobility space. Zoomcar’s contribution will be in the form of its technology, including apps for customers and drivers combined with the experience of managing large scale mobility solutions.ETO will own and operate state of the art electric vehicles to deliver seamless mobility to customers. The next phase of collaboration between our respective companies with respect to the development of the co-branded digital platform will undoubtedly mark a significant step forward for the industry.” 

Zoomcar’s previously announced driver score tech stack is an AI powered algorithm with machine learning capabilities that rates the driver’s performance on a scale of 0-100.  The driver score tracks the condition of the vehicle, the driving style of the customer, and the real-time critical events impacting the vehicle health. The scoring system possesses capabilities to give real-time feedback to drivers in the advent of rash driving to help them adjust their behavior accordingly. The platform is agnostic to the vehicle type and the telematics device installed.  Moreover, the platform works for both traditional internal combustion vehicles as well as electric vehicles. 

This signing of the MoU for the co-branded platform is part of ETO Motors plan to introduce a fleet of smart electric vehicles and strengthen its clean mobility solution offering. The platform will focus on the deployment of electric vehicles in the three-wheelers, four-wheelers, and two-wheelers segment for first-mile, last-mile, intracity passenger, and goods movement across India. The platform will help in the discovery of the vehicle and will ensure a safe commute for the passengers. The smart vehicles can be geo-fenced and disabled remotely in case of any emergency. ETO has already introduced its smart vehicles for first and last-mile connectivity service in Noida Metro and is poised to expand its presence in the coming times. 

About Zoomcar 

Zoomcar holds the distinction of being India’s first personal mobility platform, with the introduction of car-sharing services in 2013 and today is the market leader in the self-drive space with over 10,000 cars in its fleet. With a strong focus on the mobile experience, Zoomcar allows users to rent cars by the hour, day, week, or month. Headquartered in Bangalore, Zoomcar is over 250 people strong and operates in 45+ cities across India. In 2018, Zoomcar introduced India’s first peer2peer based marketplace for cars with the launch of its shared subscription mobility model and currently commands over 90% market share in this space. 

About ETO Motors PVT Ltd. 

ETO-is a full-fledged electric mobility solutions and services company into large-scale deployment of multi-brand shared electric diverse fleet for cleaner cities that provides clean, safe, noise free public transportation for first mile, last mile and intracity operations. ETO-addresses issues of Clean shared Public Mobility Traffic Congestion Reduce co2 emissions Direct transfers Efficient use of capacity Public Parking Space. Cheaper Journey Price – 2W,3W, 4W, Bus, Cargo. 

Centuary Mattresses Launches Pocketed Spring Rollpack Mattress Under Sleepables By Centuary Brand


In continuation to its extension of advanced and innovative products, Centuary Mattresses, one of India’s leading mattress company, has now ventured into ‘Online Exclusive category’ of mattresses with the launch of ‘Sleepables Mattress’ - India’s first ‘Pocketed Spring Mattress in Box’. The company has forged partnerships with the major e-commerce players for this Online exclusive range of mattresses that offers superior quality with the luxury in stylish designs of mattresses. The high-quality pocketed spring mattress will be compressed, rolled, and packed in an easy-to-carry box. All the consumer needs to do is just unpack it, unroll it, and wait for a few seconds as it automatically decompresses making it convenient to transport and handling. The Rollpack range is available on Amazon, Flipkart, Pepperfry and Centuary’s website as well. These Rollpack mattresses are manufactured at Centuary’s own manufacturing plants in Hyderabad. 

‘Sleepables By Centuary Pocketed Spring Mattress’ is a first of its kind technologically superior mattress designed with independent pocketed springs, which ensures zero motion transfereven if someone is tossing and turning on the other side of the bed. Sleepables pocket spring mattress uses an advanced spring technology with active edge support and plush PU (Polyurethane Foams) Foam comfort layer and quilt.  The ‘Sleepables’ range of mattress is available in all standard sizes of Single, Double, King, and Queen size beds with an option of customized size also. The sleepable range is available in 6 inches and 8 inches thickness with a starting price of INR 8,000 to 24,000 depending upon the size of the mattress. 

Speaking about Centuary’s launch of the Online Exclusive range, Mr. Uttam Malani, Executive Director of Centuary Mattresses said, " Sleepables By Centuary is expected to be the growth driver for Centuary’s push into Online sales leadership of the mattress category, which is currently dominated by multiple unorganized players and private labels. It also strengthens our positioning in the segment of the superior product configuration since Rollpack spring mattresses need high-quality technology that has never been deployed in India earlier.  

Sleepables by Centuary is the first and only Online exclusive range in India of Rollpack Pocketed Spring Mattresses which comes as a bed in a Box. Many customers enjoy this hassle-free version of new-age mattress shopping. Instead of spending a weekend or two testing mattresses out in a showroom, the customers can order this mattress online in just a few minutes that are easy to deliver and handle. It is delivered from Centuary’s manufacturing plant straight to the consumers’ doorstep, thereby ensuring convenience and comfort. 

Global Consumer Electronics Giant Hisense to Introduce Next Gen Tech Products in India

Next Gen Tech Products

* Announces the launch of its range of QLED, UHD & Smart televisions on August 6th on Amazon, Flipkart, TataCliQ and Reliance Digital
* Aims to upgrade buyers with entire 4K range having Dolby Vision and Dolby Atmos technology
* Also plans to bring in Laser TV, 8K Dual Cell TVs along with UHD, Intelligent ACs with Wifi and premium refrigerator in India at enticing prices

Hisense, a leading consumer electronics and appliance manufacturer of the world is entering the India market with a range of products including next generation technology display products like 100” Laser TV, 86” 8K TVs, Dual Cell QLED TV & OLED TV. Besides these futuristic technology products, the brand will be launching its range of QLED, UHD and Smart televisions on August 6th on Amazon, Flipkart, TataCliQ and Reliance Digital followed by Intelligent ACs and premium Side by Side Refrigerators this year.

Known for its glorious 51 Years, Hisense is a global technology leader and has recently acquired the premium European brand Gorenje and leading Japanese brand Toshiba TV in addition to existing portfolio of brands with an aim to expand globally. With both Hisense and Toshiba, the Hisense group is targeting 40 million TV sales aiming at number two position globally. The brand is operating in over 160 countries and is committed to continuous production innovation with 14 Intelligent manufacturing bases and 18 R&D hubs across the globe. The brand also invests 5% of its revenue back into R&D every year. Sports has also been one of keen area of association for the brand and has been associated with FIFA World Cup, Australian Open, Red Bull F1 Racing, UEFA Euro Championships etc and is also the official partner of UEFA Euro 2020.

Speaking about the launch, Mr. Rishi Tandon, COO Hisense India said, “We are extremely excited to be a part of one of the biggest growing markets in the world. Our goal is to become an aspirational premium brand offering niche, innovative products and solutions at very competitive prices. Our new Made in India range of Smart & 4K televisions are fully loaded and enhancing consumer delight to make their life better will be a key focus area for us. Our products offer uncompromised quality with a seamless, smart and enjoyable viewing experience.”

Hisense will be launching next generation TV Products including Laser TV’s, World’s first DUAL CELL TV products by end of the year. The brand will also be bringing in a range of Toshiba TVs next month.  Apart from the smart television range, Hisense Group will also introduce its Air Conditioners range with intelligent health filters with smart cooling and big capacity refrigerators in French door concept which is currently out of reach due to limited options for the consumer.

The upcoming new Made in India television series of Hisense Amazing 4K LED TV are specially designed, manufactured and packed with innovation and top-notch technology features based on feature insights from the Indian market at the most competitive price points. In collaboration with Dolby, Hisense 4K TVs will be equipped with Dolby Vision & Dolby Atmos for full immersive & engaging cinematic experience.  Dolby Vision, the advanced form of HDR with its Frame by frame processing to brings out the ultimate brightness, color and contrast on screen. Moving audio on screen of Dolby Atmos transports you to the middle of action for a breathtakingly immersive experience The Quantum Dot technology in the TV’s create huge amount of color combinations to present stunning picture quality and Full Array Local Dimming with more dimming zones for better contrast ratio and a bezel-less slim design identity across entire range.

The entire range of Hisense televisions come equipped with the official Android TV 9.0 PIE operating system and official Google Play Store app preloaded giving access to 500,000+ TV shows and movies. The entire range has a Built-in Google Assistant and Built-in Chromecast for a seamless casting of any HD or Full HD content on the big screen.  The range also comes with One touch access feature on the remote, the applications Youtube, Netflix, Disney+Hotstar, Prime Video can be easily browsed through the press of a button.

Starting with Hi to Hisense campaign, the entire range of 4K & Smart televisions will be available online on Amazon, Flipkart, TataCliQ and Reliance Digital starting August 6, 2020.  As an introductory celebration offer and as reinforcer of its confidence on product quality, the brand shall be offering 5 Year warranty on the panel along with certain inaugural discount over its normal operating prices for the first three days of launch i.e. from 6th to 9th Aug 2020.

To ensure consumer delight, the brand shall be ensuring that its service is readily accessible with fast response time and a wide cover having network across more than 18,000 pin codes with 400+ service centers.

Hisense Group has regularly been awarded at international platforms for their product innovation and leadership. The brand received 8 awards in the beginning of 2020 at CES including CES 2020 TOP PICK, Best of CES 2020 for its premium range of LED and Laser TV and Best Fridge Freezer and Induction hob by Trusted Review.

About Hisense

Hisense is global technology leader in manufacturing premium televisions with an impeccable track record of providing top quality products. It is known for its glorious 51 Years of Global Trust and Innovation worldwide. Striving to push the boundaries of innovation and working tirelessly on the research and development, it is one of the world’s leading television manufacturers. Hisense is a leading TV brand worldwide and is also the leading TV brand in countries like Australia, USA, Japan, Mexico and South Africa. Hisense is having footprints globally with presence in over 160+ countries having 14 manufacturing facilities located including countries like Mexico, Slovenia, Serbia, Mexico, Czech, South Africa etc. The group is committed to continuous innovation with 18 R&D hubs across the globe and invests 5% of its revenue back into R&D every year with the sole aim of delivering first-rate and affordable products that improve the lives of consumers.

All New CRETA Establishes Supremacy Records Over 55 000 Bookings


* All New CRETA dominates India’s SUV landscape - Becomes India’s Best-selling SUV for two consecutive months in May and June 2020
* Most enquired and searched car on Hyundai ‘Click to Buy’ with 30 % enquiries and 76% bookings 
* Diesel models constitute 60% of bookings, indicating strong customer sentiment for Hyundai’s advanced Diesel BS6 technology

Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest exporter since inception continues to receive overwhelming response for its recently launched All New CRETA – The Ultimate SUV that has now recorded more than 55 000 Bookings. 

Commenting on the achievement, Mr Tarun Garg, Director(Sales, Marketing & Service), Hyundai Motor India Ltd. said, “Ever since its launch in 2015, CRETA has been a benchmark in the industry, a household name that has represented distinction and success for over 4.85 lakh valued customers. With the launch of All New CRETA in March 2020, Hyundai has once again redefined SUV leadership in the segment and established its supremacy, recording over 55 000 Bookings and more than 20 000 Happy Customers in just 4 months. This achievement stands testament to All New CRETA’s superior looks, feature rich package and dominant performance that has won hearts across India, even during these trying times.”

All New CRETA established its leadership in the SUV segment by attaining highest sales in the month of May and June 2020. The contribution of Diesel in the All New CRETA bookings continues to increase and is now 60% of the total bookings received, indicating a strong demand for Hyundai’s advanced and globally proven Diesel BS6 Technology. The All New CRETA is also the most researched model on India’s First and Most Comprehensive end-to-end Car Buying Platform ‘Click to Buy’ with over 30% customers enquiring about All New CRETA.

A bestseller in its segment, All New CRETA has consistently been the most admired and preferred SUV in India, with customers opting for its ultimate features such as

-          Voice Enabled Smart Panoramic Sunroof
-          Drive Mode Select
-          Traction Control Modes
-          Bose Premium Sound System (8 Speakers),
-          Auto Healthy Air Purifier with Digital Display
-          Paddle Shifters
-           Ventilated Seats

Further, All New CRETA offers a thrilling drive, powered by Hyundai’s new 1.4 l Kappa Turbo GDi Petrol (BS6) engine with 7DCT (Dual Clutch Transmission) gaining immense popularity among buyers. All New CRETA also offers customers complete peace of mind with WONDER Warranty Options - 3 Years/unlimited kms or 4 years/60 000 kms or 5 years/50 000 kms. 

IBM Report: Compromised Employee Accounts Led to Most Expensive Data Breaches Over Past Year


IBM Security announced the results of a global study examining the financial impact of data breaches, revealing that these incidents cost companies $3.86 million per breach on average, and that compromised employee accounts were the most expensive root cause. Based on in-depth analysis of data breaches experienced by over 500 organizations worldwide, 80% of these incidents resulted in the exposure of customers’ personally identifiable information (PII). Out of all types of data exposed in these breaches, customer PII was also the costliest to businesses.  

As companies are increasingly accessing sensitive data via new remote work and cloud-based business operations, the report sheds light on the financial losses that organizations can suffer if this data is compromised. A separate IBM study found that over half of employees new to working from home due to the pandemic have not been provided with new guidelines on how to handle customer PII, despite the changing risk models associated with this shift.  
Sponsored by IBM Security and conducted by the Ponemon Institute, the 2020 Cost of a Data Breach Reportis based on in-depth interviews with more than 3,200 security professional in organizations that suffered a data breach over the past year.1Some of the top findings from this year’s report include: 

Smart Tech Slashes Breach Costs in Half: Companies who had fully deployed security automation technologies (which leverage AI, analytics and automated orchestration to identify and respond to security events) experienced less than half the data breach costs compared to those who didn’t have these tools deployed – $2.45 million vs. $6.03 million on average.  
Paying a Premium for Compromised Credentials: In incidents where attackers accessed corporate networks through the use of stolen or compromised credentials, businesses saw nearly $1 million higher data breach costs compared to the global average – reaching $4.77 million per data breach. Exploiting third-party vulnerabilities was the second costliest root cause of malicious breaches ($4.5 million) for this group.    
Mega Breach2Costs Soar by the Millions: Breaches wherein over 50 million records were compromised saw costs jump to $392 million from $388 million the previous year. Breaches where 40 to 50 million records were exposed cost companies $364 million on average, a cost increase of $19 million compared to the 2019 report.  
Nation State Attacks – The Most Damaging Breaches:  Data breaches believed to originate from nation state attacks were the costliest, compared to other threat actors examined in the report. State-sponsored attacks averaged $4.43 million in data breach costs, surpassing both financially motivated cybercriminals and hacktivists. 

“When it comes to businesses’ ability to mitigate the impact of a data breach, we’re beginning to see a clear advantage held by companies that have invested in automated technologies,” said Wendi Whitmore, Vice President, IBM X-Force Threat Intelligence. “At a time when businesses are expanding their digital footprint at an accelerated pace and security industry’s talent shortage persists, teams can be overwhelmed securing more devices, systems and data. Security automation can help resolve this burden, not only enabling a faster breach response but a significantly more cost-efficient one as well.” 

Employee Credentials and Misconfigured Clouds – Attackers’ Entry Point of Choice  
Stolen or compromised credentials and cloud misconfigurations were the most common causes of a malicious breach for companies in the report, representing nearly 40% of malicious incidents. With over 8.5 billion recordsexposed in 2019, and attackers using previously exposed emails and passwords in one out of five breaches studied, businesses should rethink their security strategy via the adoption of a zero-trust approach – reexamining how they authenticate users and the extent of access users are granted. 
Similarly, companies’ struggle with security complexity – a top breach cost factor – is likely contributing to cloud misconfigurations becoming a growing security challenge. The 2020 report revealed that attackers used cloud misconfigurations to breach networks nearly 20% of the time, increasing breach costs by more than half a million dollars to $4.41 million on average – making it the third most expensive initial infection vector examined in the report. 

State Sponsored Attacks Strike Heaviest

Despite representing just 13% of malicious breaches studied, state-sponsored threat actors were the most damaging type of adversary according to the 2020 report, suggesting that financially motivated attacks (53%) don’t translate into higher financial losses for businesses. The highly tactical nature, longevity and stealth maneuvers of state-backed attacks, as well as the high value data targeted, often result in a more extensive compromise of victim environments, increasing breach costs to an average $4.43 million. 

In fact, respondents in the Middle East, a region that historically experiences a higher proportion of state-sponsored attacks compared to other parts of the world3, saw an over 9% yearly rise in their average breach cost, incurring the second highest average breach cost ($6.52 million) amongst the 17 regions studied. Similarly, the energy sector, one of the most frequently targeted industries by nation states, experienced a 14% increase in breach costs year over year, averaging $6.39 million.  

Advanced Security Technologies Prove Smart for Business  
The report highlights the growing divide in breach costs between businesses implementing advanced security technologies and those lagging behind, revealing a cost-saving difference of $3.58 million for companies with fully deployed security automation versus those that have yet to deploy this type of technology. The cost gap has grown by $2 million, from a difference of $1.55 million in 2018. 

Companies in the study with fully deployed security automation also reported significantly shorter response time to breaches, another key factor shown to reduce breach costs in the analysis. The report found that AI, machine learning, analytics and other forms of security automation enabled companies to respond to breaches over 27% faster than companies that have yet to deploy security automation – the latter of which require on average 74 additional days to identify and contain a breach. 
Incident response (IR) preparedness also continues to heavily influence the financial aftermath of a breach. According to the report, companies with neither an IR team nor testing of IR plans experience $5.29 million in average breach costs, whereas companies that have both an IR team and use tabletop exercises or simulations to test IR plans experience $2 million less in breach costs – reaffirming that preparedness and readiness yield a significant ROI in cybersecurity. 
Some additional findings from this year’s report include: 
 
Remote Work Risk Will Have a Cost – With hybrid work models creating less controlled environments, the report found that 70% of companies studied that adopted telework amid the pandemic expect it will exacerbate data breach costs.  
CISOs Faulted for Breaches, Despite Limited Decision-Making Power: Forty-six percent of respondents said the CISO/CSO is ultimately held responsible for the breach, despite only 27% stating the CISO/CSO is the security policy and technology decision-maker. The report found that appointing a CISO was associated with $145,000 cost savings versus the average cost of a breach.  
Majority of Cyber Insured Businesses Use Claims for Third Party Fees: The report found that breaches at studied organizations with cyber insurance cost on average nearly $200,000 less than the global average of $3.86 million. In fact, of these organizations that used their cyber insurance, 51% applied it to cover third-party consulting fees and legal services, while 36% of organizations used it for victim restitution costs. Only 10% used claims to cover the cost of ransomware or extortion. 
Regional & Industry Insights: While the U.S. continued to experience the highest data breach costs in the world, at $8.64 million on average, the report found that Scandinavia experienced the biggest year over year increase in breach costs, observing a nearly 13% rise. Healthcare continued to incur the highest average breach costs at $7.13 million — an over 10% increase compared to the 2019 study.  
 
About the Study 
The annual Cost of a Data Breach Report is based on in-depth analysis of real-world data breaches taking place between August 2019 and April 2020, taking into account hundreds of cost factors including legal, regulatory and technical activities to loss of brand equity, customers, and employee productivity.  

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