Thursday, June 11, 2020

Acer India Unveils Nitro 5, its First 10th Gen Intel Core Gaming Laptop

Highlights:

* The latest Nitro 5 offering comes with up to 10th Gen Intel Core i7 H-Series mobile processors to enable immersive gaming experiences
* This is paired with up to NVIDIA GeForce RTX 2060 graphics for incredibly fast performance and comes with fast refresh rates at up to 144Hz and low latency of just 3ms
* Latest Nitro 5 is available in 15.6” &17.3” FHD IPS Displays, Narrow-bezel design, with 80% screen-to-body ratio
* Nitro 5 comes with CoolBoost technology with dual-fan system & four exhaust ports
* Powered by the latest gigabit Ethernet technology, the Killer E2600 delivers incredible online experiences – low latency gaming, smooth HD streaming video, and interrupt-free voice and video chats
* The new Nitro 5 gaming laptop offers battery life up to 10 hours

Further strengthening their gaming portfolio in India, Acer India, today unveiled its first-ever 10th Gen Intel Core processor powered Nitro 5 gaming laptop. The latest Nitro 5 comes with up to 10th Gen Intel Core i7 H-Series mobile processors to enable immersive gaming experiences with amazing responsiveness and consistent in-game performance. The laptops are equipped with up to NVIDIA GeForce RTX 2060 graphics, a new display with a 144Hz refresh rate, and a low-latency response time of only 3ms.

Inheriting the advanced spirit of its predecessors, Acer always has gone the extra mile to ensure that gaming machines offer the right design and power for the best gaming experience. With the new Nitro 5 gaming laptop, gamers now have more features packed in sleek designs to elevate their gaming experience. Acer’s Nitro 5 laptop allows users to enjoy their favorite games in exceptional detail with a Full HD IPS display in either a 17.3-inch narrow bezel display or 15.6-inch with an impressive 80 percent screen-to-body ratio. It combines dual M.2 Supporting PCIe SSD Support in RAID 0 technology, and up to 32 GB using two soDIMM modules for superior gaming performance at a value. It effortlessly streams gameplay with Intel® Wi-Fi 6 with 2x2 MU-MIMO Technology. Users can also connect supporting gadgets with an array of ports such as HDMI 2.0, USB Type-C 3.2 Gen 2, and more.

Speaking on this occasion, Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India said, “In order to stay ahead with the increasing demand for gaming PC’s in India, Acer is excited to introduce our first 10th Gen Intel Core gaming laptop designed for both core and casual Indian gaming enthusiasts. The new range is built with an emphasis on strong performance, responsiveness, and intelligent design. We are confident to continuing to offer the best experience with innovation and outstanding features for gaming fanatics.”

Roshni Das, Director – Marketing, Intel India said, “Performance and mobility are both top of mind for gamers today and Intel is committed to delivering the best PC gaming experiences on laptops. Our 10th Gen Intel® Core™ H-series mobile platform is optimized for enthusiasts, pushing the frequency envelope and delivering amazing game play in mobile form factors. The Nitro 5 is Acer’s first 10th Gen Intel Core powered gaming laptop in the Indian market, offering high-performance, immersive gaming experiences with the flexibility to game from anywhere.”

Designed for Supremacy

Acer’s latest Nitro 5 laptop allows users to enjoy their favorite games in exceptional detail with a Full HD IPS display in either a 17.3-inch narrow bezel display or 15.6-inch with an impressive 80 percent screen-to-body ratio. The Nitro 5 combines a 10th Gen Intel Core H-series mobile processor and the latest NVIDIA GeForce GTX/RTX graphics for amazing responsiveness and consistent in-game performance. Nitro 5 allows gamers to configure their laptops for maximum speed and massive storage with two slots for M.2 PCIe SSDs and up to 32GB of DDR4 RAM.

Prioritize Gameplay with Killer Ethernet and Super Connectivity

Nitro 5 adopt Killer Ethernet E2600 to prioritize gameplay and effortlessly stream Intel Wi-Fi 6 with 2x2 MU-MIMO technology. The Ethernet controller automatically detects game, video and chat streams to deliver prioritized bandwidth for virtually lag-free user experience. It also plug all peripherals into the full range of ports, including HDMI 2.0 and the newest USB 3.2 standard with Gen 2 support.

Cool under fire

Nitro 5 features twin fans, Acer CoolBoost™ technology, and quad exhaust port design. CoolBoost increases fan speed by 10% and CPU/GPU cooling by 9% compared to auto mode. Users can monitor and manage the Nitro 5 with NitroSense, accessible with one touch of the NitroSense hotkey, covering temperatures, fan speeds, and more.

The Key to Victory

The latest Nitro 5 offers you to spice things up with the 4-zone RGB keyboard and the dedicated NitroSense Key. WASD and arrow keys are also highlighted for quick location while the key response is immediate with a 1.6mm travel distance.

Immersive Audio for Gaming

Better audio delivers a competitive edge as well as a more immersive experience through dual speakers. With DTS:X Ultra, sounds are clear and can be delivered in a 3D spatial soundscape, allowing you to hear where your opponents are coming from with pinpoint precision.

Pricing and Availability:

Nitro 5 is available at a starting price from Rs 72990 on Acer E-store (https://store.acer.com/en-in/) and authorized e-commerce and retail outlets.

Vedanta Felicitates 22 NGOs and Partners Awarded for Contribution Towards COVID Relief Efforts


Vedanta Cares, a unique digital initiative was launched and the first e-townhall with partners was hosted by Chairman Anil Agrawal recently to acknowledge & encourage the COVID warriors, who collaborated with the company in combating COVID 19 through community initiatives across 7 locations. Vedanta instituted a special Chairman’s Award to honour its partners, where Mr. Agarwal personally acknowledged each partner company and NGO which contributed significantly to Vedanta’s efforts in reaching out to beneficiaries like daily-wage earners and migrant workers who were worst affected by the pandemic. In this acknowledgment session, participants from partner companies and NGOs were awarded. Mr. Nand Kishore Bhatt, Chief Security officer, Vedanta, Value Added Business at Goa and Dr. Krishnamurthy, Resident Medical Officer at Vedanta- Iron Ore Karnataka Business were felicitated for their selfless and relentless efforts to combat unprecedented situation due to COVID-19 at Goa and Karnataka respectively.

Addressing the participants, Vedanta Chairman Anil Agarwal said “We have been fighting this crisis together with the nation. By going all out in serving the communities we have reiterated Vedanta’s philosophy of giving back. Our team has left no stone unturned in supporting the communities, working round-the-clock. I am grateful for the support and would like to acknowledge our partners, NGOs and each member of the Vedanta team, who battled this crisis as a family. We will continue working with the communities and the government administration which I am sure will inspire others in serving our communities, and I am hopeful that together we can survive this situation.

NGOs who were felicitated for their extensive contributions are Akshaya Patra Foundation,  DNR Foundation, Manjari Foundation, Barmer Jana Sewa Swanthan, and Social Revival Group of Urban and Rural Tribal (SROUT) and YODA.

Vedanta’s partner companies which were also awarded for their contributions are Tann Singh Chouhan & Company, Barmer, Schlumberger, Rajendra Mechanical Private Limited, Chennai Radha Engineering Works, M/s ISS Facility Services, M/s Western Carriers , M/s STEAG , M/s Wellspring Healthcare Pvt. Ltd., Lemon tree Hospitality Services, M/s Dinesh Kumar, NVJK, Drishti Foundation, Unilift Cargo Systems Pvt Ltd, Operational Energy Group India Pvt Ltd, Shrinath Travel Agency , Teknomin Construction Limited TCL.

Speaking on the occasion Mr. Nand Kishore Bhatt, Chief Security Officer at Vedanta, Value Added Business said" I am honored and equally pleased to receive this award from Our Chairman. It gives me immense pride to be a part of Vedanta Family who consistently work for the betterment of communities around, with a broader vision of nation building and giving back to society"

Dr. Krishnamurthy, Resident Medical Officer at Vedanta Iron Ore Karnataka Business said" I am very happy to be recognized by our Chairman, who is the inspiration for me. At Vedanta holistic community development and culture of care, being the top priorities, all my colleagues at Vedanta try to contribute towards community welfare all the time through all possible means."

Speaking on the occasion, Sundeep Talwar, Chief Marketing Officer, The Akshaya Patra Foundation said “Akshaya Patra is privileged to be associated and recognized by our esteemed partners such as Vedanta. Our efforts and outcomes on the ground wouldn’t have been possible without critical and timely support from Vedanta. We believe in collaborative impact and hope that we sustain our efforts to minimize the impact of COVID outbreak on marginalized communities. “

Manjari Foundation, which runs Hindustan Zinc Limited’s flagship CSR initiative Sakhi Project which mobilizes rural women into self-help groups (SHGs) had actively participated in COVID relief efforts by HZL.  Speaking on the partnership, Sanjay Sharma, Executive-Director, Manjari Foundation said “Under HZL’s leadership, Sakhi SHG women have risen as strong community leaders. With the objective of ensuring “No One Sleeps Hungry” in our project villages, Sakhi federations, a woman-led institution came up with a food bank initiative. Sakhi members collected 10,000 kilograms of food grains in a short span of time, aiding the community to fight the pandemic. We acknowledge the timely and quick support of HZL for helping the community during troubled times”

Speaking on partnering with Vedanta for COVID relief efforts, Abhishek Kumar, General Secretary DNR Foundation said “I am truly honored to receive the Chairman’s Award for COVID-19. It is an incredible honour to be acknowledged for the work done for the communities in these distressing times. DNR Foundation feels humbled, but at the same time incredibly proud too. We will always try to achieve the vision of Hon. Chairman Sri Anil Agarwalji for the welfare of the community. Thanks to the Vedanta Team for giving us the opportunity to serve the daily wagers during this COVID crisis at Patna and Mumbai.”

Discon Masih, Director SROUT, who partnered with BALCO on its COVID relief efforts said “It is a matter of great honour to get recognition for the awareness and relief work done by SROUT during COVID -19. SROUT has always been a close partner of BALCO and we are thankful for the opportunities given to us. Hoping for more such collaborations in the future.”

Barmer Jan Sewa Sansthan, which partnered with Cairn in its efforts to aid communities in combating COVID was also felicitated. Speaking on the occasion Ramesh Mangal, Managing Trustee, BJSS said “I would like to express our deep gratitude for awarding us the prestigious Chairman’s Award and personally making the time to appreciate our hard work and sincere efforts undertaken during this critical situation of COVID-19 pandemic in Barmer district. We assure you that with your vision, constant support and able guidance from Cairn Oil & Gas team, we will keep on making a transformational and sustainable impact among local communities and generate shared value as well as goodwill for the company.”

YODA, the Maharashtra based animal welfare organization, which partnered with Vedanta in a unique initiative to feed stray animals during the lockdown was also acknowledged for its immense contribution. Speaking on the initiative, Pooja Sakpal, Co-Founder, YODA said “We are grateful to Vedanta for helping both people and animals in need during these times of crisis. Lots of blessings to the entire organization. We were able to feed 16,000 hungry animals each day, all thanks to this project and opportunity”

Vedanta had contributed Rs 201 crores to PM CARES Fund, State funds, and providing relief measures across the country. To support the Government’s efforts, Vedanta employees had contributed one day’s salary to the PM CARES Fund. Under its flagship “Meal-for-all” program Vedanta has so far provided more than 13 lakh meals to less privileged communities across the country. Vedanta has also taken up the initiative to feed more than 50,000 stray animals every day. Under this initiative, Vedanta has so far provided more than 12.70 lakh feedings to stray animals in Delhi, Mumbai, Jaipur, and Pune.

In Vedanta’s effort to enhance preventive healthcare, 7 lakh masks and 1 lakh soaps & sanitizers were manufactured and distributed across India. 23 PPE machines were imported in collaboration with the Ministry of Textiles, enabling the production of 40,000+ PPEs per week. A dedicated 24x7 helpline had been set up for employees and families for medical advice, in collaboration with Apollo Hospital.

IBM: Security in the Cloud Remains Challenged by Complexity and Shadow IT


IBM Security has released new data examining the top challenges and threats impacting cloud security, indicating that the ease and speed at which new cloud tools can be deployed can also make it harder for security teams to control their usage. According to IBM survey data and case-study analysis, basic security oversight issues, including governance, vulnerabilities, and misconfigurations, remain the top risk factors organizations should address to help secure increasingly cloud-based operations. The case-study analysis of security incidents over the past year also sheds light on how cybercriminals are targeting cloud environments with customized malware, ransomware and more.

With businesses rapidly moving to cloud to accommodate remote workforce demands, understanding the unique security challenges posed by this transition is essential for managing risk. While the cloud enables many critical business and technology capabilities, ad-hoc adoption and management of cloud resources can also create complexity for IT and cybersecurity teams. According to IDC, more than a third of companies purchased 30+ types of cloud services from 16 different vendors in 2019 alone. IDC CloudPulse Summary Q119 This distributed landscape can lead to unclear ownership of security in the cloud, policy “blind spots” and potential for shadow IT to introduce vulnerabilities and misconfiguration.

In order to get a better picture of the new security reality as companies quickly adapt to hybrid, multi-cloud environments, IBM Institute for Business Value (IBV) and IBM X-Force Incident Response and Intelligence Services (IRIS) examined the unique challenges impacting security operations in the cloud, as well as top threats targeting cloud environments. Top findings include:  

·        Complex Ownership: 66% of respondents surveyed IBM Institute for Value Survey of 930 senior business and IT professionals  say they rely on cloud providers for baseline security; yet perception of security ownership by respondents varied greatly across specific cloud platforms and applications.2

·        Cloud Applications Opening the Door: The most common path for cybercriminals to compromise cloud environments was via cloud-based applications, representing 45% of incidents in IBM X-Force IRIS cloud-related case studies. IBM X-Force IRIS: “Cloud Security Landscape Report” In these cases, cybercriminals took advantage of configuration errors as well as vulnerabilities within the applications, which often remained undetected due to employees standing up new cloud apps on their own, outside of approved channels.

·        Amplifying Attacks: While data theft was the top impact of the cloud attacks studied3, hackers also targeted the cloud for cryptomining and ransomware4 – using cloud resources to amplify the effect of these attacks.

“The cloud holds enormous potential for business efficiency and innovation, but also can create a ‘wild west’ of broader and more distributed environments for organizations to manage and secure,” said Abhijit Chakravorty, Cloud Security Competency Leader, IBM Security Services. “When done right, cloud can make security scalable and more adaptable – but first, organizations need to let go of legacy assumptions and pivot to new security approaches designed specifically for this new frontier of technology, leveraging automation wherever possible. This starts with a clear picture of regulatory obligations and compliance mandate, as well as the unique technical and policy-driven security challenges and external threats targeting the cloud.”

Prashant Bhatkal, Security Software Leader, IBM India/South Asia, "While companies have been slowly moving to the cloud for years, the global pandemic has served as a forcing function for businesses to drastically accelerate their cloud adoption. The pandemic has created a premium on agility, which the cloud and associated services can provide. Businesses need the ability to adapt quickly and access tools and systems remotely, making cloud the inevitable solution for the “new normal". While agility is essential, rapid technology shifts lead to new opportunities for cybercriminals. In the case of the cloud, we are moving to a very flexible and dispersed IT landscape that is easy to deploy and scale, but more complex to manage and control. As the rapid move to the cloud has likely exacerbated these challenges, companies must quickly re-evaluate their security policies for the new normal. Customers in India before the pandemic focused around on-prem deployments of critical applications and data. As they started moving to SaaS-based offerings in the last couple of months to allow availability and access to data anywhere, they realized the need to re-imagine their security posture. We are working with clients to help migrate their mission-critical workloads to Cloud by ensuring security is baked in at every level. We are partnering with customers on how they can shift their security approaches to protect increasingly dispersed, hybrid-cloud environments. Cloud today is a key enabler in providing secure environment to applications and data across various platforms.

Who owns Security in the Cloud?
A survey from IBM Institute for Business Value found that responding organizations that relied heavily on cloud providers to own security in the cloud, despite the fact that configuration issues – which are typically users’ responsibility – were most often to blame for data breaches (accounting for more than 85% of all breached records in 2019 for surveyed organizations). IBM X-Force Threat Intelligence Index, 2020

Additionally, perceptions of security ownership in the cloud for surveyed organizations varied widely across various platforms and applications. For example, the majority of respondents (73%) believed public cloud providers were the main party responsible for securing software-as-a-service (SaaS), while only 42% believed providers were primarily responsible for securing cloud infrastructure-as-a-service(IaaS).3

While this type of shared responsibility model is necessary for the hybrid, multi-cloud era, it can also lead to variable security policies and a lack of visibility across cloud environments. Organizations that are able to streamline cloud and security operations can help reduce this risk, through clearly defined policies which apply across their entire IT environment.

Top Threats in the Cloud: Data Theft, Cryptomining and Ransomware
In order to get a better picture of how attackers are targeting cloud environments, X-Force IRIS incident response experts conducted an in-depth analysis of cloud-related cases the team responded to over the past year. IBM X-Force IRIS “Cloud Landscape Report,” based on client incident response cases taking place between June 2018 and March 2020
  The analysis found:
·        Cybercriminals Leading the Charge: Financially motivated cybercriminals were the most commonly observed threat group category targeting cloud environments in IBM X-Force incident response cases, though nation state actors are also a persistent risk.
·        Exploiting Cloud Apps: The most common entry point for attackers was via cloud applications, including tactics such as brute-forcing, exploitation of vulnerabilities and misconfigurations. Vulnerabilities often remained undetected due to “shadow IT,” when an employee goes outside approved channels and stands up a vulnerable cloud app. Managing vulnerabilities in the cloud can be challenging, since vulnerabilities in cloud products remained outside the scope of traditional CVEs until 2020.
·        Ransomware in the Cloud: Ransomware was deployed 3x more than any other type of malware in cloud environments in IBM incident response cases, followed by cryptominers and botnet malware.
·        Data Theft: Outside of malware deployment, data theft was the most common threat activity IBM observed in breached cloud environments over the last year, ranging from personally identifying information (PII) to client-related emails.
·        Exponential Returns: Threat actors used cloud resources to amplify the effect of attacks like cryptomining and DDoS. Additionally, threat groups used the cloud to host their malicious infrastructure and operations, adding scale and an additional layer of obfuscation to remain undetected.

“Based on the trends in our incident response cases, it’s likely that malware cases targeting cloud will continue to expand and evolve as cloud adoption increases,” said Charles DeBeck, IBM X-Force IRIS. “Our team has observed that malware developers have already begun making malware that disables common cloud security products, and designing malware that takes advantage of the scale and agility offered by the cloud.”

Maturing CloudSec Can Lead to Faster Security Response
While the cloud revolution is posing new challenges for security teams, organizations who are able to pivot to a more mature and streamlined governance model for cloud security can help their security agility and response capabilities.  

The survey from IBM Institute for Business Value found that responding organizations who ranked high maturity in both Cloud and Security evolution were able to identify and contain data breaches faster than colleagues who were still in early phases of their cloud adoption journey. In terms of data breach response time, the most mature organizations surveyed were able to identify and contain data breaches twice as fast as the least mature organizations (average threat lifecycle of 125 days vs. 250 days).

As the cloud becomes essential for business operations and an increasingly remote workforce, IBM Security recommends that organizations focus on the following elements to help improve cybersecurity for hybrid, multi-cloud environments:
·        Establish collaborative governance and culture: Adopt a unified strategy that combines cloud and security operations – across application developers, IT Operations and Security. Designate clear policies and responsibilities for existing cloud resources as well as for the acquisition of new cloud resources.
·        Take a risk-based view: Assess the kinds of workload and data you plan to move to the cloud and define appropriate security policies. Start with a risk-based assessment for visibility across your environment and create a roadmap for phasing cloud adoption.
·        Apply strong access management: Leverage access management policies and tools for access to cloud resources, including multifactor authentication, to prevent infiltration using stolen credentials. Restrict privileged accounts and set all user groups to least-required privileges to minimize damage from account compromise (zero trust model).
·        Have the right tools: Ensure tools for security monitoring, visibility and response are effective across all cloud and on-premise resources. Consider shifting to open technologies and standards which allow for greater interoperability between tools.
·        Automate security processes: Implementing effective security automation in your system can help improve your detection and response capabilities, rather than relying on manual reaction to events.
·        Use proactive simulations: Rehearse for various attack scenarios; this can help identify where blind spots may exist, and also address any potential forensic issues that may arise during attack investigation.

To view the X-Force IRIS Cloud Security Landscape Report, download the full report here.

Brookfield Properties Hosts 'Sustainability Talks' for Greener, More-Efficient Workspaces


The talks highlighted the role of passive architecture, use of solar and renewable resources, water conservation, waste management, green mobility solutions and clean indoor air  across Candor Techspace campuses and the initiatives taken by individual corporate occupiers for reducing carbon footprint. 

Brookfield Properties celebrated this World Environment Day by hosting 'Sustainability Talks,' a special campaign on creating a green built environment and workspaces. The dialogue brought forth several initiatives and ideas on sustainable practices adopted by Brookfield Properties and its corporate occupiers at Candor TechSpace. Some of the best practices shared included:

* Marsh & McLennan Companies Inc’s. upgrade of its lighting systems to LED, across more than 320,000 square feet, saving over 38% (178,000 kWh) in energy.
* RBS has set ambitious new goals to continue its decarbonisation, aiming to be climate positive by 2025 for its own operations through a combination of emissions reductions and carbon offsetting. RBS India office has completely replaced single use plastic from its office, with biodegradable options.
* Sopra Steria, an occupier of Candor TechSpace, has replaced 90% of diesel cars used for employee commuting with CNG cabs, which resulted in a significant reduction of GHG emissions.
* Similarly, Fidelity Investment Limited has managed to save 1181 tonnes of carbon footprint and 1003 trees.
* SE2 occupier of Candor TechSpace Sec48, Gurugram, has taken initiatives to reduce water consumption by installing aerators in washrooms and hand washing areas and introducing electric vehicle transport.
* Wipro Ltd.  has partnered with non-profit organisation like Uthaan for plantation of hundreds of trees. 
* Candor TechSpace has converted its conventional watering systems and green belts into drip irrigation, resulting in a 50% reduction in water usage for horticultural purposes. Along with Sewerage Treatment Plant to reuse and recycle water, 3,780-kiloliters of water per day is saved. With 1.19 MWp of installed capacity, the company is also one of the largest amongst IT ITS SEZ when it comes to rooftop solar power.

Mr. Sameer Saxena, VP & Head,  Real Estate, Marsh and Mclennan Companies Inc. and Ms. Deepti Agarwal, VP location and property strategy lead India & Property Projects Lead, North India RBS,  Mr. Vasudevan Suresh, Chairman Indian Green Building Council,  Mr. Manit Rastogi, Founding Partner, Morphogenesis and Mr. Shantanu Chakraborty, Senior VP & Regional Head, India office, Brookfield Properties,  participated in the Sustainability Talks.

The panel discussed several existing challenges faced by traditional workspaces and emphasised the importance of reshaping conventional office architecture with passive and constructive infrastructural designs that fit the current digital needs of new-age professionals.

Commenting on the same, Brookfield Properties spokesperson said, "The environmental, social and governance management, known as ESG management, is core to how we conduct our business across the globe. In sync with this vision, we constantly strive to improve our operations and buildings performance on energy, water and waste to reduce our carbon footprint. We take extra care in ensuring clean indoor and on campus air, to improve productivity."

Brookfield Properties has achieved many accolades for its green initiatives, including platinum rating from the Indian Green Building Council (IGBC) for two of its Candor Techspace properties.

Opportunities in Crisis: The Post Covid Fate of e-Grocer Startups

Highlights

* Startups like Crofarm and StoreSe have created a prolonged shift in the behaviour and buying patterns of the consumers  

In wake of the current outbreak, Sunil, a 60 year old Delhi resident, was facing many challenges due to the lockdown and the restrictions of not going out. He was then introduced to apps like Crofarm and StoreSe so that he could order fresh fruits, vegetables and other essentials just at a click and avoid the hassle of going out. These startups have created a shift in the buying behaviour and patterns of the consumers by providing contact less doorstep deliveries for almost everything.  

Crofarm- a farm to retail agritech startup, has entered into business-to-business-to-consumer (B2B2C) with its platform Otipy – a community-based platform to connect consumers, resellers and farmers for bringing fresh produce to doorstep at reasonable prices. The new product works on a social commerce model, which delivers the products to resellers, who handle the last-mile delivery and eliminate middlemen.

Similarly, another player StoreSe - a recently launched 24 hrs delivery online grocery delivery platform is connecting the consumers with their trusted local offline stores. The startup has partnered with offline retail brands such as Vishal MegaMart, Modern Bazaar, Metro Cash & Carry, MORE and leading cab aggregators like Ola and Meru for quick 24 hours delivery service so that the consumers can avoid the hassle of going out. It has witnessed its sales growing 20% on a weekly basis since its launch in March 2020, and is also planning to scale up to 100 plus cities in next six months.

The purchasing habits of the consumers are changing rapidly and the bigger question is will this become the regular habit of people once lockdown is over and the industry is faced by the new normal. This is because it's highly unlikely that consumption patterns will go back to normal as the pandemic has made an indelible mark on the way we approach buying. With the virus around for a longer period of time and there's lack of clarity when vaccines will actually arrive, new behavioural patterns are expected to be strongly set. 

Aakash Educational Services Launches New Campaign, “Padhai Hamari Jaari Hai”

Aakash Educational Services Ltd. (AESL), the national leader in test preparation services, has launched a television campaign titled “Padhai Hamari Jaari Hai” highlighting Aakash Institute as a coach, an enabler and as a partner for students and parents at every step of their journey,no matter what the situation is.

The TVC will be aired on leading TV channels pan-India and online channels including YouTube and OTT platforms. It will be a 40 second one on TV Channels and a 90 second commercial on online channels.

With the launch of this campaign, AESL reiterates its mission to help mitigate the impact of the Covid-19 epidemic by ensuring continuous support to students. The campaign is aimed at informing students and parents about the initiatives taken by AESL to ensure that learning goes on.

The campaign focuses on bridging the gap between geographies and making students and parents aware of AESL’s online learning platforms. All regular classroom batches of AESL are running on schedule without any delay or disruption, with the faculties taking live online classes.

The ad campaign focuses on AESL’s Classroom Online Study Plan offered to maintain continuity in the student’s study schedule. The Online Study Plan includes features like Daily Video Lectures, Daily Live Classes, Daily Practice Tests, Live Doubt Sessions and Weekly and Monthly Tests.

Commenting on the launch of the TV Commercial, Mr Aakash Chaudhry, Director and CEO of Aakash Educational Services Limited (AESL) said, “The core objective of this campaign is to help parents and students understand and embrace the advantages of tech-enabled learning offered by AESL in these tough times. Students are invited to start their preparation online and when classroom branches open up, they can continue there then. The campaign will be aired on TV as well as on online channels, which will not only give it a mass outreach but will also help in engaging with students on the online platform. We want to reiterate that AESL is one of the best choices for the students aspiring to become doctors and engineers.”

Since the outbreak of the pandemic, Aakash Digital, an online learning platform of Aakash Educational Services Limited (AESL), has seen four times increase in the number of daily active users in April 2020 as compared to the previous year.

Wednesday, June 10, 2020

JFrog Drives “DevOps With a Mission,” Brings Community Together Online for swampUP Conference: Jun 30-Jul 1

Technology Conference 

* First time, Indian developer community get to participate in this global conference
* Two-Day Event Combines Innovative DevOps Training and Thought Leadership Tailored to the Developer Community, With Proceeds Donated to COVID-19 Research
 
JFrog, the Universal DevOps technology leader known for enabling “Liquid Software” via continuous software release flows, announced the lineup for its annual DevOps community and JFrog user conference swampUP, which will take place online June 23 and 24 for the Americas and June 30 and July 1 for EMEA & APAC. Notably, all conference registration proceeds will be donated to COVID-19 charities.

“Since JFrog’s inception, we’ve partnered with the community to bring top tools and methodologies to the market, always with the developer in mind,” said Shlomi Ben Haim, co-founder and CEO of JFrog. “Community safety also means we can’t all be together in the usual way, but the need to share is still there. We wanted to partner again with the open-source and DevOps communities and deliver not only the top-shelf content they’re used to from swampUP, but also to give back to our global communities as we collectively accelerate the cure for this virus.”

All-virtual this year, swampUP will “fast-forward” the current DevOps landscape with visionary keynote addresses and thought‑provoking sessions from industry experts covering the latest trends and best practices around software distribution, containers, automation, security, and package management.

"swampUP 2020 is going to be super exciting especially for APAC and India since this is the first time that we are having an exclusive 2-day conference just for our APAC and India customers. We see tremendous growth and potential in this market and continue to focus and invest here.” Kavita Viswanath, General Manager, JFrog India.

JFrog is bringing together an impressive list of industry thought leaders and DevOps luminaries to offer a unique combination of insight, entertainment and inspiration, including:

* Kohsuke Kawaguchi, co-CEO, Launchable, Inc., and creator of Jenkins
* John Willis, vice president of DevOps and digital practices, RedHat
* Wayne Chatelain, senior manager of software engineering, Capital One
* Jessica Deen, Azure Avenger

The annual conference is divided into two parts, with the first day focused on delivering hands-on DevOps training alongside other practitioners and peers. Specialized courses led by DevOps experts are designed to empower attendees to fast-forward their DevOps or DevSecOps knowledge and abilities. The second, full conference day will begin with an industry keynote address followed by breakout sessions following four separate streams: Cloud Native, DevSecOps, Enterprise DevOps and Digital Transformation. Over 30 sessions will be delivered from thought leaders from global companies including Google, Microsoft, Adobe and more.

“These may be unprecedented times, but we can come together in unprecedented ways to both advance our DevOps skills and contribute towards the race to a cure at the same time,” added Ben Haim. “We’re proud to do our part, and we invite the community to partner with us in this conference with a purpose.”

Registration for swampUP is open and spots for both training and the conference are filling quickly. Secure your spot today to ensure you don’t miss this exciting virtual event.

To learn more, visit https://swampup.jfrog.com

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