Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the largest exporter since inception launched the innovative, Emotional and Recalling Brilliant Moments with Hyundai Campaign to celebrate 20 Years of Sales and Production in the Indian Market. To celebrate Hyundai’s legacy and thank over 5.5 Million valuable customers, emotionally connecting Brilliant Moments with Hyundai (BMH) campaign will invoke nostalgic memories to connect with all Hyundai customers. The Brilliant Moments Campaign will provide a unique experience through various experiential Marketing, Sales and Service Initiatives at all Hyundai Touch points and invite the customers of SANTRO, ACCENT and i10 to share their brilliant moment stories.
In Phase I, between June 27 to July 31, Hyundai will release two emotionally connecting films ‘The Deal with ACCENT’ and ‘Army with SANTRO’ and will be promoted on Social Media and digital platforms. The customers of iconic Hyundai brands – SANTRO, ACCENT and i10 would be invited to share their Brilliant Memories with Hyundai through the microsite www.BrilliantMoments.in, special letter boxes at the Hyundai dealership network, email on entries@brilliantmoments.in and Whatsapp (8130121212).
In Phase II, Top 10 #BrilliantMoments stories shared by the Hyundai customers would be made into individual films and promoted on the microsite www.BrilliantMoments.in.
In Phase III, Top 10 Brilliant stories would be promoted for voting and the top 3 films with highest votes would be chosen as winners. The Winners will be gifted Hyundai cars at a mega event in presence of our corporate brand ambassador Shah Rukh Khan, domestic holiday for 10 couples and 1000 gift vouchers for lucky winners.
Speaking at the launch of Brilliant Moments Campaign, Y.K Koo, MD and CEO, Hyundai Motor India Limited said “ As we set our vision for the next 20 years to become the Most Beloved and Trusted, Modern Premium Brand, attain Market Leadership and be a Great Place to Work, we want to thank and extend gratitude to all our customers who entrusted us with their Love, Trust and became a part of this beautiful journey in the past 20 years.”
He further added “Since the launch of SANTRO in 1998, Evolution of a Revolution has been the DNA of Hyundai. As a Dynamic and Modern Premium Brand, with a strong philosophy of Making in India for the World, our products have redefined the auto industry and are a true expression of Hyundai’s Innovation, Global Technology-led Execution and our Futuristic approach towards clean and connected mobility solutions. We would like to continue this successful journey for the next 20 years and realize our vision of becoming Lifetime Partners in Automobile and beyond.”
To commemorate these 20 years and trust in Brand Hyundai, the Customers of SANTRO, ACCENT and i10 can avail special service offers during the month of July 2018:
- Free comprehensive car inspection
- 10% discount on spare parts
- 20% discount on mechanical labour, oil and value added services
Sasken Technologies Ltd., (formerly Sasken Communication Technologies Ltd.), a leading product engineering and digital transformation solutions provider, recently sponsored and participated in LiveWorx 2018 held from June 17 to 20, in Boston, USA. At the event, Sasken who is a Certified ThingWorx Ecosystem Partner, showcased its expertise in Digital Services and demonstrated its Asset Performance Management and AR-based Field Force Productivity solutions for Industrial IoT (IIoT).
Increasing customer economic value, personalization expectations and need for smart, connected products are forcing companies to re-think their next generation of industrial products and traditional methods of manufacturing. The focus is to produce dynamic and customized products for every consumer at faster rates with lower production costs. Sensor driven IoT technology is enabling industries to face challenges in their physical to digital journey. Industrial manufacturers across the globe are now looking to get real-time view of operations, which will help them make quick and informed decisions thus increasing operational efficiency and productivity.
"Digital is a business transformation enabler for our customers in the Industrials, Manufacturing, and Transportation verticals,” said Raman Sapra, Executive Vice President and General Manager – Digital Services, Sasken. “Sasken’s strategy is pivoted around building Digital capabilities in the B2B segment to drive the Digital transformation journey of our customers. We have built strong practices in the form of Digital Platforms, Mobility, UX/UI, IoT, AR/VR, Analytics, and Blockchain. Through these capabilities we enable our customers to implement Digital Transformation solutions that help them create new business models, deliver exceptional customer experience, and achieve superior levels of operational efficiency. At LiveWorx 2018, we were delighted to showcase our comprehensive set of capabilities in the Digital space to customers and partners," he added.
Sasken’s has enabled customers to increase productivity, reduce downtime, drive profits, and achieve enhanced end-user satisfaction. It has partnered with customers to address complex needs around IIoT platform development and roll-outs, modernizing legacy applications, cloud enabling automation and control systems, enhancing field force productivity, and building intelligence across machines, devices, and plants.
ExxonMobil Lubricants Pvt Ltd. has partnered with GoMechanic - a branded network of technology-enabled service centers - as their exclusive lubricant partner to provide complete car care to customers. GoMechanic is an emerging startup currently offering their services in Delhi NCR & Mumbai and plans to further expand to Pune, Bengaluru and Hyderabad by the end of 2018.
Car owners can book services at convenient prices by logging on to the GoMechanic website, the android app or over a call/ WhatsApp. GoMechanic allows people to avail hassle-free, fast, and affordable quality services.
Speaking on the partnership, Deepankar Banerjee, Chief Executive Officer (CEO) of ExxonMobil’s lubricants business in India, said, “We are constantly on the lookout for disruptive ideas – ideas that solve global problems at a local scale. GoMechanic, which leverages technology to bring transparency in the automobile maintenance and service market, fits into our partnership criteria well.”
The scheduled service offering is priced starting at Rs. 1999/- and varies depending on the customers’ car model. Customers can opt for a free car pick-up and drop-off service or book an appointment and drive to the GoMechanic partner workshop. GoMechanic enables customers to save more on their service and repair costs as compared to an authorized service centre. Gomechanic’s asset light model of business and centralized procurement and supply of spare parts are targeted to save on labour and material costs, adding to the customer’s advantage.
“As a brand, our goal is to provide performance and superior quality which our customers across the world enjoy. Our association with GoMechanic as their exclusive lubricant partner will help us reach a larger audience, giving them an opportunity to experience the superior
quality of the lubricants that we offer”, said Kapil Mittal, Director of Market Development – India for ExxonMobil Lubricants Pvt. Ltd.
Kushal Karwa, Co-Founder, GoMechanic, said, “We are delighted to have Mobil, a world leader in automotive lubricant technology on board as our official lubricant partner. Together, we believe we can provide the most transparent and reliable car repairs solution to our customers. With this association we aim to achieve a strong leadership position in the region’s fragmented automobile maintenance & spare parts market, and build a strong foundation for servicing into other geographies.”
Mobil has also collaborated with GoMechanic to offer a special subscription for UBER drivers across Delhi and Mumbai.
Fullerton India Credit Company Limited (Fullerton India), a leading non-banking financial company with a strong pan-India presence, has partnered with Paytm to enable a hassle-free payment solution for its customers. This collaboration is aimed at enhancing customer experience by empowering users to pay Equated Monthly Instalments (EMIs) as well as their past dues through Paytm, with a single click.
Through this paperless and secured platform, customers will now be able to repay their loan instalments safely and conveniently through Fullerton India’s website or by logging onto the Paytm App. This will enable customers to make the payments swiftly and in a timely manner, thus helping them enhance their credit worthiness. Currently, this service is available for the customers of the urban business of Fullerton India.
Commenting on the partnership, Ms. Rajashree Nambiar, CEO & MD, Fullerton India, said “With the advent of innovative and cashless payment solutions, it is imperative to provide customers with alternate payment channels. We are delighted to announce our collaboration with Paytm which will enable us to provide a seamless payment solution for the growing needs of our customers. Further, this tie-up is a step forward in Fullerton India’s agenda of driving sustainable growth through an evolved end-to-end digitisation process.”
Fullerton India has been committed to improving customer experience through the adoption of digital initiatives. The company has a self-learning chatbot called ASHA – available on Facebook messenger - which provides an interactive medium for customers to apply, submit documentation and receive loan approvals. Fullerton India also has Instaloan, a special Android application for millennial customers seeking personal loans. Bio-metric authentication processes and transaction devices are some of the other unique initiatives introduced by the company in India.
National Skill Development Corporation (NSDC), under the aegis of the Ministry of Skill Development & Entrepreneurship, Government of India, has collaborated with deAsra Foundation, a not-for-profit organisation, for capacitating training providers with sustained entrepreneurship development of the trainees. The collaboration would support the establishment of ‘Entrepreneurship Support Program’, which is intended to equip placement cells of training providers with self-employment/ entrepreneurial assistance for the skilled candidates.
The association would facilitate training of counsellors/ trainers (termed as ‘Udyog Mitras’) of the envisioned Entrepreneurial Cell, who will handhold skill trainees to nurture their entrepreneurial action plan. This would include various aspects of developing a business model, seeking financial guidance, availing services of banks/ agencies for loans and other statutory requirements. The counselling provided by these Udyog Mitras is proposed to help aspirants in exploring new avenues and facilitating financial support for enhancing employability.
NSDC’s affiliated training centres would also get access to the deAsra platforms, tools and knowledge resources such as the deAzzle mobile app, business guides across industries, trackers, templates, checklists and proposed Interactive Kiosks.
Commenting on the partnership, Manish Kumar, MD & CEO, NSDC said, “NSDC’s collaboration with deAsra will help in building capacity of our affiliated training partners to provide entrepreneurial support to their trainees. Business mentoring from experienced counsellors will enable aspiring youth to start their own businesses. The initiative will not only support small and micro entrepreneurship that can generate large scale employment opportunities, it will also help drive sustainable growth in employment.”
Dr. Anand Deshpande, Founder, Chairman and MD, deAsra Foundation said, “Every year, more than 12 million youth enter working age group, but the challenge remains to generate enough employment opportunities for this growing talent. deAsra endeavors to transform job seekers into job creators through its entrepreneurial support system and other array of services. We believe our collaboration with NSDC would contribute significantly to the Skill India Mission by creating successful entrepreneurs.”
deAsra’s Entrepreneurship Support Program is emerging as one of the key support modules which focuses on identifying the budding entrepreneurs across sectors. It will help Skill India trained candidates to acquire right guidance, facilitate business plans and provide allied services for establishing a new business. deAsra’s alliance with banks will enable mediation with financial institutions for facilitation of funds successfully. The trainees will also be mentored by Udyog Mitras, who will guide the entrepreneur through every stage of his/her business lifecycle, right from set-up to growth. Its network of professional service partners would also support entrepreneurs to connect with Chartered Accountants, Legal Advisors among others.
Skill India’s current training programs comprise a 40-hours module on Employability & Entrepreneurship Skills focusing on Life Skills, Digital Literacy and Financial Literacy. It’s a research-based guidance to establish, manage and grow a business through all the stages; de-risking entrepreneurship to a large extent. deAsra’s Entrepreneurship Support Program will further connect the trainees to Udyog Mitras to transform their dreams into reality.
Turkish Airlines recently released its Aviation Trends India 2017 survey in association with Nielson. The survey revealed the evolving demands of passengers for better experiences during mid to long-haul flights. Conducted online, the survey interviewed respondents to understand their likes and dislikes in the Before Flight, During Flight and After Flight phases of the journey.
The survey also reflected the growing acceptance of airline travel as a preferred mode of travel in India due to the growth of the sector with increased options in the form of airlines, routes and benefits. 50 per cent of the respondents preferred air-travel versus other forms of transport. 99 per cent of the respondents to the survey also expressed a willingness to take a long-haul flight in the next two years. Business class travel also saw a rise with 44 per cent of the respondents travelling business class in the past two years.
The respondents also shared a ‘wishlist’ of services and amenities that they would like to see in mid to long-haul flights in the future. Free and fast internet access and increased seat comfort ranked the highest in the wishlist. A significantly higher percentage of business and first class travelers expressed a need for child care on board and an area for network generation, compared to economy and premium economy travelers.
Sharing his views on the survey and its outcomes, Ozer Guler, General Manager, Northern & Eastern India, Turkish Airlines Inc. said, “The Indian civil aviation sector is on an undeniable growth trajectory. Favorable government policies, economic growth, an upwardly mobile middle-class and competitive air fares have given a rise to a willingness for people to adopt air travel as a preferred mode of transport in India. As such, their expectations and demands for services and ameneities have significantly evolved. The Turkish Airlines Aviation Trends Survey 2017 gives us a glimpse into this changing landscape and allows us to better address our customers demands and needs.”
Key Findings of the Survey
Before Flight:
· Good safety record (98 per cent) and the good reputation of an airline are given paramount importance while booking a mid or long haul flight. Good services on board in economy class, flexibility on luggage allowance and option of checking in at least one piece of luggage at no extra cost are especially important for passengers who have children.
· Own experience (71 per cent), close acquaintances and travel/comparison portals are the top three sources to trust for an airline recommendation. An easy to use website of an airline, travel bloggers/specialized online travel magazines, active digital sources of an airline, easy to use mobile application of an airline, advertising of the airline and reports on TV/radio were of a higher importance among business and first class travelers. All inclusive fares are an additional consideration factor for a majority of the respondents (74 per cent) as well.
· Long queues at the Check-in counter (75 per cent) and crowded waiting areas were the major pain-points for respondents. Insufficient information about possible delays also continues to be an issue for passengers.
· Online check-in via mobile apps/smartphones and automatic check-in service are the top two expectations of travelers regarding the check-in process. Business and first class passengers have higher expectations for automatic check-in services and early check-in opportunities.
During Flight
· Cleanliness of cabin/lavatory (97 per cent), quality of food & beverages (96 per cent) and friendly/attentive/accessible staff (96 per cent) are passengers’ prior expectations regarding a mid or long-haul flight.
· Mobile phone calls and inflight connectivity ranked high on the preference list of respondents (73 per cent), with a majority expressing an interest in using the services only if charges were slightly higher than normal usage tariffs.
· The majority of passengers wish presence of healthy food and the opportunity to drink water at any time during the flight. Also, choice of several menu options, multi-course menu and special food and drinks for children are other expectations of travelers from catering services on board.
· For a majority of passengers (97 per cent), healthy food options were a key factor for them to choose an airline. Also, choice of several menu options, multi-course menu and special food and drinks for children are other expectations of travelers from catering services on board.
· Key among the expectation for pre-landing services are information about customs regulations (96 per cent), information about the expected waiting period for entry (94 per cent) and advice about travel options (92 per cent).
After Flight
· Access to an arrival lounge (96 per cent) and a information desk in the baggage reclaim hall in case of lost luggage (96 per cent) are the two most important services on the ground for Indian travelers.
· Satisfaction with airline services in difficult situations such as damaged luggage (66 per cent), lost luggage (64 per cent), delayed flights (58 per cent) and cancelled flights (55 per cent) were key consideration factors in airline choice.
· Satisfaction with other services such as cabin lighting, cabin temperature, catering quality, in-flight entertainment, comfortable seating etc. are ancialliary deciding factors for passengers when considering an airline.
The online survey, conducted in partnership with Nielsen, reached out to a respondent pool comprised of individuals aged 18 years or older who have used flights as a mode of travel in the last two years and was conducted between 16 to 26 February, 2018.
Otocare, a leading automotive after market product and solution provider based out of Bengaluru, today unveiled more than 50 new products. From air conditioner to waterless foaming wash, the range includes a variety of auto care products in three categories; Cleaning, Enhancing and Protecting. Reasonably priced, the products are initially aimed to provide affordable auto care solutions in South India.
Otocare products are a perfect blend of quality and utility, while being environment friendly at the same time. Under the cleaning category, the waterless foaming car wash ensures that water consumption is significantly less as compared to a conventional car wash. In line with Otocare’s commitment towards a greener world, the new waterless foaming car wash will enable customers to save water, time and promote an environment cause.
With metro cities getting increasingly populated, water shortage has become a pressing issue in India. The recent droughts in some parts of the county is an evidence to the fact that how precious water is. Otocare’s waterless foaming car wash is addressing this issue by reducing wastage of water. Gallons of water wastage can be prevented by replacing the conventional car washing methods with these products.
“We are ecstatic to unveil our new range of auto care products. We at Otocare are responsible for a sustainable ecosystem, and our latest range of products are in line with the same. Made of bio-degradable chemicals, our products consist no toxic-chemicals that can have an adverse effect on the environment”, G. Krishna Kumar, Managing Director, Otocare, while commenting on the launch.
“Despite being pocket friendly, the products are high in quality and utility,” he added further.
Additionally, Otocare announced details about their franchise business Autospa, which helps customers keep their automobiles fresh and odor-free.
Otocare comprises a team of professionals who have worked in automotive after market industry for years. The company is a one-stop-solution for all products related to restoration, preservation and ongoing care of two and four-wheelers.
