Thursday, April 4, 2024

Mobil 1 TM 50th Anniversary: Ready For What’s Next In Indian Market

* Throughout 2024, the world’s leading synthetic motor oil brand will celebrate its 50-year automotive legacy with special activations spotlighting historic, current, and new relationships with OEMs, motorsports partners, and more.

ExxonMobil is proud to celebrate the 50th anniversary of the introduction of Mobil 1™ motor oil to the global marketplace. In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1™ brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come.

Beginning as the first full synthetic automotive motor oil and later expanding into a line of Mobil 1 branded oils, the Mobil 1 brand has been at the forefront of engine protection for gas-powered and more recently, hybrid and electric cars delivering unmatched quality and performance for the past five decades. Today, Mobil 1™ is the world’s leading synthetic motor oil brand with an unwavering commitment to innovation, collaboration and customers. With this iconic brand, ExxonMobil is excited to continue shaping the future of engine protection and performance.

One of the central components driving the celebration of Mobil 1 in this milestone year is a short film to encapsulate the brand’s journey. ExxonMobil has partnered with former Formula 1 racer and McLaren driver David Coulthard for the video to guide audiences in an immersive journey through the Mobil 1 brand’s evolution, influential collaborations and technological achievements.

Throughout the 2024 motorsports season, the Mobil 1 brand will celebrate its legacy with a series of specially designed liveries and other highlights of the Mobil 1 brand’s extensive racing history.

“ExxonMobil takes great pride in the Mobil 1 brand's legacy as a revolutionary synthetic motor oil,” said Laura Bustard, Mobil 1 Global Brand Manager. “From its inception 50 years ago, Mobil 1 motor oil has consistently set the standard for quality and performance and will continue to improve and excel for the next 50 years. Anyone with any knowledge of the automotive space or racing knows how iconic this brand has been and will be.”

The Mobil 1 brand’s journey through the last 50 years is a testament to ExxonMobil’s ability to push boundaries and their commitment to performance and sustainability. Mobil 1 has become the trusted choice of leading automakers, professional racers, and millions of drivers worldwide. The Mobil 1 brand's advanced oil formulations provide unparalleled protection against engine wear, extending engine life and reducing maintenance costs for consumers.

ExxonMobil recognizes that the Mobil 1 brand's success is not just a product of superior technology but a result of close collaboration with leading automakers, racing teams, and industry experts. These collaborations have allowed Mobil 1 to continually evolve and set new industry standards.

“The Mobil 1 brand remains dedicated to maintaining and growing meaningful relationships," said Robert Shearer, Director of Global Sponsorships. As we move forward into the future, we are excited to see a continuation of the collaborative innovation and intelligence that stems from our work with automakers, racing teams and other great partners. Track to road technology is seen with each improvement to Mobil 1 motor oil.”

On the occasion, hear from the leaders on half a century of innovation, performance, and trust, paving a thrilling journey ahead with Mobil 1™ and a promise of outstanding engine performance and protection.



About ExxonMobil in India

ExxonMobil has been powering India’s growth for three decades. The Company brought the first supplies of liquefied natural gas (LNG) to India in the early 2000s and is now a major LNG supplier to the country, helping to advance its transition to a gas-based economy.

ExxonMobil’s cutting-edge product solutions such as Mobil lubricants are driving productivity and energy efficiency in India’s automotive and industrial sectors, helping individual consumers and businesses achieve more with less. The Company’s chemical products are enabling Indian manufacturers to make high-quality products and deliver sustainability benefits across sectors including food processing, consumer durables, agriculture, water treatment, pharmaceuticals, and construction.

ExxonMobil’s business and technology centers in Bengaluru provide critical support to the Company’s global operations. The technology centers help develop strategies to reduce global emissions and collaborate with homegrown manufacturers to enhance the global competitiveness of made-in-India products.

(ExxonMobil Corporation has numerous affiliates, many with names that include ExxonMobil, Exxon, Esso and Mobil. For convenience and simplicity, those terms and references to “corporation”, “company”, “ExxonMobil”, “EM”, and other similar terms are used for convenience and may refer to one or more specific affiliates or affiliate groups.)

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