* The digital-first brand has adopted an omnichannel approach to reach out to its customers pan India as a leading D2C player in hygiene and wellness
Pee Safe, India’s leading hygiene and wellness brand, recently launched its offline store in Bhubaneshwar. The store, located in Sai Anandam Complex in Khordha, Orissa, is the brand’s first FOFO outlet in Orissa and was inaugurated by renowned real estate developer, Mr Jitendra Choudhury.
Bhubaneshwar is an important market for Pee Safe given the fact that it is a central location in Orissa and also houses many malls and other commercial centres – as also the fact that it is the capital city. The brand is looking at expanding its presence pan India with 50 offline stores in the months ahead. Pee Safe’s products are currently available in modern trade, general stores, airports, and organized stores across 40+ cities. The brand currently has three offline stores in Gurgaon, Ahmedabad, and Bengaluru.
Speaking about this, Vikas Bagaria, Founder, CEO & Founder at Pee Safe, said, “Pee Safe has been helping people combat hygiene-related issues with its holistic range of products ever since its inception. During the pandemic, the demand outgrew our expectations and we expanded to many more categories to ensure we address it. Now that we also have sexual and personal hygiene brands like Domina and FURR in our ambit, it was important for us to branch out to an omnichannel approach to ensure we are where our customers are. Although we are a digital-first brand, we have ensured we stay with the times and extend our presence to other locations in India,”
Adding further, Jitendra Choudhury, a renowned real estate developer, said, ““I am extremely happy to inaugurate Pee Safe’s store in Bhubaneshwar. The brand is a frontrunner in the hygiene and wellness space and its products are extremely relevant in any scenario. I congratulate the team and wish that they achieve many more such milestones ahead.”
Since its inception, Pee Safe has emerged as a brand that is disrupting the hygiene ecosystem and has grown to become the house of safe offering complete health and wellness solutions. Pee Safe products are available online at www.peesafe.com and across leading e-commerce platforms such as Amazon, Nykaa, and Flipkart. The brand has diversified into multifarious product categories including eco-friendly sanitary pads, organic tampons, menstrual cups and panty liners and a maternity care line including breast pads; intimate hygiene products for both men and women like natural intimate wash and wipes and sweat pads; and other subpersonal hygiene segments through products like Palm Safe and Moskito Safe apart from anti pollution masks. They also own other rapidly growing brands such as Raho Safe, Domina (sexual wellness) and FURR (female grooming) which have been consistently posting high growth.