NESTLÉ PURINA - a global leader in pet care,
with an 80-year history of making some of the most popular and trusted dog and
cat foods, has launched PURINA SUPERCOAT with SMARTBLEND – a premium dog food
in India. The SUPERCOAT range of complete and balanced food offers a wholesome
combination of high quality natural ingredients free from added artificial
colours, flavours or preservatives. With the launch of SUPERCOAT, PURINA drives
pet nutrition forward by providing high-quality, nutritious pet products that
help enrich a pet’s life.
With estimated 19 million pets, the pet food
industry in India shows huge potential and is expected to double in size in the
next five years. There is an increasing awareness about pet nutrition largely
driven by increasing digitization making it easier to gain knowledge and owing
to the great efforts by leading veterinarians across the country. NESTLÉ PURINA
PetCare aims to enrich lives by providing high quality nutrition for pets
around the world, including India. With the launch into the Indian
market, NESTLÉ PURINA PetCare will be investing for the long term and aims to
have a robust portfolio of its global brands to meet the needs of all cats and
dogs.
Commenting on the SUPERCOAT launch,
Varindra Sewak, Managing Director, PURINA PetCare India Pvt Ltd, said, “For
over 80 years NESTLÉ PURINA PetCare has been providing high quality, accessible
and complete nutrition to meet the needs of pets all over the world. With the
launch of SUPERCOAT in India we kick start our mission to raise the standards
for pet nutrition. Pet owners in India are becoming increasingly aware and
focusing on providing best nutrition for pets to ensure their health and
wellbeing. This has fueled the demand for high quality, specialized pet food.
We will bring our global portfolio to India to cater to these consumers and
become a significant player in the rapidly growing pet food category.”
SUPERCOAT is the first PURINA brand to
be launched in the India market right now. Made with real chicken and
natural ingredients, SUPERCOAT is a range of dog food expertly crafted by
nutritionists to meet a dog’s unique needs and deliver a visible difference in
the health of dogs throughout their life. Available in four variants-
Puppy All Breeds, Adult All Breeds, Small Breed Adult and Adult Healthy Weight,
SUPERCOAT offers a full range to ensure complete and balanced nutrition for
different lifestages and lifestyles.
The pet food category is largely
dominated by the Premium Dry Dog Food segment. This creates a strong
opportunity for PURINA to enter this segment with nutritionally superior and
great tasting products.
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