With more and more technology starups emerging from
Indian shores, it’s time to reach out to the global market and Europe being the
prime. After a successful CeBIT 2015 at Hannover for the Indian participating
companies, Deusche Messe AG, the organizers of the fair are targeting over 100 micro,
small and medium enterprises (MSMEs) to take part in the world’s largest IT
expo. To assist the MSMEs, Electronics
and Computer Software Export Promotion Council (ESC), sponsored by the
Government of India is providing large amounts of subsidies to small scale businesses for their
participation in CeBIT.
Addressing
the media, Priya Sachdeva, Project Manager of HMFI says, “CeBIT is the gateway
to the Indian market and the government of India as part of the Market
Development Assessment scheme is providing assistance of Rs 1,50,000 to MSMEs
in the ‘Make In India’ pavilion being set up at the Hannover fair.”
“This
year 25 exhibitors availed the scheme and for the 2016 event the scheme has
been expanded to 50 exhibitors,” she adds.
More number of startups are expected to attend next
year’s CeBIT to be held in Hannover being held from March 14 to 18, 2016, said
Jan-Hendrik Tiedje, Key account manager of Deutsche Messe. Speaking on the
sidelines of CeBIT India 2015, Tiedje emphasised the need for digitisation and
stated that it is the need of the hour. He said next years’s CeBIT will focus
on digital economy – D!Conomy.
Arbind
Prasad, Director General FICCI, said that FICCI would be managing the India
Pavilion on behalf of the Government of India in the upcoming CeBIT. FICCI will
be supported and funded by the Department of Industrial Policy Promotion and
Department of Electronics and IT, he added.
The
government of Kerala will be taking a large contingent to Hannover for the 23th
year. The state has been an active participant since 1993. Besides a number of
other states like Orissa, Uttar Pradesh and Gujarat making their foray into
the European market.
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