Hero Motocorp Further Consolidates Market Leadership In Festive Season 2020, Despite Disruptions

Riding on robust customer demand for its range of products, Hero MotoCorp - the world’s largest two-wheeler manufacturer - sold more than 14 lakh units of motorcycles and scooters, in retail sales during the just concluded festive season, thereby continuing to gain market share and strengthen its leadership.

Despite the severe disruptions on account of the Covid-19 this year, the good retail off-take during the 32-day festival period - spread between the first day of Navratra and the concluding day after Bhai Duj – was 98% of the festive season volumes sold by the Company in the previous year (2019) and 103% compared to the same period in 2018. 

This has enabled Hero MotoCorp to reduce the vehicle stocks at its dealerships to less than four weeks, the lowest ever post-festive inventory.

The Company’s festival season retails were driven by the strong performance of its popular models across segments, including the 100cc Splendor+ and HF Deluxe, 125cc motorcycles Glamour and Super Splendor and the Xtreme 160R and the XPulse range in the premium segment. The Glamour in its BS-VI avatar continues to gain volumes in new markets. The festive season also witnessed strong customer preference for Destini and Pleasure scooters, resulting in high double-digit growth for the two models.

Hero MotoCorp has continued to consolidate its market share in the domestic two-wheeler market since the resumption of plant operations and retail sales in early May. Hero MotoCorp’s market share has grown by more than 500 bps in the month of October.

Thanks to the robust planning and preparations done by the entire Hero ecosystem including the dealer partners, the Company has been leading the revival of the domestic two-wheeler industry over the past several months despite the severe disruptions in the supply chain of components, plant operations and customer touch points in the market place. 

Throughout the period since reopening of customer touch points, Hero MotoCorp has put in place strict protocols and measures to ensure the safety and wellbeing of multiple stakeholder groups, including the employees, their families, customers and all associates.

The news on the rapid development of Covid-19 vaccines is likely to enable a faster rebound of the global economy in the coming months. The positive forecast by the International Monetary Fund (IMF) projecting close to double-digit growth for the Indian economy in FY’22 is likely to boost customer sentiments in general and the two-wheeler sector in particular. The slew of recent measures announced by the Government should also help accelerate recovery and aid core sectors to rebound fast.

“Renault Kiger”: The All-New Head Turning, Smart & Exciting B-SUV To Be Launched In India

* India First:An all-new global product to be first launched in India, followed by other markets 

* Distinctive Styling: Sporty, Masculine and Modern. Renault KIGER stands above the current design trend in the SUV segment as exemplified bythe KIGER show car 

* A smart SUV built on theefficient CMFA+ Platform:Renault KIGER brings latest tech features to the CMFA+ platform that laid the foundation for the success of TRIBER with segment leading roominess, cabin storage and cargo space 

* Exciting Drive Powered by a New Global Engine: Renault KIGER will come with a brand-new turbo petrol engine, providing both performance and fuel efficiency 

* Another Game Changer from Renault: Renault KIGER will be the latest in the line of revolutionary products launched by Renault in India. Just like DUSTER, KWID AND TRIBER, KIGER will also change the dynamics in its segment 

As part of its strong product strategy and commitment to breakthrough product innovations, Renault India will expand its product range and segment presence with the launch of its new game-changer, “Renault KIGER”. It will be builton the same platform as TRIBER and will be an international launch for Groupe Renault.Renault will also introduce an all-new global engine with Renault KIGER. 

To share a first glimpse into what customers can expect from Renault KIGER, Renault had the global unveil of the Renault KIGER show car, on which Renault’s new SUV is designed and developed.Renault KIGER show car is a collaboration betweenthe Corporatedesign teams in Franceand Renault India design. Like all Renault cars, KIGER show car has a distinct, attractive design and showcases both urban modernity and its outdoor ability. The body color of Renault KIGER show car shows mysteriously changing blue and purple hues, depending on the angle and light.Efficient and compact, Renault KIGER show car has sporty inspirations and an impressive and impactful two-level lighting.  

Renault KIGER will stand out for its distinctive styling, which is made evident with the global reveal of the KIGER show car today.Renault KIGERwill have about 80% similarity to the show car in terms of design, indicating the bold style statement that Renault plans to make with this new launch. Renault KIGER will come loaded with several smart attributes& featureswhich will include some best-in-class offerings that will complement the design and styling of the car. Renault will launch an all new turbo engine with Renault KIGER and promises to offer an exciting drivecourtesy itshigh performance, modern and efficient engine options.  

Commenting on the new product planned for India, VenkatramMamillapalle, Country CEO & Managing Director, Renault India Operations, shared, “Renault KIGER is our all-new B-SUV which will stand out as an attractive, smart and exciting offering from Groupe Renault. We are delighted to announce that the global launch of Renault KIGER will be in India, after which itwill be launched in other markets across the world. After KWID and TRIBER, Renault KIGER is the third global car from Groupe Renault to be launched in India first, followed by other markets.In line with our strategy for India, Renault KIGER will exemplify disruptive innovation. It will be launched in the B-segment, which accounts for more than 50% of the total industry sales, thereby enabling us to grow our presence across the country. In a short span of time, Renault has already crossed the 6,50,000 sales milestone in India and we look forward to continue on this progressive journey with Renault KIGER.”  

Renault KIGER will demonstrate the competence of India’s design, engineering and manufacturing capabilities and highlights Renault’s strong commitment to the ‘Make in India’ mission.In India, Groupe Renault has always focused to be disruptive and innovative which is amply proven with its product range. Renault will further build on this with the launch of the all-new Renault KIGER.   

DUSTER remains to be an iconic true SUV, with worldwide success and unmatched road presence.KWID gave a new dimension to the A-Hatch segment with a SUV inspired look and a host of first-in-class features. With TRIBER, Renault successfully launched a super spacious, flexible, ultra-modular and affordable alternative in the market. Renault KIGER will be yet another breakthrough product, led by its attractive styling, smart & modern features and will promise an exciting drive experience.   

RENAULT KIGER SHOW CAR – PROVIDING A GLIMPSE INTO RENAULT KIGER THAT WILL BE LAUNCHED IN INDIA 

AN ALL NEW OFFERING FOR THE INDIAN MARKET 

Renault KIGER show carhas been jointly developedbythe Corporatedesign teams in Franceand Renault India design, in keeping with the evolving preferences and expectations of Indian customers and the changing market trends. The objective while designing and developing this car was to make a sub-4 meter SUV that offers an unmatched road presence with an imposing frontal boldness, which makes it dominate the road.  

Renault KIGER show car stays true to Groupe Renault’s commitment of not getting type castedand not being just another “me-too” product. The striking design and overall packagewill make it unmissable for customers looking at the B-segment.  

AN EYE-CATCHING SUV THAT'S SURE TO PLEASE WITH ITS ATTRACTIVE DESIGN  

Renault KIGER show caris a contemporary and refreshingly styled SUV with strong overall attractiveness. It has two identities: one for urban modernity and the second for outdoor ability. The SUV is developed to navigate the city roads on one hand, as well as offer an exemplary experience while driving in the countryside. 

At first glance, the attractive design of theRenault KIGER show car reflects its energy, fun and power. The sharp upper part is set against the muscular lower part. With a semi-floating roof, a roof-integrated spoiler flag drop, a sloping rear window, and its tapered mirrors, designed like airplane wings, Renault KIGER show car displays a very striking look. 

AN IMPRESSION OF COLOR CHANGE 

Called “California Dream” as well as “Aurora Borealis”,the Renault KIGER show car body color shows mysteriously changing blue and purple hues, depending on the angle and light. It has been designed to best express “Dominance” and the inner strength of the KIGER show car. Comprising of technical metallic grey with a hint of jungle green reflection, the body color establishes the stable design, with a hint of magic. While dynamic blue-green accents highlights the performance aspect. 

SPORTY SUV LOOK 

Efficient and compact, Renault KIGER show car has sporty inspirations. Elements like the double central exhaust system, the double extractor, the hexagonal structureaccentuate this sporty side. At the same time, numerous design elements of this showcar accentuate its SUV adventurous side including the 19” wheels with heavily grooved tyres, roof rails, front and rear skid plates and 210mm ground clearance. 

TWO-LEVEL LIGHTING 

The impressive and impactful front end displays a two-level of full LED headlights and a neon indicator light. At the back, rear LED lighting signaturemakes the car recognizable with double “C” shaped tail lamps. 

A KEY STEP FORWARD FOR INDIA 

Renault KIGER show car is the result of a deep dive and complete analysis of Indian customers’ expectations in the B-Segment. With this show car, Groupe Renault has demonstrated the broad outlines for Renault KIGER that will provide new options to customers looking for a B-hatchback, B-SUV, upgraders from the entry car segment and will cater to both the domestic market in India, as well as global markets.  

ABOUT RENAULT  

Renault India Pvt. Ltd. is a fully owned subsidiary of Renault S.A.S. France. Renault India cars are manufactured in the manufacturing facility located in Oragadam, Chennai, with a capacity of 480,000 units per annum. Renault India also has a widespread presence of more than 415 sales and 475+ service touchpoints, which include 200+ Workshop On Wheels locations across the country, with benchmark sales and service quality. 

Renault India’s product line up and services have seen strong recognition among customers and industry experts alike, winning more than 60 titles, making Renault India one of the most awarded automotive brands in a single year in India. The Renault KWID has already bagged 32 awards, including 10 ‘Car of the Year’ Awards. 

Global Study Reveals that Indian Consumers are Willing to Spend More on Enhanced Video & Audio Quality and on Devices

 

·  The study shows 94% respondents in India are willing to pay more for a premium subscription for enhanced video & audio quality  

·  96% say they plan to upgrade their entertainment equipment in the next 6 months

·  COVID-19 has driven many Indians to use entertainment as a way of unwinding; 66% of Indian respondents said they use it as an opportunity to relax

·  95% Indian respondents got into new types of content they didn’t watch before

Today, Dolby Laboratories, Inc. (NYSE: DLB), a leader in immersive entertainment experiences, released findings from a new global study illustrating a significant shift in consumer entertainment behaviour in India. The new homebound work & leisure economy has led to a sky-rocketing demand for new and quality content and for better devices. As per a new Global Consumer Study by Wakefield Research conducted in four countries for Dolby, Indian consumers are now prioritizing and seeking better experiences possibly driven by long hours spent at home. Indian consumers are spending more on quality in order to better connect with content—and to connect with each other.

“Despite all of the challenges of this past year, this study has illustrated the power of entertainment in bringing us together with those that are most important to us,” said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories. “We take great pride in creating more immersive experiences through our technologies and see the significant growth of Dolby Vision and Dolby Atmos as proof that consumers are seeking these experiences as well.”

According to Nathan Richter, Senior Partner at Wakefield Research, “We are all confined and what better way to use this time than to bond with friends and family, both in-person and virtually. People love entertainment and there is an exponential rise in demand for quality content that can be enjoyed in the comfort of one’s home. People recognize that high quality sound and visual experiences have a huge impact and make viewing more exciting. More than that, it enhances the entertainment experience and helps people to better connect during these challenging times.”

The Wakefield study on ‘Quality Time is Quality Picture and Sound’ highlights shifting consumer patterns for content consumption. It throws light on their preferences and the willingness to invest in premium quality content and in devices and to be able to have an enhanced audio and visual experience that is helping increase family bonding time.  

The India leg of the study conducted across six cities, including New-Delhi, Mumbai, Chennai, Kolkata, Hyderabad and Ahmedabad, was aimed at understanding the changing content consumption habits during the pandemic. The study cuts across generational breaks and includes the voice of Gen Z, Millennials, Gen X & Boomers.

Here are some of the most interesting study findings:

· Contented by Content- COVID-19 has driven many Indians to use entertainment as a way of unwinding, including 66% of Indian respondents saying they use it as an opportunity to relax and 60% saying they find it as a good social experience of watching with others.

· Ripped from the Headlines- Current events can drive viewers to entertainment and even alter their choices. This includes 92% respondents in India, who said the news impacts what they watch.

· Investing in the Experience-. The study shows that consumers are spending more on quality in order to better connect with content—and connect with each other. Compared to the start of the year-

•  97% of Indian respondents have increased their monthly spends on content by 48% on an average compared to the start of the year

•  88% of Indians respondents have in the past six months already invested in upgrading their streaming services

• 96% Indian respondents plan to upgrade their entertainment equipment in the next 6 months

•  Equipment upgrades include better mobile devices. In India, 61% respondents plan to upgrade their mobile device to improve their viewing experience

· Worth It- Consumers connect with their content better with enhanced picture and sound quality. 94% Indian respondents would pay more for a premium subscription to receive enhanced picture and sound quality

· Broadened Horizons- As consumers stayed at home with more time to watch, many consumers got into a genre of content they had not consumed before

• 95% Indian respondents got into new types of content they didn’t watch before

• Those engaging with new types of content had a wide variety to pick from. In India, streaming live music events lead popular new content (50%), followed by comedy (48%), video game streaming (46%) & DIY videos (45%).

* Multiple ways to Watch- In India, 29% say their smartphone is their primary entertainment device. This is followed by 22% who say television and 20% who say computer.

* Smaller Screens, Higher Quality- Consumers are particularly interested in enhanced picture and sound quality for watching movies and TV shows. In India, 49% respondents rank movies as one of their top-two forms of entertainment that merit enhanced quality.  

* Work Hard, Play Hard- With work now requiring video conferencing, many are “borrowing” that tech for personal purposes. In India, 92% respondents are using work video applications for social purposes, including 80% who do so often or all the time.

* First Time for Everything- In India, 65% respondents of those who engaged in live-chat while watching streaming videos did so for the first time.

At Dolby, we are committed to bringing premium, immersive experiences to as many people as possible. Just in the last year, the adoption of Dolby Vision and Dolby Atmos in the home has been widespread. There are hundreds of millions of Dolby Vision and Dolby Atmos enabled devices in market from the world’s leading device manufacturers.

As this study shows, the drive for better experiences doesn’t stop at devices. Content adoption is also growing rapidly, completing the ecosystem that we have been building through global partnerships with leading streaming services that continue to release their top shows and films in Dolby technology every month.

“Ultimately, we expect the desire for more human connection to continue in the future and immersive experiences can help fulfil this demand,” added Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories. “Just as entertainment drives cultural conversation, that same conversation drives connection across the globe, and we are seeing connections grow stronger every day through elevated entertainment experiences.”

Study Methodology

Wakefield Research conducted a quantitative research study between October 1st and October 16th, 2020, among Nationally Representative Adults Ages 18+ in China (2,000), France (1,000), India (1,000), and the U.S. (1,000). Quotas have been set in each market to ensure reliable and accurate representation of adults ages 18+.

About Dolby Laboratories, Inc.

Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – with Dolby Cinema, Dolby Vision, Dolby Atmos and Dolby Voice – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

Witness the Never Seen Before Bhoots With Humans in the Unique Show “Happy & Pinaki- The Bhoot Bandhus.” on SONIC

Bedtime stories have been a significant part of all our childhood! While we all have lived through those amazing tales, the ones etched in our memories are the spooky tales that are a perfect combination of thrill and comedy. Revisiting the charm of spooky-comedy, Nickelodeon, the leading kids’ entertainment channel announced the launch of its new animated show today – Pinaki & Happy: The Bhoot Bandhus. The show premiered on 9th November 2020 at 11:30 AM on Sonic.

Taking the kids into a new world of fun, the show will portray unusual family of ghosts, who adopt the central character of the show – Pinaki and raise him as one of their own. The high-octane fantasy series will take the viewers on a laughter ride with mysterious adventures of Pinaki and Happy, followed by a series slapstick comedy combined with some Bhootbaazi as they try to fit the bhoot world in the real world. His daily adventures or ‘Bhootbaazi’ with his partner-in-crime, Happy, a 19-year-old funny ghost, makes for an unusually entertaining watch The show is directed by Ankur Chauhan. Legendary Gulzaar saab has once again scripted lyrics for the title track of the show and the music created by Simaab Sen.

The Bhoot Bandhus, is another edition to the long list of memorable homegrown characters like Motu Patlu, Rudra and Shiva to name a few, that Nickelodeon has been entertaining kids all over India with.

Watch the comedy unfold when the Bhoot World meets the Real world only on Sonic from Monday-Friday at 11:30 AM.

About Nickelodeon India

Nickelodeon India has established itself as a thought leader by being the No 1 franchise in the kid’s category with a household availability in about 120+ million households across 8 languages. The franchise boasts of a bouquet of channels like Nick, Sonic, Nick Jr and Nick HD+ catering to kids across all age groups from Tots to Teens. The franchise today has the largest original content library in the country with over hours of content and plans to add over 200 hours this year. The franchise is a home to the most legendary iconic characters like Motu Patlu, Rudra, The Golmaal Jr, Pakdam Pakdai and Shiva on Nick and Sonic; and Dora The Explorer, Paw patrol , Peppa pig on Nick Jr and marquee international properties like Loud house, Kung-fu-panda, Avatar, Penguins of Madagascar etc on Nick HD+. The channel continues to engage and entertain kids across India through large scale experiential formats, consumer product range and with digital and online presence.

Vim Launches #VimWhatAPlayer Campaign Urging Gender Equality in Dishwashing

* Based on lockdown-led impetus that saw male participation in household chores; empathy to sustain

Dishwashing category creator and current market leader, Vim by Hindustan Unilever Ltd. launched #VimWhatAPlayer campaign that aims to “unstereotype” dishwashing. Seeped from the COVID-led impetus of male participation in household chores, that further got a big fillip with the nationwide lockdown, the brand took this as an opportunity to break the age-old stereotype around dishwashing with this campaign.

To the men who were actively helping in the chore, but were newly discovering the pain points of dishwashing, the campaign communicates the functional benefits of the product and how it makes the dishwashing chore easy. To further bolster this message amongst men, the campaign will be aired throughout the current IPL season. The brand has roped in ace cricketer, Virender Sehwag as the protagonist in this pioneering campaign, who would exhibit how perfectly easy it is to overcome any dishwashing challenge with Vim Liquid. A flavour of IPL was added by having Sehwag wash dishes while renowned IPL commentator, Danny Morrison’s cricket commentary ran in the background. Featuring a creative juxtaposition of cricket commentary lines over mundane dishwashing, the TVC efficiently highlights the brand’s positioning.

Speaking on the campaign, Prabha Narasimhan, Executive Director and VP, Home Care, Hindustan Unilever Ltd. said, “Dishwashing in India as a chore has traditionally been distributed inequitably amongst the family. Barring a small proportion of households that employ external help for the task, the chore is predominantly done by, and unfortunately seen as the homemaker’s job. While things are changing slowly, our study shows that the current pandemic and the subsequent lockdowns across India gave a much-needed boost to equality amongst gender when it comes to participation in such chores. Stemming from this insight and in consensus with our global #UNSTEREOTYPE movement is the campaign #VimWhatAPlayer. Being an industry leader, we are committed to contribute to positive cultural change as well as making better connections with people through our advertising.”

Commenting on the TVC, SunetroLahiri, Associate VP-Creative, Glitch Media Pvt. Ltd.shared,“One of the few positive things to have come out of a rather gruelling lockdown has been the widespread realisation of the pure lack of gender equity when it comes to the distribution of home chores. From a creative rendition point-of-view, our aim was never to create a narrative where one is applauded for doing what’s ostensibly a life skill… rather, we wanted to normalise this activity to a point where it gets hammered time and again as second nature. And who better to hammer to down to the pavilion than Sehwag, himself.”

Link to the 4 films is below:

●       https://www.youtube.com/watch?v=h03H-e0rpCM

●       https://www.youtube.com/watch?v=AwY0IjoSNRk

●       https://www.youtube.com/watch?v=CAAl3J0yKyw

●       https://www.youtube.com/watch?v=hU_GalIalW4&feature=youtu.be

Duration: 15 seconds each

About Vim:

Launched in 1993, Vim was the original hand dishwashing brand that created the category and is the market leader in the dishwashing segment.Vim was the first brand to introduce Dishwash gel in India in 2005 and has been the leader in the segment. Vim gel, with the power of 100 lemons, gives you complete cleaning without leaving any residue. It is also great value for money with one spoon of Vim gel being enough to clean a full sink of dirty utensils. Its superior fragrance leaves your utensils smelling fresh, while its pH neutral formula is gentle on your hands.

About Hindustan Unilever Ltd.

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a heritage of over 80 years in India. On any given day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Turtle Wax India Launches New Range of Car and Home Multi-Purpose DIY Cleaning Products

The festive season is here, and it brings with it a lot of joy, cheer, and the festive spirit. Signifying the win of good over evil this season also is about removing the dust, grimes, spots, and everything in between from our homes. But this festive season let us take care of our vehicles in the same manner as they do a brilliant job of keeping us protected when we commute from all the harsh weather with these new Turtle Wax products. Built on Turtle Wax’s philosophy of easy to use DIY cleaning, these products have a faceted use and can be applied on both vehicles and surfaces inside homes.

Quick and Easy Luxe Leather Cleaner and Conditioner

For giving those seats in the car and the sofa set at home a brand-new look, this solution provides with a shine so rejuvenates the leather without damaging it. For all kinds of leather at home or in the car.

Pet Mess Kit

Pet fun is unparalleled but, with it comes the great responsibility of taking care of the odour, and the hair shedding. The pet mess kit is ideal for all pet duties and is made with ingredients that are safe your you home, your pet, as well as you.

Quick and Easy, Inside and Out Protectant

An easy to apply solution for all your interior and exterior cleaning without any residue. Leaves a nice layer of protective coating to retain shine for a longer period of time.

Power Out! Fresh Clean

Stains can be a real mess to clean and the ones that do not go out makes the surface look dull and old. This solution makes easy work of removing those and leaving a nice shine surface that resists dust, grime, and water droplets. Works on glass surfaces too.

For more information log on to Turtle Wax India or visit Turtle Wax Brand store at www.amazon.in/TurtleWax

ABOUT TURTLE WAX

The Turtle Wax story started with the launch of the first-ever bottled car wax in 1944. Nearly 75 years later, the 'Most Innovative Brand in Car Care' is still capturing the attention of the auto appearance industry with a cross-category assortment of No. 1 selling products meant for every vehicle surface including paintwork, wheels, tires, upholstery and plastic, among others. The brand is anchored by its love for driving and connecting auto enthusiasts around the globe.

As a family-run business, its strength lies in its people and their passion for the category with a customer-first approach. Given its distribution channel in more than 120 countries, the Turtle Wax brand resonates around the globe. With its heart in its hometown of Chicago, where award-winning innovation is developed to this day, Turtle Wax has entered India with authorized channel partners present in 35 cities covering PAN India distribution.

For an inside look at the brand's breakthrough product development process or how Turtle Wax supports car culture worldwide, visit YouTube.com/TurtleWax.

Tata Motors Brings More Cheer to the Season; Launches ‘India Ki Doosri Diwali’ Campaign

Doubling the cheer and festivities for its customers, Tata Motors, India’s largest commercial vehicle manufacturer, has announced the commencement of ‘India ki Doosri Diwali’ campaign, to extend the continued celebrations. After its highly successful run last year, Tata Motors has launched the campaign to spread the festive cheer even after Diwali. Under this offer, the customers of the Small Commercial Vehicle (SCV) and pick-up range, which includes the Tata Ace, Tata Yodha and the Tata Intra, will receive an assured gift through a lucky draw, in addition to the exciting consumer offers. The bumper offer include gifts ranging from gold vouchers up to Rs. 5 lakh to LED TVs, washing machines, mobile phones and fuel vouchers to name a few. The offer is valid till 30th November 2020.

The campaign announcement also marks the momentous 15 years of the iconic Tata Ace, which has been the no. 1 brand of SCVs throughout its journey, with over 22 lakh happy customers. Tata Motors entire BS6 range of vehicles has been extremely well received by the customers, with over 50,000 BS6 SCVs already on the roads. The new range of vehicles come with latest technology, more comfortable cabins, higher fuel efficiency and lower total cost of ownership to help increase the profit potential for its customers.

Speaking on the occasion, Mr. Rajesh Kaul, Vice President, Sales & Marketing, Commercial Vehicle Business Unit, Tata Motors, said, “Tata Motors has built its legacy by positioning its customers’ best interests at the core of everything. The high-value benefits with unique ‘Power of 6’ proposition is a testament of our promise to our customers. At Tata Motors, the priority is to deliver the best products and service experience in the industry. In our continuous endeavour to help businesses grow and promote entrepreneurship in India, Tata Motors aims to extend the best deals to its prospective customers. ‘India ki Doosri Diwali’ campaign received great response last year, and we’re happy to bring it back this year, as well, to add even more cheer among the customers.”

The campaign will be promoted across print, radio and digital platforms, in addition to on-ground activations across all Tata Motors commercial vehicle dealerships in India.

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 35 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 113 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 103 subsidiaries, 10 associate companies, 3 joint ventures and 2 joint operations as on March 31, 2020.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.