A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also a genuine passion for automobiles. A well‑known car enthusiast, his personal interest in safe mobility and responsible driving makes this association a seamless fit with Bridgestone’s core values of performance, reliability, and safety.
North India continues to be a critical growth region for Bridgestone India, driven by rising vehicle ownership and a young, aspirational consumer base. With music and popular culture significantly shaping brand affinity in the region, Parmish Verma emerges as a natural and influential choice for this partnership.
As part of the association, Parmish Verma will collaborate with Bridgestone India as an artist, co‑creating music‑led storytelling, engaging narratives, and social‑media‑driven content for its campaigns.
Commenting on the partnership, Mr. Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India, said: “North India is a strategically important market for us. Parmish Verma’s credibility and deep connection with audiences make him an ideal partner to represent Bridgestone. This collaboration enables us to engage meaningfully with young consumers who seek fresh, inspiring, and relatable brand experiences.”
Expressing his excitement, Parmish Verma said: “Bridgestone is a brand people trust for safety and performance. I’m proud to be associated with an organisation that values quality and puts customers first. I look forward to connecting with audiences in a new and meaningful way through this partnership.”
With this association, Bridgestone India furthers its regional engagement strategy while strengthening its position as a trusted mobility solutions provider for consumers across the country. This partnership embodies the ‘Emotion’ value of the Bridgestone E8 Commitment, which reflects the company’s promise to inspire excitement and bring joy through the world of mobility.
About Bridgestone India:
Bridgestone India Pvt. Ltd, a group company of Bridgestone Corporation, started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. The Indore plant rolled out its 100 million tyre in 2023. In a short stint of more than 25 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.
About Bridgestone Corporation:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
*The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight unique Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.
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