Titan’s upcoming store in Mumbai marks its first foray into sustainable luxury jewellery beyond watches and accessories
Titan Company is making its debut in the lab-grown diamond jewellery segment with the unveiling of its first exclusive store, “beYon – from the House of Titan”, in Mumbai on 29 December 2025, the company said in a regulatory filing.
The move marks the company’s strategic push into sustainable and luxury jewellery, expanding its portfolio beyond watches, perfumes, sarees and handbags to cater to the growing demand for environmentally conscious and ethically sourced jewellery in India.
The store will showcase a curated collection of lab-grown diamond pieces, reflecting Titan’s initial foray into this emerging category. The Tata-owned company also plans to open additional outlets in Mumbai and Delhi in the near future. “This move reflects Titan’s strategy to diversify its product offerings and tap into the growing interest in sustainable and lab-grown luxury jewellery in India,” the company said.
Titan’s jewellery portfolio already includes established brands such as Tanishq, Mia, Zoya, and CaratLane.
In the September quarter, Titan’s jewellery division remained a key driver of overall performance. Total income (excluding bullion and digi-gold) rose 21 per cent year-on-year to Rs 14,092 crore. The domestic jewellery business, encompassing Tanishq, Mia, and Zoya, grew 18 per cent to Rs 12,460 crore, while CaratLane, Titan’s online-first jewellery brand, recorded 32 per cent growth to Rs 1,072 crore.
On profitability, the domestic jewellery segment reported EBIT of Rs 1,381 crore, translating to an 11.1 per cent margin, while CaratLane posted EBIT of Rs 109 crore (10.1 per cent margin). Titan’s international business, though smaller in scale, generated Rs 16 crore in EBIT at a 2.8 per cent margin.
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