- Apollo and Bridgestone were the most widely searched brands in Bengaluru
- Demand for tyres in Tier II cities witnessed a growth rate of 67%
- Demand for four-wheeler tyres rose by 54% while that for two-wheelers remained stable
Fueled by a high demand rate in Tier-II cities this monsoon, online searches for tyres in India have shot up by 51% with MRF, Apollo, and Bridgestone being the top-3 most searched brands, reports the latest Just Dial Consumer Insights.
Consumer searches on Just Dial, India’s No.1 local search engine, reveal that demand for tyres during the April-May-June’22 quarter rose by 51% YoY and 20% QoQ. Searches in Tier-II cities shot up by 67% YoY while in Tier-I cities it remained stable. Tier-I cities also saw a 14% QoQ growth while in Tier-II it was marginally ahead at 18%. Demand for car tyres rose by 54% (YoY) but that for two-wheelers remained stable across the country.
Commenting on the consumer trends, Mr. Prasun Kumar, CMO, Just Dial, said: “The jump in demand for tyres is in line with the overall sentiment in the passenger vehicle segment that has remained in green on a YoY basis backed by some new launches. The rise in demand in the category for tyres across the country has been driven by Tier-II cities that are witnessing a growth rate in demand higher than the national average. To cope with the rising consumer sentiment, we have aggregated a vast range of tyre dealers on our platform so that our users can get the best deal. This has resulted in Just Dial becoming the go-to platform for automobile users while searching for new tyres.”
Just Dial Consumer Insights also revealed that MRF, Apollo, Bridgestone, CEAT, JK, Goodyear, Michelin, Yokohama, TVS, and BKT were the top-10 most searched tyre brands in the country with the top-3, MRF, Apollo, and Bridgestone, dominating 77% of the searches on the platform.
Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad are the top-5 markets in Tier-I cities that saw maximum demand for tyres. MRF was in maximum demand in Delhi, Chennai, and Hyderabad while Apollo’s top-3 markets were Delhi, Mumbai, Chennai, and Bengaluru. For Bridgestone, most of the searches were from Delhi, Mumbai, and Bengaluru.
Among Tier-II towns and cities, maximum traction for tyres was from Chandigarh, Coimbatore, Jaipur, Thiruvananthapuram, and Lucknow. The demand growth rate (YOY) for MRF and Apollo in Tier-II markets was around 58% each while for Bridgestone it doubled.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.