mCaffeine, India’s first caffeinated personal care brand, unveiled their latest campaign for their best-selling Coffee Body Scrub and Coffee Body Washes. Featuring India’s most loved millennial star - Alia Bhatt, the quirky campaign aims to transform your daily shower ritual into a Coffee shower date.
In the words of their latest caffeinator Alia Bhatt, “Every shower you take is now a coffee date.”
And, with this innovative campaign mCaffeine wants everyone to get a taste of coffee, in the shower.
The 45-second long film combines the emotion of millennials’ Coffee date culture and the rising self-love sentiment to pitch Caffeinated showers as self-date. It starts with Alia talking about the usual couple Coffee dates being boring and how mCaffeine’s Coffee-infused shower products can transform the entire experience with its caffeinated vibe.
With upbeat music, stunning visuals, and the bubbly and dynamic Alia Bhatt, the ad film encapsulates mCaffeine’s brand tonality. With Alia’s pan India appeal and the brand’s connect with the millennial generation, this campaign is set to be groundbreaking.
Commenting on the new campaign Vaishali Gupta, Co-Founder, and Head Of Marketing, expresses,`` We are delighted to announce our new campaign with one of the most loved actors of the country- Alia Bhatt, as we welcome her to the mCaffeine family. The brand completely resonates with Alia's ideology of building a sustainable and eco-friendly planet. Being a millennial-focused, personal care brand, we highlight our best-seller products with a campaign that is more inclined towards spending quality time with yourself. For you to stay at your best all through the day, a break is necessary, and what better than a coffee date with yourself?”
Talking about the campaign, Alia says, “This association combines my love for coffee and my love for nature. mCaffeine brings the joy of both together in a very fresh and millennial way. PETA has certified mCaffeine products as vegan and cruelty-free and the brand has a Zero Plastic Footprint. So they are good for you and good for the planet plus they have the fragrance of coffee. The coffee body washes and body scrub cleanse and caffeinate at the same time. Every shower you take is now a coffee date.”
mCaffeine is India's first caffeinated personal care brand, launched in 2016, co-founded by Mr. Tarun Sharma, Vikas Lachhwani, Vaishali Gupta, Mohit Jain, and Saurabh Singhal. The brand is focused on making innovative personal care products for millenials. mCaffeine, a D2C brand, has sold more than 10 million products in just 5 years of launch. Currently, the products are available at 18000 pin codes across India. mCaffeine products are best sellers amongst multiple categories on Amazon and Nykaa.
mCaffeine is currently present in 4 major categories - Face Care, Hair Care, Body Care, and Lip Care. There are about 55 products in the portfolio so far and the brand plans to further launch 15-20 products in the next one year. mCaffeine products are available on all major shopping portals namely – Amazon, Nykaa, Flipkart and sells through its own e-commerce portal www.mcaffeine.com. They are also present in more than 5000 offline stores across India and have expanded globally to 3 countries. Almost half of mCaffeine products are best sellers in the categories they operate in across marketplaces.