VKC Pride, India’s leading PU footwear manufacturer has launched a unique ‘Shop Local’ to woo the customers to nearby shops and help local neighbourhood businesses flourish. The campaign is aimed at energising local shops and to quell the threat of online
"If every neighbourhood can adopt this #ShopLocal Culture, it will help the Neighbourhood businesses thrive and help the neighbourhoods flourish as it will create more jobs in the neighbourhood and more money will change hands in the Neighbourhood itself as the money is not sucked out of the Neighbourhood by online marketplaces. Please join the #ShopLocal Culture Neighbourhood Movement to make your neighbourhood beautiful and power India to prosperity." said VKC Razak, Managing Director, VKC Group.
Three Campaign Tools: VKC Pride #ShopLocal campaign uses three powerful tools to get shoppers to shop from neighborhood shops.
Weekly Prizes: The first tool is VKC Pride 2022 Celebrations scheme that helps customers win a whole lot of prizes every week when they shop from nearby shops. Also, have a mega reward as a bumber prize.
Modern Technology: The second tool of VKC Pride #ShopLocal Campaign is the new VKC Parivar App that helps online customers to shop from shops in their neighborhood by choosing the products on the App and pick up from the neighbourhood shops. Through the VKC Parivar App, every neighbourhood shop can cover an area of 20 kms.
Amitabh Bachchan Endorsed Ad-Less Ad: The third tool is the power of endorsement of the legend of Indian Cinema Sri. Amitabh Bachchan with a unique Neighbourhood Business and Prosperity film in the India's Pride My Pride ad series using the special technique of an ad-less ad pioneered by VKC Pride and originated by Breakthrough Brand & Business Consulting.