Saturday, June 6, 2020

Tata Cha Reopens for Full Service with Zero Contact Dining from June 8

TATA Cha, the out of home beverage initiative by TATA Consumer Products has introduced ZERO CONTACT DINING through a mobile app, as it reopens its outlets effective June 8. Customers will be able to digitally placed orders through the app ensuring zero contact at every step of their ordering journey.

In addition to zero contact dining, the outlets will ensure stringent implementation of social distancing norms adhering to WHO advisory and measures such as 50% reduced seating, temperature screening for customers & Cha buddies, hand sanitization, mandatory masks, and sanitization of furniture after every use.

Speaking about this move by TATA Cha, Sushant Dash, President, Beverages– India & Middle East, TATA Consumer Products, said, “In the post covid era, consumer behaviour has thoroughly changed. There lies scepticism in adopting the pre-covid lifestyle and making it a part of our everyday routine once again. Through zero contact dining and best in class hygiene practices we are ensuring a safe dining experience at Tata Cha.”

All Tata Cha cafes will be open from June 8th and are already operational for takeaways and delivery.

About TATA Consumer Products Limited

TATA Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the TATA Group under one umbrella. It was formed after a de-merger of the consumer products business of TATA Chemicals Limited into TATA Global Beverages Limited, under a Scheme of Arrangement which was sanctioned by the Tribunal in January 2020, the Scheme is operational from February 7, 2020. The Company’s portfolio of products includes tea, coffee, water, salt, pulses, spices, and ready-to-eat offerings. TATA Consumer Products is the 2nd largest branded tea company in the world and over 300 million servings of its beverage brands are consumed everyday across the globe. Its key beverage brands include TATA Tea, Tetley, Eight O’Clock Coffee, TATA Coffee Grand and Himalayan Natural Mineral Water. Its foods portfolio includes brands such as TATA Salt and TATA Sampann. In India, TATA Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the TATA brand in consumer products. The Company has an annual turnover of ~Rs. 10,000 cr and employs 2,200+ people in its branded business workforce.

About TATA Cha

TATA Cha is a warm tea café which marks TATA Consumer Products’ pilot entry in the out of home of beverage category. The first TATA Cha tea cafe is located at 12th Main Indiranagar, the heart of Bangalore.  At TATA Cha, the essence of the offering is rooted in being authentically Indian. It is about bringing to the consumer the warmth of tapri chai in a modern environment. The balance lies in creating an experience which is premium and aspirational yet, real and authentic. At the core of this venture is the motivation to enhance the appeal of tea and make it more vibrant for the newer consumer groups like the millennials. TATA Cha has an extensive menu crafted to revive lost Indian recipes that blend warmth with a dash of youthfulness. This includes signature tea-based hot and cold beverages, traditional snacks, dunkers, exclusive all day breakfast and meals with a twist. For decades, TATA Consumer Products has built its expertise in understanding the nuances of tea drinking in India and we are aware that Indians love boiled tea. Backed with this insight, TATA Cha specialises in serving freshly boiled tea, just like the corner tea shop, served one perfect cup at a time. An aim to optimize the ‘out of home’ tea drinking experience coupled with snacks, TATA Cha will bring back fond, nostalgic moments.

TATA Cha is designed to reflect the heritage of TATA Consumer Products while embracing local culture. The core objective is to create a space that is warm and nurture a renewed love for tea. The interior décor, hence, brings together a mix of warm soft wood, bright colours, colorful and patterned fabrics to create a charming, youthful ambience. 

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