VMware, Inc, a global leader in cloud
infrastructure and business mobility has reiterated its strategy to help
customers in India realise the benefits of Business Mobility and transform
their business processes. The company's strategy aims to free businesses from
more than a decade of client-server focused IT – which enabled mobile access to
a limited number of productivity applications – and now deliver a more user-
and application-centric experience.
The total addressable enterprise mobility
solutions industry in Asia Pacific, which includes applications, devices,
security, middleware, and professional services, is expected to grow from
US$22B in 2015 to US$26.7B by 2017. The market in India is also slated to grow
from US$1.7B in 2015 to US$2.3B in 2017 over the same period.
“With Indian organisations paying close
attention to the future of business processes in the mobile-cloud era, we
believe that India is on the cusp of the next major technology wave in Asia
Pacific,” said Sanjay Deshmukh, general manager, Business Mobility, VMware APJ.
“With a new generation of smartphone-powered workers who have easier access to
end-user devices and network connectivity, businesses here are prioritising and
reorienting themselves around mobile innovation, apps and services.”
“The Asia Pacific market for mobility is
in very early stages, with 80 percent of organisations ill-equipped to harness
3rd platform technologies, including Mobility, Cloud, Social
and Big Data Analytics, to compete in the market,” said Charles Reed Anderson,
Head of Mobility and IoT, IDC Asia Pacific. “We see the next 18 months as
a critical period for companies to accelerate efforts and investment in the
enterprise mobility space. Companies are currently placing too much emphasis on
devices and BYOD. Our recommendation is that businesses increase their
investments in security, middleware and infrastructure, to enable better competitive
innovation.”
VMware offers a unified hybrid cloud
platform that creates business innovation, new business models and delivers new
applications instantly and securely to internal and external customers on any
device.
“Today, we believe that VMware is the
clear leader in business mobility, with a comprehensive portfolio of solutions
that will enable organisations to adopt true business process transformation,
satisfy their employees’ business needs and drive business agility,” Deshmukh
added.
VMware’s Business Mobility offerings are
directly linked to its foundation in cloud infrastructure, uniquely positioning
the company to address IDC market predictions on growth in infrastructure
investment. In addition, VMware’s newly aligned Business Mobility sales team
will offer mobile security, virtual desktop infrastructure and mobile
enterprise management solutions that according to IDC, are top-of-mind amongst
C-level executives in Asia Pacific.
VMware recently announced that it has
centralised its business mobility sales team in Asia Pacific and Japan, which
will be led by Sanjay Deshmukh, General Manager, Business Mobility, VMware APJ.
The integrated, go-to-market team will address customer demand for a holistic
approach to managing IT, based on VMware’s Architecture for New IT that enables
any application to securely run on any device.
Business
Mobility in India
India represents one of the fastest
growing smartphone markets in Asia-Pacific. According to IDC, smartphone
shipments to the country grew by 44 percent in Q2 2015, as compared to the same
quarter in 2014, with Samsung, Micromax, Intex, Lenovo, and Lava leading the
market. As devices become more affordable, IDC expects India to maintain a
double-digit growth rate in the smartphone market, eventually overtaking
the United States as the world’s second largest smartphone market by 2017.
With the number of mobile internet users
in India projected to double and cross the 300 million mark by 2017 according to a report by KPMG. business mobility is
emerging as a top priority for Indian enterprises.
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