Godrej’s Latest Campaign Featuring Deven Bhojani Spotlights Its ACs And Their Honest 5-Year Comprehensive Warranty

Youtube:

https://youtu.be/630IAEe_Qcw

Instagram: https://www.instagram.com/reel/DU8IaIhDd6T/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The Appliances Business of Godrej Enterprises Group reinforces brand focus on reliability and transparency with its latest digital film for its air conditioners featuring Deven Bhojani. The film highlights Godrej’s five-year comprehensive warranty on ACs and goes on to explain how it comes with no hidden costs* - no technician visit charges, no gas refill costs and no remote replacement costs.

Built on the simple insight that intelligently engineered air conditioners backed by comprehensive warranty coverage eliminates the need for unsolicited advice and hidden costs, the film unfolds in a relatable living room setting during a new AC installation. As the proud homeowner oversees the setup of his Godrej AC, an overconfident neighbour portrayed by renowned actor Deven Bhojani drops in with a stream of well-meaning but unnecessary suggestions. Bringing warmth, humour and authenticity to a situation many consumers instantly recognise, the narrative cleverly contrasts casual ‘expert’ opinions with brand’s credible engineering and warranty promise. The film ultimately reinforces how Godrej’s thoughtfully designed ACs deliver powerful, reliable cooling backed by a comprehensive 5-year warranty, offering consumers lasting assurance especially during the peak stress of Indian summers.

Speaking on this film, Swati Rathi, Head of Marketing, Appliances Business of Godrej Enterprises Group, said, “While buying ACs, consumers are looking for products that offer performance and peace of mind. The film interestingly captures a slice of everyday Indian life, where everyone has an opinion. Through the humour, we wanted to reassure consumers that with Godrej ACs, comfort doesn’t come with riders. Reinforcing Godrej’s commitment to trust, we offer not just thoughtfully designed products but also thoughtfully crafted and honest offers.”

Commenting on this, Sahil Shah, CEO - Dentsu Creative Isobar, said, "We rooted the idea in something deeply familiar, the everyday Indian neighbour. From the story to the choice of artist, every element was designed to deliver the brand’s message with relevance. When communication feels familiar, it naturally becomes more meaningful."

Links for the film:

Facebook:

https://www.facebook.com/share/v/14dgm73SHLE/

X:

https://x.com/GodrejAppliance/status/2024461465415999582?s=20

LinkedIn:

https://www.linkedin.com/feed/update/urn:li:activity:7430490742588047360