Friday, April 29, 2022

Make A Promise Of Forever With De Beers Forevermark's Icon Bridal Collection

Whether a message of love or an enduring promise, nothing says “I do” like De Beers Forevermark’s Bridal collection. On the auspicious occasion of Akshaya Tritiya that celebrates new beginnings, the diamond brand presents a range of exquisite diamond jewellery.Inspired by the joy and beauty of the commitment that couples make to one another, De Beers Forevermark offers unique engagement and wedding diamond rings as a symbol of a couple’s shared love for each other, marking auspicious new beginnings with the promise of forever.

“As one of the most auspicious days in the Indian calendar, Akshaya Tritiya is associated with bringing good luck, success and fortune to those starting new ventures and celebrating new milestones in relationships. Diamonds hold meaning and value, marking a special memory in time. We hope that our specially crafted jewellery makes the expression of ‘I do.’ between couples set to mark new beginnings in their relationship, even more meaningful on this propitious day,” said Sachin Jain, Managing Director, De Beers India.

Designed to represent the romance and brilliance of a star in the night sky, while also mirroring the outline of a diamond - two everlasting symbols of forever, the icon has been reimagined in a diamond jewellery line. The collection features delicate settings and motifs enhanced by the beauty of De Beers Forevermark diamonds that captivate like stars at the centre of each design.

Deeply emotional and instantly life-changing, ‘I do.’ is one of the most meaningful and time-honoured expressions of intent. For more than a century De Beers has been helping couples express this profound commitment to each other. Each De Beers Forevermark engagement ring represents the promise of forever that is unique to every relationship.

Find your nearest De Beers Forevermark stores here or discover the collection online at

Taranbir Singh - CEO and Co-founder of FAARMS said, "We have been working on ground in spreading digital payment literacy among the farming community. We believe Bharat BillPay will revolutionize the way bills have been traditionally paid in India. The collaboration with the Government of India to integrate Bharat BillPay into the FAARMS app will give direct access to rural India to pay all their bills anytime anywhere instantly. This is a life-altering moment and we are glad to be the catalyst here."

Alok Duggal, COO and Co-founder of FAARMS says, "We have a deep reach in the remotest of villages in northern & central India and have been successful in gaining the trust of the farming community in the last 2 years. This helped us become one of the first agri-startup to tie up with, for connecting brands with the rural community".

About NPCI

National Payments Corporation of India (NPCI) was incorporated in 2008 as an umbrella organisation for operating retail payments and settlement systems in India. An initiative of RBI and IBA under the provisions of the Payment and Settlement Systems Act, 2007, NPCI was initiated for creating a robust payment and settlement infrastructure in the country. It has changed the way payments are made in India through a bouquet of retail payment products such as RuPay card, Immediate Payment Service (IMPS), Unified Payments Interface (UPI), Bharat Interface for Money (BHIM), BHIM Aadhaar, National Electronic Toll Collection (NETC) and Bharat BillPay.

NPCI is focused on bringing innovations in the retail payment systems through the use of technology and is relentlessly working to transform India into a digital economy. It is facilitating secure payments solutions with nationwide accessibility at minimal cost in furtherance of India’s aspiration to be a fully digital society.

About NPCI Bharat BillPay Ltd.

NPCI Bharat BillPay Ltd. is a wholly-owned subsidiary of National Payments Corporation of India. Came into effect from April 1, 2021, NBBL is growing rapidly on account of the ease and accessibility it offers to the customers and the one-stop solution to Billers for low-cost collections. The platform offers 20,000+ billers across multiple banks and non-bank channels.

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