* Anthem celebrates the adventurous spirit of bikers
* Sung by Benny Dayal, the anthem features brand ambassador Tiger Shroff
Castrol POWER1 ULTIMATE, India’s premium engine oil brand for two-wheelers, is celebrating the adventurous and indomitable spirit of bikers with a new and catchy anthem. Sung by Benny Dayal, the anthem features featuring Bollywood actor, Tiger Shroff, who is also the brand ambassador for Castrol Power1 ULTIMATE.
Castrol co-created the anthem with Schbang using biking sights, sounds and footage shared by over 100 bikers, as part of an online contest. The ‘ULTIMATE’ biker’s anthem has been launched on Castrol Biking’s India digital channels including biking Instagram and YouTube. In addition, it is also available on popular music streaming platforms including Gaana and Spotify.
Biking culture is rapidly gaining popularity in India and is now a trending lifestyle for many young Indians seeking to fulfill their quest for travel and adventure. Castrol POWER1 ULTIMATE’s new bikers’ anthem is a celebration of every motorcyclist out there, who enjoys riding and feels one with the power of the machine every time it is revs up. The powerful notes of the anthem follow the journey of bikers traversing through India’s diverse terrain, from inland lakes to, snowclad mountains, to highways and everyday city life.
Bollywood singer Benny Dayal has brought the anthem to life with his distinct voice. The video showcases several popular biking content creators from India and features Bollywood actor, Tiger Shroff, the brand ambassador for Castrol POWER1 grooving to the tune of the biking anthem.
Please find below the link to the anthem –
Main Banjara - The Ultimate Biking Anthem
“Castrol has consistently delivered innovative products and campaigns, aimed at offering superior biking performance and experiences to motorcyclists. The Castrol POWER1 ULTIMATE bikers’ anthem is a tribute to the adventurous spirit of bikers and celebrates the freedom that bikers revel in,” says Jaya Jamrani, Vice President, Marketing, Castrol India.
With the launch of the ‘ULTIMATE’ bikers’ anthem, Castrol India continues its long tradition of associating with bikers across India. POWER1 ULTIMATE has been sponsoring xbhp, one of India’s prominent bike communities for the past 17 years. Since the past few years, the association has been extended to organizing biking club meets and, #roadtrip united by xbhp. The brand is the lubricant partner for ace racer and INMRC national record holder, Rajini Krishnan and the main sponsor of young racing talent at the Rajini Academy of Competitive Racing (RACR), located in Chennai.
About Castrol India Limited
Castrol is one of the world’s leading lubricant brands and has a proud heritage of innovation and fueling the dreams of pioneers. Castrol India Limited is one of India’s leading lubricants companies with iconic brands such as Castrol CRB, Castrol GTX, and power brands like Castrol Activ, Castrol MAGNATEC and Castrol VECTON being the brand of choice for millions of consumers and customers across the country. The company also has a presence in select segments like High Performance Lubricants and metalworking fluids used in a wide variety of industries such as automotive manufacturing, mining, machinery, and wind energy.
Castrol India has a large manufacturing and distribution network in India with three blending plants and a distribution network of 330 distributors who reach consumers and customers through over 100,000 retail outlets. In addition, Castrol sub-distributors reach additional outlets in rural markets while the company also directly services over 3,000 key institutional accounts. Along with providing world class products and services, Castrol India focuses on and prioritizes safety, compliance, and quality.
For more information, visit www.castrol.co.in