Largest Multiplex Chain, PVR Cinemas Ties Up with GyFTR (Vouchagram) to Power its e-Gift Vouchers

PVR Cinemas, the largest and the most premium film exhibition chain in India, has teamed up with GyFTR (Vouchagram), country’s leading online-to-offline (O2O) peer-to-peer gifting platform, to power its e-gift vouchers. The brand will now feature their e-gift vouchers on the GyFTR platform, which will be available for purchase in the following values: INR 100, INR 250, INR 500, and INR 1000.

Established in 1997, PVR Cinemas is the largest cinema chain and currently owns 758 screens in 162 locations across 65 Indian cities. Its extensive pan-India presence and superlative in-cinema experience make it the first choice of millions of cinemagoers. This association underlines PVR’s efforts to enhance its customer acquisition and augment its online/offline footprint with the help of GyFTR’s end-to-end e-gifting solutions.

PVR customers can use e-gift voucher powered by GyFTR to book PVR movie tickets online and can redeem only one e-gift voucher on one bill. These cannot be used directly at PVR cinema halls.

Commenting on this association, Arvind Prabhakar, Co-Founder – Vouchagram India Pvt. Ltd, said, “There is no dearth of cinema lovers in India, which is why there is massive traction for e-gift vouchers for online movie ticket booking. Our partnership with PVR, one of India’s most popular cinema chains, significantly expands our offerings in this space. We are confident that this association will not only enhance the experience of movie-goers in India but also allow PVR to offers its services to a much wider online audience.”

Speaking on the partnership, Mr. Gautam Dutta, CEO, PVR Ltd. said, “At PVR Cinemas, we understand that the expectations of the modern day consumer are transforming rapidly. In this day and age, a combined online/offline marketing strategy is crucial to enhance revenue generation and sales, market visibility, and brand recall. This is why; we are thrilled to join hands with GyFTR, a platform that will give PVR Cinemas seamless access to the diverse e-gifting ecosystem, thereby allowing us to accelerate customer acquisition and business growth.”

A thought leader in the instant gifting and redemption domain, GyFTR currently services more than 5 million customers and has a clientele of 135+ active brands. The platform facilitates seamless gifting across multiple geographies and has been revolutionizing the segment by making the experience of receiving a gift like a ‘gift’ in itself through its proprietary technology.