Myntra Unveils Its Latest Brand Campaign ‘Trend IRL’ with Kiara Advani, Spotlighting Real-Life Trendsetters

 -          Myntra's latest brand campaign celebrates the real-life trendsetters, empowered by the trendiest styles available on the platform, who inspire and influence others around them to be fashionable

-          The campaign positions Myntra as the ultimate destination for the trendiest styles, enabling people to ‘Trend in Real Life’

-          As part of the campaign, Kiara features in two films, showcasing the wide range of offerings in women’s ethnic and western wear respectively available on the platform 

-          Kiara's continued association with Myntra, as the platform’s brand ambassador, stems from her embodiment of the brand's ethos and her status as a fashion trendsetter among her fans.

-          Myntra currently has 50,000+ trending styles on the platform.

Myntra, one of the leading fashion, beauty and lifestyle e-commerce destinations, has announced the launch of its new brand campaign, ‘Trend IRL (In Real life)’, featuring Indian actress Kiara Advani. The campaign celebrates the real-life trendsetters, who with their trending fashion from Myntra inspires others around them to be more fashionable, enabling them to ‘Trend in Real Life’, and solidifies the brand's position as the ultimate destination for the latest trends. As part of the  campaign, Kiara features in two films, showcasing the wide range of trends across  women’s ethnic and western wear available on the platform.

Over the years, Myntra has strengthened the platform to offer trends to the fashion-forward consumers. Myntra’s TrendNxt, an initiative designed to redefine how customers engage with fashion trends, brings several exciting in-app experiences aimed at enhancing trend discovery. With a dedicated bottom navigation on the app leading to the TrendNxt landing page, users can dive into editorials, listicles, and featured trends and enjoy a personalized experience. The platform refreshes new trends every week, currently offering 50,000+ trending styles to customers to always be at their trendiest best.

Kiara's continued association with Myntra, as the platform’s brand ambassador, stems from her embodiment of the brand's ethos and her status as a fashion trendsetter. With her consistently impeccable fashion sense that serves as inspiration to many, she seamlessly aligns with the campaign's core message of empowering everyone to 'trend in real life.’

The campaign features a series of films spotlighting various trends, from ruffle dresses to corpcore in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear, reinforcing Myntra's position as one of the trendsetting leaders.

About the Brand Campaign:

The ‘Trend IRL’ campaign is a celebration of individuals who inspire and influence others through their unique and on-trend fashion choices. These fashion choices are enabled through Myntra, where new trends are added every week to raise the fashion quotient. With Kiara Advani as the face of the campaign, Myntra showcases two captivating films—one highlighting western wear trends and the other showcasing ethnic wear trends. Through this campaign, Myntra emphasizes its role as the go-to platform for discovering fresh trends from the world of fashion. It also encapsulates Myntra's mission to democratize fashion and elevate the nation's fashion quotient. By spotlighting real-life trendsetters, the campaign aims to convey that true fashion statements are made in everyday life.

About the ad film:

In Myntra's latest ad films starring Kiara Advani, fashion takes center stage with a playful twist! From captivating coffee shop encounters to elevator escapades, Kiara effortlessly steals the show with her trendy style.

Both the films showcase Kiara’s series of encounters with two women at an outdoor coffee shop as well as the elevator lobby, spanning several days. Kiara's trendy western wear and ethnic wear attire respectively captivates these women, as their interest in Kiara’s fashion intensifies with each encounter. As their curiosity builds through the film, the penny drops when the women find a way to sneak a peek at what Kiara's attention has been captured by on her phone through the film- catching a glimpse of the latest trends on Myntra! The scene cuts to the last encounters where these women sport trendy fashionable outfits, drawing Kiara's attention away from her phone to notice them for the first time and complimenting them and acknowledging their stylish evolution. As Kiara captivates them each day in a variety of trends - from elevated co-ords to bardot tops - her fashion journey inspires those around her to step up their style game. With each "Fab" and "Uff" moment, Myntra's Trend IRL campaign comes to life, showcasing the power of real-life trendsetters and the endless stream of fresh trends waiting to be discovered on Myntra’s TrendNXT page.

Link to film:

Ethnic Wear: https://youtu.be/E3UxSs2TS2Q?si=412o_Y9WvUSKdvxN

Western wear - https://youtu.be/Hruwq3f2_eI?si=h7r9chapkATqRg8V

Creative Credits:

*   Agency - Tilt Brand Solutions

*   Director - Vishwesh Krishnamoorthy

*  Cinematographer - Manu Anand

*  Photographer - Prasad Naik

*  Production House - Corcoise Films

Speaking on the campaign, Vijay Sharma, Senior Director - Myntra, said, "With our 'Trend IRL' campaign, we're not just showcasing fashion; we're celebrating individuality and the power of real-life trendsetters. In today's dynamic fashion landscape, trends aren't just about what's on the runway; they're about how people express themselves in their everyday lives. By spotlighting Kiara Advani and our diverse range of styles, we're highlighting Myntra's commitment to empowering everyone to explore and embrace their unique sense of style and be the trendsetters they've always wanted to be, right here, in real life."

Speaking on the campaign, Kiara Advani said: “Embracing fashion as a means of self-expression, I'm genuinely excited about this campaign. Being at one’s fashionable best shouldn’t be a privilege reserved for a select few, and it’s absolutely rewarding to be a part of the efforts towards making trends accessible to all.”

Myntra is implementing a holistic marketing approach, as customers across the nation will get to see the film on Digital and Social platforms.

About Myntra 

Myntra is one of India's leading platforms for fashion, beauty and lifestyle brands and in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. Myntra platform offers a wide range of over 6000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services over ~19,000 pin codes across the country.

Tally Solutions Unveils The Fourth Edition of ‘MSME Honours’ To Celebrate Entrepreneurial Excellence

Tally Solutions, a leader in the software products industry, delivering business management solutions for small and medium businesses (SMBs) for over three decades, announced the fourth edition of their flagship annual property ‘MSME Honours’. After three years of consequent success, MSME Honours continues to focus on celebrating emerging entrepreneurs who have made remarkable contributions in the MSME ecosystem across geographies.

The nominations will be open for all businesses with an annual turnover less than INR 250 crores and a valid GSTIN number. The entries can be submitted by interested businesses or people who know such businesses via this link: Tally Salutes Small & Medium Businesses | International MSME Day 2024 (tallysolutions.com) by May 31st.

Over the last three edition ‘MSME Honours’ received around 8,000 nominations across 100 cities, of which nearly 1000 entries were from women-led ventures. The fourth edition is likely to expect around 10,000 nominations by MSME owners and the winners will be felicitated on the occasion of International MSME Day celebrated on June 27th, 2024. In addition to India, the initiative will also invite participation from other regions like the United Arab Emirates, the Kingdom of Saudi Arabia, Bangladesh, Nepal, and Kenya. The categories of MSME Honours 2024 include:

·         Wonder Women: Recognizing women who have overcome challenges to establish thriving businesses, inspiring others in the process.

·         Business Maestro: Celebrating seasoned professionals whose expertise and resilience serve as guiding beacons for aspiring entrepreneurs, laying the groundwork for enduring success.

·         NewGen Icon: Highlighting startups as dynamic leaders in the business landscape, pioneering fresh solutions to age-old challenges and carving out new paths for growth.

·         Tech Transformer: Honoring businesses at the forefront of technological advancement, leveraging digital tools to drive efficiency and effectiveness in their operations.

·         Champion of Cause: Acknowledging champions who prioritize the global well-being of MSMEs, making significant contributions towards fostering a more sustainable and inclusive business environment.

Speaking on this initiative, Ms. Jayati Singh, Chief Marketing Officer, Tally Solutions, said, “We are thrilled to announce the launch of the fourth edition of ‘MSME Honours’ and aim to bring forth remarkable MSME stories, irrespective of size, geography, or business type. Over the years, we have taken several efforts to augment the MSME economy. This initiative is our humble endeavour to celebrate the relentless efforts and contributions of these businesses, spotlighting their stories of innovation and growth at a hyper-local level and share their stories as an inspiration for others. We have felicitated close to 400 winners across all editions in India, UAE, KSA, Bangladesh, Nepal, Indonesia and west Africa and we are optimistic of a greater participation this year as well.”

The nomination entries will be judged by an esteemed panel comprising of experts from the field of technology, MSME domain and media.

About Tally Solutions 

Tally Solutions Pvt Ltd is a pioneer in the business software products industry. Since its inception in 1986, Tally's simple yet powerful products have been revolutionizing the way businesses run. Having delivered path-breaking technology consistently for more than 3 decades, Tally symbolizes unmatched innovation and leadership. With over 2.5 million customer licenses activated worldwide, it caters to more than 7 million users across industries in over 100 countries. The brand has one of the largest partner ecosystems in the country with more than 28,000 partners associated with the company directly to provide a seamless and delightful customer experience. 

MediSim VR Hosts Future Warriors Program: Educating Young Entrepreneurs In One-Day Immersive Program

MediSim VR, a leading virtual reality and simulation-based immersive healthcare training provider, hosted a one-day programme called Future Warriors on May 07, 2024. This unique initiative invited ten high school students from Hosur to gain first-hand experience about the daily operations of a cutting-edge medical technology company. The Future Warriors programme equips high school students with the fundamental tools they need to become innovative, creative, and successful startup entrepreneurs, setting it apart from other educational programs. 

The Future Warriors program was not just about learning the ropes of a startup. It was a platform that encouraged students to engage in idea-sharing, collaboration, and personal growth. Through interactions with mentors and business professionals, including our Senior Developer, Mr. Mohudoom Naina, and Business Development Head, Ms.Riddhi Baid, students gained a better understanding of the startup ecosystem and discovered new career paths, fostering their personal and professional development. 

Our Senior Developer explained how our VR technology revolutionizes healthcare in technical terms, while our Business Development Head discussed diverse career paths within departments like marketing, product development, finance, and operations. These interactions provided valuable insights into how these divisions collaborate creatively and productively to foster startup expansion and innovation.

Sabarish Chandrasekaran, CEO and Co-Founder of MediSim VR, said, "Through our Future Warriors program, we aim to ignite the spark of innovation in every young mind. This initiative aims to encourage students to see the world in new ways, identify issues, and come up with solutions rather than just imparting knowledge. We want to demonstrate their ability to influence the future, take advantage of emerging entrepreneurial trends, and effect constructive change."

Abhinav Sundar, a Class XII student, was profoundly impacted by the one-day Future Warriors program. He shared, "After attending the one-day program, I'm amazed at how VR technology is a game-changer in healthcare training. Learning about new tech terms was exciting! My perception of startups has completely changed. I now understand how small teams work together in every department. This program has instilled in me the confidence to share my ideas and pursue my dream of starting a successful venture.'

Lam Research To Foster A Semiconductor Fabrication Equipment Supply Chain Ecosystem In India

* Invites qualified suppliers to attend the Lam Research Supply Chain Symposium at SEMICON India 2024

Lam Research Corp. (Nasdaq: LRCX) today announced its plans to expand its global semiconductor fabrication equipment supply chain to include India. The company is assessing capabilities across various supply chain segments and is exploring India-based suppliers who can collaborate to fulfil the need for precision components, custom parts, high purity gas delivery systems and other assemblies that go into cutting-edge semiconductor wafer fabrication equipment.

The global semiconductor industry is expected to grow to $1 trillion in annual revenue by the end of this decade, according to experts. Lam continues to focus on fostering a strong, resilient, and geographically diverse supply chain to address current and future demand. This announcement is part of Lam’s ongoing efforts to cultivate a more resilient supply chain through strategic expansion in the region.

As demand for semiconductors increases, there is an even greater need for collaboration and global engagement of expertise, intellectual property, materials, and talent. Lam has a "close to customer" strategy that drives collaboration with thousands of suppliers around the world. This helps build resilience against region-specific supply chain issues and prevent supply bottlenecks. Lam has been operating in India for more than 20 years, benefiting from its prime location close to customers in Asia.

“At Lam, we believe that collaborative supply chain relationships are key to fostering innovation and the best service for our customers,” said Karthik Rammohan, group vice president and head of global operations at Lam Research. “Leveraging the infrastructure and talent of our India Center of Engineering, our new proactive initiative to drive supply chain growth in India also has the capacity to contribute to improved performance, sustainability, and enhanced capabilities for our customers regionally and across Asia.”

"We are proud to be expanding our supply chain in India,” said Rangesh Raghavan, corporate vice president and general manager at Lam Research India. “By enhancing Lam’s strong global supply infrastructure with capabilities from local suppliers, integrators and other strategic providers, we look to enhance the flexibility of our supply chain, while further supporting the semiconductor ecosystem in India, where Lam has been a proud leader for more than two decades.”

Lam invites interested suppliers to visit its booth at the SEMICON India 2024 tradeshow to be held in Noida, from 11 to 13 September 2024 and to register on the Lam Research website https://www.lamresearch.com/india-supply-chain-symposium/ to participate in its exclusive supply chain symposium which will be held in conjunction with SEMICON India 2024.

About Lam Research

Lam Research Corporation is a global supplier of innovative wafer fabrication equipment and services to the semiconductor industry. Lam’s equipment and services allow customers to build smaller and better performing devices. In fact, today nearly every advanced chip is built with Lam technology. We combine superior systems engineering, technology leadership, and a strong values-based culture, with an unwavering commitment to our customers. Lam Research (Nasdaq: LRCX) is a FORTUNE 500® company headquartered in Fremont, Calif., with operations around the globe. Learn more at www.lamresearch.com.

Yamaha Unveils Vibrant Colours in FZ-S Fi Version 4.0 DLX In India

-   Introduces the exciting Ice Fluo-Vermillion and lively Cyber Green colour to attract young customers

India Yamaha Motor (IYM) Pvt. Ltd., in alignment with ‘The Call of the Blue’ brand campaign, today introduced exciting new colour shades in its popular streetfighter model, FZS-S Fi Version 4.0 DLX for the young riders of today. IYM has launched the stunning new Ice Fluo-Vermillion and intriguing Cyber Green colour shades in the model at an attractive price of INR 1,29,700/- (Ex-Showroom, New Delhi). These two vibrant colour shades are meticulously crafted to resonate with the evolved taste of customers,

especially the youth.

With the inclusion of these dynamic colour shades in the FZS-S Fi Version 4.0 DLX, India Yamaha Motor reiterates its commitment to remain relevant and appealing to the ever-changing demands of its youthful customer base in India. After these additions, the FZ-S Fi Version 4.0 DLX will have six colours for customers to choose from – the latest Ice Fluo-Vermillion & Cyber Green, the striking Majesty Red, Yamaha’s favourite - Racing Blue, and the classic choice – Matte Black & Metallic Grey. With such interventions, Yamaha strives to position itself at the forefront of inspiring next-generation riders.

Commenting on the launch, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “We at Yamaha recognize that young riders of today are not just looking for transportation but are seeking a complete lifestyle. They are aspirational and are equipped with insights of global trends and style. Their tastes and preferences are diverse, and they seek differentiated experiences that are unique and sets them apart. In India as well as globally, we have witnessed that the youth is closely following new colour trends and are associating their personalities with it. This continuous shift is powering us to innovate, and we stay committed to meeting these expectations of our young customers. Today’s introduction of the fascinating colour options in the FZS-FI DLX portfolio is an example of our commitment to the Indian market to keep our brand and offerings always relevant to our customers. We shall continue our pursuit to consistently reform and refresh our products to captivate the imaginations of youngsters and enhance consumer delight.”

Part of Yamaha’s iconic FZ series, that has captivated the hearts of Indian riders for over 15 years, the FZ-S Fi Version 4.0 DLX stands out with its 149cc fuel-injected engine - not only powerful but also efficient, offering a smooth acceleration and a responsive ride. The Monocross Suspension in the bike offers excellent shock-absorbing performance and stability during braking, while the Front Disc Brake with Single Channel ABS offers greater control even in slippery conditions.

The two-wheeler is equipped with Bluetooth-enabled Yamaha Motorcycle Connect and Traction Control System—a first in its category. These features enhance the riding experience by providing stability and connectivity on the go. The e20 compatible bike’s design is further accentuated by Class D Headlight, LED Flasher & LED Tail-light offering improved distribution of light and night-time visibility; and Chrome Duct Plating and 3D emblem, enhancing its premium look. The coloured wheels add a flamboyant touch to its street presence. With its comfortable two-level seat and lightweight build at just 135 kgs, the FZS-FI DLX promises agile manoeuvrability and quick initial pickup, making it a joy to ride in urban environments.

New colours in FZ-S Fi Version 4.0 DLX

About Yamaha Motor India group of companies:

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), AEROX Version S (155cc), AEROX (155cc) and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

IIIT-Bangalore Hosts OxFounders Global Startup Summit

The International Institute of Information Technology Bangalore (IIIT-B), in collaboration with Oxford Founders Global, successfully hosted the OxFounders Global Startup Summit on May 3rd, 2024.

Addressing the media, Dr. Lakshmi Jagannathan,CEO, IIIT-B Innovation Centre, said, “With the Deeptech startup ecosystem catching up in India, IIIT-B Innovation Centre is happy to host the Deeptech Startup Summit with the Oxford Founders. This summit will be a unique convergence of startups, investors and mentors enabling building bridges between India and the UK Ecosystem. The aim of the Summit is to foster collaboration and bridge-building between the dynamic ecosystems of India and the UK.”

Lucas Jacobelli, Joint Chair, Oxford Founders Global stated, “Our World Tour project is all about us visiting the most exciting and dynamic startup ecosystems around the world. Bangalore being the home to some of the most innovative research and projects on a global scale, and this makes it a perfect stop. This is where the next unicorns will come from, and this is by far the most exciting space for us.”

Morgane Bascle, Joint Chair, Oxford Founders Global said, “This is the first time the Oxford and Bangalore startup ecosystems come together for an event of this kind. IIIT-Bangalore has a really strong presence throughout the startup ecosystem. This starts from the students, who are leading cutting-edge research-driven projects, but extends also to a network of investors and mentors that provide a huge amount of value to pitching startups. We have always conducted our events in partnership with top universities and IIIT-Bangalore is one of them,” he further added.

The event, held at the Amanthran IIIT-Bangalore venue, brought together an array of visionary entrepreneurs, investors, accelerators and media representatives from around the globe to celebrate and nurture the spirit of innovation within the Bengaluru startup ecosystem.

The summit, spanning from 10:00 AM to 5:00 PM, featured a dynamic agenda designed to inspire, educate and connect participants. Attendees had the opportunity to engage in insightful panel discussions on startup growth and innovation, participate in workshops led by industry experts and network with like-minded individuals passionate about driving positive change through entrepreneurship.

The mark of the event was the eagerly anticipated startup pitching competition. Eight early-stage startups, selected for their remarkable traction and potential in DeepTech and Sustainability, showcased their innovative solutions. They presented to a distinguished panel of judges and a captivated audience of investors and media professionals.

About IIIT-Bangalore

IIIT-Bangalore is a premier institute dedicated to undergraduate and postgraduate programs specializing in Computer Science and Engineering (CSE), Electronics and Communication Engineering (ECE), IT for Society, and broader fields of IT and research. Situated in the heart of Electronic City, Bangalore, it holds a prominent position in the academic landscape. IIIT-Bangalore is graded A+ by National Assessment and Accreditation Council (NAAC). In the National Institutional Ranking Framework (NIRF) for 2022, IIIT-B has secured 74th ranking. The institute was ranked number 1 among India's Best Technical Universities (Private) by India Today. IIIT-Bangalore contains state-of-the-art infrastructure, eminently qualified faculty, a vibrant alumni community, cutting-edge research facilities, and close industry collaborations.

The institute’s specially designed courses make the students’ cognizant of the current technologies. Experiential learning and practices followed in the institute equip them with the tools and knowledge to solve contemporary real problems. IIIT-Bangalore has consistently achieved excellent placement records every year since its establishment in 1998, thanks to the unwavering support of the industry and the expanding pool of highly skilled alumni.

For more details, log onto https://www.iiitb.ac.in

Coca-Cola India’s First Ever Partnership With Hockey India For National Women's Hockey League

* Under Coca-Cola India’s #SheTheDifference campaign, the partnership is aimed at the advancement of women's hockey in India.

Anandana, The Coca-Cola India Foundation announces its first ever partnership with Hockey India for the National Women's Hockey League 2024. The 1st Phase of the tournament commenced on 30thApril and it will conclude on 9thMay 2024, in Ranchi, Jharkhand, the domestic league promises an exhilarating showcase of talent and skill.

The National Women's Hockey League features teams that secured top-eight positions in Pune's recently concluded 14thHockey India Senior Women National Championship 2024. The participating athletes represent various states including Haryana, Maharashtra, Jharkhand, Madhya Pradesh, Bengal, Mizoram, Manipur, and Odisha.

In line with Coca-Cola India’s commitment to sports, the three-year collaboration underscores its role in positively shaping the sports and gender equality landscape. The partnership also aligns with the company’s #SheTheDifference campaign, an initiative to celebrate, uplift, and support women. This strategic partnership aims to elevate women's hockey by tackling essential components such as providing specialized coaching, the provision of training equipment, nutritional support, and the organization of camps and tournaments to foster growth.

Sporting Ethos, is the implementation partner of the program, offering valuable support for the players to reach their full potential and bring out the best of the Indian sports scene.

Commenting on the partnership, Hockey India President Dr Dilip Tirkey said, "We are thrilled to have Anandana, the Coca-Cola India Foundation onboard for the inaugural edition of the tournament. I believe this association will not only elevate the stature of hockey as a sport but also of women hockey players, nationally and internationally. This collaboration will be a milestone in raising the bar of sports training and enhancing sports capabilities in India”.

Echoing the President's enthusiasm, Hockey India Secretary General Shri Bhola Nath Singh welcomed the partnership with Anandana, the Coca-Cola India Foundation. "Our goals are perfectly aligned," he said. "Both Hockey India and Coca-Cola are committed to promoting and developing sports at the grassroots level, particularly women's hockey. We envision the National Women's Hockey League as a strong feeder system for the National team. This partnership is a win-win, and we look forward to a fruitful collaboration in the years to come."

Announcing the association, Rajiv Gupta, Director, The Coca-Cola India Foundation said, “At Coca-Cola India, we believe in the transformative power of sports to inspire and unite communities. Partnering with Hockey India advances our shared vision of creating a supportive environment for the development of sports and athletes alike. With this, we are proud to sponsor women in sports and contribute to their success on the global stage.”

About Coca-Cola India:

Coca-Cola in India is one of the country's leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company in line with its vision of 'Beverages For Life' offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India it's beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.