Galaxy Tab S10 FE Series Brings Intelligent Experiences To The Forefront With Premium, Versatile Design

* Boost multitasking and creative expression like a pro with Intelligent Features on the new Tab S10 FE additions

Samsung Electronics today announced the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab S FE series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

“The new Galaxy Tab S10 FE series brings advanced mobile AI experience and Samsung’s connected ecosystem to even more tablet users, while still offering leading performance and design,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “We’re confident that the slim bezels and expansive displays, in addition to a whole host of functional improvements, will inspire people to do more, create more, and discover more.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE series also comes with the same IP68 rating as the newest Galaxy Tab S10 series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

Fan-favorite Circle to Search with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.

Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.

AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.

An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.

Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.

Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.

The Galaxy Tab S10 FE series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.

For an even more intuitive AI experience, the FE series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10 series, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

Availability

Beginning April 3, the Galaxy Tab S10 FE and Galaxy Tab S10 FE+ will be available in select markets and offered in three colors: Gray, Silver and Blue. For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/sec/tablets/

Freshworks Launches New Partner Program With Expanded Reseller And Services Offerings

* Uncomplicated service software, flexible engagement models and a new services delivery program help Freshworks partners accelerate time to value

Freshworks (NASDAQ: FRSH) today announced the launch of its new global partner program for resellers and service delivery partners. Designed to be as easy to adopt and scale as Freshworks’ products, the program enables partners to deliver more customer value and rapid impact from the front lines to the bottom line.

"Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams. Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates," said Laura Padilla, Senior Vice President of Channels and Alliances at Freshworks. "Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years.”

The revamped program includes more than 500 transacting partners, including global partners such as Climb, Gorilla Services, SHI International, Unisys, and Xcession. Resellers enable Freshworks’ global expansion efforts in partner-led markets across Asia and Latin America while driving deeper penetration in key growth markets in North America and Europe, bringing deep industry expertise in banking, healthcare, financial services, retail, and the public sector—helping businesses deliver exceptional customer and employee experiences.

The revamped Freshworks Partner Program includes:

Flexible Sales Engagement Models – Partners can choose the business model that best fits their needs, ranging from one-time commissions as sales consultants to ongoing revenue opportunities as authorized resellers, premier resellers, or service providers.

New Offering for Service Delivery Partners – System integrators and solution providers offering professional services can now join a new program that provides training, certifications, and direct engagement with Freshworks’ sales teams, with leads shared directly with them.

Faster Impact for Partners and Customers – Freshworks’ people-first approach empowers partners to manage the full customer lifecycle with specialized enablement, certifications, and direct access to Freshworks experts and resources. Premier resellers benefit from recurring margins on every sale, full control over billing and renewals, and deeper customer relationships.

Enhanced Partner Services and Support – Partners will receive increased regional sales support, marketing development funds, enablement and internal alignment. The Freshworks Professional Services team will also provide key technical enablement and onboarding training in addition to opportunities for partner services delivery across markets and business segments with a refreshed sponsorship model to ensure partner success.

Resellers who have chosen to partner with Freshworks to deliver exceptional customer and employee service say:

"The potential to transform customer and employee experiences in a country like India is immense. Our partnership with Freshworks allows us to gain deeper insights into the needs of our enterprise clients, providing them with efficient and user-friendly IT service management and customer support solutions. Freshworks’ refreshed Global Partner Program is straightforward and rewarding, mirroring the simplicity and effectiveness of their products. We look forward to leveraging the Program’s principles to further amplify our value creation for clients," said Mohan Muthuraj, vice president at Sonata Information Technology Limited (a subsidiary of Sonata Software).

About Freshworks

Freshworks Inc. builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.

Star Union Dai-ichi Life Insurance Expands Global Footprint And Launches International Life Insurance Solution

Star Union Dai-ichi Life Insurance Company Ltd. (SUD Life), a trusted name in the Indian life insurance sector since 2009, has expanded its global presence by establishing an IFSC Insurance Office (IIO) at Gujarat International Finance Tech City (GIFT City), India’s first International Financial Services Centre (IFSC). With this strategic move, SUD Life is set to offer US dollar-denominated life insurance solutions tailored for Non-Resident Indians (NRIs), Persons of Indian Origin (PIOs), and Resident Indians (RIs) through their exclusive distribution team having expertise in financial advice.

As part of this expansion, SUD Life has introduced its inaugural international product, SUD Life International Wealth Creator, a Unit Linked Life Insurance Plan (ULIP) designed to provide life insurance protection along with wealth creation opportunities. This innovative plan empowers policyholders to invest in five different international funds, like the SUD Life GIFT US Equity Fund, the SUD Life GIFT Global Equity Fund, the SUD Life GIFT US Treasuries Fund, the SUD Life GIFT EM Treasury Fund and the  SUD Life GIFT Commodities Fund, each tailored to meet the evolving financial goals and risk appetites. Whether securing funds for a child's international and national education, planning for the golden years, or building a financial safety net, this plan offers a flexible, market-linked investment approach that ensures sustainable growth of accumulated wealth.

On the occasion of this landmark expansion, Abhay Tewari, MD & CEO of Star Union Dai-ichi Life Insurance, stated, "The launch of our GIFT City branch and SUD Life International Wealth Creator strengthens our commitment to the global Indian community. This initiative empowers NRIs, PIOs, and RIs with life insurance solutions and wealth-building opportunities through globally diversified investments. We at SUD Life continue to innovate and expand, ensuring our customers achieve lasting financial security."

The launch event was a momentous occasion, graced by the presence of Abhay Tewari, MD & CEO of SUD Life, along with senior officials from Union Bank of India, Bank of India, and SUD Life.

With this milestone, SUD Life takes a significant step towards serving a global customer base. By offering internationally linked life insurance solutions, the company reaffirms its commitment to delivering financial security and growth opportunities that align with evolving customer aspirations.

Samsung Expands Its Smart Laundry Offerings With Bespoke AI Laundry Vented Combo

* First all-in-one Vented Combo in its class can wash and dry a full load in just 68 minutes

Samsung Electronics today announced the addition of the Bespoke AI Laundry Vented Combo1 — an All-in-One Washer and Electric Dryer with a 7-inch AI Home touchscreen – to its lineup of Bespoke AI Laundry appliances. The combined unit eliminates the need to transfer laundry between washing and drying, while also bringing fast drying performance and intelligent functionality that makes laundry remarkably convenient.

Samsung has continued to innovate in the laundry room to offer consumers a wide array of washer and dryer models for spaces of all sizes and layouts. The Bespoke AI Laundry Ventless Combo was a standout in 2024, as it raised the bar for all-in-one washer-dryers by eliminating the common performance sacrifices associated with the format. The new Bespoke AI Laundry Vented Combo builds on its innovation and success, giving consumers another stylish and convenient space-saving option.

“At Samsung, our mission is to create smart home solutions that make life easier, more efficient and more sustainable, elevating home space to the next level in both performance and style,” said Jeong Seung Moon, EVP and Head of R&D Team for Digital Appliances Business at Samsung Electronics. “The Bespoke AI Laundry Vented Combo brings exceptional time-saving efficiency to the laundry room in a compact all-in-one solution.”

Convenient, Time Saving Functionality

The Bespoke AI Laundry Vented Combo is a powerful model that washes and dries clothes completely in a single machine in just 68 minutes2 when using the Super Speed cycle. Its roomy 5.3 cu. ft. Ultra Capacity drum lets users do more laundry in a single load, and its vented design uses the internal heater and fan to move hot air through clothes and vent out moisture, ensuring clothes are always dried quickly and thoroughly. For even more convenience, the Vented Combo can simply swap out the currently installed washer and electric vented dryer.

And with Samsung’s AI Bubble™ technology, users can enjoy clean clothes, cycle after cycle. Water, air and detergent combine to create a cleansing foam that seeps into fabrics for an effective wash. To tackle tough stains without spending time pretreating them, the Steam Wash cycle comes into action. The drum releases steam to thoroughly saturate every item in the load and ensure an effective deep clean.

Effortless Operation

Like the other products in Samsung’s Bespoke AI Laundry lineup, the Vented Combo automates the process of washing and drying clothes, streamlining laundry routine and making it faster, easier experiences. Its intuitive 7-inch AI Home display is simple to use and gives a quick access to the Combo’s settings for effortless operation. And for those busy moments when the user is multi-tasking or has their hands full, convenient Voice Control capabilities let them give commands to turn the Combo on or off, access settings and more.3

Samsung’s AI Opti Wash & Dry™ technology uses powerful AI sensors to detect soil levels and fabrics, automatically adjusting settings as needed during the cycle to deliver a better wash and dry.4 For added convenience, the Flex Auto Dispense System automatically dispenses up to 47 loads5 of detergent — or users can choose to split the compartment, so it dispenses up to 34 loads of fabric softener and 25 loads of detergent. And when the clothes are finished drying, the Auto Open Door pops open, allowing leftover moisture to evaporate, preventing unpleasant, musty odor so clothes are fresh and dry when taken out.

And with built-in Wi-Fi connectivity, users can also get end-of-cycle alerts and remotely start, stop or delay the Combo from their mobile phone, using the SmartThings app.

Innovations To Improve Energy Efficiency

The Bespoke AI Laundry Vented Combo is engineered for seamless sustainable living. As an ENERGY STAR® Certified washer-dryer, it has been recognized by the U.S. Environmental Protection Agency (EPA) for delivering energy efficiency along with the latest in technological innovation.7

SmartThings Energy allows them to monitor power consumption and estimate their monthly electricity bill for improved control over their energy usage.8 They can also turn on AI Energy Mode9 to have the Vented Combo automatically optimize its energy consumption and reduce usage by up to 30%.10 The Vented Combo is also equipped with Samsung’s Less Microfiber™ cycle setting, which allows users to gently clean synthetic textiles while reducing 39% of microfibers released into the ocean.11

Availability and Pre-Orders

Samsung’s Bespoke AI Laundry Vented Combo comes in two premium colors — Dark Steel and Brushed Black for the U.S. consumers. Only the Brushed Black is available in Canada and the Dark Steel in Mexico. For those who prefer the ventless version, the Bespoke AI Laundry Ventless Combo with Heat Pump is available in Dark Steel.

The Bespoke AI Laundry Vented Combo is now available for pre-order in the U.S. and will be available in Canada and Mexico in 2Q of 2025.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry, and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

1 Among 27? combo washer/dryers. Sold only in USA, Canada and Mexico.

2 Based on using a Super Speed cycle only with a 10 lb. DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.

3 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).

4 Fabric sensing operates for 8 lbs (3.6kg) and under. Based on AI algorithm using IEC 8 lbs (3.6kg) load. To prevent wear, wash like fabrics together. Results may vary.

5 Expected number of loads: Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following: softener for up to 34 loads, general detergent for up to 22 loads or specialty detergent for up to 29 loads. Actual results may vary depending on individual use.

6 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

7 Visit www.energystar.gov for more information on ENERGY STAR® guidelines.

8 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

9 Can be applied on Towels, AI Opti Wash & Dry™, Heavy Duty, Super Speed, Small Load cycle only when the selected washing temperature is ‘hot.’ Applicable to wash only.

10 Based on internal testing with IEC 8lbs. (3.6kg) load except for Small Load cycle [IEC 4lbs. (1.8kg) load]. Results may vary depending on the actual usage conditions.

11 Based on testing by the Ocean Wise Plastics Lab using a 2kg load of 100% polyester hoodies, comparing the Synthetics cycle on a Samsung conventional model 27? washing machine with US design and the Less Microfiber cycle. Results may vary depending on the actual clothes and usage conditions. Applicable to wash only.

HELL ENERGY DRINK’s “TAB” Can Be Your Visa For Exciting Times

If we tell you tab is no more limited to laptop or desktop, or it is not just a small insignificant extension on a can that lets you savour the content from your favourite energy drink. But much more.

This April, HELL ENERGY DRINK’s “TAB” can be your visa to new experience and what not.

What is a Tab?

Every time you crack open a HELL ENERGY DRINK can, have you paid attention to the small yet iconic element of a pull-tab? Every HELL ENERGY DRINK can comes with a signature pull-tab – the small but mighty opener that unleashes your favourite energy drink. It is sleek, it is distinctive, and soon, you will realise it is more than just a functional piece of aluminium. This time, it’s different. It’s more than just a means to open the can—it is your key to something BIG. Something EXCITING. Something you would not want to miss.

Why save it?

HELL ENERGY DRINK ushers in the summer with an exciting experience for everyone. A thrilling surprise awaits and all we can say for now is: SAVE THE TAB.

While we are holding on to the mystery, here is what you NEED to know:

Open the Can to enjoy your HELL ENERGY DRINK, as always!

Detach the tab after opening the can

Do not throw it away; you will want it saved and secured

Check the unique code under the opened tab – Lucky draw for exciting prizes

Stay tuned for the reveal. The countdown has already begun – Summer’s Coolest HELL ENERGY DRINK Win With HELL Giveaway.

Next time you grab HELL ENERGY DRINK, remember: SAVE THE TAB!

About HELL ENERGY

HELL ENERGY is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory— ensuring an unparalleled strategic position globally. For more information, visit www.hellenergy.com

Honda Motorcycle & Scooter India Closes FY 2024-25 With Over 58.31 Lakh Unit Sales

* The company sold 4,27,448 units sold in March 2025

* Ending the financial year on a positive note, Honda Motorcycle & Scooter India (HMSI) announced its sales number for the month of March 2025.

The company’s total sales for March’25 stood at 4,27,448 units. This includes domestic sales of 4,01,411 units and 26,037 unit exports.

Noteworthy, the company sold 58,31,104 units during the FY’25, recording a 19% YoY growth. This includes domestic sales of 53,26,092 units and 5,05,012 unit exports.

HMSI’s Key Highlights of FY’25:

Electric Vehicles: Honda Motorcycle & Scooter India (HMSI) stepped into the electric mobility segment with the introduction of ACTIVA e: and QC1. Bookings for the same began on

January 1, 2025, and their deliveries commenced from March 2025 onwards.

Bharat Mobility Global Expo 2025: HMSI took the center stage at the Bharat Mobility Global Expo 2025, showcasing an exciting line-up of innovative and sustainable mobility solutions. The company announced the prices of the all-new ACTIVA e: and QC1. In addition, the CB300F flex-fuel, Honda’s portable electric scooter Motocompacto, Electric Racing Go-Kart and advanced battery swapping technology with the dedicated Honda Power Pack Exchanger e: were also on display.

OBD2B Compliant Products: To further delight its customers, HMSI launched the OBD2B compliant models of Activa, Activa 125, Dio, Shine 100, Livo, Shine 125, SP125, Unicorn, SP160, Hornet 2.0 and NX200 with advanced features.

Honda’s Premium Motorcycle Business ‘BigWing’

New Offerings: The company launched the all-new NX200 with OBD2B compliant engine and upgraded equipment. The company’s premium motorcycle portfolio has been further strengthened with the launch of latest editions of the CB650R and CBR650R.

Flex-fuel vehicle: HMSI launched the new CB300F Flex-Fuel, marking a significant stride in the country's transition to greener mobility solutions. The CB300F is India’s first 300cc flex-fuel motorcycle.

Business & Brand Milestones

Business Milestones: Honda’s 125cc motorcycles ‘Shine & SP125’ crossed over 30 lakh customers in Eastern India and 10 lakh customers in Madhya Pradesh. The company also surpassed 2 crore sales in South India, highlighting its consistent growth and product appeal.

Road Safety

To make Indian roads safer for all, HMSI organized road safety awareness campaigns in schools, colleges, and government organizations for both kids & adults. The initiative was spread to more than 120 cities across the country.

HMSI also organized ten Road Safety Conventions in various cities with school principals & teachers as a part of their ongoing project - Mindset Development for our Future Generation. With this, the company has cumulatively educated more than 97 lakh Indian citizens on importance of road safety.

Corporate Social Responsibility

Projects for Socio-Economic Upliftment: Honda India Foundation (HIF) continued with its flagship program Project Pragati under which it provides theory, simulator & practical training to both new and existing GDAs. HIF along with the Mizoram Youth Commission (MYC) and Visan Foundation launched “Project Buniyaad - Aathmanirbharta Ka Aadhar” that aims at providing employment to the unemployed youth from the marginal sections of society. HIF also commenced its “Stree ?????…steering her own path” women empowerment initiative and completed training female cab drivers at its Institute of Driving Training and Research, Karnal.

World Environment Day: HMSI celebrated Environment Month coinciding with the World Environment Day on June 5th. As part of the Environment month celebrations, HMSI is setting an inspiring example by planting 1 lakh trees across various regions of India.

Project Annadata: With the aim to support and strengthen Farmer Producer Organizations (FPOs) in Uttar Pradesh, Honda India Foundation signed the Memorandum of Cooperation (MoC) with Government of Uttar Pradesh for ‘Project Annadata- Sashakt Kisan, Samridh Rashtra.’

Motorsports

Honda India Talent Cup: Displaying exceptional racing prowess, Mohsin Paramban clinched the top position and won the 2024 IDEMITSU Honda Indian Talent Cup NSF250R.

Asia Road Racing Championship: Making a significant mark on international soil, IDEMITSU Honda Racing India's Kavin Quintal and Mohsin Paramban raced in the Asia Road Racing Championship finale. The IDEMITSU Honda Racing India team earned a total of 13 points for the season in the Asia Production 250cc (AP250) class.

MotoGP: Repsol Honda Team rider Joan Mir attained the 21st position, while his teammate Luca Marini stood at 22nd position in the MotoGP 2024 championship.

Dakar Rally: There was a double celebration in Saudi Arabia with a second consecutive Dakar Rally double podium for Monster Energy Honda HRC as Tosha Schareina and Adrien Van Beveren took 2nd and 3rd place at the 47th edition of this world-famous motorsport event.

Magniflex Expands Its Luxury Sleep Portfolio With Riposo Orthopedic Mattress

~ Comprehensive Answer to Orthopedic Concerns and Improved Sleep Well-being ~

Magniflex India, a leader in premium sleep solutions, introduces the Riposo Orthopedic Mattress, expertly designed to deliver superior comfort and support by evenly distributing body weight. This mattress addresses the orthopedic concerns by providing targeted support that helps maintain spinal alignment, reduces pressure points, and minimizes sleep disturbances. Engineered with advanced technology, it promotes proper posture, and enhances overall sleep quality. With this launch, Magniflex India reaffirms its commitment to revolutionizing sleep quality with innovation and premium craftsmanship.

With a remarkable 63-year legacy rooted in Italian craftsmanship, Magniflex continues to set new benchmarks in sleep innovation by making luxury sleep experiences more accessible than ever.

Commenting on the launch, Mr. Anand Nichani, Managing Director, Magniflex India, said, “At Magniflex, we believe that understanding sleep's profound impact on health is essential. Our newly launched Riposo Orthopedic Mattress has been crafted and designed to address the rising sleep concerns, providing structured, firm support that complements unparalleled comfort, ensuring optimal posture alignment and a restorative sleep experience. He further added, “We are also dedicated to promoting sleep literacy among consumers, empowering them to identify the right sleep solutions tailored to their individual needs. Our aim is to expand into key markets, making our high-quality mattresses accessible to a broader audience while reinforcing our promise to elevate sleep wellness to new standards of excellence.”

Shedding light on the evolving lifestyle and rising bone and joint health concerns, V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab added “Recent studies reveal that nearly 60% of Indians are at risk of spine-related issues, with 48% suffering from low back pain. Given that each individual has a unique body type, traditional bedding solutions often fall short in delivering the essential support needed for restorative sleep. This underscores the critical importance of investing in orthopedic mattresses, which are designed to provide superior support, ensuring proper musculoskeletal alignment while alleviating pressure on key body areas. Upgrading to a high-quality orthopedic mattress is more than just an investment in comfort; it represents a commitment to advanced innovation and health, ultimately enhancing overall well-being for everyone.”

The Riposo mattress is designed for ultimate comfort and durability and features a 22 cm (8.5-inch) Memoform core—a patented anatomical material that adapts to body contours for superior support. Crafted with premium viscose fabric, it offers a soft, luxurious feel for an enhanced sleep experience. Made in Italy and OEKO-TEX certified, this firm mattress features a high-quality structure with a hypoallergenic fiber that resists dust mites to prevent allergies and patented memoform that contours to the body, relieving pressure points and providing the right support and comfort. Its antibacterial protection helps prevent bacteria and odors, while the breathable design enhances airflow for a cool, refreshing sleep. Backed by an 8-year warranty, the Riposo mattress ensures lasting support, hygiene, and comfort.

The launch of the Riposo Orthopedic Mattress marks another milestone in reinforcing Magniflex’s commitment to expanding premium sleep solutions across the nation. This launch aligns with the brand’s broader growth strategy, catering to the increasing demand for luxury and high-quality living. Currently, Magniflex operates through a network of six franchises and an extensive dealer network spanning 80 stores across India.