SBI MF, ICICI Pru MF And HDFC MF Account For ~40% Of Amagi's Rs. 805 Crore Anchor Book

Amagi Media Labs has raised ₹805 crore from marquee anchor investors ahead of its ₹1,789-crore public issue - which opened for subscription on January 13, 2026. The company allotted 2,22,95,799 equity shares to 42 anchor investors at Rs. 361 per share (the upper end of the price band).

The top three domestic mutual funds - SBI MF, ICICI Prudential MF, and HDFC MF have picked up the majority of Amagi’s anchor portion allocation – around 40% of total anchor book. Amagi is one of the rare instances where all three leading consortium fund houses have come in as anchors.

Other anchors include Birla MF, Fidelity, Motilal Oswal MF, HDFC Life Insurance, Tata Mutual Fund, Franklin Templeton MF, 360One, Baroda BNP MF, Amundi, PGIM MF, Bandhan MF, Susquehanna International (SIG), Bharti Axa, Isometry Capital, Societe Generale, Goldman Sachs, Creaegis, Edelweiss Tokio Life, New Vernon Capital, Helios (incl. MF) among others.

Amagi’s IPO is CY2026’s first deep-tech, SaaS and private sector IPO.

Amagi's strategic selection of 35 resident & 7 non-resident anchor investors includes domestic and foreign funds, and long-only insurance companies.

The anchor book features renowned funds, which are very selective about their investments.

The anchors have invested in Amagi IPO at a time when most global markets are volatile. The IPO’s fresh issue proceeds of Rs. 816 crore will be used for financing expenses towards technology and cloud infrastructure; funding inorganic growth through unidentified acquisitions and general corporate purposes.

The public issue will close on January 16, extended to four days due to local municipal elections in Maharashtra.