The idea of home as a private wellness retreat took centre stage, as India’s leading architects and design voices came together for an exclusive design summit hosted by GROHE. Moderated by actor and host Kubbra Sait, the evening moved beyond a traditional product-launch format to explore how luxury is evolving from bold statements to thoughtful personalisation.
A key moment of the evening was a fireside conversation featuring Celebrity Interior Designer Gauri Khan, Architect Rajiv Parekh of Red Architects, and Bijoy Mohan, Executive Officer and Executive Vice President, LIXIL International, LIXIL Corporation. Together, they discussed the growing demand for personalised luxury and how the modern Indian bathroom is increasingly designed as an individually curated sanctuary.
Sharing her thoughts on the showcase, Gauri Khan, Celebrity Interior Designer and Founder, Gauri Khan Designs, said, “The era of a one-size-fits-all bathroom is effectively over. Clients today aren’t simply asking for a shower; they are asking for a ritual. They want to shape how water interacts with the space, the flow, the positioning, and the overall atmosphere. Luxury today is the freedom to personalise an experience, not just select a product.”
This shift was brought to life through the event’s experiential zones, where the focus turned to modularity. GROHE Rainshower Aqua and Grohtherm Aqua were presented not simply as fittings, but as architectural tools, enabling designers to treat the shower as a composition rather than a fixed template.
Rajiv Parekh of Red Architects highlighted what this means for architects: “At RED we have always endeavored to create spaces that adapt with changing needs as clients grow and change and the new GROHE SPA collections allows us to give our clients that flexibility. With modular systems like Rainshower Aqua, we can design the shower experience with far more freedom, placing outlets across ceilings, walls, or side panels to suit the geometry of the space. The engineering can remain hidden, while the experience feels seamless and intentional.”
Offering a market perspective, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA noted that personalised luxury is increasingly shaping premium residential design across India. “We are seeing a shift in how people value private space,” she said. “In a hyper-connected world, the bathroom has become a place to pause and reset. With GROHE SPA, our focus is to give architects and designers the ability to create truly individual sanctuaries, where wellness is not an idea, but something you experience through water, every day.”
Set against immersive installations, the evening brought together leading architects and retail partners, allowing them to experience the GROHE SPA vision first-hand. The tone was closer to a design gallery than a conventional brand showcase, reflecting a clear direction for premium living: spaces shaped by personal rituals, refined detail, and experience-led design.
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About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.
The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.
With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower.
*includes CO2 compensation projects, more on grohe-x.com/sustainability.
About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes.
But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com.
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