Wednesday, February 8, 2023

Consumer Hardware Startup Up To Bring Technology To The Modern Kitchen With Launch Of delishUp

* The product features an 8” touchscreen with guided recipes, wifi connectivity, a smart cooking jar which can cook, stir and chop.

* delishUp offers OTA updates, which ensures that the product stays relevant through updates and feature upgrades

* The startup aims to sell 1,50,000 units in 2023

Consumer hardware startup, Up has launched its Smart Cooking Assistant, the delishUp The delishUp aims to level up young Indians who are looking to cook more often at home. The 8-inch touchscreen displays a wide selection of recipes with simple instructions and the smart cooking jar automates the tedious processes of cooking including chopping ingredients and automating stirring. With the delishUp ANYONE can begin cooking wholesome and healthy meals at home.

The delishUp powered by Up AI continuously monitors the food that is being cooking, be it Indian, Continental or Oriental. The Up AI is trained by expert home cooks, food scientists and the 5000+ dishes that have already been cooked on it by a diverse set of consumers. Offering never before abilities like “Pausing” cooking and “Active” cutting. The product also has the choice of different blade settings that allow it to chop vegetables in various techniques - be it fine slices or chunky cuts. The algorithms on delishUp automatically stirs food being cooked, with the blade acting as a spatula and also tossing soft ingredients like Paneer and leafy vegetables. Up AI is rapidly learning from consumer input and preferences, constantly improving their cooking experience and the quality of recipes and food. The improvements are then rolled out to all active devices, making all delishUp better with time and use.

Commenting on the launch, Mahek Mody, Co-founder of Up said, “Technology is transforming the way we interact with our home appliances, making them smarter, more efficient, and more connected than ever before. With advancements in artificial intelligence, the internet of things, and other cutting-edge technologies, home appliances should be able to do more. At Up, we want to be at the forefront of this transition and lead the way in creating innovative, connected appliances that truly level up our customers' lives."

With the rising focus on healthy lifestyles and choices, the startup has identified that there are people who want to shift to home cooking but there lies a gap between what they want to cook vs what they can cook.  The delishUp promises to make cooking nutritious meals easy, even for those with no experience in the kitchen. The product simplifies the cooking process by recommending recipes, providing guided videos for each step, and even suggesting plating techniques.

Futuristic technology that allows for the automation of tasks such as adjusting water temperature, setting lights or even doing laundry is here; what is missing is the right products for them. The next generation of smart and connected home appliances will be built in countries like India by young hardware startups, and Up aims to be the one leading this movement by introducing more products in the coming years.

The delishUp is available for purchase at Rs 21,999 via the brand’s website ( Up also offers prospective customers to purchase the delishUp at INR 17,999 through the Owner Community via referrals. Up?? continues to offer a at-home delishUp trial at Rs 499 in Bengaluru & online demos across other cities.

About Up

Founded by IIT Bombay alumni, Mahek Mody, ex-Chief of Staff at Ather Energy and Mohit Sharma, ex-Head of Engineering at Chaayos, Up sits at the intersection of smart and connected devices and everyday consumer appliances. While working with Ather Energy, Mahek helped define the Ather 450x as a product and a platform. Mohit, Co-founder and CTO, was leading the engineering team at Chaayos. He helped the team at Chaayos build their own proprietary chai-making machines from scratch. Together they aim at enabling Indians  to level up their daily lives through innovative products which will transform the mundane into something special. Their first upliance, delishUp has been tested in 350+ real Indian homes and kitchens and deliveries have begun in Bengaluru and other cities. Up is heralding the shift to home cooking, even for those with no experience in the kitchen, and is inviting everyone to participate in the experience, with a home trial at ?499 in Bengaluru and online demos for other cities.

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