All that the buyer has to do is walk into the nearest EbixCash’s retail stores, choose the product, make a 20 percent down payment and pay the rest in an EMI spread over 3to9 months. Also, customers have the convenience of physical gold being delivered at the end of the tenure right at their doorstep.
Augmont is India's biggest and most trusted B2B Bullion supplier, offering top quality gold from their own BIS Accredited Refineries with a purity of 999 (24 karats). While the buyers can currently choose from a variety of gold coins, the platform aims to include jewellery items such as pendants, bracelets, chains and earrings in the near future.
Bhavik Vasa, Chief Growth officer, EbixCash, said, “Physical gold in India is always an emotional, sentimental and religious purchase where trust plays a very critical role. The perfect fusion of the immense goodwill brought in by Augmont with the ease of buying gold through EMI from your neighborhood store is the best way to invest in precious metals.” He added, “With this initiative, we endeavor to empower every individual and help him transition towards a more secured future steadily but in stages with due consideration to his convenience and affordability.”
Ketan Kothari, Director, Augmont, said, “Buying gold is not just a tradition in India, but a proven, solid investment avenue. Contrary to popular perception, gold ownership is higher in rural India than in the metros, indicating that there’s a great demand for smaller denominations and financing support. Being India’s largest gold refiner and jewelry manufacturer, we feel responsible to bring order to a sector that has more than 90% unorganized players that makes quality control almost impossible. Our strong retailer network makes gold available virtually in every pocket and the EMIs make these purchases even simpler. We have curated our offer to ensure that no matter what your pocket size and budget constraints, you can now afford much more gold than you imagine.”
EbixCash’s association with Augmont gold offers great advantage for individuals who find it difficult to invest a large amount of money in buying gold by encouraging a disciplined practice whereby one can buy gold in grams by making small and regular payments. It also is an excellent savings scheme for middle India and their future aspirations for the yellow metal.
EbixCash offers a range of digital payments and investment solutions, and the company’s association with Augmont India is its latest offering on their ‘Phygital’ network. The idea is to make gold relevant to the country’s last mile.