BRITZO Unveils 'Make in India' Mobile Phone Brand iVVO; Priced Between Rs 649 and Rs 5,999

In a landmark move that intends to catalyze rural digitization, BRITZO has launched its smart mobile phone brand ‘iVVO’ in India. The brand launch has been followed by the rollout of eight smart 2G feature phones by iVVO that are segmented across five product categories, namely BEATZ, PRIMO, SELFEE, TUFF, and VOLT. The company will also be launching of its first 4G feature phone ‘Skipper’ along with two Android Go 4G smartphones belonging to the smartphone series ‘Storm’. All of the launched products are priced from Rs. 649 to Rs. 5,999 and extend superlative features aimed at the rural population – including multilingual support, feature phone-based WhatsApp and Wi-Fi tethering, facial recognition, shatterproof smartphone screens.

As part of the initial product rollout, three smart feature phones have been launched under the product category BEATZ, two each under PRIMO, one each under TUFF, VOLT, and SELFEE. The entire product range comes with a mix and match of unconventional features such as smart applications, K-type box speakers, shock-proof designs, wireless FM, long-lasting battery life, automatic call recording, and one-touch music access. iVVO is also planning to launch its first 4G feature phone ‘Skipper’ with WhatsApp and Wi-Fi tethering capabilities. In order to boost digital adoption and customer convenience, the company has provided multilingual support for English & several regional languages such as Hindi and Urdu and supports other 22 Indian languages in a readable format.

The brand is also rolling out its visually-appealing and feature-intensive 4G smartphones ‘Storm Lite’ and ‘Storm Pro’. The two smartphones host top-of-the-line specs including the latest Android Oreo (Go edition), 8MP front camera with dual selfie flash, 8MP rear camera with flash and auto-focus, shatterproof screen. They also come loaded with ‘face unlock’ facial recognition feature that enables its users to unlock their smartphones by merely looking at it. The two variants are available with 1GB RAM and 8GB storage space and 2GB RAM and 16GB storage space (expandable up to 128 GB). Both of the devices are based on the Android Go operating system that extends the latest Oreo 8.1 software with an assured OS version update and have been priced at Rs. 4,999 and 5,999 respectively.

Commenting on the launch, Pradipto Ganguly, CEO & Co founder, BRITZO said, “BRITZO has recognized critical pain points of rural consumers and extensively worked towards developing more evolved alternatives to traditional mobile phones. We are very delighted to announce the launch of iVVO, which is a direct outcome of our research and innovation-driven approach, and are confident that the brand will emerge as the flag-bearer of digitization in rural India.”

He added, “Besides offering unmatched features, we have also worked on the pricing and have simultaneously enhanced our channel partnerships and aftersales services to offer a superb customer experience to our end-users. The brand launch also comes in tandem with the rollout of our first smart 4G feature phone and two evolved 4G smartphone offerings, which is in line with our vision of making superior technology accessible to every Indian.”

iVVO customers will be able to enjoy a huge repository of songs and videos, bundled with the brand’s exclusive 201-day replacement warranty as well as 12+3 month product warranty. BRITZO has already established a strong channel network with 200 direct and indirect partners, 20,000 retailers, and over 900 service outlets. In line with its innovation-driven approach, the company has also introduced multiple industry-firsts such as its program ‘iVVO Smart Parivar’ (a single-point solution for all of its partner distributors for on-boarding, training, and tracking), offer credit insurance and allowing an in-bill settlement of the claims. It is, additionally, going to set up an assembling unit in Greater Noida and is planning to mobilize Rs. 100 crores towards the Make in India initiative.