SILICON VILLAGE

Wednesday, November 14, 2018

Pernod Ricard India Strengthens its Wine Portfolio with Launch of Brancott Estate

Pernod Ricard India expands its wine portfolio with the launch of the award winning New Zealand wine from Brancott Estate in Marlborough. Brancott Estate will be available in two variants: the fruity and fresh Sauvignon Blanc and the refined and well-balanced Pinot Noir.

Loyal to its vision, Pernod Ricard is reinventing conviviality, thanks to its vast brand portfolio. Pernod Ricard, with Brancott Estate, was among the first to blend a Sauvignon Blanc in Marlborough, which has won a worldwide recognition. Recently, the 2018 New York International Wine Competition awarded Brancott Estate as the best NZ winery of the year. This was followed by Sonal Holland, Indian Master of Wine, who rewarded the winery during The Indian Wine Awards (90+ score).

Commenting on the launch, Dael Cassam Chenai, Wines Head, Pernod Ricard India, said, " In addition to Jacob’s Creek, Campo Viejo and GH Mumm, we are proud to present Brancott Estate as our latest offering in the wines category for the evolving Indian consumer. India is a priority market for us with a fast-growing consumption off small base. Hence, it is our mission to select the best terroir and winemaking, in order to offer a simple & premium selection to the consumers. Each wine from Brancott Estate is indeed crafted in a style that epitomizes the unique character of Marlborough region. As New Zealand has become a world recognized and a world appreciated country for his wines, we are hopeful that Brancott Estate will set a new benchmark in the imported wines category in India and become our pillar after Jacob’s Creek and Campo Viejo”

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Recent years have witnessed a radical transformation in the consumption patterns in India due to economic growth, independent lifestyles, proliferation of social drinking occasions and rise in consumption by women. The Imported wine in India is currently small market but witnessing rapid growth. To cater to this growth and adoption, we are expanding our portfolio and bringing in wine from different countries of origin. We are delighted to offer our award winning ”Brancott Estate” which origins from world famous Marlborough region in New Zealand and developed by the extremely talented winemaker ‘Patrick Materman.”

Speaking on the occasion, the 2016 New Zealand Winemaker of the Year Patrick Materman, said, “The Brancott Estate story began over 40 years ago with a bold idea to plant vines in Marlborough, New Zealand. At the time, the South Island was considered too cold to grow grapes, but Brancott Estate challenged this thinking and planted the very first Sauvignon Blanc vines in Marlborough. Our winemaking philosophy is unencumbered by tradition and focused on capturing the remarkable, distinctive flavors of our home. The Marlborough Sauvignon Blanc is a well-balanced wine with the palate weight, sweet fruit flavours and the crisp acidity, the Marlborough Pinot Noir on the other hand shows full fruit flavours, complexity and balance.”

From adopting screwcaps to advocating for stainless steel over oak, Brancott Estate understands what it takes to capture and enhance the fresh and bright flavours from Marlborough.

The wines will be available across 5 Star Hotels, premium restaurants & liquor stores in Metros and Mini Metros at a retail price of 3,300 INR (Karnataka), 2,000 INR (Delhi NCR) and 2,500 INR (Maharashtra).
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