PhonePe’s Indus Appstore And Xiaomi India Sign Pivotal Partnership To Strengthen India’s Digital Ecosystem

~Indus Appstore to come Pre-Installed on Xiaomi India Devices and replace Getapps on all Existing Devices

Indus Appstore, India’s homegrown Android app marketplace, today announced a multi-year alliance with Xiaomi India, a global technology pioneer. This collaboration underscores the shared commitment of Indus Appstore and Xiaomi India to foster a localized digital ecosystem tailored for Indian consumers.  By integrating Indus Appstore on all new Xiaomi smartphones in India and replacing GetApps on existing ones, the Indus Appstore aims to foster accessibility, app discovery, and a seamless user experience.

Speaking about the partnership, Priya M Narasimhan, Chief Business Officer, Indus Appstore said, “Our partnership with Xiaomi India marks a significant milestone towards our goal of building a horizontal app store for Indian Mobile Users and Developers. By combining Xiaomi India's reach with our localized app discovery platform, we're creating opportunities for developers while delivering a seamless, culturally-relevant experience to users. This partnership is just the beginning of our vision to transform how India discovers and experiences mobile apps.”

Sudhin Mathur, Chief Operating Officer, Xiaomi India, commented on the development, stating, “As India’s digital ecosystem continues to grow, the demand for a locally driven app marketplace has never been more critical. At Xiaomi India, we have always championed ‘Make for India’ innovations, and this partnership with Indus Appstore is a strategic step in that direction. By integrating Indus Appstore with our ecosystem, we aim to offer users a seamless and enriched app discovery experience, while also supporting Indian developers in reaching a wider audience. This partnership reflects both brands' unwavering commitment to fostering a robust and inclusive digital ecosystem in India, empowering users and developers alike.”

This partnership will also help build a self-reliant, consumer-first digital infrastructure in the country by integrating a localized, feature-rich app marketplace, that will help drive innovation and accessibility for millions of users across the country.

Some of the key product highlights of the latest Indus Appstore version are:

*        Multilingual App Discovery: Users can discover apps in 12 Indian languages, making it convenient for vernacular language speakers to find their preferred apps

*        Video-First Experience: An innovative video-led app discovery system that provides users with rich, visual previews of apps before downloading

*        Voice-Enabled Search: Supporting voice commands in 10 Indian languages, eliminating the need for specialized keyboards or complex character input

*        Comprehensive App Collection: Access to over 5 lakh mobile apps and games across 45 categories, ensuring a diverse selection for all user needs

About Indus Appstore:

Indus Appstore is a native Android-based mobile app store, designed to fulfill the localized and cultural needs of Indian consumers. With an extensive array of categories it seeks to provide users a localized, contextual and a personalized experience. Indus Appstore is available in English and 12 Indian languages, which allows users to explore the app store in their preferred language.

For developers, Indus Appstore provides a fair and level playing field to list, distribute & promote their products in the Indian app ecosystem. It provides a self-publishing platform, localization services, multiple tools to monitor and grow their apps along with a dedicated 24×7 customer support.

For more details contact media@indusappstore.com

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. In September 2024, the MAU reached approximately 685.8 million globally. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 861.4 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of September 30, 2024. In October 2023, Xiaomi upgraded its strategy to “Human × Car × Home” smart ecosystem, seamlessly merges personal devices, smart home products, and cars. Xiaomi always centers on humanity and is committed to providing comprehensive, better connected experiences. Xiaomi products are present in more than 100 countries and regions around the world. In August 2024, Xiaomi was included in the Fortune Global 500 list for the sixth year in a row.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.