Gurugram, 20 February, 2018: FORME Mobiles was launched in India in 2009 and
experienced 200% y-o-y growth in FY10 and will close FY18 with more
than 30% y-o-y growth. FORME Mobiles is backed
by FORME Technology, an international company specializing in the
R&D, manufacturing and marketing of digital electronics and mobile communications
products. Based in China, FORME operates in India, the Middle East,
Africa, Southeast Asia, Europe and other countries and regions.
“India contributes significantly to FORME’s global sales
and FORME internet enabled feature phones are very well embraced by
India” said
Victor Su, Director, FORME Mobiles India. He further
added that“We aim to deepen our relation with India in 2018 as we will
double our mobile phone production from March onwards. We witnessed a steep
rise in demand for our internet enabled feature phones, especially from Tier 2
and 3 cities, which motivated us to increase our production capacity. We will
also offer an extensive portfolio of smartphones in affordable segment in
2018.”
The growing popularity of feature phones
As per IDC report 2018, India market has experienced an increase
in shipment of feature phones in 2017 by 17%, which is 3% higher than annual
shipment growth rate of smartphones in the same time period. The trend is also
similar to other countries like Africa. FORME Mobiles has been able
to successfully align with various needs and demands of feature phone users in
India. Factors such as unique design, built quality, features and a strong
after sales service has led FORME to experience expansion in India so
far.
Ajay Solomon, Head – Business
Operations, FORME Mobiles said, “India’s feature phone users are becoming
more aware and conscious of the quality, durability of phones, aesthetic
appeal, and expects to experience services beyond basic functionality and
support.” He further added that, “With strong R&D
in place, FORME is set to expand its reach in India with refreshed
supply chain strategy and partnering with e-commerce players to tap the tech
savvy youth of India. Our after-sales support service will continue to be our
sharp focus.”
Aligning with India’s demands further
- The e-Commerce way! FORME Mobiles plans to strengthen
their presence on e-commerce platforms to reach out to existing, potential
consumers and expects to sell 30% of their mobile phones through e-commerce in
FY19. With growth in e-shopping in tier 2, 3 cities, where FORME has
a strong hold, the company expects to fulfill significant amount of orders from
tier 2, 3 cities. As per various reports, the next leg of growth for e-commerce
as well mobile companies is expected to come from tier 2 and 3 cities. Until
now the company was majorly focusing on offline channels for sale that
contributed to 95% of their revenues.
- Sturdy and styled feature phones for smart
India: FORME has been at the forefront to
deliver the desired. For instance, basis its market research and demand for
durable as well as stylish phones FORMEdesigned and launched FORME N5+
Selfie Phone in June 2017. The brand successfully sold more than 2 lac
units within 3 months of the launch of product. Similarly, the brand has
various mobile designs in pipeline to be launched during 2018, with special
focus on India.
- Make in India: FORME’s Gurugram based factory carefully
builds each and every mobile unit to be further sold across India. The process
also involves domestic value addition to mobiles units. With aim to double its
mobile phone sale in India, FORME is also looking to increase its
workforce. Currently, FORMEfactory employees more than 500 workers
and has more than 50% women workers associated with the brand.
With objective of “Quality first, customer
first” FORME Mobiles began its journey in 2009 and over the
period has evolved as one of the world's leading and fastest growing Mobiles
& Accessories Brand. FORMEMobiles started its operations in
India in 2009. FORME Mobiles established its own factory
in Gurugram in 2015 and has more than 200 service centers pan India.
The company offers a wide range of easy-to-use internet enabled feature phones
and smartphones with 100+ days replacement and 1 year warranty.
FORME aims to provide most innovative and reliable products
& services at an affordable price. In this fast pace changing trend in
design and technology FORME heavily invests its time and effort in
R&D to understand and fulfill the needs of current and upcoming
generation. FORME’s dedication to excellence has always been rewarded by
the kind of loyalty the brand has received from across the globe.
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