Snapdeal, India’s largest online
marketplace, has partnered with Truecaller, one of the leading communication
apps in the world to enhance consumer experience by integrating Truecaller
Priority in the company’s IVR and order confirmation numbers. Customers with
Truecaller app installed on their mobiles will be able to easily identify and
filter IVR or delivery verification calls when shopping on Snapdeal.
Any calls received by users who have
placed an order on Snapdeal, while be clearly marked as ‘Snapdeal Order Team’
or ‘Snapdeal Delivery Team’, and color coded in purple; thus, assuring the
users that the call is important and from a reliable source, not spam.
Jayant Sood, Chief
Customer Experience Officer, at Snapdeal said, “We are
very pleased to bring the Truecaller Priority feature to our platform. It will
help reduce a key friction point in the delivery process; ensuring that our
customers don’t miss out on any important calls from Snapdeal, and also
increase the daily rate of deliveries for us by increasing the call completion
rate.”
Besides boosting customer satisfaction
and ensuring that customers are always in the know about the status of their
product, this feature will also reduce the rate of “no response” calls for
Snapdeal.
“We constantly strive
to enhance the user experience through safe and efficient products. With
Truecaller Priority, Snapdeal ensures enhanced efficiency in its user
communications while users get to know that call is critical and for relevant
reasons. We are confident that such seamless experience will add immense value
to both sides” said Arun Krishnan, Director,
Strategic Partnerships at Truecaller.
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