Friday, February 3, 2017
UL Launches Online Pledge Campaign for Indian Road Safety
Driven by social media, the campaign focuses on encouraging responsible driver behavior particularly among the youth, to combat the alarming road traffic fatalities in India
In an effort to rectify India’s infamous reputation as the country with the deadliest roads in the world, UL, a global safety science organization, through its not for profit arm has launched an online pledge campaign to change bad driver behaviour.
Dubbed #SafetyFirst, the campaign urges the social media user to take a pledge to put safety first at all times - by promising to be responsible, by adhering to basic road safety rules against overspeeding, drunken driving and underage driving, by encouraging the use of helmet and seatbelts and by yielding right of way to emergency vehicles like ambulances.
The pledge, shareable on Facebook and Twitter, can be made at UL’s Safety Smart India site http://ulsafetysmart.com/india/index. The microsite educates potential pledge takers about the disastrous ramifications of indulging in unsafe driving practices. For instance, “drivers using cell phones look but fail to see up to 50 percent of the information in their driving environment”.