Microsoft has
announced its partnership with Flipkart,
wherein the latter will adopt Microsoft Azure as its exclusive public cloud
platform. The strategic partnership is aimed at providing consumers in India
with the best online shopping service in India. Microsoft CEO Satya Nadella and
Flipkart Group CEO Binny Bansal announced the partnership at an event in
Bangalore.
“At Microsoft, we aim
to empower every Indian and every Indian organization with technology and key to
this is forging strategic partnerships with innovative companies like
Flipkart,” said Satya Nadella, CEO, Microsoft. Flipkart could use
Microsoft’s cloud platform as well AI capabilities to provide its users with
new experiences. It will enable Flipkart to accelerate its digital
transformation in e-commerce, added Nadella.
“At Microsoft, we aim
to empower every Indian and every Indian organisation with technology through
strategic partnerships with innovative firms like Flipkart,” said Nadella on
the occasion.
As a public cloud
computing platform, Azure provides a range of services, including analytics,
storage and networking on network of computers (cloud). “By combining our
public cloud platform and AI (Artificial Intelligence) capabilities with
Flipkart’s services and data assets, we will enable the e-tailor to accelerate
its digital transformation and deliver new customer experiences,” said Nadella.
"In the last 12 months, 2,000 startups have started using
our cloud, and now we are launching a strategic partnership with
Flipkart," said Nadella. "I have always admired Flipkart for the work
it's done in e-commerce, and is now doing in payments and logistics, and
combining Microsoft's cloud platform and AI capabilities with Flipkart's
existing services and data assets will enable Flipkart to accelerate it's
digital transformation in e-commerce."
"Given Microsoft's strong reputation in cloud computing,
coupled with scale and reliability, this partnership allows us to make online
shopping more relevant and enriching for customers," Bansal added.
"Using AI and platform technology from Microsoft, we can improve the experience
for customers," Bansal said, adding, "with things like better
recommendations. There are other very interesting applications. Take fashion.
At Myntra, we have a label called Moda Rapido which is run by engineers. It was
created without fashion designers."
"Instead, it is data analysis based design, it looks at
what people are interested in and based on that comes up with a line that
people would buy," he explained.
Apart from this, he says, AI, machine learning, and big
data are also of relevance for business intelligence.
"We have 20,000 to 25,000 people on our supply chain daily,
and they are making decisions on the logistics with far reaching impact,"
said Bansal. "How can we enable them to make better decisions, and better
optimise? That's where AI can play a role already."
Agencies
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