Friday, June 28, 2024

Coromandel International Unveils Magnesium-Enriched Paramfos Plus To Boost Crop Yield And Quality

Coromandel International Limited, India’s leading agri solutions provider, launched a new magnesium-fortified complex grade fertiliser ‘Paramfos Plus’ in Bengaluru. The product was launched by Mr. Sankarasubramanian S, Executive Director, Nutrient Business, Coromandel International, in the presence of the company’s senior leadership team and key channel partners from across Karnataka and Tamil Nadu.

‘Paramfos Plus’ fertiliser contains 16% Nitrogen, 20% Phosphorus, and 13% Sulphur, along with an additional 0.6% Magnesium. The added Magnesium boosts photosynthesis, chlorophyll production, and promotes the vegetative growth of plants leading to improvement in both quality and yield. It is versatile and can be applied both as a basal and top dressing for a wide variety of crops, including paddy, cotton, maize, sugarcane, pulses, ragi, groundnut, oilseeds, and vegetables. Additionally, it is suitable for use on cereals, legumes, tuber crops, fruit-bearing plants, and various horticultural crops, ensuring comprehensive nutrient support across diverse agricultural practices.

With a legacy of over six decades, ‘Paramfos’ has emerged amongst the most trusted fertiliser brands especially in Karnataka, enabling Coromandel to sustain leadership position in the state. Paramfos granules are free-flowing and suitable for both seed drill application and broadcasting. The new product complements the strengths of Paramfos with the benefits of Magnesium nutrient and aims to deliver balanced fertilization for various crops.

Unveiling Paramfos Plus at the launch event in Bengaluru, Mr. Sankarasubramanian S, Executive Director, Nutrient Business, Coromandel International Limited, said, “Paramfos Plus, an enhanced version of Paramfos, is fortified with 'Magnesium' that improves the vegetative growth of crops and provides early greening leading to increased yield and superior quality. Coromandel’s innovation in fertilisers is a testament to our commitment and dedication to boosting nutrient efficiency, reducing environmental impact, and improving the economic viability of farming in India. This innovation also aligns with the Government’s initiatives to promote use of fortified fertilisers in India.”

About Coromandel

Coromandel International Limited is amongst India's pioneers and leading Agri solutions provider, offering diverse products and services across the farming value chain. It operates in two major segments: Nutrient and other allied businesses and Crop Protection. These include Fertiliser, Crop Protection, Bio Products, Specialty Nutrients and Organic businesses. The Company is 2nd largest manufacturer and marketer of Phosphatic fertiliser in India. The Company's Crop Protection products are marketed in India as well as in international geographies, offering wide range of technical and formulation products. The Specialty Nutrients business of the Company focuses on water soluble fertiliser and secondary & micronutrients segments. The Company is leading marketer of Organic fertiliser in India. The Bio Products business of the company focusses on plant extractions for various applications. It also operates a network of around 750+ rural retail outlets across Andhra Pradesh, Telangana and Karnataka. Through these Retail outlets, the Company offers farming services including crop advisory, soil testing and farm mechanization to around 3 million farmers. The Company has a strong R&D and Regulatory setup, supporting the businesses in process development and new product introduction. The Company has 18 manufacturing facilities, producing wide range of Nutrient and Crop Protection products, which are marketed through an extensive network of dealers and its own retail centers.

The Company clocked a turnover of Rs.22,290 Crores during FY 2023-24. Its efforts towards environment have been well recognised by international organizations like UNDP and has also been voted as one of the ten greenest companies in India by TERI. Coromandel is a part of the INR 742 billion (INR 74,220 Crores) of the Murugappa Group.

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