Friday, May 13, 2022

New Viral Snapchat Lens Has 1.3 Billion Snapchatters In (Faux) Tears

There’s a new Snapchat Lens that’s blowing up right now across Snapchat, Spotlight (Snapchat’s in-app entertainment platform for UGC content) and other platforms. The Crying Lens lets you plant tears on your face - or your friends’ – and people can’t get enough. 

Since launching on Friday, over 180 million Snapchatters have engaged with our new Crying Lens 1.3 billion times. The Crying Lens has also gone viral off of Snapchat, with over 100 million views on other platforms. Would you be interested in covering?

On Spotlight:

David Dobrik can’t and won’t stop using the Lens on his friends – unbeknownst to them – and asking “what’s wrong?” or “are you okay?”; cue laughter 

King Kumar is all of us when the waiter walks in your direction with food, but ends up serving the table next to you 

Jack Doherty posted a hilarious video of his friends crying because they love him so much 

Other platforms:

Naser Al Azzeh (Jordindian) trying the filter on friends at a house party 

Kylie Jenner pokes fun at her and her sisters on the Met Gala red carpet 

Kim Vega’s boyfriend doing chores make him simply, upset 

Fullmhouse perfectly reveals our internal thoughts while working out 

The Lens is available globally on iOS and Android on Snapchat , 

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