Thursday, July 8, 2021

Omnichannel Meat, Seafood Brand - Tendercuts - Expands Its Footprint In Bengaluru City

Currently, the residents in vicinities of JP Nagar, Koramangala and HSR Layout would be the first group of privileged customers to have an exciting purchasing experience of buying meat and seafood from an organized retail store, as this would be the first organized meat and seafood retail store in Bengaluru.  The brand would be strengthening its presence in Bengaluru with addition of more stores in the coming months across different neighbourhoods. 

Commenting on this milestone, Mr. Nishanth Chandran, Founder & CEO at TenderCuts stated, “Since our first launch in Chennai in 2016, our experience has been nothing short of extraordinary. We are humbled by the response we have received from our customers, which has helped us to grow and become as one of the most preferred brand for purchase of hygienic meat and seafood. With our expertise as the market leader in Hyderabad and Chennai, TenderCuts takes a leap ahead into the Bangalore market with constant passion towards delivering the highest quality of fresh meat and seafood. 

Currently, TenderCuts is the only meat and seafood start-up that follows an omni-channel business model (online and retail) which helps in maintaining absolute freshness in the products. Once a customer places an order for a meat product, the order is directed towards the nearest TenderCuts store in the neighbourhood and the butcher slices the meat/seafood only after the order is received and it is not cut and stored prior.  

We process our orders in compliance to WHO and FSSAI standards, and the order is delivered within two hours after the initial cut, to ensure that our customers are assured of freshly cut meat and seafood at any point of time. Our farm-to-fork approach has set new benchmarks in the fresh cuts meats industry, with a diverse application of food technology to the selection, processing, preservation, packaging, distribution of fresh cut meat and seafood” 

In continuation to its steady growth of expansion, TenderCuts has recently raised INR 110 crore (USD 15 million) in a round led by Paragon Partners, a mid-market PE fund with participation from NABVENTURES, an agri-food tech VC fund backed by NABARD. In addition to the capital received from NABARD, TenderCuts also leverages NABARD’s network of over 5000 plus farmer producer organisations which includes over 1 million farmers, which helps TenderCuts to augment its supply chain, by establishing direct partnerships with local farming and fishing communities and strong backward links to guarantee absolute freshness. 

Customers can opt to purchase products of TenderCuts from the stores directly or they can order online through the TenderCuts app (Available on app store and Google play store), website (, or reach +91 89390 91091. TenderCuts has also introduced Contactless retail services to help customers to pick a slot, book their order and pick up from the store directly and ensure social distancing is maintained. 

About TenderCuts:
Established in 2016 by Nishanth Chandran, TenderCuts is India’s first omnichannel meat and seafood brand with a vision to provide clean, hygienic, and quality meat and seafood to the customers. It begins its operations with one store in Chennai with one category chicken and today it has 25 stores across Chennai and Hyderabad and offers chicken, mutton, seafood, marinades, pickles, and eggs under one roof.

Customers can buy the freshly cut and freshly packed meat and seafood from their nearby stores or can order online via APP or website and get it delivered at their doorsteps. All their meats and seafood are halal certified and stringently follow the FSSAI and WHO guidelines from sourcing till last-mile delivery to the customer's doorstep. 

TenderCuts plans to expand its current operations and pursue organic and inorganic growth opportunities with the current funding. The funds will also allow the company to invest in scaling up its supply chain and technology infrastructure to support innovation and accessibility of its products and services. 

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